I am currently in charge of overseeing company growth and nurturing a healthy culture at Fireart Studio. I started my journey here with a team of 15, and we have now grown to a team of 100 incredible creatives.

Fireart Studio is your strategy, design, and development partner. Recognized as one of the top agencies by Clutch, Dribbble, and DesignRush. We have worked with Rolls Royce, Google, Atlassian, Swisscom, FreeNow, Bolt, and many more...

Apart from Fireart, I have a deep passion for startups, design, product management, and early-stage company building.

Co-Founded Creabl. All-in-one customer engagement solution for SMBs.

Co-host of the Product Leaders Podcast. Available on Spotify and Apple Podcast.

Tolik Nguyen

Most brand studios stop at the logo.
We start where they stop.

I’m Jayr Marasigan, Creative Director and Founder of Moveforth, the B2B brand studio for founders who need more than a logo.

Because once your identity launches, the momentum has to begin. Your brand needs to scale across sales, hiring, and leadership without losing clarity.

Moveforth doesn’t stop at “looks good.”

We unify your corporate, employer, and executive brands into one system. That way, your story stays sharp whether you're selling, hiring, or leading.

Then we build the engine: dashboards, content kits, custom GPTs, and plug-and-play templates that make marketing and sales faster, easier, and repeatable.

It’s everything you need to run your brand with clarity and speed—without hiring a full in-house team.

If you're in B2B SaaS, tech, or staffing and you're a founder or CMO who needs more than a logo,
DM me. Let’s build a brand built for momentum.

Recognition
6× Featured (World Brand Design Society)
4× Featured (Behance)
Semifinalist in the Relume Website Design League
50 Graphikos to Watch Out For (2025)
Top 40 Filipino Creatives to Follow — Philippine Graphic Artists (2024)
#1 in Branding, Strategy & Identity Design — Favikon, LinkedIn Philippines

Jayr Marasigan

You can always tell when a brand was built with fun. 🤍

Not “let’s make this easy” fun.
The kind where teams trust each other. Push ideas without ego. Let the work breathe.

I was reminded of this during a recent brand workshop with Right Aligned Academy and Design by Twist, through their work on the Affinity rebrand, alongside some exceptional partners: James Martin, Rob Clarke, OH no Type Co., ManvsMachine.

Floriane Jambu from Twist said something during the workshop, and it feels like a great reminder heading into 2026:

“Have fun and people will notice. You can always tell when a team enjoyed the process. It shows in the outcome. Design and branding are serious, but that doesn’t mean the process can’t be enjoyable.”

And it’s true.

When the process is genuinely collaborative, the work feels clearer. More confident. More alive.
When it’s a grind, the output might function, but it rarely connects.

If you’re a founder heading into a rebrand, or just building your own, pay attention to how it feels.

Branding is serious work.
But fun in the process isn’t a bonus. It’s a signal.

#Branding #Rebranding #CreativeDirection

Creative Director & Founder of Moveforth | Helping SaaS & Tech B2B founders build brands ⏩ | Strategy. Visuals. Systems. More than a Logo. | Favikon’s Top 1 in Branding & Identity Design on LinkedIn PH

This is my LinkedIn profile before and after I repositioned myself.

Before, I was clear but too safe.
A brand identity designer helping brands be noticed.

After, I got specific.
Creative Director and Founder of Moveforth.
Helping B2B founders build brands. More than a logo.

Nothing about my skill suddenly changed.
What changed was how I owned my role.

I stopped presenting myself as execution support.
I started showing up as a leader and strategic partner.

That shift led to:
⏩ Founders understood how I think
⏩ Conversations became strategic, not tactical
⏩ Trust was built before the first call
⏩ Visibility started feeding the pipeline

Repositioning isn’t about sounding bigger.
It’s about being clear and honest about the value you already bring.

Your LinkedIn profile isn’t a résumé.
It’s a signal of how you think, solve problems, and create value.

What do you want it to say about you?

#PersonalBranding #ExecutiveBranding #BrandEcosystems

"Our visuals don't communicate what we can do — or who we really are."

