Advanced Client

Founder

Instantly.ai

Certified Expert

StratumFive Ltd

Global Client Relations Manager

Global Client Relations Team Leader

Hi, I’m Tom — CEO & Co-founder of AdvancedClient.io

We’re a full-service GTM Studio that builds outbound systems designed to generate qualified pipeline across every relevant channel — email, cold calling, paid ads, LinkedIn, and content.

We’ve partnered with 40+ B2B companies — from consultancies and tech firms to manufacturers — to architect multichannel outbound programs using tools like Clay, Instantly, Findymail, Hypertide, and Trigify.

We typically work with:

- B2B companies doing $100k+ in monthly revenue
- Offers with $10k+ LTV and high consideration
- Founders or GTM teams who want a reliable outbound engine without hiring a team of SDRs

Why clients work with us:

1. They’re too focused on product or delivery to execute outbound properly

2. They’ve tried outbound but never got past low reply rates or spam filters

3. They’re overwhelmed by tools and want a proven system, not another experiment

4. They want to scale pipeline without bloated headcount

What we do:
- Define your ICP, segment your TAM, and structure your offer for cold traffic
- Build inbox-safe cold email infrastructure that guarantees high deliverability
- Source and enrich high-quality leads using AI and advanced workflows
- Craft messaging for email, LinkedIn, and calling — optimized for replies
- Launch and manage multichannel outbound (email, calling, paid, social)
- Handle reply management, follow-ups, and booking — we own results
- Provide content advisory to align thought leadership with GTM execution

If you're serious about pipeline growth and want outbound that performs like your best rep — across every channel — let's talk.

📥 DM me
🌐 advancedclient.io
📧 tom@advancedclient.io

Tom Grainger

I'm English. Live in Brighton. I run a 2-man business with Louis Young.
We both work from home but meet in london every 2/3 weeks. 
We help a handful of clients at a time. 
I like collecting vintage suits (unrelated)

This year we'll hit $300k+ in revenue. 

Here is a very quick breakdown of what I sell, how I market + sell it and how we deliver our service without a huge team. 

1. What I sell: 

We work with SaaS companies with an ACV over $50k generate more qualified pipeline (that closes at a higher rate) without increasing their headcount. 

2. How do we do it?: 

We build out elite fractional SDR teams who's only job is to call. We handle the TAM, enrichment, qualification, signals, hiring, training, ramping, QA, tech and everything else involved allowing our clients to launch in 10 days instead of 10 months. 

3. Why do our clients love us?: 

- We solve a huge headache for them while delivering excellent results by implementing the cutting edge in outbound sales. 

4. Why do SDR's want to work with us? 

- We pay extremely competitively, handle all the headaches usually involved in being an SDR (they only need to call) and we are very flexible. (Shoot me a DM if you are an SDR looking for fractional work, we have lot's of opps for you to work on). 

5. How do we make sales?: 

a. Cold calling: We employ the same system's for our clients for ourselves. 
b. Cold email: We hit up our TAM every 3 months with simple hand raising messages. 
c. Linkedin content: Me and Louis Young have around 20k followers between us and generate millions of impressions with our content - this brings a lot of inbound. 
d. Referrals: Our clients love us so we get lots of referrals. 

Tools we use: 

Cold calling: Trellus (YC W22)
Cold email: Hypertide.io (infrastructure), Instantly.ai (sending) 
Data: Clay, Prospeo.io, Findymail, LeadMagic, FullEnrich
Signals: BirdDog, Trigify.io, Vector 👻
Cleaning: SureConnect

We use a bunch more tools for comms etc but this is the core stack for delivering our service.

More Pipeline W/O Scaling Headcount Using AI GTM Workflows | Founder @ advancedclient.io

I'm Tom, I listen to every call our SDR's make. It takes bloody ages.

but

it's the single most important thing I do in my day, here's why: 

Speaking to hundreds of sales leaders this year has made something really really clear. 

there is not enough time being spent coaching and training SDR's - which to me seems insane. 

why would you spend money hiring, training, ramping and maintaining a sales team if you aren't going to actively coach them? 

I get that it's time consuming but... everything worth doing in life is hard.

now that most people work remote, coaching time is more valuable that ever. 

like the gym, your reps and their form (pardon the pun) need to be tweaked consistently in the first few weeks. 

tonality, objection handling, breathing, elevator pitches, closes - all need to be consitently refined. 

and this can only be done if someone who knows is actively listening to their calls and providing feedback. 

so when our reps ping me to say they're starting a call block. 

