Master Me Up

Strategy & Execution Consulting Lab for audacious teams.  We turn chaos into results with OKR.

Co-Founder

P.Pando

Family Board Member

Pachama

Angel Investor

Sunamers

We are a narrative design agency helping digital sapiens build purposeful brands

Advisory Associate

Paracaideas

Content Creator

Endeavor

Peer

Aivo

Angel Investor (exit 2023) 

PAEZ

President & Co founder 

CEO & Co Founder

Accenture

Analista de Estrategia

Helping C-level and leaders making change happen with OKR | Community builder at Master Me Up | Endeavor Entrepreneur | Angel investor | OKR Consultant

La forma en que gestionamos las organizaciones está obsoleta. Muchas prácticas actuales provienen de modelos diseñados hace más de un siglo, pensados para entornos estables y jerárquicos.

Hoy operamos en contextos marcados por la complejidad, la velocidad del cambio y la necesidad de adaptarse constantemente. Las estructuras tradicionales no responden bien: generan silos, ralentizan la toma de decisiones y reducen la motivación del equipo.

Lidero Master Me Up, donde nos alineamos con CEOs y empresas de más de 50 empleados que han crecido rápido o que se han quedado detenidas en el tiempo; y detectan una creciente desalineación interna. Sus equipos trabajan intensamente, pero sin una dirección común clara. Las prioridades cambian constantemente, las reuniones se extienden sin resultados concretos y los objetivos no se traducen en acción coordinada.

La causa no suele estar en la velocidad de la ejecución, sino en la falta de un sistema de gestión que permita alinear estrategia y operación de forma continua.

Ayudo a implementar sistemas como OKR para estructurar la toma de decisiones, coordinar equipos y asegurar la ejecución efectiva de la estrategia.

Experiencia trabajando con equipos de liderazgo y mandos intermedios para integrar OKR como parte del ciclo operativo

He facilitado la transición de organizaciones hacia modelos de gestión más ágiles, transparentes y enfocados en resultados

Acompaño tanto en el diseño inicial como en la adopción sostenida del sistema en el tiempo

No se trata de métodos rápidos, sino de rediseñar cómo funciona la organización.

Si estás explorando cómo alinear mejor a tus equipos y ejecutar con mayor foco estratégico, podemos hablar.

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🎯   OKR Consultant & Ambassador
👨‍💻   Endeavor Entrepreneur. Angel Investor. 
🪂   Blogging at Paracaideas -  https://tomaspando.substack.com/
📮   Feel free to contact me at tomas.pando@gmail.com

Tomas Pando

Amgen

Accountable for maintaining and enhancing the continuous development of Digital Customer Engagement strategy of the company, drive the Sales & Marketing Effectiveness strategy into Data Science and deployment, continuous improvement & evolution of the Patient Support Program as well as defining the Salesforce’s training strategy deployment taking advance of learning management systems and adapting to new rules of execution. 

This role ensures the foundations and tools for data-driven decisions across the commercial teams and lead execution of cross-functional strategies taking into account key stakeholders.

Business Operations & Innovation Sr. Manager 

Merck Group

Responsible for overseeing the development and delivery of operational launch readiness activities & launch Excellence for Latin America providing Commercial Excellence metrics. Responsible for successful management & coordination of the interdisciplinary launch team including: Commercial, Medical, Regulatory, Marketing, Training,Training, Supply, Quality, Legal, Patient Services, Public Affairs, Patient Advocacy, Value & Access, Business Operations, Commercial, Communication/PR, HEOR. 

Orchestrate critical launch planning processes such as forecasting, and volume planning in highly dynamic and complex competitive environment. 

Ensure the full execution of the Brand Launch Strategy. Develop launch culture and talent. Define and strengthen core capabilities (patient/HCP journey and pre-launch activities). 

Transition from traditional marketing function to digitally enabled marketing. 

