Tom Pisello

Tom Pisello is a founder, CEO, speaker, and author with over 30 years of experience in value marketing and selling, sales enablement, and go-to-market (GTM) strategy. He is the founder of and Partner at Genius Drive, a consultancy that helps organizations craft, communicate, and quantify their value story to prospects and customers.

Tom is also a growth evangelist and a purpose-driven leader who founded Growth through Grief, a ministry and resource for widowers, and the Enterprise Value Collective (EVC) a community for value-centric sales, marketing and customer success professionals. 

Tom has authored several books on value management, enablement, and selling (Evolved Selling and Frugalnomics Survival Guide), and co hosts The Value Coffee Talk podcast. Tom is passionate about helping others achieve their personal and professional goals through value storytelling and leveraging a growth mindset.

When not at work, you can find Tom working out, running, playing piano, writing poetry and articles at a local Chelsea coffee shop, checking out vintage 356 or air-cooled 911 Porsches (for when he has a garage again), or walking the streets of New York City (with the Staying Alive soundtrack playing in his head).

Founder / CEO

Helping organizations better craft, communicate and quantify their value story to ever-more economic focused prospects and customers.

2025: It's a Wrap

Thank you all for such an incredible growth year: more than doubling our community memberships and podcast / article downloads!

See the stats: what you and the Business Value Collective community said were the most popular insight articles, podcasts and white papers. 

https://lnkd.in/dDy54W28

#valueselling #GTM #B2B
Genius Drive

Founder/Partner @ value selling consulting firm Genius Drive | Podcaster | Author | Helping B2B Solution Providers with Inspired Value Storytelling for improved Sales, Marketing and Customer Success

🎉 What does 2026 have in store?

Checkout my top 5 predictions for the New Year here: https://lnkd.in/dvf9wvZ8

#valueselling #GTM #B2B
Business Value Collective
Genius Drive

Ever want to get Inside the mind 🧠 of a PE Operating Partner, to learn what's working best (and what to absolutely avoid)? 

🎙️ Checkout our podcast with Mike Slater here: https://lnkd.in/eVwvgkbG

#PE #B2B #GTM

Genius Drive
Business Value Collective

👉 Value Leaders and Practitioners: Checkout this interview with Mike Samuels, revenue and value veteran at Pendo, to learn exactly how to optimize your value practice for 2026. ✅ 

🎙️ View the episode here: https://lnkd.in/eFMjUu6b

#valuemanagement #valueselling #GTM
Genius Drive
Business Value Collective

🎉 Realized Value: An absolute mandate for 2026 Customer Success.

Checkout the 🧠 research on why this should be your #1 priority for the New Year, and what our Business Value Collective shared is working best, where you should be investing, and what you definitely should avoid when it comes to Realized Value.

👉 Read more:
https://lnkd.in/d5hSirdF

#realizedvalue #valueselling #customersuccess
Genius Drive

Loved this conversation with Ray Meiring!

In the latest episode of the Value Coffee Talk podcast, Tom Pisello sits down with Ray Meiring, CEO of QorusDocs, to explore why proposals without value are destined to fall flat.

Ray shares a powerful analogy. A proposal without value is like a light bulb without electricity. It might look polished, but without the power of clearly articulated business value, it simply does not work.

Together, they discuss how proposal volumes are rising across industries, from technology to legal, professional services, and engineering. At the same time, proposals are becoming more complex, expectations are higher, and AI is pushing teams to move faster. In this environment, speed alone is not enough. Trust, credibility, and value must be present from the very first interaction.

The conversation dives into why value modeling must be embedded directly into proposals, not treated as a separate exercise. When proposals combine strong storytelling, compelling presentation, and defensible business value, they resonate with stakeholders, earn trust, and drive better buying decisions.

🔗 Watch the full episode: https://lnkd.in/g-GYDj2y 

We are proud to sponsor the Value Coffee Talk podcast. Follow Business Value Collective to stay up to date on the community resources.

#GeniusDrive #ValueCoffeeTalk #Podcast #ValueSelling #ProposalManagement #RevenueLeadership #ValueEnablement #GTMStrategy #B2BSaaS #BusinessValue

✅  Checkout a valuable Value Coffee Talk episode with Angela Hughes , revenue acceleration leader from Ping Identity 🔒 - on how to best elevate customer conversations to drive bigger opportunities and better win rates. 📈 

🎙️ https://lnkd.in/eq9BksPh

#b2b #salesenablement #valueselling
Genius Drive
Business Value Collective

🚀 New Episode Alert! 🎙️

🤔 Ever wondered if sales engineers hold the key to unlocking customer value? 

In Episode 91 of Value Coffee Talk, I sit down with Stephen Morse, CEO of the SE Leadership Institute, to explore how SEs are evolving beyond technical roles 🛠️ into strategic value creators. 💵 

👉 Listen now: https://lnkd.in/dJFtJvrk

#Podcast #SalesEngineering #ValueSelling
Genius Drive
Business Value Collective

Open article: Episode 91: Unlocking Customer Value - Do Sales Engineers Hold The Key? by geniusdrive.com

Episode 91: Unlocking Customer Value - Do Sales Engineers Hold The Key?

What's next for Value Leaders in 2026? Checkout @Max Elster's take here in this Value Coffee Talk podcast!

Max Elster, CEO and Founder of Minoa, explains that value teams are evolving from deal support to value orchestration. The modern value leader no longer focuses on building isolated business cases, but on owning the end to end value narrative across the entire go to market motion.

