Tomasz Sledz

Impact Media

We craft and build research-based direct-response ads for our clients. Quality and volume combined, resulting in exceptional growth. Building on average 100 creatives per month for my clients. Static and video assets.

Founder

Growth Consultant/Media Buyer - Freelance

Grip

Lead Media Buyer

Nurecover

Chief Marketing Officer / Growth Consultant

PetLab Co.

Media Buyer

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Hey, I'm Tomasz, the founder of Impact Media.

We craft and build research-based direct-response ads for your business, delivering both volume and quality that scale.

If your business is stuck in neutral growth and your media buyer or agency struggles to achieve the next revenue level, hear me out...

Over the last few years, I worked as a Lead Media Buyer for agencies and a nine-figure D2C brand. I've run ads for some of the biggest companies in the world, ones you would definitely recognize.

From my experience, many businesses fail to achieve their potential growth simply due to a lack of sufficient creative volume testing.

My team creates around 100 ads per month for some of our clients, successfully reducing the Customer Acquisition Cost by up to 3x on some accounts.

Here's how I can help you:

1. Craft a better offer
2. Redesign your sales funnel for better conversion
3. Build direct-response ads that bring highly qualified traffic to your sales funnel

Combining all three, resulting in exponential growth your business has never experienced before.

We also offer performance-based pricing.

Book a 15-minute discovery call below to see if you qualify.

Chief Marketing Officer

All clients we have come as referrals.

We don't have:
- Sales systems
- Outreach system
- Paid ads for our agency

We just do a really good f**king job.

- Clients stay
- Refer others
- Business grows

One think I learned in business - do great job and you will never fail.

Number one priority for me is fulfilment, not sales.

I scale businesses with direct-response ads | Videos and static creatives that drive performance | Scaling to $1M/Monthly in ad spend | Spent 25 000 000$+ on ads.

We signed up this client 3 weeks ago.

- On short notice
- Just before Black Friday
- With only 15 ads running
- Doing on average $2k-$3k per day in revenue

In the last 3 weeks we launched 91 ads
- Research based
- ICP focused
- Mix statics/videos

Brand is hitting 2-3x Revenue with the same ROAS/CPA as before.

We are producing creatives, at volume, for our partners.

This is how we scale.

If you are struggling to grow during this Q4 with ads, do this:

- Build your main acquisition offer. Good AOV to afford ad spend. Attractive to cold audience.
- Build a landing page Offer/Q4 specific
- Research your biggest ICPs
- Craft at lest 50 ads focused on different ICPs - statics and videos
- Run all on Meta

If done correctly, you should see a massive improvement in performance.

Simple scales.

Most brands think their ads stop working because of "creative fatigue."

That's rarely the actual problem.

The real issue? They're testing 5-10 ads per month when they should be testing 50+. Meta's algorithm needs data to optimise. When you feed it limited creative variations, you're starving it of the information it needs to find your best audiences at scale. 

We build hundreds of ads per month for our clients, and that's exactly why their accounts scale.

Recently scaled one of our clients to £20-30k per day in ad spend. Their CAC didn't explode. It actually improved. 

The difference? 

We produced hundreds of ads testing different angles, hooks, avatars, and formats. 

Gave Meta enough data to find winners at every budget level.

If your ads are "fatiguing" after 2-3 weeks, you don't have a creative fatigue problem. You have a creative production problem.

Q4 is going strong for us and our clients.

- The team is growing
- We deliver hundreds of ads each week
- Client retention is super high

Our main focus is the creative
- One ICP
- One Awareness stage
- One concept

This, combined with creative testing = scale

If you are missing out on Q4 sales - drop a DM, let's chat

LinkedIn

Content Marketing

The Mars Society

Mars research, advocating the human exploration and settlement of the planet Mars.

Chapter Coordinator

Space Generation Advisory Council

Diversity and Gender Equality (Our Giant Leap) Project Group Research

Attock Astronomical Society

A space-ed organisation focused on teaching space to underprivileged students & space advocacy to government, and community.

American Association of Variable Star Observers 

Ambassador

United Nations Association of Pakistan (UNAP)

Striving to achieve Sustainable Developmental Goals SDGs of United Nations 
SDG#4 Quality Education
SDG#5 Gender Equality

Youth Member

Business Development Manager

Save 10 hours a week with content system | 300+ Coaches, Entrepreneurs write better content every day | Check out Featured section | LinkedIn Ghostwriter

You wouldn’t be here if you were getting 8-10 high paying clients every month consistently…

I get it…

Most of the founders I work with have struggled with:

- Selling their services 
- No consistent way to generate leads
- Lacking clarity on finding their dream clients
- Overwhelmed and unsure on where to focus 
- Haven’t tried or burnout with content creation + DMs

So I help them with proven framework (on 20+ similar founders) to grow:

1. Grand Slam Offer to attracts & converts high ticket clients
2. Installing content system to generate inbound leads
3. Effortless outreach strategy to book sales calls

As a result…

A reliable, dependable and clear lead generation system that adds $10K— $15K Per month in sales (consistently)

That has 20+ founders bring $240K in net revenue and saved 2500+ hours on content creation.

You could be next too if only you have… 

- Grit to chase your goals
- Interesting case study
- Commit 25-mins daily

Then I help you to build a reliable lead generation system that you can rely on to sign clients…

Click the “Book an appointment” button at the top of my profile to see if I can help.

Nasir Rizwan

Two conferences. Three papers. One Space Award-  ICAST 2025 🛰️

This year has felt like a sine wave; the highs, the lows, but continuous.

