I help B2B founders build go-to-market systems that hold up in investor due diligence.

Most startups don’t fail because of product or market, they fail because revenue is fragile, founder-led, or impossible to underwrite.

What investors usually find:

- Sales driven by one person or one channel
- No documented or repeatable GTM motion
- Poor visibility into forecasting and revenue quality
- Growth rented from agencies, not owned internally

That might generate pipeline.
It does not increase valuation.

At AdvancedClient.io, we work with B2B startups and scale-ups preparing to raise or exit.

Instead of running lead generation, we install investor-grade GTM infrastructure inside the business.

Our work focuses on:

- Removing founder dependency from sales
- Designing repeatable, internal GTM motions
- De-risking single-channel acquisition
- Building real revenue visibility and forecasting
- Creating systems the team owns long after we leave

Everything we do is designed by reverse-engineering how VCs and PE firms evaluate revenue, risk, and scalability during diligence.

When we’re done, founders are no longer the bottleneck and investors see a business that can scale without heroics.

If you’re raising or exiting in the next 6–18 months and want your GTM to increase valuation, not just pipeline, that’s the conversation we should be having.

Tom Grainger

It’s 2026.

And most sales orgs still look like 2018 with better tooling and worse morale.

- SDRs hammering phones with low-intent lists.
- Cold emails fired from the main domain.
- “Marketing-approved” messaging that sounds like it was prompt-engineered by someone who has never sold a thing.

Here’s what that produces in the real world.

Reps barely get connects, so confidence drops fast.

When they finally get someone live, they freeze due to lack of conversations.

Email domains get burned due to spam cannons without the proper infra.

Coaching becomes reactive as leaders are pulled in 100 directions.

Quota attainment goes with it.

But the orgs that figured it out look very different now.

Sales is phone-first again.
Not spray-and-pray dialing.
High-confidence dials.

Reps are fed signal-led lists built by a backend team that actually understands data.

Numbers are enriched, filtered tightly, ranked by intent, and sequenced properly.

This only works if the data layer is treated as infrastructure, not a one-off purchase.

Most high-performing teams now run off live databases with verified emails and mobile numbers, refreshed constantly, and pushed straight into Clay workflows so reps are never dialing or emailing stale contacts.

You’re starting to see tools like Prospeo.io show up here more often, especially as teams move away from stitched-together sourcing plus verification setups and want one clean, reliable data layer underneath everything.

Better data leads to better conversations.

Better conversations rebuild confidence.

Confidence creates pipeline.

--

Cold email no longer sits with SDRs.

It lives inside marketing.

Centralized. Infrastructure-led. Quality-controlled.

Secondary domains only. Proper warm-up. Clean copy.

Run like a performance channel.

Positive replies route straight to the phone team.

The result is simple.

Instead of 15 burnt-out SDRs chasing activity metrics, you have a small group of elite operators.

They talk to real buyers.

They convert at 3 to 5x the rate.

They are backed by a marketing-driven outbound and paid engine that actually compounds.

Less headcount.

Higher output.

Cleaner data.

The smartest orgs didn’t build this from scratch.

They started fractional.

They brought in partners with the infrastructure, training, and ramp already solved.

They proved the motion fast.

They validated the pipeline.

Then they internalized it with reps who already knew how to run it.

Speed first. Ownership second.

The future was never sales-led or marketing-led.

It’s ops-led.

That’s the modern sales org.

Phone-led.
Data-fed.
Marketing-integrated.
Ops-powered.

And if you are still running your 2018 playbook, 2026 already left you behind.

Happy New Year ;)

Founder at AdvancedClient.io | I help B2B founders build investor-grade GTM systems before they raise or exit

I'm Tom, I'm 28, I was an SDR for 10 months, 6 years ago. I quit.

And I still see the exact same problems today. Just with shinier tools.

Back then, what pushed me out wasn’t the phone.

It was the absence of a workflow.

- No support, just lots of pressure.
- Months of product training with zero guidance on how to actually sell.
- Ancient data that forced me to beg receptionists for scraps.
- Six green SDRs tripping over each other in the same territory.
- Complete lack of support or training

There was no system to plug into.

