Founder of StrategyBreakdowns.com

TLDR: Worked in strategy consulting → Joined strategy team at Atlassian → Started writing strategy case studies → People liked them, so I left my job and went full-time

Tom Alder

8 things I've learned while living in Valencia for the past month:

1/ The "slow" culture made me realise how much day-to-day urgency you experience everywhere else.

2/ Europe is the best timezone - 4 hours of deep work before US Eastern gets online.

3/ The city is easy-going and beautiful, but not efficient. Restaurants with lines out the door and empty tables, busses show up 15 mins late (or not at all), 'the system is down' is almost a daily occurence.

4/ I love a siesta but find it nearly impossible to refocus afterwards. Better for marking the transition from work → life.

5/ Meeting people as a digital nomad requires more intentionality than I thought. 

6/ Everywhere you look, you see someone's creative touch. Tiles, balconies, door handles. Everything is decorative, even if in a small way. 

7/ I didn't see a single person on a laptop in a cafe. 

8/ Paella is more than just a regional dish. Everyone is quick to recommend their favourite spot, share tips and rules for ordering it correctly, and tell their Paella-based memories. People worship it here (rightly so!)

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The team at beehiiv just showed me what they're launching next week.

I've analysed hundreds of product releases.

This one I'm gonna join live.

Most companies make tweaks and add tiny features.

beehiiv have been quietly building something that got me absolutely hyped.

Tyler Denk 🐝 and team have cracked something fundamental about how creators grow and monetise.

I can't share specifics (NDA), but here's what I can say:
If you're building a creator/media business in 2025, you should join us at the launch event!

Register here → https://lnkd.in/gh3tKmCZ

People always ask "How did you decide when to quit your job and go all-in?"

3 months after launching Strategy Breakdowns I told my boss I was leaving.

This was my napkin math:

The business was making just under $3k/mo.
~$2.2k from newsletter sponsorship, rest from affiliate revenue.

→ I was publishing 1 newsletter every 2 weeks
→ If I ran them weekly, that'd 2x sponsorship + 1.5x affiliate revenue

→ I had 1 sponsor per newsletter
→ If I had 2, that'd 2x sponsorship revenue again

→ I had 20k subscribers
→ If I grew to 50k, that'd 2x sponsorship + 1.5x affiliate revenue again

Q: If I quit my job, would the extra 40hrs per week be enough to publish 1 extra newsletter every 2wks, sell 4x as many ads, and speed-run an extra 30k subs by reinvesting all revenue into subscriber growth?

Once I laid out all the inputs, it became an easy 'yes'.

I could probably hit $10k/mo within a month or 2, even factoring some contingency if I couldn't sell 100% of my ad inventory.

Then if I kept growing the newsletter, and added new ways to monetise, I figured it wouldn't be too much drama to get to $20k/mo.

Quitting a high-paying tech job for a $3k/mo newsletter = crazy, risky, scary
Quitting a high-paying tech job for a (soon-to-be) $20k/mo newsletter = makes sense

Same business. 
Different frame.

Don't be afraid to math it out.
Goes a long way in building up conviction.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Valve makes $50 million per employee.

Microsoft? $18 million.
Apple? $2.4 million.
Meta? $1.9 million.

How does a 350-person gaming company eclipse every tech giant on the planet?

→ They built a 30% tax on PC gaming.

Every game sold on Steam. Every microtransaction. Every indie hit and AAA blockbuster. If it's sold on their platform, Valve takes 30%.

They do develop games themselves, but vast majority of their revenue comes from infrastructure, maintenance, and collecting.

What makes it even more remarkable:

Zero traditional management mechanisms.

Valve operates with a completely flat hierarchy. No managers assigning work. No executives approving projects.

Instead they pioneered several radical workplace practices like choose-your-own team, and peer-reviewed bonuses.

Your colleagues (not your boss) determine your compensation based on your contributions. The entire company votes on your impact.