I just on Trellus (YC W22) and live listen in the background while I'm doing other work.

when I hear something that needs changing I shoot them a message in slack with advice for the next call. 

these micro tweaks compound over a single call block and as the days and weeks go by, our reps get better and better. 

somethings can't be 100% operationalised with SOP's - you've got to roll up your sleeves and jump in the trenches. 

P.s. we are always hiring talented, smart SDR's who want to 10x their development through a high intensity, phone first program. You'll be working directly with us and our clients with the best tools, tech and data on the market. Shoot me a DM if you're interested :)

If I were a Founder or a C-suite exec at a software company…

I’d send this message to my GTM team today:

“This workflow doesn’t just blast emails. It gives us full visibility across the entire buyer journey from first signal to booked sales conversation.”

Here’s what we track:

- Off-site intent signals
- Website visitor identification
- LinkedIn engagement
- Lookalike audience targeting

To do it, we plug in:

Vector 👻 → Ad click tracking
RB2B → Identify visitors on key web pages
Trigify.io → Track LinkedIn post engagement

Then we go deeper with:

Ocean.io + Clay → Build lookalikes of our best customers

All that data flows into Clay, where it’s enriched and qualified in real-time:

- Lead filters
- MX record checks
- Company-level enrichment
- Signal validation

For email verification, we use a waterfall of LeadMagic, Findymail & Prospeo.io to handle the heavy lifting:

- Finding and verifying emails
- Flaging catch-alls

For phone data: FullEnrich, Prospeo.io + SureConnect

- Sources valid direct dials
- Ranks the lists

Once leads are validated, we activate them:

- Drop into email sequences
- Push to SDR call lists
- Trigger LinkedIn workflows

This is when calendars start filling up.

Then:
- Calendly handles scheduling
- Automated reminders go out
Zapier syncs data to CRM

And when deals close?

We loop it back:

- Build lookalike audiences around closed-won accounts
- Run paid campaigns to repeat the cycle

I think the sales org of 2026 will look nothing like what you’re running today.

Right now? Most companies are still stuck in 2018.

They’ve got SDRs hammering phones, sending templated cold emails from their main domain (lol), and hiding behind “marketing-approved” messaging that sounds like it was written by ChatGPT v0.5.

Here’s what that looks like in reality:

 • Reps aren’t getting enough connects, so their confidence tanks.
 • When they do get someone on the phone, they freeze — they haven’t had enough real reps.
 • Cold emails go straight to spam because the main domain’s reputation is torched.
 • Leadership doesn’t have visibility, coaching is reactive, and morale is in the gutter.

Quota attainment? In the bin.

But here’s how it’s going to work by 2026 👇

→ Reps will be phone-first.

 Every call will be supported by an elite backend team — building signal-led lead lists, enriching valid numbers, ranking them by intent (TitanX style), and feeding reps high-confidence dials.

They’ll get live and post-call coaching daily.

They’ll have better data → more conversations → more confidence → more pipeline.

→ Cold email won’t sit with SDRs.

It’ll sit inside marketing - centralised, infrastructure-led, and quality-controlled.

Built on secondary domains, warmed up. Reliable. Infra from: Hypertide.io, spun with deliverable copy, and operated like a performance channel - not an afterthought.

Every positive reply will be routed straight to the phone team.

→ ABM outreach becomes the rep’s playground.

Warm inboxes, hyper-personalized messages, natural DMs - no corporate BS.

Everything feels conversational and human again.

And here’s what that means 👇

Instead of 15 burnt-out SDRs chasing activity metrics…

You’ll have a handful of elite operators running optimized dials, handling real conversations, and converting at 3–5x the rate - backed by a marketing-driven outbound (and paid ads) engine.

Less headcount. Higher output. Cleaner data.

Outbound that finally compounds.

The best orgs will start fractional.

They’ll bring in partners who already have the infrastructure, training, and ramp-up systems in place - so they can prove the motion fast.

The backend gets built.
The reps get trained.
The motion gets validated.

Then, once they’re confident and the pipeline’s flowing, they’ll bring it internal with reps who already know how to run it.

That’s how smart orgs will move: speed first, ownership second.

The future isn’t “sales-led” or “marketing-led.”

It’s ops-led.

Where infrastructure, data, and enablement sit at the center - powering every rep and every channel.

That’s the 2026 sales org.

Phone-led. Data-fed. Marketing-integrated. Ops-powered.