You were expected to figure it out while hitting quota.

Fast forward to 2025 and the symptoms look different, but the disease is the same.

- No defined ICP.
- No clear TAM.
- No segmentation.
- Five data tools stitched together.
- Reps paralysed because they have no training.
- Enablement that stops the moment onboarding ends and minimal onboarding at that.

SDRs are still being hired into chaos.

What irritates me most is the new leadership take I keep hearing:

“Cut headcount. Replace with automated outbound.”

If you sell into companies with more than 25 employees, deal complexity, multiple stakeholders, or a sales cycle longer than a week, automation alone will not save you.

Here's our take for 2026: 

Reps should not be thinking about data, tooling, sequencing, or what to do next.

They should be thinking about conversations.

The job of leadership is to ramp reps into a pre-existing workflow that removes non-revenue work entirely.

A real workflow looks like this:

- The ICP is locked.
- The TAM is mapped.
- Accounts are segmented by who buys, why, and when.
- Data is pre-qualified and ranked by intent.
- Messaging is locked in, documented and stress tested.

So all the rep does is show up, pick up the phone, and execute.

I'm sitting here writing this post during my daily call block. 

I've made it a habit to cold call (almost) every day

Whether it's for my clients or for Advanced Client I like to switch it up to keep my skills sharp. 

It's also a nice little driver of pipeline :) 

When I speak to sales orgs I normally find out through one way or another that their reps are hiding from the phone. 

I get it - it's hard to call up people who probably don't want to be called an have a difficult conversation but it doesn't need to be as hard as everyone makes out. 

Here's how I make it easy for myself. 

1. Reps: I don't go more than 2 days without calling

The biggest barrier to calling is the mental barrier you put up in your head. The moment you stop calling the worse case scenario builds up and you start thinking of every excuse of why not to call. 

It's never as bad as you think it's gonna be. 

2. Sales leaders: Elite rev-ops

Elite lists, hyper segmented, AI-qualification, carefully curated and enriched with the best data on the market. 

This means my connect rate stays high and I keep on having conversations. 

A big reason reps get disheartened is that data is a second thought and they might have two conversations a week which means they aren't able to practice. 

The list is the strategy. 

3. Sales leaders / reps: create proper talk tracks. 

Pick an opener, say it 150 times until it sounds smooth as butter coming out your mouth. 

Then work with AI to build hyper targeted talk tracks for your lists. This is all possible because Louis Young put's in so much effort with the lists so I can focus one persona type each day. 

Typically I find it best to create an elevator pitch that ties in key problems you know that persona deals with that your solution solves. 

Have it in front of you so you don't need to stress about memorising it. 

4. Sales leaders: Use a good dialer

Using outdated, ugly tech sucks, especially if it's clunky and not easy to use. 

Get a clean, modern dialer like Trellus (YC W22) that makes your reps want to call and let's them hit their daily numbers as easily as possible.

5. Reps: Doodle or find something to do. 

The worst bit about cold calling (imo) is sitting still anxiously waiting for someone to pick up. 

Do something that requires a little bit of concentration like writing a linkedin post or painting the mona lisa. 

---

The point is; from a managerial perspective, make your reps lives as easy as possible so all they need to think about is calling. 

From a rep perspective; make your life as easy as possible by compartmentalising the work and using AI.

If I was a Founder or CRO rebuilding a GTM team from scratch today, I wouldn't hire more reps.
 
(I would fix this first)
 
Most GTM teams are fragile by design.

- Undocumented
- Lack of systems 
- Burn out machines 

Meaning when a rep churns and burns everything they've built disappears. 

Here's the system that we would build

And the system really has only one goal:

Survive rep churn

Here is what that actually means in practice.

The workflow owns lead generation, qualification, activation, and follow-up.

Reps do not.

Reps execute inside a system that already knows:

 • Who should be contacted
 • In what order
 • On which channel
 • And why now

No rep is inventing their own process.

No one is rebuilding lists from scratch.

No one is guessing what to do on Monday morning.

Under the hood, everything feeds into a single operating layer.