The result:
336 employees shared $444 million in total compensation in 2021. That's an average of $1.3 million per person.

And the company is on track for $17 billion in revenue in 2025.

They proved something most large corporations forget:
You don't need more people. You need the right structure (business model + organisational model).

—

📖 If you liked this post, you’ll definitely enjoy my newsletter article Why Valve has no managers!

Take a look here: https://lnkd.in/gyDPxJQ5

Imagine you are a marketing manager working for Coca Cola in 1971.

To make your most important decisions, you might have access to things like:
• Sales info
• Customer surveys
• Financial metrics

IF you spend a few days (possibly weeks) digging around the company for them. Remember, no computers back then.

Now, imagine you had instant access to:

→ The 5x highest performing newspaper/billboard/bus-stop ads out of the 10,000’s of ads Pepsi Co are running globally.

→ Real-time dashboards showing the number of daily, weekly, and monthly walk-ins for a McDonalds store that you’re doing a deal with.

→ A system that tracks every soft drink consumer in the world, showing you exactly what magazine they are most likely to get their beverage news from, and accurate trend data showing you a spike in conversations about “sugar-free”.

All entirely for free, fully self-serve, without ever needing to contact any Pepsi staff, McDonalds partners, or magazine analysts.

That is the world we live in.

But most people don't fully appreciate this. 

Every internet user and interaction leaves digital footprints. These footprints (if you know where to find them) reveal insights that make traditional ‘strategy theory’ feel like guesswork.

Not leveraging an 'information advantage' for your most important decisions, projects, products etc today is like voluntarily boxing yourself into a cubicle at Coca Cola HQ in 1971.

My vote: let’s use the tools available to us!

That's why I created 'Websites & Traffic' - a training that transforms you into a modern data-driven strategist.

If you want to skyrocket your persuasiveness, impact, and progression (but you’re looking for a modern-day approach that doesn’t involve slugging through more abstract ‘strategy theory’), this is for you! 

→ https://lnkd.in/gcWA7dyd

POV: You launched something and 1500+ people show up at once.

No paid ads. 
No viral post. 
Just an organic launch email.

Here's what the hype is all about:

Yesterday I launched 'Websites & Traffic'.

It's a training bundle for strategic professionals who need to back up their ideas with persuasive data. 

In just 5 days, you'll master 28 specific tactical skills that let you reverse-engineer any company's digital strategy - whether that's:
- Your #1 competitor
- A potential customer you're trying to close
- The market leader in your space
- Your highest-risk vendor
- Or simply a company whose strategy you want to learn from.

This isn't old school 'competitive analysis'.

These data-driven strategy skills are must-haves in today's age for just about any strategic use case:
- Preparing for customer interviews
- Increasing your own company's reach
- Analysing any player in your market
- Evaluating partnership opportunities
- Researching prospects before sales calls
- Investigating a trend you want to capitalise on

It works even if you've never heard of SimilarWeb, don't know what a UTM parameter is, and think "organic traffic" just means the line at the farmers market.

If you want to walk into your next big meeting as 'the person who always has the data', check it out → https://lnkd.in/gcWA7dyd

Why change fails. Brilliant. 

Source: Lippitt-Knoster Model - The 5 Components of Organisational Change.

Amazon website from every year since 1997, in chronological order.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

The Amazon website every year since 1998

AI NEWS: Fyxer AI ($1→25m ARR in 12mo) just dropped the biggest upgrade to their core product since launch.

Here's everything you need to know:

Fyxer's core product "Drafts" lives inside Gmail/Outlook, and it auto-drafts email replies in your voice for you to review, edit (if needed), and send.

They just released "Drafts 2.0" with a wall-to-wall revamp of product improvements:
→ better context searching (remembers past conversations to reply how you would)
→ dynamic tone detection (adapts to who you're emailing - client, manager, colleague etc)
→ smarter call scheduling (handles time zones automatically and finds times that suit everyone)

The result: users are now sending *twice* as many email drafts without edits.

