Tom McCormack

Graduate Assistant

I help people find clarity, purpose, and direction in their lives. 

Do you feel like you're on a brink of a breakthrough? 

It’s time to go on a journey of self-discovery and transformation.  

Don't worry about where it will ultimately lead; the path will illuminate itself with each new step. The key is to start walking and to continue when the inevitable challenges arise. This is where I can help. 

I am a transformation, mindset and career coach, and I take a holistic/integrative approach to the work I do. I have been on a personal and professional journey myself over the past decade, and my purpose is to help others catalyze change in their lives and careers. 

I can help you become a more balanced, fulfilled, and effective professional, partner, and parent. 

This involves a range of techniques and must be tailored to the individual and circumstances. 

If you'd like to learn more, you can follow me here on LinkedIn, subscribe to my email newsletter, or send me a direct message.

Career Coach

I help job seekers with all aspects of the job search, including: 

‣ Establishing a vision and outlining a path to make it a reality
‣ Facilitating group workshops
‣ Developing relationships with tech experts
‣ Learning about tech trends and best practices
‣ Curating and sharing resources for practice and further learning
‣ Introducing concepts related to tech ethics
‣ Sourcing job leads
‣ Conducting mock interviews and providing feedback
‣ Consulting on negotiation of salary and other compensation
‣ Reviewing portfolios, LinkedIn profiles, and cover letters
‣ Advising on resume optimization for applicant tracking systems
‣ Establishing personalized networking strategies
‣ Inspiring ideas for content creation 
‣ Sharing methods for building community and participating in professional discourse
‣ Providing motivation and perspective to shift mindset

I’m a performance-driven Digital Marketing Specialist who helps e-commerce and DTC brands scale through paid media, analytics, and smart automation.

With 5+ years of hands-on experience, i lead campaigns on Google Ads and Meta from strategic planning, to creative execution, to measurement & optimization. I combine a data mindset with creative instincts to turn ad spend into growth.


My Focus

Paid Media Strategy & Execution – I design and run high-impact campaigns on Google Ads and Meta platforms aimed at measurable growth.

Analytics & Measurement – I leverage tracking, metrics and dashboards so every ad dollar is accountable and optimised.

Email Marketing & Audience Engagement – While paid media is my core, i bring in email-marketing knowledge to enhance customer journeys and retention.


My Approach

My philosophy is simple: Strategy, Creativity and Performance.

Strategy: I begin with a deep understanding of business goals, audience insights and channel opportunities.

Creativity: I craft compelling messaging and campaigns that cut through the noise.

Performance: I execute rigorously, measure relentlessly, and iterate based on what the data tells me.

This trifecta ensures that every marketing dollar is working hard, and every campaign contributes to long-term growth rather than just a short-term spike.


The Value I Deliver

I help brands move from ad-spend to measurable growth: better ROAS, clearer attribution, smarter scaling.

I cut through the “set-and-forget” mindset: campaigns are built for continuous optimisation, not just launch and hope.

I connect paid media with analytics and engagement: acquisition via ads, insight via data and retention via email/CRM.

I speak the language of business: metrics, growth, efficiency not just likes or reach.


Who I Work With

I’m experienced in collaborating with cross-functional teams, managing client accounts end-to-end, and delivering marketing solutions aligned with business goals. I’ve worked with top brands such as Diageo, Nestlé, FrieslandCampina, Arla Foods and First City Monument Bank (FCMB), supporting business development, optimising media performance and building scalable growth systems for high-growth brands.


Let’s Connect

If you’re a brand ready to move past basic ad traffic and into scalable, measurable growth through paid media and analytics, let’s talk. I’m ready to apply my skills in Google & Meta paid ads, data-driven optimisation and performance marketing to help you win.

Send me a message, i’d love to explore how we can work together.

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Tom McCormack

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