Inbound, outbound, paid, website traffic, and LinkedIn engagement all resolve into one qualified lead stream inside Clay.

That layer handles:

 • Enrichment and filtering
 • Data quality and validation
 • Routing rules by priority

By the time a lead reaches a human, the work is already done.

Leads are automatically:

 • Dropped into email sequences
 • Routed to SDR call lists
 • Triggered into LinkedIn workflows

Calendars, reminders, and CRM updates run without (OR minimal) human intervention.

If a rep leaves tomorrow...

A new rep steps in and executes the same playbook on day one.

When deals close, the workflow compounds.

Closed-won accounts feed back into lookalike models.

Paid and outbound re-target the same profile.

The system gets smarter without adding headcount.

I’m Tom. I talk to hundreds of CROs and VPs of Revenue every year.

When I hear this one thing on a call, I know the org is in deep trouble.

Most revenue leaders at early-stage startups and scale-ups are deep in the trenches.

- Working deals.
- Building workflows.
- Hiring reps.
- Training reps.
- Stressed. Scrappy. Constantly reactive.

They’re so far below the waterline that they rarely get a chance to come up for air and actually look at the business like a leader.

That’s survivable when the org is running a modern, optimised motion.

It’s lethal when they’re operating a 2018 model with better tools slapped on top.

That’s when things start to break fast.

Quick fixes.
New tools that never get adopted.
Reps hiding behind “busy” work instead of outcomes.

So when outbound starts to stall, the only lever they feel they can pull quickly is volume.

- Stick on a parallel dialer.
- Ramp activity.

More calls should equal more pipeline.

Right?

Wrong.

All that does is amplify a broken system.

- Results flatline. Then drop.
- Reps burn out making 400 calls a day and having two conversations, if they’re lucky.
- Data gets torched.
- Pipeline doesn’t grow.

Now the revenue leader panics.

“Wtf do we do?”

This is where most teams spiral.

This is also where we reset.

Here’s the order of operations that actually works.

1. Map the TAM.

 Based on ICP, build a full picture of all your target accounts. 

2. Fix the data.

High-quality phone numbers and emails, properly enriched. We use Prospeo.io heavily here.

3. Rank the numbers.

Not all numbers are equal. Tools like TitanX let reps power dial lists that actually pick up, pushing connect rates into the 20 to 30 percent range.

4. Coach properly.

Once conversations are predictable, coaching finally matters.

- Tonality.
- Messaging.
- Value props.
- Openers.

Only once that MVP is producing consistent results do we start layering in signals and more complex GTM workflows.

Not before.

Please always remember: Simplicity scales.

Here are some GTM trends I've noticed over the past couple of months. 

1. The gap between those that are and those that are not is getting bigger

Some orgs just get it. They move at speed, adopt the latest and greatest, rework systems consistently, build teams of winners and create environments they want to succeed in. Revenue leaders realise that their job is to destroy obstacles in the way of their team. Whether that means reducing time spent on non revenue generating activity, better data, better tools, better training, better offers, better marketing, better people. It doesn't matter. They can see every step of their funnel and know exactly where to zero in and fix. 

Other orgs don't. I speak to lots of them. They are bogged down in minutiae, only coming round to ideas that were popular 2 years ago and don't have the agency or authority to make rapid changes. They have antiquated systems, their reps are burned out and 1 week away from quitting and they have no idea what to do. It's like they've got themselves bogged down in quicksand and every time they move they become more stuck.  

2. AI = great equaliser. 

Everybody on planet earth has access to AI. That means anyone can do account research, write scripts, create emails, write posts etc etc. So then what becomes the great differentiator? You. What's in your head right now, the way you talk, the way you right, the things you notice, the trends you pick up. You are AI. The best GTM operators are using AI for the bullsh*t stuff that bogs you down. They also hyper focus on what they consume so they can finetune themselves. Soft skills are going to be the thing that means you'll succeed or not succeed in the next 5 years. 