Check out the draft it wrote below.

For anyone spending an hour+ on email: this is one of the apps that actually saves me tangible time + focus on a daily basis. 


For the product-led-growth nerds - onboarding is slick too. Starts working in 30 seconds with Gmail or Outlook signup. Automatically learns your voice. Zero setup or learning curve.

I love startups like this - simple idea with perfect execution.


Oh and I convinced the Fyxer team to give my readers a special signup offer https://lnkd.in/gsuYEPQP (Partner link)

This is how you print $$$ by running ads in newsletters:

(And no, it's not generic copy + CTA to 'sign up now')

I've run 100s of ads in my 100k reader newsletter.

Worked with the best growth marketers in the world at companies like Atlassian, Clay, Vanta etc and I think I might have the highest renewal rate in the industry.

Here is the no-fluff playbook for getting results from newsletter ads:

1/ Less is more.
Longer ad copy (and longer sentences) ALWAYS perform worse. This may seem counterintuitive, I know it's tempting to write paragraphs about your product, but the quicker readers can internalise your message the more likely they'll read it in full. Aim for ~3 sentences / bullets total.

2/ Scannable format
Our best performing ads have the following characteristics:
- Start with a catchy, intriguing, spicy headline in *bold*
- Short punchy lines/lists with line breaks for breathing room
- Button with unique CTA ("Show me my security score", "I want the free playbook")

3/ Specific objectives.
Don't assume the newsletter knows what you want. People default to impressions/clicks, but every time I dig deeper there's a more important goal: "I want our founding story going viral", "I want a pretty report with data and community screenshots to share with my boss (my promotion is coming up)", "I want to run an isolated test to see if a waitlist/free trial/free plan works for us". 

4/ Don't just run 1 ad. 
I'm not saying this because more ads = more spend. There are 3 reasons you NEED to test with multiple ads: a) it takes multiple touchpoints for decision-makers to take action (when was the last time you saw a brand for the first time and 30s later you're on a $99/mo plan?), b) you test multiple angles to learn what resonates, c) most newsletters do bundle discounts so its cheaper per ad/open/click. 1 ad = throwing money away.

5/ Keep a swipe-file.
Seems obvious but not enough people do this. Collate your highest-performing social posts. Your competitors' best FB ads. Your best-converting landing page. Leverage these for your ad copy - don't ever start from scratch.

6/ You want partnership, not just sponsorship.
If your 'partner' isn't actively helping you tighten your copy, learn from the data, leverage their high-performing assets, investing their own money + time + resources into ensuring you win, you need to run.

7/ Backend funnels are magic.
This might be the most important alpha of all. The sponsors that are ripping right now do some variation of: run ads to a lead magnet/webinar → capture email → survey to segment (optional) → email nurture with education + social proof + objection-handling → sales handoff to book a demo/whiteglove/welcome offer. 1 person can build this in 1 day with AI, and it gets >10x better results per ad.

I have just 3 ad slots in my newsletter left this year, then I'm increasing prices for '26. 

If you're targeting strategy nerds (founders, PMs, devs), DM me!

5 unconventional tactics I learned at Atlassian (your company should copy these):

1. Everyone reads customer feedback (literally everyone)

Every week, every employee gets an automated email with 3 randomly selected verbatim quotes from customers. Bug reports, success stories, feature requests.

Over time you start spotting patterns. You develop intuition for customer sentiment. When you're proposing something, you can back it up with qualitative data you rememeber reading.

2. No PowerPoint allowed, only memos

Good writing is good thinking. You can disguise terrible ideas with pretty slides.

Every idea, every meeting, every project, every roadmap lives as a Confluence page. Writing out your ideas forces you to get specific about what you actually want to say (and why it matters). 