I’m Tom. I’m 28. I live in England. My cofounder Louis Young and I run a GTM agency on track for $300k this year.

Last week, while my US friends were knee deep in turkey and leftovers, Louis asked me what we were doing for BFCM.

I told him the truth: “We’re an agency. We don’t sell consumable products we can discount.”

He looked at me and said, “Fine, but what if we just create the best offer on the market?”

So after about 35 Guinness in central London, we did exactly that.

We built a DFY outbound calling engine that runs end to end.

You don’t lift a finger.

+ we’re adding a FREE week of dialing so you can test our execution and we can test your offer before any long term commitment.

Here’s what’s inside:

1. ICP Definition and TAM Mapping
- We’ll break down your ICP based on won deals or market theories.
- Then map your entire TAM to completion: every company, every prospect, every buyer you want to reach.

2. Signals and intent
- Using BirdDog, we layer custom signals across your TAM. And yes, truly custom. If you want to track whether a founder is into... snails..., we’ll track it.
- This lets us prioritise the most in-market companies and personas.

3. Infrastructure
- We run everything through Trellus (YC W22).
- It plugs into Clay or your CRM.
- We connect directly to your sales team’s calendars so calls appear automatically with contextual handover in Slack.

4. SDRs
-You get one of our in-house SDRs calling 3-5 hours per day on your account.
- We build every script, objection matrix, and enablement path.
- We listen live to calls and coach in real time so performance improves fast.

5. Reporting
- You’ll get a private Slack channel with direct access to me, Louis Young, and your SDR(s).
- Weekly KPI reports, full transparency, plus a written breakdown from Louis on what happened and what’s next.
- Optional CRM sync.

Now the part everyone asks about: the free week.

Not every offer or market fits calling. That’s fine.

Instead of locking you into a contract and hoping it works, we run a full proof-of-concept week at no cost.

We build the list, enrich numbers, create scripts, run the objections, and call.

You see the results with zero commitment.

We see if you’re a good partner for a longer engagement.

If the proof of concept lands and you’re happy, we sign a 6-month contract and scale.

Your pipeline grows without operational lift or distraction from mission-critical deals.

The alternative is hiring a team yourself and managing recruiting, training, enablement, QA, coaching, tech, holidays, sick days, motivation, and everything else that slows down growth.

This offer is best for companies with real PMF, aggressive growth plans, and no desire to spend 6-12 months building a sales team from scratch.

They need pipeline. They need it soon. And they want it without taking focus away from customers already on their plate.

If you want the full breakdown, tell me and I’ll send it over.

I’m 28 today so here is 28 lesso… nah I’ll save you the waffle. 

Instead I’m making 28 million cold calls. 

Booking 280,000 meetings 

And generating £2.8T (not $) in profit for myself and clients. 

See you next year ✌️

P.s. Here is a live pic of my current calling set up, does anyone have a new dialer recommendation? My fingers hurt

No alternative text description for this image

I'm Tom. My Co-founder is Louis Young. 
We run a GTM agency with 3 employees. 
That makes us tiny.

But... 

imo that's our strength. 

Story + explanation: 

My first job was an SDR for a shipping tech company. 

We called landed captains, engineers etc to sell them tracking and security software for their fleets. 

It was cool tech but we were running a 90's style bullpen salesroom. 

Our 'list' was a spreadsheet with company names and office phone numbers. 

We had to dial the list 1 by 1 trying to break through gatekeepers to get to decision makers. 

My go to was "I need to be put through to the security officer." 

Maybe a bit unethical but it got my foot in the door most of the time. 

Anyway... 1 day I came across a tool (can't remember which - it was 6 years ago) that helped with list building - getting the relevant person + their mobile number...

To me this seemed like microchip type technology (funny thinking back on it) 

I spoke to my manager about getting it and 3 months later I hadn't heard a thing back. 

Nothing changed. 

---

Fast forward to today. 

As my own boss at a lean machine. 

I see a tool, tech, development that I want to try out. 

I try it out. 

It's incredibly freeing.

And... ultimately, means we stay at the forefront of the cutting edge of GTM. 

The systems we are currently building (signals, tooling, coaching etc) might have killed off an earlier me. 

But it's probably been one of the funnest parts of running my own shop. 

Louis Young might disagree when I send him 10 tools a week we have to try out.

But when we find the 1/10 diamond in the rough that 10x's our outputs...

I think it's worth it. 

