You can’t win the deal if your buyers don’t know you exist.I help CPG executives and sales teams turn LinkedIn from a time-waster into a revenue channel.Over the past decade, I’ve personally closed over $100,000,000 in retail sales into Home Depot, Walmart, and Canadian Tire, so I understand exactly what buyers respond to.FYI &gt;&gt;&gt; [SECOND REQUEST] subject lines are NOT it.Today, I apply that experience to help companies build strategic LinkedIn systems that:📦 Expand influence across key accounts (store managers, buyers, execs)📦 Equip sales teams with value-led content that sparks conversations📦 Build trust before the pitch ever happensI’ve written over 800 LinkedIn posts, earning millions of impressions across my own content and client campaigns including multiple 100,000+ impression posts this year alone.I’ve advised and implemented strategies for 12+ clients and teams in CPG, consulting, and SaaS, with results like:✅ 7-figure solopreneur saying "His work is high quality and hits it right on the money."✅ 8-figure CEO calling me “the best human on LinkedIn right now”.✅ 11-figure consumer products VP say "The world needs more people like you."As one client said:“Tom makes it easy to stand out. His understanding of B2B content, timing, and tone is second to none. We didn’t just get more views, we got responses from the right people.”Whether you're trying to warm up strategic accounts, enable your team to post smarter, or finally see ROI from your online presence, I can show you exactly what to change.Message me if you’d like a walkthrough.

Tom Harman 🧠

I usually save these for my wife.

(but today must be your lucky day)

It took me about 7 seconds to find these examples.

- Triple Chin >>> Check
- “I just tooted” face >>> Check
- 1,000 yard stare into camera >>> Check

When most people would say “hey babe, how’s your day going?”

I send these.

(and I bet some of you do, too)

I’m not against checking in on your partner or sending perfectly lit selfies.

I just prefer to show up as I am

and not as HR expects me to be.

ps. can you believe people trust me enough to pay me real money?

INSANITYYYYYYYYYYYYYYYYYYYYYYYYYYY

ok bye.

Tom Harman

I help CPG execs turn Influence into $$$ on LinkedIn (in less than 10 minutes per day) | 800+ Posts | $100M+ Closed | 12+ Clients Helped

I'm genuinely unsure why everyone is complaining about the algorithm.

Like, do people not realize you can just.........message people?

UPDATE: I'm still having fun on LinkedIn

and getting awarded because of it.

ps. I was hoping for chocolate chip cookie dough, but he wants chocolate.

Your employees aren't getting bonuses this year.

(and it's all your fault you big meanie!) 

Long gone are the days of; 

“Do nothing and your eCOMM business will grow +20% year over year”.

(we enjoyed it while it lasted)

Now, you need;

• The right product
• The right price
• The right retail partner
  
Actually, that’s not even enough anymore.

So, you spend $25,000 a month in Facebook ads to drive more traffic for Black Friday in a hope that you’re fancy targeting finds the right people?!?!

Even if it works, you’re still screwed. 

Why?

𝟵𝟮% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗿𝘂𝘀𝘁 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝘃𝗲𝗿 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗱𝘀. 

“OMG, like what can I go to use those?!?!” - You

Lucky for you, you’re already here, and guess what ya silly goose!? 

LinkedIn is not the "digital resume" platform anymore.

• You can hand pick your audience.
• You can message the exact people in charge.
• You can do it all for free.
  
[𝘮𝘰𝘯𝘦𝘺 𝘵𝘳𝘶𝘤𝘬 𝘣𝘢𝘤𝘬𝘴 𝘶𝘱 *𝘣𝘦𝘦𝘱* *𝘣𝘦𝘦𝘱* *𝘣𝘦𝘦𝘱*]

OR just keep saying 

“Sorry, no bonuses in 2025, but we’ll try again next year!”.

If you’re ready to weaponize the LinkedIn and stop clicking "repost” on company nonsense every 6 months, you have two options.

1) DM me
2) Click my profile and I’ll find you. (ok, that's kinda creepy, TOM)

ps. you can literally message 98% of the retail CEO’s in North America here.

Sooooo I do, and you should too.

Ok, bye.

Danby Appliances sells 2,000,000+ appliances a year. 

But if I designed microwaves, we’d sell 10 million.

THIS RIGHT HERE is the holy grail of LinkedIn posts that most brands still ignore.