3. Every team has visible KPIs

Based on your team and role, you always knew exactly what metric mattered most. OKRs aren't perfect, but they create MASSIVE clarity of direction.

You also always knew what your KPI was driving at the division or company level (ie. what it "rolled up" to). Month commentary from owners explaining movements makes it easy to tell what matters to teams across the whole company. 

4. Open by default

Jira boards and Confluence pages have full organisational sharing permissions toggled on by default. This is a small but hugely significant product design choice.

Unless you actively close it off, everyone in the company can find, read, and comment on your work. Google Docs and Word don't do this – which means every new doc feels "yours" instead of "ours." 

5. Roll out to employees first

When I worked there, Atlassian had over 10,000 employees. That's a pretty sizable testing ground, and every mature product team would roll out changes to Atlassians first (who were using these tools every day).

This lets you catch bugs and bulletproofs ideas before paying customers see them, and creates a friendly space for candid feedback.

The pattern: make transparency and feedback the default (not the exception) for every product, decision, and idea.

Happy building.

—

👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 100,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

Create Authentic Content With AI (👇) | Helped >600 Entrepreneurs Build Personal Brands

Struggling to turn LinkedIn into real business growth? You’re not alone - most entrepreneurs are. 

In 18 months, I went from 3k to 395k followers, generated 320M+ views, and built a mid-6-figures bootstrapped business with zero CAC.

Now I help committed entrepreneurs & CXOs grow their businesses on LinkedIn.

Before posting on LinkedIn, I thought social media was a total waste of time. 

My journey: 

- 2015–2020: Investment Banking & Private Equity (Goldman Sachs, Vitruvian Partners) 
- 2020–2022: Business school - still convinced social media was all fluff 
- 2023: Built a VC-backed crypto startup and watched competitors skyrocket using social media 
- 2024: Started posting myself → grew from 3k to 395k followers (fastest-growing new LinkedIn account in the world), generated 300M+ views, built a 7-figure bootstrapped business with zero CAC (Saywhat[dot]ai) 

Since then, I’ve worked with 600+ entrepreneurs to grow their brands and businesses on LinkedIn. 

How I can help you: 

1️⃣ For solopreneurs, coaches, and consultants 

Check out Saywhat[dot]ai - our software platform & community helping 600+ entrepreneurs. 

Median user posting 5x/week sees +130% views in 90 days. 
Average user sees 800% more views in 90 days. 

For more case studies, check out the website.

2️⃣ For Founders/CXOs 

I’ll run and grow your LinkedIn end-to-end: strategy, content creation, and audience building to grow your business. 

I work exclusively with Series A+ startups or $10M+ ARR who are: 
- Committed to LinkedIn as a serious, long-term growth channel 
- Willing to invest significantly in brand building (not “testing the waters”) 

If that’s you, send me a DM to learn more.

3️⃣ For free weekly tips Subscribe to my Level Up Newsletter for LinkedIn growth tactics.

And get 120 free LinkedIn post ideas + my AI writing prompts here: https://levelupnewsletter.beehiiv.com/subscribe

4️⃣ For a bit of motivation and some tactical business building advice - just give me a follow!

Excited to support you on your journey however I can!

Will McTighe

Messy Career? Read this: 👇


When we look at our LinkedIn feed, 
Everyone's career looks perfect. 
A straight line to success.

But there is so much that we're all hiding:
• The failed projects. 
• The career U-turns. 
• The "what was I thinking?" moments.

Truth is, we're all figuring it out. 
And in 2025, that's just normal. 
Embracing it is even an advantage.

Why? 
Because the most interesting opportunities come from unexpected places. 
The skills you think are "irrelevant" today might be your edge tomorrow.

But we still: 
• Hide our failures 
• Delete old job titles 
• Pretend each move was "strategic"

Stop.

And remember: 
• Every pivot adds to your toolkit. 
• Every failure makes you stronger. 
• Every "mess" teaches you resilience.

