Advanced Client

Founder

Instantly.ai

Certified Expert

StratumFive Ltd

Global Client Relations Manager

Global Client Relations Team Leader

Hi, I’m Tom — CEO & Co-founder of AdvancedClient.io

We’re a full-service GTM Studio that builds outbound systems designed to generate qualified pipeline across every relevant channel — email, cold calling, paid ads, LinkedIn, and content.

We’ve partnered with 40+ B2B companies — from consultancies and tech firms to manufacturers — to architect multichannel outbound programs using tools like Clay, Instantly, Findymail, Hypertide, and Trigify.

We typically work with:

- B2B companies doing $100k+ in monthly revenue
- Offers with $10k+ LTV and high consideration
- Founders or GTM teams who want a reliable outbound engine without hiring a team of SDRs

Why clients work with us:

1. They’re too focused on product or delivery to execute outbound properly

2. They’ve tried outbound but never got past low reply rates or spam filters

3. They’re overwhelmed by tools and want a proven system, not another experiment

4. They want to scale pipeline without bloated headcount

What we do:
- Define your ICP, segment your TAM, and structure your offer for cold traffic
- Build inbox-safe cold email infrastructure that guarantees high deliverability
- Source and enrich high-quality leads using AI and advanced workflows
- Craft messaging for email, LinkedIn, and calling — optimized for replies
- Launch and manage multichannel outbound (email, calling, paid, social)
- Handle reply management, follow-ups, and booking — we own results
- Provide content advisory to align thought leadership with GTM execution

If you're serious about pipeline growth and want outbound that performs like your best rep — across every channel — let's talk.

📥 DM me
🌐 advancedclient.io
📧 tom@advancedclient.io

Tom Grainger

I'm English. Live in Brighton. I run a 2-man business with Louis Young.
We both work from home but meet in london every 2/3 weeks. 
We help a handful of clients at a time. 
I like collecting vintage suits (unrelated)

This year we'll hit $300k+ in revenue. 

Here is a very quick breakdown of what I sell, how I market + sell it and how we deliver our service without a huge team. 

1. What I sell: 

We work with SaaS companies with an ACV over $50k generate more qualified pipeline (that closes at a higher rate) without increasing their headcount. 

2. How do we do it?: 

We build out elite fractional SDR teams who's only job is to call. We handle the TAM, enrichment, qualification, signals, hiring, training, ramping, QA, tech and everything else involved allowing our clients to launch in 10 days instead of 10 months. 

3. Why do our clients love us?: 

- We solve a huge headache for them while delivering excellent results by implementing the cutting edge in outbound sales. 

4. Why do SDR's want to work with us? 

- We pay extremely competitively, handle all the headaches usually involved in being an SDR (they only need to call) and we are very flexible. (Shoot me a DM if you are an SDR looking for fractional work, we have lot's of opps for you to work on). 

5. How do we make sales?: 

a. Cold calling: We employ the same system's for our clients for ourselves. 
b. Cold email: We hit up our TAM every 3 months with simple hand raising messages. 
c. Linkedin content: Me and Louis Young have around 20k followers between us and generate millions of impressions with our content - this brings a lot of inbound. 
d. Referrals: Our clients love us so we get lots of referrals. 

Tools we use: 

Cold calling: Trellus (YC W22)
Cold email: Hypertide.io (infrastructure), Instantly.ai (sending) 
Data: Clay, Prospeo.io, Findymail, LeadMagic, FullEnrich
Signals: BirdDog, Trigify.io, Vector 👻
Cleaning: SureConnect

We use a bunch more tools for comms etc but this is the core stack for delivering our service.

More Pipeline W/O Scaling Headcount Using AI GTM Workflows | Founder @ advancedclient.io

I'm Tom, I listen to every call our SDR's make. It takes bloody ages.

but

it's the single most important thing I do in my day, here's why: 

Speaking to hundreds of sales leaders this year has made something really really clear. 

there is not enough time being spent coaching and training SDR's - which to me seems insane. 

why would you spend money hiring, training, ramping and maintaining a sales team if you aren't going to actively coach them? 

