Implementing AI solutions for global brands | Co-founder @G3NR8

AI will revolutionise work and business.

If you use it in the right way.

I can teach you how. 

👋 I'm Tom Head, Co-founder at G3NR8. 

We help global brands unlock the power of AI with strategic, thoughtful solutions. 

Here's how I can help you:

🟩 Develop your AI strategy and policies
Turn AI into a goldmine for business growth and efficiency

🟩 Create a competitive advantage using your proprietary data
Use your company data alongside AI to stay ahead

🟩 Automate repetitive tasks 
Find the right tasks to automate, then create reusable frameworks

🟩 Gain actionable insight from data 
Find patterns and relationships in data then do something with it

🟩 Train your teams 
We've trained 120+ large organisations in advanced generative principles and implementation

Welcome to my profile.

You can expect to see me post about:

- AI Toolkits, guides, prompts, and more. 
- AI applications.
- Bad AI - so you know what not to do
- Leadership & Culture.
- What’s hot, what’s not, and what you need to know.
- The good, the bad, and the hilarious from my journey.

For more of my thoughts (and occasional rants), listen to my podcast and subscribe to my newsletter. 
(Links in featured section)

See you there 👋

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Tom Head

Mike White

Audience 101

We build long-term loyal customers through partners who have the right target audience.

Founder

Lively Worldwide

Leading a brand experience agency. Worked with: Twitter, Spotify, Coinbase, Mazda, The Independent, Virgin Media, Adidas and more.

Chief Executive Officer & Founding Partner 

ITCH Experience

Founder of ITCH Experience I focus on the strategic development and creative direction for our clients. Creating experiences on and offline that deliver measurable results. Working with some of the best talent in the industry across creative, event producers and content creators.

Founder, Strategy & Creative

ITCH

Managing Director at ITCH Responsible for running an independent experience agency. I am responsible for between 15 to 35 staff over the course of a year. My responsibility is the overall strategy for the business, developing the vision for each project and then developing the marketing strategy for each brand we work with. I then line manage the overall experience, creative and success of the project.

Managing Director

Exposure

Created the internal event division at Exposure and built it up to a multi-million pound business over a 3 year period working with clients such as Virgin Trains, Virgin Mobile, Levi's, Playstation, OXO and 3 Mobile.
Achievements include V Festival, winning Virgin Mobile & Jose Cuervo for the business. A number of fashion launches for Levi's and gaming launches for Playstation.

Head of Events

Allied Domecq Leisure

Lead the centralisation of the entertainment budgets of approximately 1,600 retail venues. Then developing a central marketing plan for over £3.5 million entertainment budget. Managing night club launches around the UK, developing and implementing a music policies for The Firkin Brewery and Mr Q's brands.
Working with some of the leading UK record labels to develop and implement the Murphy's Maker Breaker Circuit.

Entertainment Manager

Marketing campaign for retail outlets
Regional launch campaigns & events for new venue's

Marketing Manager YP Sector

Allied Domecq Inns

Promotions Manager

Ind Coope Retail

Merchandise Manager

In 2002, the CMO of Virgin came to me with a challenge. 

They had signed three very different music sponsorships and needed a solution on how to maximize their investment.

17 years later, and 4 major business transformations, we had challenged traditional marketing, created new customers, and built long-term loyalty. We competed against businesses with big media and advertising budgets.

We built the “Experiential” marketing model. 

However we didn't stop there. We realized we could leverage experiential marketing further into overall marketing practices. We called this Live Marketing. 

We proved this different way of marketing worked. 

When you engage with your audience where they truly are, both physically and digitally, you build lasting loyalty through authentic connections.

Since then we’ve:

— Pioneered how brands should engage with audiences through music, film and gaming across industries such as Tech, Food and Beverage, Entertainment and Media. 
— Won global awards with Ericsson, reworking their internal strategy across 111 countries in 35 languages. Now 85% of the business understands their strategy.
— Building on our success with innovative, challenger brands like Virgin, we expanded to work with brands such as Twitter, helping them educate and train advertisers on how to effectively use the platform, positioning Twitter at the center of culture and news.
— Helped Coinbase educate on crypto and built a platform that rewarded people for their learning and enabled users to get tokens for their work.
— Used influencer marketing to boost Hostelworld in the ultra-competitive Gold Coast tourism industry. By building a massive live-in sandcastle, and creating a media strategy around it. Winning a best campaign award as a result.

Now the advertising world is continuing to change. 

Due to economic pressures, the impact of technology and audience behaviour marketing budgets are coming under scrutiny. The traditional marketing funnel must evolve and businesses need to transform through creative innovation. 

If you’re a fast-growing brand, we’ve got a proven model to help you identify & connect with your audience, turning them into long-term loyal customers.

Let’s jump on a call and chat: https://calendly.com/mike-lively/kick-off-session

Chief Executive Officer

My personal mission is to be an inspirational leader the advertising and media industry. I believe that marketing can be more connected and more powerful that is has ever been thanks to the use of technology. We want to create human connections and our business supports sustainability, diversity, well being and purpose. 
I want to work with clients and people that have a passion for creativity, creativity that means something. 
To cut through, great work must make genuine connections. Everything we do shoots for the same thing - to make lasting moments between brands and people with meaningful connections that keep evolving. 
I am a proud father and husband and so want my personal and business beliefs to be the same. Emotional connections is what makes us live.

Most B2B marketing still talks about what it sells.
The best marketing talks about why it matters, at the exact moment it matters.

I was reminded of this when Ericsson launched its Make it Memorable campaign.

What stood out wasn’t just the creativity, a bold move for a global tech company.
It was the transition.

A deliberate shift away from product-first messaging towards benefit-led storytelling, grounded in real audience context.

That’s not a creative decision.
That’s a leadership one.

Because when marketing is anchored in relevance:
- it respects the audience’s time
- it aligns teams around outcomes, not outputs
- and it changes behaviour, not just awareness

Human-connected marketing isn’t louder.
It doesn’t chase reach.
It earns attention by showing up when the audience actually cares.

Most organisations don’t fail because they lack creativity.
They fail because their marketing never connects to the moment a decision is made.

The question I’m asking more CMOs and commercial leaders lately is this:

👉 Where is your marketing still performing instead of earning relevance?

#connectedmarketing #audiencefirst #brandexperience

Marketing & GTM Advisor for $5M–$30M ARR CEOs | Founder, Lively | Connected brand experiences that drive revenue | Creator of CASi™

VP Marketing & Communications, Ericsson Networks

I’m really happy to share that Ericsson’s ‘Make it Memorable’ campaign has been recognised at the B2B Marketing Awards, winning Bronze for Best Enterprise Targeted Marketing Campaign and Highly Commended for Best Use of Creative.

I’m genuinely proud of this one. The team pushed themselves, challenged the brief, and weren’t afraid to do something different. And our partners at Everywhere Brand were incredible collaborators - creative, grounded, and always pushing the work to be better.

A good reminder that when we dare to be different, great things can happen.
#teamericsson #makeitmemorable

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The Battle

Tom Head

Mike White

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taplio

The Battle

Tom Head

Mike White

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike White's LinkedIn Performance

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