3. Automation isn't that important. 

I hyper-focussed on automation a lot over the past few years. I was always thinking about what I could focus on for a few hours that would save me massive time in the future. Did that have an affect on my bottom line? I don't think so. What did? The manual stuff. Hand writing a Linkedin post, creating a graphic, quality testing a list, segmenting data, doing proper market research, power dialing a list (one-by-one), having conversations with my market. These all made big improvements to my bottom line. The key for me is stripping down the workflow to key tasks that are worth spending time on; List building, qualification, data, conversations. 

Curious to hear what everyone else is seeing atm?

I speak to so many companies with bloated tech stacks that eat into their budget every year.

$20k on this... $30k on that 

All for tools that sit underutilised and ignored by reps. 

Here's what I know. 

Reps don't want more tools. 

They want simplicity. 

They want to log on each day, and execute on workflows that make sense and ultimately - make them money. 

So how do we do that? 

1. Elite revops: 

- Map your TAM and enrich every persona in your market with the best data on the market (it's worths splashing a bit of cash on this) 
- If you're prospecting in the US, use a tool like TitanX to rank your data so your reps can be more efficient and have more conversations. 

2. Decide a simple cadence 

- You sell HR software, you don't need a 43 step special ops delta force extraction plan. 
- Call up each segment, connect with them on Linkedin and if needs be send an email 

3. Use a good dialer

- The tool a rep is most engaged with is their dialer (or should be anyway). 
- Get a good dialer like Trellus (YC W22) and make calling enjoyable. 

4. Create battle cards for each persona / segment 

- Have an elevator pitch and discovery matrix for each persona we've segmented from your ICP. 
- This removes any mental burden from the rep, they just need to speak and then listen. 

---

CRO's, VP of sales; You can do this with 4-5 tools, keep a bunch of budget, keep headcount low and then have a much bigger ROI on your quota ;) 

Everyone loves the guy who cuts cost and generates more revenue. 

Looks good on the CV and you'll want to refer us to all your friends.

I run a GTM business. I've learnt a few things.

Here they are: 

1. Volume doesn't solve anything

Volume is a fix for people who don't know what they are doing. Zero point in scaling volume if it didn't work in the first place. 

This goes for email, the phone & scaling headcount.

2. If the workflow is unclear, the team will create their own

SDR's will create their own workflow to maximise their income. Sometimes they are good, often they suck. Find the good ones and standardise it across the org to reduce variance and key person dependencies. 

3. Most outbound fails before the first email is sent

When teams put minimal effort into ICP definition, list building, value props, scripts etc campaigns flop then sales leaders blame the channel. 

4. Tool ownership is underrated.

If no one owns the list quality, deliverability, replies, and feedback loops then expensive tools become underutilised. 

Set clear expectations of who owns what in the funnel. 

5. Signals beats personalisation (Sometimes)

Signals and personalisation are buzz words. 

What matters most is having an offer that people actually want to buy.

Once established you can then layer on signals to reach out at opportune times. 

6. Your best rep is showing you the future

If one person is consistently winning, reverse engineer what they are doing before they leave and create a workflow you can place any rep into. 

Happy Friday :)

Google+Meta Ads Expert | Top 1% Growth Marketer | DTC+Amazon growth advisor

I have experience growing multiple companies with Google and Meta Ads. 

I have a pretty diverse portfolio that includes: 

-Making brands millions of dollars with paid ads in niches including health & wellness, startups, law, ecommerce, home services and more.
-I have experience building paid media & content based funnels that have grown multiple companies.
-Scaling ad budgets profitably. Working on a wide range of projects ranging from funnel building to  managing ad budgets up to $1M/month.
-Helping multiple emerging brands/startups with over $200M in funding to build their growth engines. 

I’m always open to connect with people and explore opportunities. Most recently I've partnered with ad agencies as a white label paid media strategist - though I also work directly with brands.

Feras Khalbuss

If your Google Ads lead quality isn't great.  👇

And you’re spending $50K to $300K a month on Google Ads.

Here are 3 common reasons why.


1. Downstream tracking.
Your not tracking what jobs and revenue came from specific keywords and ads

2. Not pre qualifying the leads meticulously.
You can use a simple quiz funnel to pre qualify leads who are in market today not in 6 months. By asking them the correct questions.