I get that it's time consuming but... everything worth doing in life is hard.

now that most people work remote, coaching time is more valuable that ever. 

like the gym, your reps and their form (pardon the pun) need to be tweaked consistently in the first few weeks. 

tonality, objection handling, breathing, elevator pitches, closes - all need to be consitently refined. 

and this can only be done if someone who knows is actively listening to their calls and providing feedback. 

so when our reps ping me to say they're starting a call block. 

I just on Trellus (YC W22) and live listen in the background while I'm doing other work.

when I hear something that needs changing I shoot them a message in slack with advice for the next call. 

these micro tweaks compound over a single call block and as the days and weeks go by, our reps get better and better. 

somethings can't be 100% operationalised with SOP's - you've got to roll up your sleeves and jump in the trenches. 

P.s. we are always hiring talented, smart SDR's who want to 10x their development through a high intensity, phone first program. You'll be working directly with us and our clients with the best tools, tech and data on the market. Shoot me a DM if you're interested :)

If I were a Founder or a C-suite exec at a software company…

I’d send this message to my GTM team today:

“This workflow doesn’t just blast emails. It gives us full visibility across the entire buyer journey from first signal to booked sales conversation.”

Here’s what we track:

- Off-site intent signals
- Website visitor identification
- LinkedIn engagement
- Lookalike audience targeting

To do it, we plug in:

Vector 👻 → Ad click tracking
RB2B → Identify visitors on key web pages
Trigify.io → Track LinkedIn post engagement

Then we go deeper with:

Ocean.io + Clay → Build lookalikes of our best customers

All that data flows into Clay, where it’s enriched and qualified in real-time:

- Lead filters
- MX record checks
- Company-level enrichment
- Signal validation

For email verification, we use a waterfall of LeadMagic, Findymail & Prospeo.io to handle the heavy lifting:

- Finding and verifying emails
- Flaging catch-alls

For phone data: FullEnrich, Prospeo.io + SureConnect

- Sources valid direct dials
- Ranks the lists

Once leads are validated, we activate them:

- Drop into email sequences
- Push to SDR call lists
- Trigger LinkedIn workflows

This is when calendars start filling up.

Then:
- Calendly handles scheduling
- Automated reminders go out
Zapier syncs data to CRM

And when deals close?

We loop it back:

- Build lookalike audiences around closed-won accounts
- Run paid campaigns to repeat the cycle

I think the sales org of 2026 will look nothing like what you’re running today.

Right now? Most companies are still stuck in 2018.

They’ve got SDRs hammering phones, sending templated cold emails from their main domain (lol), and hiding behind “marketing-approved” messaging that sounds like it was written by ChatGPT v0.5.

Here’s what that looks like in reality:

 • Reps aren’t getting enough connects, so their confidence tanks.
 • When they do get someone on the phone, they freeze — they haven’t had enough real reps.
 • Cold emails go straight to spam because the main domain’s reputation is torched.
 • Leadership doesn’t have visibility, coaching is reactive, and morale is in the gutter.

Quota attainment? In the bin.

But here’s how it’s going to work by 2026 👇

→ Reps will be phone-first.

 Every call will be supported by an elite backend team — building signal-led lead lists, enriching valid numbers, ranking them by intent (TitanX style), and feeding reps high-confidence dials.

They’ll get live and post-call coaching daily.

They’ll have better data → more conversations → more confidence → more pipeline.

→ Cold email won’t sit with SDRs.

It’ll sit inside marketing - centralised, infrastructure-led, and quality-controlled.

Built on secondary domains, warmed up. Reliable. Infra from: Hypertide.io, spun with deliverable copy, and operated like a performance channel - not an afterthought.

Every positive reply will be routed straight to the phone team.

→ ABM outreach becomes the rep’s playground.

Warm inboxes, hyper-personalized messages, natural DMs - no corporate BS.

Everything feels conversational and human again.

And here’s what that means 👇

Instead of 15 burnt-out SDRs chasing activity metrics…

You’ll have a handful of elite operators running optimized dials, handling real conversations, and converting at 3–5x the rate - backed by a marketing-driven outbound (and paid ads) engine.

Less headcount. Higher output. Cleaner data.

Outbound that finally compounds.

The best orgs will start fractional.