Lead the construction of the Launch framework and ensure launch excellence through dashboard control, mapping potential patient journeys, mapping treatment pathways, HCP segmentation, understanding government responses to competitor data and potential treatments, exploring government appetite for procurement arrangement and payer approach. 

Conceptualize and execute the Brand launch strategy and design and oversee the development of the
medical marketing materials. Report launches status updates and manage escalation of concerns/issues to Leadership team. 

Direct teams on strategic priorities of the launch & communicate appropriately. Manage direct and indirect
team members. 

Budgeting, planning and executing on key objectives with a cross-functional scope. Preparation and
presentation to management of findings and implementation plans.

Head of Launch Office LATAM

Responsible to Define, Develop & Execute Digital strategy facing customers: Patients, Health Care Practitioners & payers/insurers) in Latin America. 

Led the regional strategy to ensure a digital transformation that supports & accelerate the commercial strategy. Led & articulate Cross Collaboration with Global and country teams to understand external marketplace and develop digital core capabilities to accelerate our growth through an omnichannel engagement strategy. 

Continuous assessment of commercial execution of digital commercial initiatives to ensure a continuous improvement model. 

Optimize and maximize the management of the customer facing digital assets. 

Responsible for improving functionality, harmonization and streamlining effectiveness of current digital assets to ensure integration with virtual engagement channels & maximize effectiveness of omnichannel engagement. 

Be an advocate for innovation in commercial & medical activities, overseeing the business case and demonstrating how digital capabilities impact existing business processes. 

Works cross-functionally to build a digital capability to engage with our key customers more effectively in a remote / virtual environment. 

Responsible for creating and ensuring execution of the Capability Training curriculum and framework for Commercial, Market Access & Medical Field Teams. 

Develop the structure of the Latin American training program based in the skills & competencies required for each field base position working closely with Marketing, Medical Affairs, Compliance, Legal, and Market Access. 

Contribute to performance tracking/assessment of training initiatives, including involvement and performance in initial and ongoing training. 

Maintain up-to-date knowledge of relevant training approaches and content delivery options.

Head of Capability Development LATAM

Mundipharma

Guidance & management of strategic planning activities representing Latin America medical team on Marketing, Development or Global teams. Partnership, design & input into Market Access & HEOR strategies. Assisting with legislative, market access and reimbursement efforts across functional areas. 

Strategic planning for medical publications.
Creatively conceptualize and Develop medical launch plan(s) to integrate medicines into standard clinical practice. Elaborate & overview Extensive interactions with academic thought leaders to optimize medical strategies & clinical trials. Design & Execute Medical Training for internal & External stakeholders. 

Designing / Writing clinical or pharmacological studies and protocols, analyzing data and generating impactful reports from clinical trials. Build, manage & execute budget aligned with business objectives. Construct & Develop Regional Evidence Generation strategy in collaboration with business units and Regional leadership.

Ensuring medical compliance with local regulations, good clinical practices and standard operating procedures. Partnering with Business Development for evaluating licensing opportunities. 

Design, implement and overview pharmacovigilance among countries and region. 

Training and mentoring of Medical Affairs team: MSLs &Medical managers.

Medical Director

Pfizer

Develop Medical Strategy & tactics to ensure success of assigned portfolio includes investigator-initiated studies, working with Key Opinion Leaders (KOLs), promotional and informative activities and materials; consultant and advisory meetings and medical scientific grants including budget responsibility. 

Provide therapeutic area/product expertise for internal & external stakeholders such us: formulary presentations, field force training, organized customer projects/collaborations, scientific congress participation, company-sponsored research site / investigator interactions, TA/product expertise for company sponsored NIS1, IIR inquiries etc. 

Design & adapt medical education to ensure the safe and appropriate use of medicines by health care professionals (HCPs) at local, regional or national levels. Inform & provide truthful, accurate & scientifically supported information in response to direct unsolicited medical requests from HCPs in compliance with guidelines, policies and procedures. 

Establishing positive relationships with key authorities and institutions and engaging with existing healthcare professionals and professional groups having insights and values of relevance to company. 