---

Speaking with 100's of revenue leaders this year, it blows my mind how slow most companies move. 

I'm speaking to people who are still umming and ahhhing about trying out Clay...

TLDR: Being small, lean and profitable let's us move fast and stay riding the front of the wave in GTM.

We are Hiring: Full Time Remote SDR (Contractor)

We’re looking for a full time SDR to work across multiple client accounts. This is a high intensity, phone heavy role for someone who wants to build world class outbound skills fast.

You’ll spend most of your day on the phone.

Up to six hours of live calls across three calling blocks, every day.

If that excites you, keep reading.

You’ll speak with decision makers, qualify leads, book meetings, and create pipeline for several clients at once. 

You’ll develop range and adaptability fast because you’ll work across different industries, offers, and GTM setups.

We’re a hands on team. You won’t be handed a script and forgotten about. 

You’ll get coaching, feedback, and direct access to leadership. One year here will feel like ten years of development in a traditional company.

Your job is outreach. Nothing else.

- No list building.
- No enrichment.
- Minimal admin.
 
We handle all of that.

You get elite tooling, elite data, elite systems, and a clear path to becoming exceptional.

Compensation:

Full time contractor role

$54,000 to $78,000 per year (base to OTE)

What You’ll Be Doing:

- High volume outbound calling across multiple client accounts
- Speaking with decision makers and qualifying opportunities
- Booking meetings that create real pipeline
- Following proven workflows and keeping tight notes
- Developing through weekly coaching and feedback

What You Get: 

- Fully remote contractor role
- World class outbound tooling and data
- Exposure to multiple industries and GTM engines
- Minimal admin, zero list building, zero enrichment
- Fast personal development with hands on leadership support

Our Culture:

We value speed, honesty, hunger, accountability and high performance.

And because we’re fully remote, we value clear, fast and frequent communication.

Clarity and frequency matter here.

Requirements: 

- Minimum 1 year of SDR or outbound calling experience
- Comfortable with long calling blocks
- Confident communicator with resilience
- Coachable and driven
- Can work UK or US time zone hours
- Comfortable being a full time contractor

If you want to become elite at outbound and grow your sales career faster than anywhere else, you’ll fit here.

Apply Here: 

https://lnkd.in/e4CmpEX8

a $250,000 sales team won't fix it. 
the latest 'gtm' tool won't fix it. 
AI won't fix it. 

to me it's crazy how much: 

- budget teams spend
- time teams waste
- energy teams exert 

just to avoid the thing that will FIX it: 

1. Automating bullsh*t tasks your reps either hate doing or use as an excuse not to do stuff. 
2. Creating a phone first sales motion (with the best tools) 
3. Talking to their ICP (every day) 

I think teams want it to be complicated. 

and maybe there is a shadow industry that perpetuates it, in order to; 

do less, spend more, be more comfy. 

well, we are solving for that atm by building the best outbound sales team on the market. 

killers who want to be on the phone, 

love talking to people, 

are responsible for revenue, 

+ we give them the best backend and tools on the market...

honestly, if I was 20 again, i'd bite my own nose off for this opportunity. 

unfortunately it didn't exist, so young Tom; 

get back to dialing that crappy list you have. 

p.s. live images of me training up the next elite member of our team (my mrs, she has no idea) to take out the competition (for legal purposes this is a joke).

It took me 3 years to realise that automation ≠ success, then; 

I had a bit of an existential crisis. 

In my head, automation was the key. 

Scale infinitely, without increasing headcount. 

Who wouldn't take that offer. 

But then results started to drop, 

client's started churning, 

and 'systems' that I was relying on to pay my bills... stopped working. 

everything I thought was 'true' turned out to be false. 

it sucked but honestly, I needed the reality check. 

you cannot remove the human element from a sales led growth model. 

it is required and it is necessary. 

so, what did I decide to do instead? 

take everything I knew about automation, AI and systems and apply it to a broken human led model. 

the revenue leaders I was speaking to all told me the same things: 

1. their reps aren't producing results. 
2. the phone is dead. 
2. cold email doesn't work. 
4. pipeline is shrinking. 

so I dug deeper; 

and identified the issue. 

human reps being held back by bullsh*t admin tasks that stop them (or give them an excuse) from executing revenue producing activities. 