That's what the founder of Maintain Technology told us before the rebrand.

They deploy elite ERP talent to government, mining, and defence — within 5 days.

But the brand told a different story.
Generic logo.
Low-quality stock photos.
Poor AI-generated visuals.
A website launched for the sake of having one.

There was a gap between what they are and how the brand appeared.

Your visuals communicate before you do.
Before the first call. Before the proposal. Before the demo.

If your brand looks generic, they assume your work is too.

So we rebuilt everything:
⏩ A bold, tactical identity that reflects real-world capability
⏩ Visuals that connect with enterprise decision-makers
⏩ A website that finally matches the caliber of their work

The gap between perception and reality?
That's not a branding problem.
That's a business problem.

We're opening a few Brand Express slots for startups ready to rebrand.
If that's you, let's talk.

#Branding #Rebranding #VisualIdentity #B2BBranding

"We wanted something professional and credible — not just for Filipinos, but for the wider Edmonton community as well."

That's what Gen Gerardo, CPA told us at the start.

She was launching The Filipino District, a community platform for Filipino entrepreneurs in Edmonton, Canada. 🇨🇦

The vision was clear.
The credibility wasn't.

No brand system. No visual identity.
No website. No way to look legitimate on day one.

And when you're building a community platform, trust isn't optional.

Business owners won't list themselves on something that feels unfinished.
Partners won't engage without signals of professionalism.

The challenge wasn't design.
It was perception.

So we built a full brand ecosystem:
⏩ A signage-inspired visual identity that felt like a trusted guide
⏩ Clear, welcoming messaging to keep the brand consistent
⏩ A website built for listings, stories, and submissions
⏩ Launch-ready social profiles and templates
⏩ Internal tools so the team could manage everything themselves

The goal wasn't to look professional.
It was to feel credible from the very first interaction.

Full case study coming soon. ✨

#BrandStrategy #CommunityBranding #BrandEcosystem #FounderStories #Branding

Chris Do recommended Stanley (Your Content Coach).

So I tried it to help with LinkedIn content.

It analyzed my profile.
My posts. My history. Everything.

Including my emo developer era. 🤣

Stanley really said "let me show you who you used to be."
I didn't ask to be exposed like this.

But it worked.
Because it pulled stories I forgot were still there.

Sometimes the best content isn’t new ideas.
It’s old versions of you, seen clearly.

Link to try Stanley in the comments 👇

Thanks, Chris Do. Thanks, Stanley. 💪🏻

#PersonalBranding #ExecutiveBranding #LinkedInGrowth #AITools

“My designer ghosted me and I have an event in 2 weeks.”

That was the message a founder sent me.

Everything was on the line. The brand launch and first executive event were already set.

No logo yet. No event materials.
Momentum stopped.

When deadlines close in and a key partner drops out, the entire brand launch can stall.

The founder reached out to me.
I stepped in with Moveforth’s Brand Express.

In two weeks, I delivered:
• A logo and full visual identity guidelines
• Social media assets for the announcement
• Event materials ready for launch

Just clarity and execution when it mattered most.

Can’t wait to share the full case study.
How we launched a founder-led executive community brand in 2 weeks. 🚀

Ever had a critical moment like this?

#Branding #BrandExpress #CorporateBranding #ExecutiveBranding

I’ve been following Maria Ledentsova for a while.

Commenting on her posts to get the lead magnets
(a lot… probably too much 🤣).
Using those Notion templates in my workflows.

Seeing how she grew from 600 to 32k followers made me curious.
So I joined her workshop to see how she actually does it.

Here are 3 reminders I think you need to know too:

⏩ Frameworks bring consistency.
Applying TOFU, MOFU, and BOFU posts makes content intentional.
You’re not guessing what to post. You’re building trust over time.

⏩ AI comes after clarity.
Start with the message first.
Let AI help with structure and polish.
Then rewrite it in your own voice.

⏩ Pain points should be tracked, not assumed.
The best content and lead magnets come from real client questions.
If you don’t document what they’re struggling with, you’re guessing.

Thanks, Maria — not just for sharing great content, but for showing how it’s actually built.