Addressing product or patient safety issues affecting multiple Business Units by intervention with healthcare professionals as well as within company processes.

Medical Manager Enbrel

Lead study operational strategy and planning and oversee execution of clinical studies for assigned clinical programs, supporting clinical strategy defined in Clinical Development Plan. Develops strategies for efficient study conduct, data collection, subject management, and safety monitoring. 

Staff Coaching and mentorship. Initiates, plans and implements appropriate staff development programs. Provide operational expertise and strategic input to the development of Clinical Development Plans (CDP). 

Develop and lead the program-level operational strategy, oversight, and planning on assigned programs in collaboration with strategic partners i.e., Clinical Research Organizations (CROs) and other vendors. 

Ensure the effective execution of the clinical studies on time, with high quality, enrollment accuracy and within agreed budget. 

Perform site-level oversight to ensure operational execution and delivery of clinical programs in compliance with quality standards (including ICH GCP, local regulations, and company SOPs), on schedule and on budget. 

Responsible for country clinical program budget planning and accountable for external spend related to clinical program execution. 

Communicates program status, cost and issues to ensure timely decision-making. 

Provide direction, guidance, and support to Clinical Research Centers (CRC) in the development of study strategy operational plans including enrolment models and risk management strategy. 

Serve as the point of escalation for issues that cannot be resolved at site level. 

Review and provide expert clinical operations input into clinical documents related to the drug development process including Investigator Brochures, study synopsis & protocols, clinical study New Drug Application (NDA) and/or, Safety Update Reports (SURs) and other safety reports. 

Provide expert clinical operations input into preparation for key regulatory meetings. 

Collaborate to ensure inspection readiness.

Clinical Operations Lead/ Investigacion Clinica

Medical Manager

Strategic Bio-pharmaceutical medical leader with extensive practice in healthcare companies with demonstrated achievements leading engaged & successful teams that support the business goals.

Combines deep industry knowledge with experience guiding & developing medical, clinical development, training & commercial teams to support medical/marketing strategies in different therapeutic areas such as: hematology, rheumatology, osteoporosis, general medicine, pain, rare diseases, obesity. 

Excels at crafting strong relationship & building skills among internal and external stakeholders to partner into common goals.

KEY ACHIEVEMENTS:

• Pioneer in the creation of a biopharma Digital Transformation multichannel digital strategy at a regional level in Latin America to increase disease awareness, patient engagement & increase sales. 400 K € of savings in first year and increasing Market share in 15 % with leader brand

• Built the first corporate commercial training university for the Latin American region. Net Promoter Score: 9

• Implemented New CRM among 1100 users in Latin America without any business disruptions and overall satisfaction >90% along with the implementation of email marketing & remote calls

• Lead successful work teams in 4 different pharma areas: Commercial operations, Market Access, Clinical Research& Medical

• Established a profitable startup pharmaceutical business model in highly volatile markets: Brazil, Mexico & Colombia

• Successful Latin American launch of multiple biotechnological products (Enbrel, Lyrica, Difolta) in diverse areas such as rheumatology, chronic pain, rare disease & hematology

• Successful Palliative care strategy increasing access by 300% in 2 years

• Developed an early access strategy for a rare hematologic disease that added to over 50% of the company’s revenue 1st year

SKILLS:

Pharmaceutical Digital Transformation & Strategy ~ Launch Readiness/Excellence ~ Data analysis ~ Team Leadership ~ Salesforce Training ~ Making Decisions with Limited & Imperfect Information ~ Continuous Improvement ~ Root Cause Analysis ~Strategic Thinking ~ People Management & Development ~ Negotiation, Communications & Influence ~ Clinical Development & Research ~ KOL Management ~ Patient Safety ~ Compliance ~ Achievement Driven ~  IELTS 8/9 (English) ~ Basic Portuguese

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The Battle

Tomas Pando

Juan Pablo Vargas Gonzalez

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