The people winning right now aren't doing everything perfectly.

They're learning from every turn. 

They're building while others doubt. 

They're connecting the dots others miss.

Your messy career isn't a bug. 
It's a feature.

Own it.

One of my craziest career decisions? 
Posting on LinkedIn.

Want to do the same? 
Here are 120 post ideas to get started: https://lnkd.in/gKzZUq-b

♻️ Repost if you're proud of your non-linear path

P.S. What did your messiest career moment teach you? 
Share below 👇

LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

Feeling stuck? 
Read this:

We've all had those moments.

When we hesitate and doubt.

It's the fear creeping in:
→ Fear of being judged
→ Fear of missing out
→ Fear of failing

And what makes it harder is that the fears are completely valid.

We will be judged.
We will fail at times.
We will miss out on things.

And you're going to realize that it doesn't matter.
It's just part of the journey.

Every great person has felt those, 
"am I crazy to start over" feelings:

✅ Ray Croc bought McDonald's at 56
✅ Martha Stewart wrote her first book at 41
✅ Charles Flint co-founded IBM at 61

But they did it anyway. 
And you can too.

Here are three ways to start over,
with an unfair advantage:

1/ Start building an audience online.
↳ Share what you've learned.
↳ Create content that helps your ideal customers avoid your mistakes.

2/ Learn from those 2 steps ahead.
↳ Find mentors who've made the leap
↳ Study their frameworks and systems

3/ Build up a financial safety net.
↳ Test your new thing while employed
↳ Cut unnecessary expenses now

Remember: Your experience isn't a weakness, it's your edge.

One thing I wish I started earlier was my personal brand.

📌 Here is your playbook
(With 120 post ideas + my AI writing prompts): https://lnkd.in/gKzZUq-b

—

♻ Repost to help your network overcoming the fear of starting over.

➕ Want more? Follow me Will McTighe

Henry Ford's first company failed by Will McTighe

Spend 60 minutes to fix your LinkedIn today.

10x your results all year.

Most people overcomplicate LinkedIn:

• Starting from scratch every single time
• Publishing content without a clear strategy
• Creating content that speaks to everyone and no-one

No wonder it feels exhausting.

That's why they quit after 3 months - it's not sustainable.

I get it.

I used to think doing everything manually made me a hard worker.
I still struggle with that sometimes.

But in reality, not everything is a good use of your time.

LinkedIn isn't hard because the work is impossible.
It's hard because most people are doing it without leverage.

Here's how this 11 step workflow will help you build leverage:

• Spot the gaps that costs you opportunities
• Create reusable visual templates that look great
• Have 30 days of content ideas ready in minutes
• Mix awareness, trust, and sales posts

Build systems that become your foundation and go from there.

📌 Want my free playbook that made it happen for me?
Find it here: https://saywhat.ai/course/

♻️ Repost to help your network create a better system.

➕ Follow me (Will McTighe) for more like this.

How to fix your linkedin with AI by Will McTighe

Stop doubting yourself. 
Growth happens when you do things you're not 'qualified' for.

The excuses all sound reasonable:
• "I don't have enough time right now." 
• "I'll wait until I have more experience." 
• "What if I look stupid? It could ruin my reputation"

We wait to feel confident before we take action.

But this misses the point:
You don't have confidence at the start! 
It's the result of doing so much work it would be unreasonable to not believe in yourself.

So next time doubt shows up, instead of letting it take control, do the opposite of what it wants.

Here are 3 things I do when self-doubt takes over:

1/ Start before you're ready

When I first started posting online, I had no idea what I was doing. I was laughed at and now nearly 2 years later, those haters ask me for help.

Action builds confidence, not the other way around.

2/ Lower the stakes

I've posted >500 LinkedIn posts - I've had more flops than most but I just try to make the next better than the last.

Stop treating every next step like it's the performance of your life - treat it like practice instead.