They’ll bring in partners who already have the infrastructure, training, and ramp-up systems in place - so they can prove the motion fast.

The backend gets built.
The reps get trained.
The motion gets validated.

Then, once they’re confident and the pipeline’s flowing, they’ll bring it internal with reps who already know how to run it.

That’s how smart orgs will move: speed first, ownership second.

The future isn’t “sales-led” or “marketing-led.”

It’s ops-led.

Where infrastructure, data, and enablement sit at the center - powering every rep and every channel.

That’s the 2026 sales org.

Phone-led. Data-fed. Marketing-integrated. Ops-powered.

I’m Tom. I’m 28. I live in England. My cofounder Louis Young and I run a GTM agency on track for $300k this year.

Last week, while my US friends were knee deep in turkey and leftovers, Louis asked me what we were doing for BFCM.

I told him the truth: “We’re an agency. We don’t sell consumable products we can discount.”

He looked at me and said, “Fine, but what if we just create the best offer on the market?”

So after about 35 Guinness in central London, we did exactly that.

We built a DFY outbound calling engine that runs end to end.

You don’t lift a finger.

+ we’re adding a FREE week of dialing so you can test our execution and we can test your offer before any long term commitment.

Here’s what’s inside:

1. ICP Definition and TAM Mapping
- We’ll break down your ICP based on won deals or market theories.
- Then map your entire TAM to completion: every company, every prospect, every buyer you want to reach.

2. Signals and intent
- Using BirdDog, we layer custom signals across your TAM. And yes, truly custom. If you want to track whether a founder is into... snails..., we’ll track it.
- This lets us prioritise the most in-market companies and personas.

3. Infrastructure
- We run everything through Trellus (YC W22).
- It plugs into Clay or your CRM.
- We connect directly to your sales team’s calendars so calls appear automatically with contextual handover in Slack.

4. SDRs
-You get one of our in-house SDRs calling 3-5 hours per day on your account.
- We build every script, objection matrix, and enablement path.
- We listen live to calls and coach in real time so performance improves fast.

5. Reporting
- You’ll get a private Slack channel with direct access to me, Louis Young, and your SDR(s).
- Weekly KPI reports, full transparency, plus a written breakdown from Louis on what happened and what’s next.
- Optional CRM sync.

Now the part everyone asks about: the free week.

Not every offer or market fits calling. That’s fine.

Instead of locking you into a contract and hoping it works, we run a full proof-of-concept week at no cost.

We build the list, enrich numbers, create scripts, run the objections, and call.

You see the results with zero commitment.

We see if you’re a good partner for a longer engagement.

If the proof of concept lands and you’re happy, we sign a 6-month contract and scale.

Your pipeline grows without operational lift or distraction from mission-critical deals.

The alternative is hiring a team yourself and managing recruiting, training, enablement, QA, coaching, tech, holidays, sick days, motivation, and everything else that slows down growth.

This offer is best for companies with real PMF, aggressive growth plans, and no desire to spend 6-12 months building a sales team from scratch.

They need pipeline. They need it soon. And they want it without taking focus away from customers already on their plate.

If you want the full breakdown, tell me and I’ll send it over.

I’m 28 today so here is 28 lesso… nah I’ll save you the waffle. 

Instead I’m making 28 million cold calls. 

Booking 280,000 meetings 

And generating £2.8T (not $) in profit for myself and clients. 

See you next year ✌️

P.s. Here is a live pic of my current calling set up, does anyone have a new dialer recommendation? My fingers hurt

No alternative text description for this image

I'm Tom. My Co-founder is Louis Young. 
We run a GTM agency with 3 employees. 
That makes us tiny.

But... 

imo that's our strength. 

Story + explanation: 

My first job was an SDR for a shipping tech company. 

We called landed captains, engineers etc to sell them tracking and security software for their fleets. 

It was cool tech but we were running a 90's style bullpen salesroom. 

Our 'list' was a spreadsheet with company names and office phone numbers. 

We had to dial the list 1 by 1 trying to break through gatekeepers to get to decision makers. 

My go to was "I need to be put through to the security officer." 

Maybe a bit unethical but it got my foot in the door most of the time. 