The last quarter of 2025 is when SAFAR (South Asian Facility for Analog Research)  finally became real after years of being outlandish and not grounded enough to be workable, and then eventually presenting and validating it at the International Astronautical Congress (IAC) in Sydney.

ICAST had two papers on Mars with Hafsa Akhter and Space Outreach, but the main highlight was being recognized by SUPARCO and NCGSA (once again) for my space outreach contributions and policy recommendations for developing nations.

It was awesome to share the recognition stage with Madiha Rasheed and Hamza Hameed, whose work has inspired many.

Then came the hopping from session to session, meeting astronauts, devouring food over space talks, and listening to Vladimir Pletser from Titans Space Industries Inc. speak about his experiences at our The Mars Society MDRS & Arctic Research Station was a moment of fresh relief in the tight schedule of two back-to-back conferences.

Hearing Turkey's first Astronaut, Alper GEZERAVCI talk about his training experience was a key moment of Day 02. 

Those weird selfies, the hosting by fellows, learning from their research, the random mid-day teas and catch-ups (I did miss many though), observatory night with my team will always be cherished whenever International Conference on Applications of Space Science and Technology (ICAST) comes up in conversation.

Stall Mentions: MinoSpace

I share insights on marketing & space (sometimes)

I had been extremely underweight since my childhood

I couldn’t gain weight no matter how much I ate or worked out. 

My weight always remained constant.

I was so thin to the point, everyone I met advised me on what to eat and how to gain weight (I didn’t even ask their opinion)

The situation got so severe that I developed body image issues…

Until my coach stepped in and introduced me to a weight scale.

Every day, whatever I ate, I had to calculate it.
And compare it to the weekly goal.

5 mins of extra effort with daily meals.

In just a week → I increased 3 kgs
In a month → about 7kgs
In 8 months → I was up 19 kgs (muscle gain, not fat gain)

I increase my weight without changing the whole diet.
Or bulk eating 5 times a day…

Just tracking and optimising.

Since then, I’ve been applying this concept to almost everything…

- Be it building new habits
- Helping clients with their marketing 
- Increasing client deliverance

Sometimes we don’t need to do more, or change our strategy…

But we need a target to hit.
Something to compare our progress with.

For me, it started with…

- Finding that goal
- Keeping a daily progress

Not doing everything in a day or chanting affirmations in the mirror. Just a clear, trackable goal.

***
Gym or running... Which would you've found more efficient?

We prepared a monthly report for one of our marketing clients. Every founder who relies on external marketing must know this one thing...

We had two clear milestones to achieve in 03 months.

- Build brand visibility
- Get more service inquiries (leads)

Before I tell you what we did, let me show how numbers can be deceptive in marketing. 

We provided the following details in the report: 

1. Activities concluded
2. Content performance
3. Leads inflow track
4. Shortcomings 
5. Recommendation

A typical marketing agency would've shown our results like this: 

127,090 impression
68% increase compared to the last 90 days

12,237 followers
11% growth compared to last month

But even with the mediocre marketing efforts, the impressions will still likely rise. 

Because your content is consistently being seen. 

Numbers will never define impact… 

If that’s performance marketing, 
look for inbounds that is 90% close to the customer avatar.

If that’s LinkedIn marketing, 
see the demographics, job titles & industry. 

100k impressions are meaningless if they are less than 5% ideal audience.

While 30k impressions with 20% ideal audience is far better.

Always check the audience insights..

- Demographics
- Industry
- Job title

Once you know who engaged with your content, gauging the marketing efforts becomes much easier.

We tried an AI sales agent for one of our clients

For comparison, we tested it against our VA


1. Initial message: 
Core idea: Welcome + introduce + probe a question

- VA: Same
- AI sales agent: Same

Same response rate ± about 45% 
It varies based on your profile credibility and content


2. First conversation

Started the convo by answering the first objection.

- VA: 100% objection handling
- AI sales agent: 100% objection handling


3. Second objection handling

Made another objection to the previous answer

- Virtual assistant: 100% objection handling
- AI sales agent: 70% right (tone got confusing & robotic)


4. Third Scenario

We flipped the conversation into jargonistic.
(so only the relevant person could understand it)

- VA: 90% correct (gets better with experience)
- AI sales agent: 90% correct response (fed by data)


5. The closing test

The end goal of any conversation is closing.

So put to test who’s the best closer.

- VA: 80% correct response
- AI sales agent: 80% correct 

Takeaway: 

Physical VA:
Better for a specific type of audience
Better in contextual understanding
Lacks in timely conversations
Efficiency decreases in multiple conversations

AI Sales Agent: 
Better in prompt responses
Learns from old chats 
Handles multiple conversations
Somewhat expensive 

So…

If you have low volume, high pricing:

Go with in-house/remote VA
Or go for AI to guide conversation → Talk with VA

If you have high volume, low pricing:

Go AI to handle conversation + objection handling → direct to landing page


My takeaway… 
Trust is going to be the biggest factor your business should focus on, even over the profit margins. 

Trusting an untrained AI in the direct market
will kill your reputation faster than anything.

(P.S. Working on training the AI, stay updated as I find more. Drop a follow)

The technical founders care as much about branding & positioning as general people care about pineapple on a pizza.

That is the post.

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Nasir Rizwan

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taplio

The Battle

Tomasz Sledz

Nasir Rizwan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tomasz Sledz's LinkedIn Performance

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