3/ Surround yourself with doers

I've built a small circle of entrepreneurs I talk to regularly - Nader Alnajjar, Chris Donnelly, Peter Shallard. 

Confidence really is contagious, so make it a point to be around people who are actually doing the work.

Confidence doesn't show up first. 
It follows the work you put in.

Take the risk. 
Apply for the job. 
Start your side hustle - now is the time.

Want to surround yourself with doers?
Find your own tribe by posting online: 
📌 Here's my playbook: https://lnkd.in/ga7QpS8v

♻️ Repost to help your network overcome self-doubt.

➕ Follow me (Will McTighe) for more like this.

What if I Fail Vs. What If I Don't by Will McTighe

7 Bitter Pills to Swallow:
(10 years of painful career lessons in 60 seconds)

In 10 years, I've pivoted across 3 industries.
Only 14 months ago, I was coldcalling chemical distributors.

Each pivot forced me to confront hard truths.
They started with the person in the mirror -

The one making excuses.
The one avoiding conversations I needed to have with myself.

Here are 7 truths I had to confront along the way:

1/ Your identity is built on outdated stories.
↳ "I'm an angry guy" because you lost your temper as teenager.
↳ Childhood labels aren't our adult identity. Outgrow them.

2/ Nobody cares about your potential.
↳ The world only cares about what you actually do.
↳ “I could have” is worthless until we turn it into results.

3/ Rock bottom isn't the enemy. The comfortable middle is.
↳ Comfort is more dangerous than crisis - it kills our hunger and leaves us with regret.
↳ One day, you'll reminisce about your hard, tough moments.

4/ 'Someday' actually means 'never'.
↳ We all have a graveyard of dreams we'll "get to later”.
↳ Stop waiting for the perfect moment, it is not coming.

5/ Your excuses sound ridiculous to everyone but you.
↳ Behind every excuse is a fear we haven’t acknowledged.
↳ Every "I'm not ready" is really "I'm too scared".

6/ If no one knows you, you don't exist. Build your brand.
↳ Talent means nothing if you're invisible.
↳ Your voice is powerful - use it until they can't ignore you.

7/ Your habits got you here. Change them to change your life.
↳ Your habits are either building your future or repeating your past.
↳ Small choices compound into life sentences - or legacies. You decide.

Start confronting reality and turn it into your dreams.

Agree? Disagree?
Let me know in the comments. ⬇️

📌 The biggest risk I've taken in the past year?
Building my personal brand.

Want to do it too? 
Here's my free playbook: https://saywhat.ai/course/

♻️ Repost this to help your network face reality.

7 bitter pills to swallow by Will McTighe

60 mins a day to optimize your LinkedIn content strategy.

10x growth all year:

Most people log into LinkedIn and get sucked into the vortex.
It's so easy to let hours go by!

The best people I've coached do things a bit differently...

• They create a system that make showing up easier.
• They use checklists to write, edit and proofread content (especially at the start)

Stop missing opportunities and turning off leads.

Here’s the playbook I used,
To go from 3k followers to >388k followers in 17 months:

1/ Write Your Post (15 mins)
• Define a problem, create urgency, offer a solution.
• Keep it real and actionable. No fluff.

2/ Pre-Post Engagement (15 mins)
• Engage thoughtfully with peers, big accounts, and dream clients.
• Ask questions. Build relationships before you need them.

3/ Reply Window (10 mins)
• Respond to every comment in the first hour.
• Don’t just say “thanks”- keep the dialog going. Ask a follow up.

4/ Strategic Outreach (20 mins)
• Connect with 10 ideal clients a day. Keep it personal, under 50 words.
• Follow up with profile viewers (Premium) within 2 hours.
• This part is so important and often forgotten.

Most people think they need to be experts,
To start writing online.
They're wrong.

📌 Want a high res pdf of this sheet?
Get it here: https://lnkd.in/gKzZUq-b

♻ Repost to help your network build their LinkedIn business.