Let me explainnnn

1) COMPANY POSTS are where revenue goes to die.

You can have 300 followers, or 10,000 and the only engagement you’ll get is from employees trying to seem like a team player.

Your Canva templates may “look pretty” but they won’t generate new PO’s.

2) CEO / FOUNDER posts get 3X better results.

You don’t just buy from a company, you buy from the people behind the company.

Sure sometimes it can backfire *cough* Tesla *cough* but with 10 minutes a day on here, you can move the needle more than $25,000 in weekly Facebook ads every could.

3) EMPLOYEE posts performs 8X better than brand posts

Yes, EIGHT aka 8 aka snowman

Plus, 92% of B2B buyers trust employees over corporate messaging.

The kinds of posts that convert:

“Proud of our team, here’s what we learned launching into (Retailer).”

“I joined because the mission was important to me…”

“Here’s how we solved this supply-chain nightmare, and what we’re doing differently next time.”

If you want to steal something from this post, start here:

• Give employees a voice.
• Let them talk like real people.
• Once a week is enough to move revenue, recruiting, and influence.
  
If you want, I’ll DM you 20 employee-content prompts you can roll out to your team in under 10 minutes a week.

Just ask (or SAVE this for later)

ps. greatest appliance design ever, or what?

I’m willing to bet that “leads” are not your biggest issue.

I could hand you a silver platter surrounded by pizza and caviar with a list of the most PERFECT 100 leads in your exact ideal customer profile.

Then what?

• Do you send them a meme?
• Do you open with a joke?
• Do you copy+paste the same opener you’ve used 1500 times and gotten nowhere?!?!

“You do all 3 if you want to make $50,000 a month duhhhhhhhhh” - Me

You’ll never get a chance to tell anyone about what you do, if you don’t treat people like a human being first.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴…..(haha I’m just kidding, people don’t say that)

You need 7 touch points to take someone from a complete stranger to a paying customer.

Copy + Paste or using AI outbound is NOT 7 and does not work.

𝘨𝘦𝘵𝘴 𝘰𝘧𝘧 𝘴𝘰𝘢𝘱𝘣𝘰𝘹

Here is the easiest way to talk to people, and turn strangers into customers.

Step 1) Find people

• Profile viewers
• Comments
• Likes
• Connections

Step 2) Spend 60 seconds reading their profile

Send them a personalized message with the ONLY goal of just getting a response.

(Make sure to ask a question)

• Reference an old job
• Talk about where they live
• Make a joke

"𝘏𝘦𝘺 𝘍𝘳𝘢𝘯𝘬. 
𝘐 𝘤𝘢𝘯'𝘵 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘺𝘰𝘶 𝘴𝘱𝘦𝘯𝘵 36 𝘺𝘦𝘢𝘳𝘴 𝘢𝘵 𝘔𝘤𝘋𝘰𝘯𝘢𝘭𝘥𝘴!
𝘞𝘢𝘴 𝘪𝘵 𝘺𝘰𝘶 𝘸𝘩𝘰 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘵𝘩𝘢𝘵 𝘦𝘹𝘵𝘳𝘢 𝘯𝘶𝘨𝘨𝘦𝘵 𝘣𝘢𝘤𝘬 𝘪𝘯 2007?
> 𝘛𝘰𝘮"

When they respond? (about 30% of them will)

Continue to be a human being for the first 3-5 messages.

THEN you can talk business.

Still overwhelmed?

I’m going to DM the 5 biggest CEO’s in Canada tomorrow and record the whole thing.

To show you how simple it can be.

ps. who should I add to my DM list?

I’ve sent over 9,600 DM’s on Linkedin, and I'm still quite sh*t at it.

If you want the other 3 things I'm bad at, you gotta watch the video.

(and 1 is the reason you’re not making any money)

ps. do you like our Christmas trees? 

also,

1) Save it
2) Watch weekly
3) Save a bundle on therapy (and maybe car insurance?)

If I was running LinkedIn for a corporate merch / B2B brand, here’s exactly how I’d turn it into revenue within 60 days.

1) STOP posting from your company page.

*audible gasp from your marketing intern*

People don’t buy because of your reposted Instagram content on your LinkedIn page, and they barely even engage with it (which is why your stats have flat lined)

92% of B2B buyers trust employees over corporate messaging anyways. (yes..... 92)

Just hit “PAUSE” instead of hitting “POST”.