3. Vendor asleep behind the wheel.
If simple best practices aren’t being hit then you may be overspending on leads.
Your landing pages may need to be optimized.

If 3 months have passed and you’ve not seen any quantifiable wins in lead volume or quality. 

It may be as simple as your vendor is not properly testing and troubleshooting things.


If your not impressed with your Google Ads lead gen results.
And looking for a second pair of eyes.

I offer both coaching and full ad funnel management services for brands sick and tired of dealing with junk leads and playing house.

Feel free to shoot me a DM.

Paid Media+Funnels Expert | Growth Marketer | Ask me about our quiz+growth funnels

“We’re seeing an issue with lead quality. If things don’t turn around, we’ll have to cancel.”
 -Ad agency client

Every agency owner knows what follows.
-Silence.
-Pressure.
 -Churn risk.

Many agencies have clients who will churn in the next 3–6 months.

Not because you’re bad 
but because flatlining results and lead quality issues kill trust fast.

You sold world-class results.
Then the honeymoon ended.
Results plateau.
Expectations rise.
Patience disappears.

Fixing this isn’t just “tweaking ads.”
It’s diagnosing what’s breaking performance — under pressure.

If you’re dealing with:
-Clients questioning lead quality
-Inconsistent volume or revenue
-Surprise churn
-A team stuck in reactive mode

Here’s how I help 👇
I work with ad agencies to stabilize accounts, fix lead quality, and protect retainers.
 ✅ 12+ years managing and scaling Google & Meta Ads programs (lead gen + ecommerce).
 ✅ Diagonosing issues with lead quality.
 ✅ Profitably scaling ad budgets.
 ✅ Senior-level second set of eyes.

 I step in when things aren’t working - and get them back on track.

I’m offering ad account audits to:
-Identify why lead quality is slipping
-Surface quick wins in weeks, not months
-Create a clear plan to improve performance and retention
-If you want to reduce churn and keep clients confident

Feel free to shoot me a DM.

Residential roofers & contractors looking to book more jobs 👇

Here's what I see all the time:

-Your best salespeople sitting around waiting for the phone to ring.

-Chasing cold referrals that go nowhere.

-Following up on unqualified leads that waste hours of their time.

The problem isn't your sales team. It's that they don't have enough qualified opportunities to work with.

Your team should be closing deals, not hunting for their next conversation.

Here’s what we’ll build out:

✅A funnel that lets you book $10k+ jobs on autopilot.

✅ A qualification process that filters out tire-kickers for BANT (budget, authority, need and timing) before they hit your pipeline.

✅Get back $5-$10 for every dollar you put in.

✅ A system that generates $50-$60 sales calls with qualified leads that are in market today not in 6 months.

The result? Consistent lead flow. Higher close rates. More revenue.

If you're ready to keep your sales team's calendar full with qualified opportunities. 

DM me to set up a quick demo.

Financial advisors and estate planning lawyers looking to generate more qualified leads 👇

I've helped grow multiple companies and made brands make millions of dollars with paid ads+ growth funnels.

Most people don't understand how to build growth funnels that print money.

Instead growth is approached as a game of wack-a-mole. 

The main bottleneck for getting new customers on autopilot I see in 2026 is the ability to reliably generate the right volume and quality of leads for your sales team.

Often lead quality issues come down to sloppy marketing strategies.

Making this shift changes things from chasing and qualifying to simply inviting the right people into your orbit.

Automatically.

Here are 2 funnels I'd recommend you test in 2026:

-Quiz funnels - These allow you to generate high intent leads based on questions you ask. You can literally qualify any potential client based on BANT (budget, authority, need, timing). These quiz funnels qualify and then direct clients to the next logical step (book a call, etc..).
-Webinar or seminar event funnels: I've worked with estate planning lawyers and financial advisors who made $30K+ per event (and host multiple events per month). Just because they've got this down to a science.
-Both of these funnnels will invariably incorporate BANT principles.

Need help setting these up? Feel free to shoot me a DM.

"We're working with an ad agency but they aren't very proactive."
-Founder

This is one of the biggest growth traps in 2026 for brands looking to generate more qualified leads and pipeline.