Anyway... 1 day I came across a tool (can't remember which - it was 6 years ago) that helped with list building - getting the relevant person + their mobile number...

To me this seemed like microchip type technology (funny thinking back on it) 

I spoke to my manager about getting it and 3 months later I hadn't heard a thing back. 

Nothing changed. 

---

Fast forward to today. 

As my own boss at a lean machine. 

I see a tool, tech, development that I want to try out. 

I try it out. 

It's incredibly freeing.

And... ultimately, means we stay at the forefront of the cutting edge of GTM. 

The systems we are currently building (signals, tooling, coaching etc) might have killed off an earlier me. 

But it's probably been one of the funnest parts of running my own shop. 

Louis Young might disagree when I send him 10 tools a week we have to try out.

But when we find the 1/10 diamond in the rough that 10x's our outputs...

I think it's worth it. 

---

Speaking with 100's of revenue leaders this year, it blows my mind how slow most companies move. 

I'm speaking to people who are still umming and ahhhing about trying out Clay...

TLDR: Being small, lean and profitable let's us move fast and stay riding the front of the wave in GTM.

We are Hiring: Full Time Remote SDR (Contractor)

We’re looking for a full time SDR to work across multiple client accounts. This is a high intensity, phone heavy role for someone who wants to build world class outbound skills fast.

You’ll spend most of your day on the phone.

Up to six hours of live calls across three calling blocks, every day.

If that excites you, keep reading.

You’ll speak with decision makers, qualify leads, book meetings, and create pipeline for several clients at once. 

You’ll develop range and adaptability fast because you’ll work across different industries, offers, and GTM setups.

We’re a hands on team. You won’t be handed a script and forgotten about. 

You’ll get coaching, feedback, and direct access to leadership. One year here will feel like ten years of development in a traditional company.

Your job is outreach. Nothing else.

- No list building.
- No enrichment.
- Minimal admin.
 
We handle all of that.

You get elite tooling, elite data, elite systems, and a clear path to becoming exceptional.

Compensation:

Full time contractor role

$54,000 to $78,000 per year (base to OTE)

What You’ll Be Doing:

- High volume outbound calling across multiple client accounts
- Speaking with decision makers and qualifying opportunities
- Booking meetings that create real pipeline
- Following proven workflows and keeping tight notes
- Developing through weekly coaching and feedback

What You Get: 

- Fully remote contractor role
- World class outbound tooling and data
- Exposure to multiple industries and GTM engines
- Minimal admin, zero list building, zero enrichment
- Fast personal development with hands on leadership support

Our Culture:

We value speed, honesty, hunger, accountability and high performance.

And because we’re fully remote, we value clear, fast and frequent communication.

Clarity and frequency matter here.

Requirements: 

- Minimum 1 year of SDR or outbound calling experience
- Comfortable with long calling blocks
- Confident communicator with resilience
- Coachable and driven
- Can work UK or US time zone hours
- Comfortable being a full time contractor

If you want to become elite at outbound and grow your sales career faster than anywhere else, you’ll fit here.

Apply Here: 

https://lnkd.in/e4CmpEX8

a $250,000 sales team won't fix it. 
the latest 'gtm' tool won't fix it. 
AI won't fix it. 

to me it's crazy how much: 

- budget teams spend
- time teams waste
- energy teams exert 

just to avoid the thing that will FIX it: 

1. Automating bullsh*t tasks your reps either hate doing or use as an excuse not to do stuff. 
2. Creating a phone first sales motion (with the best tools) 
3. Talking to their ICP (every day) 

I think teams want it to be complicated. 

and maybe there is a shadow industry that perpetuates it, in order to; 

do less, spend more, be more comfy. 

well, we are solving for that atm by building the best outbound sales team on the market. 

killers who want to be on the phone, 

love talking to people, 

are responsible for revenue, 

+ we give them the best backend and tools on the market...

honestly, if I was 20 again, i'd bite my own nose off for this opportunity. 

unfortunately it didn't exist, so young Tom; 

get back to dialing that crappy list you have. 

p.s. live images of me training up the next elite member of our team (my mrs, she has no idea) to take out the competition (for legal purposes this is a joke).