In my business, we were mapping TAM's, producing lead lists, qualifying, researching & enriching leads in minutes when other teams were either NOT doing it or taking months...

it seemed obvious; 

arm the best reps in the world with the best automations, AI and tooling and let them focus on revenue driving activity. 

and this is exactly what we've done. 

we work with killer reps, handle all the crap, give them the best toolings and let them fire away into the market and do what they do best. 

produce revenue. 

and now we do :) 

p.s if you're 1. a killer rep looking for opportunities to work on the best offers in the market with the best tech and tooling or; 2. a b2b business looking to scale their outbound operations without the headache of building it themselves. Shoot me a dm

p.p.s tried the 'best' guinness in brighton this weekend... result: 10/10 absolute creamer.

SUSANCK

Everyone wants the highlight reel.
Few want the grind.

Consistency isn’t flashy.

It’s late nights.
It’s unglamorous reps.
It’s doing it again when no one’s clapping.

That’s the part that builds noise later.
Momentum doesn’t shout — it builds pressure.

Keep going.
The quiet work always cashes out. 💥

Susan Coelius Keplinger

force-o-nature

susanck

(62) Notifications | LinkedIn

li_at

JSESSIONID

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

CEO at Force of Nature | Performance Marketing at Scale

“Is being on every marketing platform the fastest way to grow?”

That’s a rookie move!

Trying to be everywhere from day one doesn’t make you unstoppable..

It makes you unfocused.

Because reach means nothing if the message isn’t resonating.

Start by knowing where your customers actually are.
If they’re not on that platform, neither should your budget be.

What actually scales faster:

→ Go all-in on the one or two platforms where your buyers actually hang out.
→ Get scary-good at speaking their language.
→ Then expanding once you have proof it works.

The fastest-growing brands don’t chase every spotlight.
They own the stage they’re on.

Have you found focus or reach drives better results for you?

Remote hiring flipped how I think about talent.

I used to believe the best people had to be in the same city — or at least the same time zone.

But building a global team proved me wrong.

Some of our strongest players are 6000+ miles away.

Different cultures. 
Different perspectives. 
Different ways of solving problems.

And that’s become a real edge for us.

Here’s what I’ve learned:
🌎 Talent isn’t about location — it’s about impact.
🧠 Diverse thinking builds better ideas.
⚡ Results matter more than hours online.

Now, we hire for outcomes, not geography.

And once we made that shift, the way we build and scale changed for good.

Would you still hire the same way if location didn’t matter? 👀

Omni-channel works best when a brand becomes part of your everyday rhythm.

Think about how you decide to buy something:

 → You spot it on Instagram while scrolling with your morning coffee.
 → A helpful email about it lands in your inbox later.
 → At lunch, you look up reviews and see their ad on Google.
 → That night, a TikTok answers the exact question you were wondering about.

By the time you’re ready to purchase, it doesn’t feel like a hard sell — it just makes sense.

That’s the power of omni-channel: guiding you naturally through the day until “buy now” feels like the next step.

Where does your brand show up in their daily routine?

(ctto: photo)

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

We honor those who’ve served — and continue to serve. 🇺🇸

The strength.
The discipline.
The quiet commitment that never wavers.

Today’s a reminder that leadership starts with service.

Thank you, veterans!

I used to think intent only showed up once someone clicked.

AI proved me wrong.

We started spotting patterns before people ever took action (hover time, scroll rhythm, return visits), and most of those turned into sales.

It changed how we market — now we retarget earlier, personalize sooner, and shift budgets before making a decision.

Crazy how much clarity you get when you stop chasing clicks... and start noticing what happens before them.

Here’s the thing: your customers are already telling you what they want! 

We ran a search intent analysis for a retail brand, and the pattern was clear:

See for these keywords..

“Family matching PJs” 

→ Searches spike every year right before the holidays — a repeatable signal brands can plan around.

“Organic baby clothes” & “neutral baby clothes” 

→ Consistent interest month afte r month, showing steady demand beyond the seasonal rush.

🌱 “Organic kids clothes” 

→ Smaller fluctuations but strong year-round engagement.

This is why we treat search intent as free market research.

Search intent gives a real-time view of what people care about, when they start shopping, and how those behaviors repeat over time.

When brands use those signals, they can:
→ Launch campaigns right before demand peaks.
→ Keep evergreen products visible and relevant all year.
→ Shift ad spend toward moments when interest is highest.

Do you check search trends before building campaigns?

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

The best investment you’ll ever make is believing in your people before the proof shows up.