Organic reach is down 65% on LinkedIn.

And the feed gets more crowded every day.

More people posting, more ads and a new algorithm.

Despite the headwinds, some creators are still crushing it... because the fundamentals of good writing haven't changed.

Here’s how they’re making it work:

1/ Create an “Aha” Moment
An insight that makes the reader go, “I hadn’t thought of that.”

2/ Make People Feel Seen
Make the readers think, “that’s so true”, or “I can’t believe she said that out loud!”

3/ Lead with Personal Experience
Real experience and authority hooks earn trust right off the bat.

4/ Begin with a Negative
People care more about avoiding pain than improving.

5/ Make Your Reposters Look Good
People share content that makes them look smart, kind, or virtuous.

6/ Show Before–After Transformation
Show where you started AND where you are now.

7/ Use More White Space
Keep 2–3 lines per paragraph - and let your ideas breathe.

The algorithm keeps changing but principles like being clear, speaking with authority and talking to emotions always work.

Learn why your content works because when you do, you never run out of ideas.

📌 Start posting. Here is your free playbook: https://saywhat.ai/course/

♻️ Repost to help your network win on LinkedIn.

➕ Follow me (Will McTighe) for more like this.

7 laws of addictive content by Will McTighe

RIP PowerPoint.
It's nearly 2026. Use this instead:

Most people waste hours every week doing things that look productive.
I am sometimes at fault for doing this, too.

Think about it, we’ve all:
• Taken notes that no one read
• Made decks no one cared about
• Copy and pasted data between tools because “it’s faster”

Busy work feels safe - it gives the illusion of progress.

You think automating these tasks takes hours - “It’s just quicker if I do it myself.”

That used to be me.

Then, last week, I built an AI workflow that turns meeting notes into ready-to-share slides in under 10 minutes.

Here’s the step-by-step playbook:

Step 1: Open zapier(.)com(/)apps → Search for Gamma
• This is where you’ll set up the automation.

Step 2: Tell Gamma where to pull content from.
• Pick from the 8,000 tools like Notion, Fireflies, and Google Sheets here: https://lnkd.in/gYjv_Gnx

Example: Fireflies(.).ai → Gamma (to turn meeting notes into decks).

Step 3: Choose when it runs.
• Set it up like: “New meeting summary → Create presentation.”

Step 4: Connect both apps and test.
• Link both tools up to Zapier.

Step 5: Decide what goes into your slides
• Decide whether you want timestamps, speaker names, or summaries.

Step 6: Turn On the Workflow
• This links your workspace, no manual upload or copy-pasting needed.

Step 7: Go Live
• Now every time a new meeting ends → Gamma auto-generates your slides.
• Pick one task you can automate this week.

That’s how you buy back your time - for the work that actually matters.

📌 Want to create an AI Agents that automates decks after every meeting?

Try Gamma x Zapier yourself - no coding needed.

♻️ Share this with your network save time at work.

➕ Follow me (Will McTighe) for more like this.

#gammapartner #zapierpartner

How to create presentations on autopilot by Will McTighe

Everyone wants success.

Few want to pay the price.

I see it everywhere.

The creator who stops posting after 6 months of slow growth.
The entrepreneur who shuts down after 11 months.
The job seeker who gives up after 50 rejections.

They were so close.
But they never knew it.

Success has a price.
Everyone wants it. Few will pay it.

They want 100K followers.
Not 1,000 days of consistent posting.

They want the 6-figure business.
Not 5,000 hours of building it.

They want the dream job.
Not 500 applications and 20 interviews.

What does the price look like?
Showing up when:
→ Your content gets 3 likes (again)
→ Your inbox stays empty for weeks
→ Your friends question your choices
→ Motivation is nowhere to be found

The real problem comes from people relying on motivation instead of systems.

They create when inspired.
Not because it's 6am and that's their time.