#PersonalBrand #ContentFramework #LinkedInStrategy

I finally cleaned 3 months of LinkedIn DMs.
Inbox zero.✨

If you use LinkedIn for real conversations, you know the pain.
No labels. No tags. No proper reminders for follow-ups.

Everything blends together.

Maria Ledentsova recommended Kondo, so I tried it right away.
Spent time sorting conversations.
Follow-ups became visible again.
My inbox finally made sense.

This is what LinkedIn DMs should feel like.

If DMs are part of your work as a founder or leader, this helped me a lot.
Kondo has a 1-month trial. I’ll drop the link in the comments.

Thank you, Kondo: Superhuman for LinkedIn DMs, for existing. 🥹

#PersonalBranding #ExecutiveBranding #LinkedIn

Who still uses a whiteboard for brainstorming? 👀

Before AI, we had whiteboards, notebooks, and sticky notes.
That part hasn’t changed.

We’re seeing more founders and teams skip this step.
They go straight to ChatGPT, ask for a brand strategy, and wonder why the output feels flat.
Generic. Like it could belong to anyone.

The problem isn’t the tool.
It’s the sequence.

Strategy requires judgment.
Knowing what to prioritize when you can’t have everything.
Making a bet—not just describing the market.

In a recent strategy session, we wrestled with their brand story.
What they actually stand for, not just what they do.
We killed two positioning angles and carved out a USP that finally separated them from the noise.

Only then did we use AI.
To scale the thinking: refine messaging, test variations, build frameworks.

AI made us faster.
The whiteboard made us clear.

The sequence matters.

(Thanks to my fiancée Airen for pushing me to buy a whiteboard. Turns out I needed to think outside Notion sometimes.🤣)

#BrandStrategy #Branding #Foundations

Back from a short break.
Moveforth is officially open for new projects. ⏩

2026 is just getting started, and a lot of B2B teams are moving fast again.

Launching. Repositioning. Expanding into new segments.

But the same issue shows up early in the year:
what your brand stands for doesn’t match how people understand it.

That gap kills momentum.

LinkedIn stays quiet.
Teams aren’t aligned on what to say.
Pipeline feels slower than it should.

That's what we fix.

We help founders turn complex brands into clear narratives that sell.
Build content systems that publish consistently and show what’s working.
And turn executive presence on LinkedIn into real pipeline, not just visibility.

We do this through our Brand Express, Founder Accelerator, and Brand Ecosystem projects.

Clarity. Speed. Systems that stick.

If this is what you need as you kick off the year, let's talk. 
DM me or book a discovery call.

#BrandSystems #Branding #CorporateBranding #ExecutiveBranding #EmployerBranding

I still find it hard to figure out what to post. 👀

Not the writing part.
The thinking part.

What do I want to say?
How do I want to say it?
Is this even worth posting?

That loop used to take hours.
Sometimes I'd just give up and close the tab.

What helped:

⏩ Content pillars — knowing my lanes (branding, systems, founder stories) means I'm not starting from zero every time.

⏩ My custom GPT (ChatGPT)— trained on my voice, my past posts, my frameworks. It doesn't write for me. It helps me think faster.

⏩ Stanley — minimal training needed. It analyzed my whole profile and instantly writes in my voice, patterns, everything. Less setup, more output.

The blank page is still intimidating.
But the system around it makes it smaller.

If you're struggling with what to post, you probably don't need more ideas.
You need a process that removes friction.

What's slowing you down most — the thinking or the writing?

#PersonalBranding #ExecutiveBranding #LinkedInGrowth

Most people are already executing their 2026 plans.
We’re still reflecting on 2025. 🙏🏻

Not because we’re behind.
Because we’ve learned that momentum without direction is just motion.

Before we opened the business planner or set new targets, we asked harder questions:
What grew us last year, and what just kept us busy?
Which wins felt aligned, and which left us empty?

The answers weren’t always comfortable.
But they were clarifying.