2) Have the Founders / Exec team post strategically even if just 1-2 times a week,

Keep it simple and just pick of these 5 pillars;

1) Founder stories — why your company exists, your personal meaning, your journey.

2) Retail & gifting insights — problems with corporate gifting, why emotion wins.

3) Behind-the-scenes — sketches, packaging, stories behind product decisions.

4) Bold POV — "merch shouldn’t end up in a junk drawer," "nostalgia sells." Have an opinion.

5) Team spotlight — introduces more human voices (8× reach boost over company posts).

Make sure to respond to every comment. 

Not with sales pitch, just so people don’t feel ignored.

3) START commenting from the company page.

(NOBODY is doing this strategically)

Start by finding 20-30 of your target accounts and identify the 2-3 people that post from those companies.

(don’t be cheap, and just get Sales Nav)

BAM, you now have a list of 50 people.

For each post make a funny comment like

• "ewwww is that a non- branded shirt!?"
• "Wait….your don't have branded coffee mugs, do you not care about your people!??"
• “DO YOU EVEN MERCH BRO?!!”

Yes they’re a little sassy, but you can get away with more when it’s coming from a typically dry corporate account.

By doing these 3 things you will now have a mountain of;

- Profile viewers
- Company page visits
- Comments
- Connection requests
- Inbound DMs

AKA people you can talk to.

The next time one of these companies is going to place their next order, guess who they’re gonna call?

Exactly….you!

If you want me to tear down your brand the same way, DM me for an audit. 

No pressure + I’ll record it for free.

ps. no AI was harmed in the making of this post.

Reckitt

Team Lead, National Accounts

Energizer Canada

Team Lead, National & Regional Accounts

Manager, National Accounts, Broker Team & Field Sales

Black & Decker

Channel Manager, National & Regional Accounts

Gillette Canada Inc.

Sales Planning Manager

National Account Manager

Obus Forme Ltd.

Manager, Licensing & Brand Development

Manager, Broker Team & National Accounts

STAPLES Canada

Buyer, Office Furniture

Retail Manager

Award Winning Sales Leader & Business Manager - Retail & B2B - CPG / FMCG - Canada USA Global

Bill is an award-winning Sales Leader and Business Manager.

He possesses a unique combination of experience gained from roles with Tier 1 CPG and leading Retailers.

Bill's extensive sales expertise has been gained through a variety of positions with increasing responsibility:
  • Team Leadership
  • National & Regional Accounts
  • Field Sales & Retail Sales Force
  • Brokers & Sales Agency Management

His varied Sales roles saw Bill directly manage / support most major customers in Retail channels, including:
  • Mass
  • Drug
  • Grocery
  • General Merchandise
  • Club
  • Hardware
  • Convenience & Gas
  • Dollar & Discount
  • Electronics
  • Toy & Hobby
  • Art & Craft
  • Sporting Goods
  • Liquidation & Secondary Markets
  • Wholesale & Distribution
  • Buying Groups + Member Groups
  • eCommerce

Similarly, he directly managed / supported most major customers in key B2B channels, including:
  • Commercial
  • Industrial
  • Distribution & Re-Distribution
  • Buying Groups, Purchasing Groups & Associations
  • eCommerce

Bill's Tier 1 CPG experience is augmented with a variety of cross functional roles, including:
  • Sales Planning & Operations
  • Trade Marketing
  • Brand Management
  • Brand Licensing
  • Category Management
  • Supply Chain, Demand Planning & Distribution

These cross functional roles provided a comprehensive understanding of organizations broader business objectives, challenges and often competing demands.  Integrating learnings from these roles with his extensive sales experience has made Bill a more effective and strategic Sales Leader and Business Manager.

Further enhancing his experience, a variety of roles with major Retailers & Service based companies:
  • Retail Category Management
  • Retail Management
  • Merchandising
  • Distribution & Supply Chain
  • Service Management

Bill's practical experience has been enhanced by his "soft skills" and innate ability to draw upon them.
These traditional soft skills, combined with less tangible ones like, his down-to earth, self-effacing and affable personality, have been critical contributors to success.

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The Battle

Tom Harman 🧠

Bill Emms

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The Battle

Tom Harman 🧠

Bill Emms

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Harman 🧠's LinkedIn Performance

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