It took me 3 years to realise that automation ≠ success, then; 

I had a bit of an existential crisis. 

In my head, automation was the key. 

Scale infinitely, without increasing headcount. 

Who wouldn't take that offer. 

But then results started to drop, 

client's started churning, 

and 'systems' that I was relying on to pay my bills... stopped working. 

everything I thought was 'true' turned out to be false. 

it sucked but honestly, I needed the reality check. 

you cannot remove the human element from a sales led growth model. 

it is required and it is necessary. 

so, what did I decide to do instead? 

take everything I knew about automation, AI and systems and apply it to a broken human led model. 

the revenue leaders I was speaking to all told me the same things: 

1. their reps aren't producing results. 
2. the phone is dead. 
2. cold email doesn't work. 
4. pipeline is shrinking. 

so I dug deeper; 

and identified the issue. 

human reps being held back by bullsh*t admin tasks that stop them (or give them an excuse) from executing revenue producing activities. 

In my business, we were mapping TAM's, producing lead lists, qualifying, researching & enriching leads in minutes when other teams were either NOT doing it or taking months...

it seemed obvious; 

arm the best reps in the world with the best automations, AI and tooling and let them focus on revenue driving activity. 

and this is exactly what we've done. 

we work with killer reps, handle all the crap, give them the best toolings and let them fire away into the market and do what they do best. 

produce revenue. 

and now we do :) 

p.s if you're 1. a killer rep looking for opportunities to work on the best offers in the market with the best tech and tooling or; 2. a b2b business looking to scale their outbound operations without the headache of building it themselves. Shoot me a dm

p.p.s tried the 'best' guinness in brighton this weekend... result: 10/10 absolute creamer.

I help mighty founders establish sales & marketing processes, to achieve PMF, get feedback from the market, acquire customers, drive revenue, and gain traction.

Outbound Sales & Digital Marketing enthusiast

I still build the lead gen engines for my clients, now backed by Instantly software.

Tool, warmup, and prospect list building is now included in my service. 
You'll just need domains and mailboxes, the rest is on my side.

Outbound Partner

PracticeBox

PracticeBox is an international sales & marketing online school.

Founder & CEO

TeQatlas

I leverage all my experience to drive revenue growth and enhance customer engagement through strategic and communication initiatives.

Fractional Outbound Marketing Lead

MageCloud

- CRM migration and implementation
- Sales & Lead generation process
- Cold Outreach hypotheses
- Content Marketing
- Email-marketing

Fractional Outbound Sales&Marketing Lead

Amconsoft

Chief Business Development Officer

Mushket Mobile

I founded Mushket Mobile company in 2016 to help entrepreneurs, businesses and startups with creating sustainable applications and other mobile solutions for their purposes. Now, Mushket Mobile is a team of strong result-oriented individuals working collectively to achieve common goals. We create, develop and upgrade all kinds of iOS and Android applications. We could assist you with prototyping, deployment, consulting. In case you have any queries, I’d be glad to answer you personally.

Tomenko Studio LLC

XITEX Software

Flash Developer

Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

👋 Fractional Outbound Sales expert. How can I help?

Cold email B2B Lead generation: let's build a lead gen engine from scratch. Or maintain/adapt the existing process.

Email marketing: engage, educate, and nurture your leads with personalized email marketing strategies.

Marketing automation and CRM setup: Ensure seamless integration between all your sales and marketing channels and build sales processes and funnels.

Options of work:
- Free 30-min session - ask anything
- Paid 1:1 coaching session (150EUR/hour)
- Hire me on long-term

Niches where I delivered results:
VC, Pre-seed startups, SaaS, Transportation&Logistics, EdTech, FinTech

Tools I use and suggest:
Instantly, Clay, Hubspot, Make, Zapier, Apollo, Sales Navigator

Clients from: USA, EU, UK

Oleg Tomenko

I recently cleaned up my CRM and was surprised to see that around 30% of the companies I discussed lead generation with in 2023 (just 2 years ago) don’t exist anymore.

Websites are down, people disappeared from LinkedIn, emails are bouncing.

They’re just gone.

I started my “solo agency” around that time, switching from a fractional role to a done-for-you model. 
I remember hearing “we don’t have the budget” a lot from these B2B founders on calls.