In this new role, value teams align sales, marketing, customer success, and product around a shared value framework. They ensure every asset, message, and customer conversation ties back to real use cases, outcomes, and consistent positioning. This shift is being driven by CROs and executive teams who want value to operate as a system, not a one off activity.

Value leaders are becoming the owners of how value is defined, communicated, and scaled. Orchestrating value is now a leadership responsibility, not just an enablement function.

#GeniusDrive #ValueCoffeeTalk #Podcast #ValueSelling #ValueLeadership #ValueEngineering #GTMStrategy #RevenueGrowth #CustomerOutcomes #ValueOrchestration #B2BSaaS #SalesEnablement

🚀 New Value Coffee Talk Episode! 🎙️

In Episode 90, I talk with Tom Canning, experienced CRO and Operating Advisor, about the emotional toll GTM and sales teams face when customer priorities shift and deals slip out of their control. We dig into why burnout is so common - and how to build resilience to stay confident and successful.

Key points to inspire you into the New Year:
 • Burnout often stems from lack of control
 • Customer shifts create stress and uncertainty
 • Emotional resilience is essential in GTM
 • Strong support systems help reduce burnout

👉 Listen here: https://lnkd.in/eMAnUDwQ

#GTM #SalesLeadership #Resilience
Genius Drive
Business Value Collective

Open article: Episode 90: B2B GTM - The Emotional Toll of Customer Control by geniusdrive.com

Episode 90: B2B GTM - The Emotional Toll of Customer Control

Bart Fanelli

Skillibrium

Founder

OutSystems

Chief Revenue Officer

Senior Vice President | Global Sales, Strategy & Acceleration 

Global Vice President - Field Advisor | Author

Splunk

Global Field Market Specialization 
 - Value Consulting
 - IT Operations & Applications 
 - Security 
 - Business Analytics 

Global Field Messaging & Enablement - Award winning team focused on ramp to revenue
Global Best Practices - leading edge field sales execution team focused on negotiation & rev rec
Global Field Integration - New Product Integration, Messaging, Customer Briefing Center & Councils

Vice President - Global Field Success at Splunk

Global Renewals - world class team and renewal rate 
Global Field Enablement - innovating and award winning team 
Global Best Practices - leading edge field sales negotiation and rev recognition team
Global Value Selling - expert team creating business cases and managing c level engagements

AVP Global Field Operations

Responsible for Global Field Operations including Renewals,  Field Sales, Technical & Partner Enablement, and Sales Best Practices

Senior Director Global Field Operations

Responsible for design, build, and delivery of Field Sales Enablement globally, with a focus on Sales Execution

Director, WW Field Enablement

Technology Services Industry Association (TSIA)

Advisory Board Member - Expand Selling

BMC Software

Responsible for design, build, and delivery of Field Sales Leadership Enablement globally focused on Managing People and Managing Revenue Plan execution with the goal of decreasing time to revenue while increasing revenue per sales person.

FY11 BMC Board of Directors Operational Efficiency Award "Honorable Mention" for Sales On Boarding

Director, WW ESM Sales Leadership Enablement

Responsible for ESM Sales in the Southeast, delivering revenue performance, ensuring customer success, and effective deployment of corporate strategies across the territory. Intense focus on managing individual performance and continuous team development resulting in being one of only two of 18 Regional Sales Managers to exceed quota in FY08.

Regional Sales Manager

Contract negotiation, revenue recognition, closing, executive presentations, financial modeling, return on investment, value selling

Best Practices Manager

Senior Account Manager

Field Operator and Executive with 25+ Years Experience | All aspects of Field and Revenue Operations. Executive Advisor, Entrepreneur,  Co-author, The Success Cadence:  Unleash Your Organization’s Rapid Growth Culture. Transformational and Results-based Leadership from $60M-$1.5B+ and direct/indirect people responsibility 275+.  Technology career focused on providing exceptional and predictable sales performance through a strong process, methodologies and best practices Globally while remaining coachable and coaching and developing others.  Proven with a history of innovation and building high performing global teams including:

- New build and Re build at scale
- Pre & Post IPO
- Span of Control 275+  
- Revenue $60M to $1.5B+
- Global GTM, Field & Operations
- Global Channel, GSI & MSP Design, Build, Integrate
- Global Field Marketing & Events
- Global Market & Industry Specialization
- Global Sales Messaging & Best Practices 
- Global Value Selling, SaaS Land, Adopt, Expand, Renew (LAER) Framework
- Global Sales Process, Tools, Technical & Leadership Enablement   
  
Specialties: Bridging the Gap between Investment Banking, Venture Capital, Private Equity and Operational Executives. Rebuilding, Start Ups, Team Building, Sales Execution, Sales Leadership, and Global Operations

- 2024 Featured interview “The High Performance Sales Leader” podcast 
- 2023 Featured Interview “Elite Selling” podcast
- 2021 Featured Interview "Legends of Sales & Marketing" podcast 
- 2019 Co Authored "The Success Cadence"
- 2017 HBR "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success"
- 2017 TSIA STAR Award, Innovation in Expand Selling Lead Generation Programs
- 2016 Bronze Medal, Best in Sales Onboarding from the Brandon Hall Group
- 2015 Qvidian Sales Playbooks Revolutionary Award  
- 2014 ATD Global Excellence In Practice, Splunk Sales On-Boarding 
- 2011 BMC Board of Directors Operational Efficiency Award "Honorable Mention" Global Field On-Boarding

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Tom Pisello

Bart Fanelli

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The Battle

Tom Pisello

Bart Fanelli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Pisello's LinkedIn Performance

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