Working with an ad agency that is misaligned or asleep behind the wheel.

You end up paying 2 preventable taxes:
-Opportunity cost: Every day that passes you are missing out on better results.
-Google+Meta overspend tax: You end up overpaying Zuck and Sundar on mixed quality leads.

If you are spending $100K/month on Google+Meta Ads for lead gen.

I am offering a coaching package where I will show you the exact step by step blueprint to:
-Increase lead quality fast and stop calling junk leads.
-Have a pathway to 2x ad budgets profitably.
-A game plan to offboard your current agency with no drama.
-How to audit your existing CRM setup to track lead quality down to the ad level.

Feel free to shoot me a DM.

Spending $400K/month on ads to build pipeline?

But you’re still seeing speed bumps and growing pains.
-Inconsistent lead quality.
-Lack of strategic direction to profitably scale
-ROI is stalling just as spend keeps climbing.

Managing Google+Meta Ads in 2026 can feel like a game of wack a mole.

Your current ad agency may be presenting you with long lists of action items.

But the needle still hasn’t moved and its been months. 

You may be asking yourself:

What are our top 2 actions with the most leverage to be able to scale 2x to 4x this year?

Right now I’m offering a 12 month growth roadmap to service brands spending $400K/month on ads but not quite getting the results they’ve expected.

And during this roadmap I’ll reveal:
	-Actionable short term wins to 4x lead quality overnight.
	-Short term wins to profitably scale ad budgets 2x.
	-A short list of success actions with 80% of the leverage.


Feel free to shoot me a DM.

"We spent thousands on ads but the leads were all junk.”
-Service brand founder.

I hear this every single week in almost every industry and niche.

But what if I told you the solution was right under everyone's nose.

And it involved the leads actively TELLING you they are qualified.

Thousands of service business owners are missing one of the biggest arbitrage opportunities in 2026.

And nah:
- It ain’t AI.
 -It ain’t new platforms.

It’s 8th-grade marketing.
Segmentation.

And when you actually apply it correctly?
Your leads will literally tell you they’re leads.

By simply executing these 4 pillars with precision, we’ll build you a profitable lead generation funnel in 60 days with ease:
•  Defining the criteria of Goldilocks leads (ideal lead)
 • Running quiz funnels using real market signals like BANT (budget, authority, need and timing)
 • Creating and refining offers built for cold traffic
 • Building compelling ads that attract the right buyers

The advantages are simple:
• You cut out 80% of troubleshooting by solving the lead quality part of the equation.
 (most problems come from poor lead qualification)
• Leads will actively tell you if they’re qualified automatically
• You can test and refine qualification criteria anytime
• You build a pipeline of qualified leads in weeks — not months

In other words — it gets to be easy.

If you're a service brand at $1M/year and you're looking to scale ad budgets 2x to 4x this year.

While finding a solid way to stabilize lead quality. Feel free to shoot me a DM and I'll walk you through a demo of my system.

"We spent thousands on ads but the leads were mixed quality and we couldn’t track revenue.”
-Service brand founder.

You’ve done what you were told to do.

You invested in ads. You showed up consistently. You trusted the process.

And yet — the lead quality feels unpredictable, and the revenue doesn’t clearly connect to the effort.

In 2026, that disconnect isn’t something you have to tolerate.

Especially not when the real issue isn’t traffic —
 it’s qualification.

What if the solution wasn’t more complexity…
 but more intention?
What if your leads could clearly signal — in their own words — whether they’re truly a fit?

Right now, many service business owners are overlooking one of the most elegant arbitrage opportunities available this year.
And no:
 • It’s not AI
 • It’s not a new platform
 • It’s not chasing the latest tactic

It’s foundational marketing.

Quiz funnels and identifying buyer signals upfront.
When applied with clarity and care, something shifts:
You stop convincing - and start being chosen.


The benefits are simple — and powerful:
• You eliminate up to 80% of downstream friction by solving lead quality upfront.
 • Prospects self-identify their readiness and buying timelines, without pressure or persuasion
 • You can refine and evolve qualification criteria as your business grows
 • You build a consistent pipeline of aligned, qualified leads in weeks not months.