From there, we planned 2026 with intention:
⏩ Faith goals to ground the year. Praying, laying our plans before God, and staying expectant.
⏩ Business planning using 4DX methodology to stay focused on what actually moves the needle.
⏩ Wedding planning, now deep in the details. Strategist meets creative director. You can imagine how thorough we’re being. 😉

Three distinct plans. One shared thread.
Clarity came from reflection, not pressure.

If you’re starting the year unsure where to focus, review first.
Name the lessons. Then plan forward from wisdom, not just ambition.

What did 2025 teach you that you’re carrying into 2026?

#2026Goals #NewYearReflections #YearOfIntention #Branding #BrandStudio

“Most brands in our space feel overly corporate and all look the same.” 🏙️

That’s what a property management founder told me.

The category was dominated by SEO-heavy competitors.
Transactional. Emotionally flat. Optimized to rank, not to connect.

They weren’t struggling with operations.
They were struggling with perception and standing out.

Cold language.
Generic property visuals.
Nothing that reflected trust, care, or real owner support.

When every competitor sounds identical, standing out isn’t about being louder.
It’s about choosing a different role.

I partnered with Andres Albergue on brand and marketing strategy.
The repositioning: Transactional operator → People-first partner

This rebrand focused on:
⏩ Strategic repositioning around trust and care
⏩ Language that sounds human, not corporate
⏩ A visual system that feels supportive and credible
⏩ Alignment to owners, not just properties
⏩ A website designed for trust and conversion

The goal wasn’t just to look different.
It was to feel different in a crowded space.

We’re wrapping up the full case study.
Sharing soon: How We Repositioned a Property Management Brand from Transactional to People-First. 

#BrandStrategy #B2BBranding #CreativeDirection #ClarityInBranding #FounderStories

"More than a logo." That's not just a tagline.

These are the founders we've been working with at Moveforth:

⏩ Startups ready to launch their first real brand
⏩ Businesses that outgrew their visuals and need a rebrand
⏩ Companies building full brand systems — corporate, employer, executive
⏩ Founders who want LinkedIn to become their pipeline

Different stages. Different goals.
But one thing in common:

They don't just want a logo.
They want a brand that works like a business asset.

They know perception shapes opportunity.
And their brand wasn't doing them justice.

So they come looking for alignment.
Strategy. Visuals. Systems.

Grateful it's resonating. 🙏🏻

If you're one of them, thank you for the trust and the partnership.

#Branding #B2BBranding #BrandSystems

If your brand lives across Slack messages, messy bookmarks, and 5-click Drive folders just to find the logo, this is for you.

This is how we actually deliver work and equip teams at Moveforth.

Every founder we work with gets a simple Notion dashboard that shows:
⏩ What the brand is
⏩ Where every file lives
⏩ How to use it
⏩ What's being worked on
⏩ What's coming next

No digging. No "where's that file?"
No guessing what the timeline is.
No confusion on how to apply the brand.

Most founders think brand organization requires more tools, more people, more complexity.

It doesn't.

A clean system creates clarity.
Clarity creates momentum.

Even small teams can run their brand this way.

How are you organizing your brand right now?

#BrandSystems #Branding #B2BBranding

These are the slides that change everything. 👀

Not the logo reveal. Not the color palette.
The Brand Overview.

This is the foundation of every brand system we build at Moveforth.
One clear view that brings everything into focus.

Most B2B founders don’t actually know their brand when we start.
Strategy is missing, unclear, or patched together from past decisions and gut feel.

Without that foundation, every brand decision becomes guesswork:
→ Messaging feels inconsistent
→ Teams don’t know how to talk about what you do
→ Every touchpoint—website copy, pitch deck, hiring page—feels like starting from zero

Then we present these slides.

Suddenly, teams see the full picture.
Founders, executives, and partners align.
“What are we even doing?” becomes “this is exactly who we are.”

This is the foundation.
With it, you get clarity. Alignment. Momentum.

Building in B2B without this clarity yet? Let's change that.

#Foundations #BrandStrategy #Branding #BrandEcosystem

taplio

The Battle

Tolik Nguyen

Jayr Marasigan

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taplio

The Battle

Tolik Nguyen

Jayr Marasigan

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jayr Marasigan's LinkedIn Performance

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