They network when they need something.
Not because Tuesday is coffee chat day.

They practice their skills when they feel like it.
Not because consistent effort beats perfect timing.

None of this is glamorous. It's not easy. But it is necessary.

The price never goes down.
But the results compound over time.

Most people won't pay it.
Will you? 

Want my system for building your personal brand? 
Get the free playbook: https://lnkd.in/gKzZUq-b

♻️ Repost to help your network chase their dreams.

➕ Follow me (Will McTighe) for more like this.

The Price Of What You Want By Will McTighe

How to create beautiful infographics in under 5 minutes:

No design skills required.

Infographics are incredibly powerful - 
They've helped me gain hundreds of thousands of followers but dear lord they are painful to make.

And I've heard the same pains over and over again from other creators:
• Spending 3 hours wrestling with Canva templates that still look "off"
• Ending up with something that looks nothing like what you imagined
• Paying a designer $200+ and wait days for revisions
• Watching your brand colors get butchered

The worst part is that you repeat this painful process EVERY time you need an infographic.

But as of yesterday, here's the better way:

1. Open Saywhat(.)ai → head to infographics

2. Save your brand colors
• Go to "Themes" → Create a "New Palette" 

3. Add templates you like
• Select "Upload Templates"
• Add your old infographics or pick from other top-performing content

4. Add a simple prompt:
• Select "New Infographic." → Give it a simple prompt like:
"Create an infographic on [Topic] using [Color Theme] in [Template]."

OR 

Give it a more detailed infographic outline from ChatGPT

5. Let Your Inner Designer Out
• Once the first draft is ready, edit using the "Edit" button and adding a new prompt. Change titles. Swap icons. Adjust layout

That's it.

No fiddling with tools and moving boxes around. 
What used to take 2 hours can now take under 5 minutes.

Yesterday we opened 100 early-access spots this week.
Today we have 68 left. 
After that, access closes until the next cohort.

Start your free trial and see for yourself. 
I promise you, you will be blown away by it.

Select the Exec plan to get started: https://lnkd.in/gbe7PQqF

♻️ Repost to help others design better content.

➕ Follow me (Will McTighe) for more like this.

How to create beautiful infographics by Will McTighe

The biggest risk isn't failure.
It's looking back in 10 years and realizing you never tried.

That idea you keep pushing off?
That change you're waiting to make?
That leap you know you need to take?

Your mind fills with excuses:
"What if it fails?"
"What if people judge?"
"What if I'm not ready?"

The funny thing?
Before you're successful, literally no one is paying attention.

Everyone is too consumed in their own lives.
You have all the time in the world to experiment before anyone pays attention

It's only once you've made it that people get curious.
Think about it:

→ YouTube started as a dating site
→ Twitter began as a podcast platform
→ Instagram was originally a check-in app called Burbn

But most people don’t know that because they see their success today.

The reality?
These weren't failures - they were necessary experiments.
Those things you're afraid of?

• The "amateur" early attempts
• The "embarrassing" first posts
• The "mistakes" that keep you stuck

They're all just experiments on your path.
No one gets what they want out of life,
Without going through the messy phase first.

So next time you're hesitating:
Start the business
Share the idea
Take the leap

Because the difference between you right now and where you want to be?
It isn't talent.
It's the willingness to look foolish in public.

Want to know the craziest part?
16 months ago, I was terrified to post online.
But it completely changed my life.

Here's your playbook: https://saywhat.ai/course/

♻️ Repost to help your network be take the leap.

➕ Follow me (Will McTighe) for more like this.

taplio

The Battle

Tom Alder

Will McTighe

Followers

Posts

Engagements

Likes

Performance ScoreTom Alder's LinkedIn Performance

Performance ScoreWill McTighe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tom Alder

Will McTighe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Alder's LinkedIn Performance

Performance ScoreWill McTighe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Alder's LinkedIn Performance