This gets to feel lighter.
More strategic.
More intentional and sustainable.

If you’re a service brand doing $1M/year and preparing to scale ad spend 2x to 4x this is a foundation that allows growth to feel clean not chaotic.

“The ads just need time to ramp up.”
 -Former agency

That’s what one of my clients was told.

Except…
 the ads never ramped up.

What did ramp up:
• Zero visibility into actual revenue
 •Reports obsessed with clicks and spend (not sales)
 • A growing distrust of Google as a customer acquisition channel

So they fired the agency.

We onboarded them.

Week one:
 ~$100 in spend → ~$3,000 in real sales
 From about 5 leads.

Now here’s the important part 👇

I’ve also worked on projects where it took months to get traction.

So what changed?

Three things made the difference:
1️⃣ Proven product–market fit
 -This wasn’t a speculative offer.
 -It was a mature service business going to market - not testing whether people wanted the thing.

2️⃣ Quiz funnels > “send everyone to a landing page”
 -Instead of buying volume and hoping sales sorts it out, we pre-qualified upfront.
-We hard-coded the definition of a high-probability buyer into the funnel.
-This filtered out tire kickers and created a strong and frictionless user experience based on a conversation not a pitch.

3️⃣ Speed + ownership of the system
We went to market in a matter of days not weeks or months.
• No waiting on designers to finish landing pages.
 • No internal bottlenecks

We owned the process.

And yes — Google Ads fundamentals still matter.

In 2026, it’s never been easier to miss them while chasing complexity.

The idea that lead generation has to be a slog is an outdated belief.

The platforms are smarter now. A mindset where everything must be “troubleshooting” can blind you to a simple truth:
👉 When the fundamentals are there, it gets to be easy.

And when you apply what’s actually working, you don’t need to “earn your stripes” through pain and wasted spend.

If you’re a $1M+/year service business dealing with:
• Inconsistent lead quality
 • High volume, low intent
 • Growing skepticism toward Google or Meta,

You should seriously look at quiz funnels and tighten qualification before the sale.

Brands spending $100K+/month on paid media and still stuck 👇

Growth is flat. Lead quality and volume are going sideways.

This is the question I hear most:
“What are the 3 things we need to fix in Q1 to actually see movement?”

In 2026, paid media has become needlessly complex.

Most of the content out there is surface-level — “best practices” that sound good on paper.

Helpful when you’re learning. Less helpful when a live account is bleeding cash and you’re stuck defending results.

I'm offering an audit where I look at your screen and tell you exactly what’s keeping you stuck - whether that is:
-Downstream tracking
-Account structure
-Landing pages
-How you’re (mis)using AI to manage campaigns

Being stuck isn’t about effort. It’s about diagnosis. Diagnosis can save months of trial and error.

Knowing what to look for is a skill. Most teams spend weeks testing ideas that feel productive - but will never move the needle.

 I can usually spot what’s holding an account back in one thirty minute call.

Who this is for:
-Brands stuck in a holding pattern with Google Ads or Meta Ads
-Brands considering a change in agency partners.
-Brands with an in-house paid media team but need an extra set of eyes.

About me:
-12+ years in paid media, helping grow multiple companies and spearhead successful growth programs.
-Took scrappy, unknown brand to category leader - including programs that 9×’d growth in DTC and earned recognition like the Deloitte Technology 500 2 years in a row.
-Experience across SaaS, ecommerce, health & wellness, home services, legal, and service brands managing ad budgets ranging from $2K/month to $1M/month.

I currently have space for 3 brands open to coaching or ad management - focused on scaling ad budgets profitably in Q1, fixing lead quality issues, and removing any obstacles holding back growth.

Feel free to shoot me a DM.

taplio

The Battle

Tom Grainger

Feras Khalbuss

Followers

Posts

Engagements

Likes

Performance ScoreTom Grainger's LinkedIn Performance

Performance ScoreFeras Khalbuss's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tom Grainger

Feras Khalbuss

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Grainger's LinkedIn Performance

Performance ScoreFeras Khalbuss's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Grainger's LinkedIn Performance