It was extremely hard to sell anything to them.
I even tried offering a very low-ticket service - but it didn’t work.

So I said, OK, you don’t have the budget, but you have time - let me teach you. Let’s do some sessions so you can launch outbound on your own.

But founders kept chasing shortcuts, growth hacks, and who knows what else - instead of just building a real marketing engine.

You can’t do marketing “from time to time.”
You can’t survive without marketing today. And it’s only getting more expensive.

Outbound is still the best way in B2B to generate leads, create awareness, and get market feedback. 

You can fix your bottlenecks later - but start with marketing. Invest in it.

Get more traffic first. How mighty Alex Hormozi says - just do more.

Or you’ll end up like that 30% - just gone.

Pipeline for data-heavy B2B SaaS | Instantly.ai Outbound Partner

Don’t ignore “not interested” replies.
All replies matter.

1) You should respond to every reply - even the negative ones. Algorithms don’t care if the reply is positive or negative - what matters is that there’s a conversation. That back-and-forth helps strengthen your domain reputation. (Instantly.ai AI agent is built for this.)

2) Sometimes, a negative reply can turn into a positive - or at least a warm lead. Depends on how you handle it. You can use, for example, Josh Braun’s style of objection handling. But don’t ask “May I know why you are not interested?” - that’s really annoying and accomplishes nothing.

3) A “not now” reply means you can easily re-engage in 3-4 months - and they won’t be as cold by then.
Handle all replies to show there’s a real human behind the outreach.

4) Negative replies also mean you hit the inbox - and you weren’t ignored. They’re a great source of insight too - why weren’t they interested? Look at the prospect’s data - maybe there are some common patterns.

5) If your email is well-written, the majority of your “not interested” replies will look like the ones in the attached pictures.

What’s not cool is getting no replies at all.

Instantly.ai + HeyReach.io
This is a very good model. You don't try to add everything to your product; you just integrate with existing and proven tools.

We used Clay for orchestrations like this, but now we're ready to transfer some event-based workflows, such as:

 -> Out of office
 -> Interested
 -> Not now, thanks
 -> Nurturing (that's our internal status)

Shoutout and applause to both teams!

Reach out to companies by tech stack ⚡️ (easiest flow)

The idea is simple - get the domain list, score/enrich it, then find the right people in those companies.

1. Start with the source.
For e-commerce → Storeleads.
For popular tools (like HubSpot, Pipedrive) → CompanyEnrich – gives you full company lists already using the tool.
For niche tools → BuiltWith + filtering.

🧠 Make sure your list is big enough here - no point running the whole workflow just to reach 100 people.

2. Score the domain list.
 Data’s often outdated.
 We push it into Clay → deduplicate (important!) → normalize domains → build BuiltWith links → use ZenRows to check if the tech is actually live.

3. Find people (faster way).
 Upload the validated domains to Instantly.ai SuperSearch, filter by roles, and push contacts straight into your campaign - with verified emails.

⚡ They use a waterfall method now, so it’s quick.

 Clay is great, but still too manual for simple tech-based outreach (better for trigger-based stuff).
But if you still use Clay, you'll have Linkedin of these people - don't hesitate to create a Linkedin sequence for those who don't have emails.

4. Bonus: Copywriting done smarter.
I used Instantly Co-Pilot to generate campaign copy. Just tweaked a few lines, launched the sequence, pulled the contacts.

5. Use HeyReach.io for complimentary Linkedin steps.

Easy-peasy - if you know what you're doing 😉

Cold Email mistake 6. Ignoring recipient time zones

Small detail - but it can boost replies simply because your email lands when your prospect is active during business hours.

Business inboxes are usually less crowded than the personal ones - but it’s always better to be at the top of the inbox, not buried at the bottom.

To start, divide your sending schedule into Europe, the Americas, and the Pacific. 
A more advanced approach is to use the prospect’s actual location - not just the company’s HQ. 

Some tools - like Reply - can automatically adapt to the prospect’s time zone.

I get it - people travel, work remotely, and have flexible hours. But this small adjustment might still give your results a lift.

taplio

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The Battle

Tom Grainger

Oleg Tomenko

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