Implementing AI solutions for global brands | Co-founder @G3NR8

AI will revolutionise work and business.

If you use it in the right way.

I can teach you how. 

👋 I'm Tom Head, Co-founder at G3NR8. 

We help global brands unlock the power of AI with strategic, thoughtful solutions. 

Here's how I can help you:

🟩 Develop your AI strategy and policies
Turn AI into a goldmine for business growth and efficiency

🟩 Create a competitive advantage using your proprietary data
Use your company data alongside AI to stay ahead

🟩 Automate repetitive tasks 
Find the right tasks to automate, then create reusable frameworks

🟩 Gain actionable insight from data 
Find patterns and relationships in data then do something with it

🟩 Train your teams 
We've trained 120+ large organisations in advanced generative principles and implementation

Welcome to my profile.

You can expect to see me post about:

- AI Toolkits, guides, prompts, and more. 
- AI applications.
- Bad AI - so you know what not to do
- Leadership & Culture.
- What’s hot, what’s not, and what you need to know.
- The good, the bad, and the hilarious from my journey.

For more of my thoughts (and occasional rants), listen to my podcast and subscribe to my newsletter. 
(Links in featured section)

See you there 👋

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Tom Head

Cox Automotive Europe

Leading the Digital and Creative team in creating the future of automotive today. As the world’s largest automotive services organisation, Cox Automotive is committed to helping manufacturer, fleet & dealer customers meet the big, bold challenges of the digital transformation era.

We’re the global industry leader in connected automotive services, transforming how the world buys, sells, owns and uses vehicles.
 
As the industry evolves, manufacturers, fleets and retailers need a partner to connect the dots. Cox Automotive has the most complete view of the global automotive ecosystem. Our solutions are trusted, innovative and backed by decades of experience, helping customers reach their goals today and tomorrow. 

Our global reach gives us the ability to assess, predict and create solutions for an ever-changing automotive landscape.

Head of Digital & Creative Services

Sagittarius

As Head of Experience Marketing, I oversee the strategic digital output of the Experience Team at Sagittarius, partnering with clients with the aim of crafting unforgettable omni-channel digital experiences that create connections, drive conversions, and foster loyalty.

Head of Experience Marketing

Wonderful

Delivering data-driven digital strategy, and working alongside the wider leadership team & directors to ensure we continue to fuse creativity and technology to bestow truly Wonderful results to our clients; whilst continuing to drive the broader marketing function of Wonderful by developing & implementing creative strategic campaigns. Contributing to the development of the business as an industry-leading and highly valued creative tech and marketing partner for our clients.

To 'be Wonderful' is a challenge to us and those we work with to be more. 'Wonderful' is the reminder that we are not here to just get stuff done, but to be something different. Empowering clients to buy into this ethos, and consider us an extension of their own team allows us to deliver lasting change.

Head Of Digital

Managing the marketing function of Wonderful: Developing & implementing strategy to contribute to the development of the business as an industry-leading and highly valued creative marketing partner for our clients.

Senior Marketing Manager

GForces

Trusted by global vehicle manufacturers, the world’s largest retailer groups, and national sales companies, GForces are a digital marketing agency with worldwide reach in the automotive space. The award-winning NetDirector® software suite powers thousands of automotive websites, aftersales solutions, ecommerce, showroom solutions, vehicle locators, and digital stock preparation tools spanning the entire breadth of the modern car usage and ownership cycle. 

In this role, I worked directly with vehicle manufacturer brands including Vauxhall, Mazda, Ford and LEVC (the manufacturer of the iconic London Black Cab), for whom we were actually their global brand agency. 

On a day-to-day basis, I would be helping these clients develop robust goal-driven online marketing strategies across all verticals including, but not limited to, their website, content, live chat, UX/UI, CGI & VR, Visualisers & Configurators, SEO, PPC, GDN, Email Marketing, Influencer Marketing alongside usage of Social Media. I worked closely with the BI and Data team to optimise performance and deliver data-driven strategies.

Senior Marketing Account Manager

Wheelwright LTD

Having taken on a more all-encompassing role in the business, I now have additional responsibility over the operational effectiveness of the company. In addition to my previous Sales & Marketing led job roles, I now manage our TPMS offering and have more managerial influence on our warehouse & logistics competences; purchasing and production; and administration/operations.

General Manager

In addition to my previous role as Marketing Manager, I now oversee the Sales operation of the business, working closely with in-house and external sales representatives to deliver industry leading customer support. There has been a successful transition into this role, which is proving to bare fruit as the company is currently tracking comfortably ahead of target. This role is an integral part of the business with tasks including, but not limited to:
• Sales Strategy
• CRM implementation and development
• Motivation and Appraisal
• Recruitment
• Sales Techniques
• Business Development (UK and Europe)
• Managing budgets/targets.

Sales & Marketing Manager

I oversee the B2B Marketing Operations for the company which currently turns over c£2.8m annually. I manage the marketing function of the business, including (but not limited to):
• Marketing Strategy
• Product Range
• Digital/Multimedia Marketing
• Social Media / SEO / PPC / Adwords
• Website Development and Management
• Copywriting
• DM
• Advertising and Promotions

Marketing Manager

The Deltic Group

Delivering content, marketing materials and entertainment to drive the business forwards in an ever-competitive market. I have worked with artists such as JLS & Olly Murs; to local and peripheral entertainers. From the conception of choosing an act to perform, dictating music policy and pricing; to the design and distribution of marketing materials.

Promotions & Entertainment Manager

Leeds University Business School

Working on Alumni Communications; contributing to copy for the Annual Prospectus of BA, MA and MBA; assisting the day-to-day operations of the Marketing Faction at LUBS. My major contribution was in the restructure of the Business School website - I oversaw the development and user interface redevelopment.

Marketing Assistant

Virgin Active

Honing Sales & Marketing skills & utilising passion for healthy living, working for one of the leading global brands in a busy day-to-day role from lead generation to active sales closing. Target driven. Nominated for a Virgin Star Award (company wide awards scheme).

Sales Executive

Head of Experience Marketing, Sagittarius | BIMA Judge | Crafting Unforgettable Digital Experiences | Digital Marketing Leader

Marketing & Digital Specialist with over 20 years experience in both in-house and agency roles across B2B and B2C. A degree-educated marketer, with a keen eye for detail and passion for all things digital, delivering omni-channel experiences that convert. 
 
I nerd-out about data, using it to power the strategic thinking driving integrated online and offline campaigns. I'm excited by businesses looking to achieve growth - whether an established enterprise-level organisation looking to grow market share; or a start-up / scale-up looking to disrupt the status quo. 

Whilst tech-agnostic, a depth and breadth of understanding across all major martech platforms affords me the ability to plug-in to clients' existing stack, looking for opportunities to streamline, add efficiency and develop powerful new implementations.

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The Battle

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