CEO & Founder @Leadership EQ 🔸 Keynote Speaker 🔸 Best Selling Author 🔸Independent Board Director 🔸 Consultant

An employee will never forget the manager who took a chance on them. We all remember such leaders. It's the small moments of belief that shape careers and futures. It’s the quiet “I trust your judgment ”or “I’ve got your back” that forges trust and loyalty. Be the leader who supports, empowers, and uplifts. Make people feel seen, heard and valued. That’s how you build a legacy that outlives any title. 

Pick up a copy of my new book. "LEADING IN THE AGE OF AI." 👉 https://lnkd.in/e97NsiMP

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

LinkedIn

Talks about #dtc, #startups, #marketing, #mediabuying, and #performancemarketing

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

Every year, it sneaks up on us.

You’re scrolling through YouTube or watching TV...

And then you hear it — that “Holidays are coming…” jingle 

The Coca-Cola trucks roll in, and suddenly it feels like the holidays.

No big reveal. 
No surprise offer.
Just that familiar red glow that says, “It’s time!”

That’s the power of showing up the same way, year after year.

You don’t need to shout when people are already listening to you.

Some ads grab attention.
Others build tradition.

Coca-Cola did the latter — and it worked for decades! ❤️

What brand triggers your holiday nostalgia?

BFCM is coming to a close, and hopefully, your numbers crushed it! People are still shopping online though, so don't stop now. 

Keep up the good work and finish strong! BFCM has been a great opportunity for businesses to SCALE. 

What did you do differently this year that you'll continue next year? The coming weeks are a perfect time to try new things and see what works.

In the meantime, congrats on surviving another one 🍻

Gucci doesn’t do “flash sales”

Every holiday season, they drop their “Gucci Gift” stories — cinematic mini-films that feel more like art than ads.

No flash discounts. 
No panic countdowns.

Just beautiful storytelling and design that remind people why the brand matters.

Here’s why it works — and why your brand should reflect, not copy:
✨ Gucci is Gucci — they’ve earned that space.
✨ Their audience cares about identity more than deals.
✨ They’ve built desire first, so demand follows naturally.

If you’re leading a brand this BFCM, this is your cue:
Use emotion to elevate value.

Match storytelling to your brand’s identity, not someone else’s.

Your strength may not be the boldest sale — but it could be the strongest message.

Who does emotion-driven marketing best?

5 competitor signals worth watching 👀
(and what to actually do with them)

Watching is easy. 
Winning means acting on what you see.

Here’s what to watch:

1️⃣ When they launch campaigns

→ Are they always early? Try going live before them (or right after) to grab attention they miss.

2️⃣ New product drops

→ See what gets traction. If something takes off, think about how your next offer can solve the next problem.

3️⃣ How their messaging changes

→ New words = new direction. Use it as a hint to update your own story.

4️⃣ Price changes

→ Discounts, bundles, premium moves: they all show how they’re positioning value. Check if your pricing still makes sense.

5️⃣ Spikes in engagement

→ Big jumps in likes or shares mean something worked. Break it down and see what part you can learn from.

It’s not about copying.

It’s about seeing the patterns they’re showing you — and making smarter moves because of it.

Which of these signals do you watch most closely? 💭

5 competitor signals worth watching

Over 80% of brand discovery now happens through AI-powered feeds.

And here’s the kicker: if the platforms don’t get what you do, they’re not going to put you in front of the right people.

Think of it like this:

AI is like a friend recommending you to someone new. But if you keep changing your story every time you talk, they’re never sure who to introduce you to.

✅ Keep your messaging consistent.
✅ Repeat what you stand for across every channel.
✅ Make it easy for the AI to connect you with the right people.

Clear signals = better reach. 
Better reach = better revenue.

How consistent is your messaging across platforms right now?

💭

Timing is everything. 

The product can be solid.
The offer can be great.
The creative can hit.

But if you show up at the wrong time... it all lands flat.

Right now:
People are searching, scrolling, and adding to carts.

They’re not just browsing. 
They’re buying.

Hitting that window makes everything you’re doing work harder.

So before you launch anything this season, ask yourself:
👉 Are we showing up when people are actually in “buy” mode?
👉 Are we syncing our drops with peak search and spending windows?

Because in Q4… timing is the multiplier.

How are you timing your campaigns this Q4?

taplio

The Battle

Tom Grainger

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taplio

The Battle

Tom Grainger

SUSANCK

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Grainger's LinkedIn Performance

Performance ScoreSUSANCK's LinkedIn Performance

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Performance ScoreTom Grainger's LinkedIn Performance