Tom Pisello

Tom Pisello is a founder, CEO, speaker, and author with over 30 years of experience in value marketing and selling, sales enablement, and go-to-market (GTM) strategy. He is the founder of and Partner at Genius Drive, a consultancy that helps organizations communicate, quantify and activate their value with prospects and customers.

Tom is also a growth evangelist and a purpose-driven leader who founded Growth through Grief, a ministry and resource for widowers, and the Business Value Collective (BVC) a community for value-centric sales, marketing and customer success professionals. 

Tom has authored several books on value management, enablement, and selling (Evolved Selling and Frugalnomics Survival Guide), and is the host of the Value Coffee Talk podcast. Tom is passionate about helping others achieve their personal and professional goals through value storytelling and leveraging a growth mindset.

When not at work, you can find Tom working out, running, playing piano, writing poetry and articles at a local Flatiron coffee shop, checking out vintage 356 or air-cooled 911 Porsches (for when he has a garage again), or walking the streets of New York City (with the Staying Alive soundtrack playing in his head).

Founder / CEO

Helping organizations better craft, communicate and quantify their value story to ever-more economic focused prospects and customers.

🚀 Announcing Value-Driven 2026: Accelerating into the Outcome Economy 🚀

We are thrilled to launch Value-Driven 2026, a first-of-its-kind independent live event designed for leaders who are driving the future of value communication, quantification, and activation in B2B GTM teams.

📍 May 21, 2026 @ Manhattan Motorcars Chelsea, NYC
📍 A day-long gathering of more than 150 GTM, Sales, Value, and Enablement leaders to learn, share, and network.

Why this matters:
In today’s Outcome Economy, buyers are no longer focused on features or innovation alone. They demand tangible business value outcomes. 

At Value-Driven 2026, you’ll discover how to transform your organization’s approach to value-led growth with practical insights, proven frameworks, and actionable strategies you can use right away.

🔥 At this event you will:
• Learn what top GTM leaders and analysts predict for value-led strategies next.
• Gain real insights into what CFOs and buyers really want.
• Network and exchange best practices with peers and industry experts.
• Checkout the best 🏆 value automation / AI providers including: Symbe , QorusDocs , Spotlight.ai , Mainstay , and more ...

💡 Early Bird Pricing Available ... secure your spot before it’s gone!
👉 Register today: https://lnkd.in/gqcwYaUN

🚔 Let’s accelerate into the Outcome Economy together! ⚡️

#ValueSelling #ValueLedGrowth #GTM 
Genius Drive
Business Value Collective

Founder/Partner @ value selling consulting firm Genius Drive | Podcaster | Author | Helping B2B Solution Providers accelerate Value-Led Growth, to better communicate, quantify & activate value with customers & prospects.

🚨 The Outcome Economy is here, and CFOs are driving it. 💼📊

Gartner’s 2026 CFO priorities send a clear message to GTM teams:
✅ Cost optimization is still #1
📈 Growth is still funded, but only when outcomes are measurable
🧠 CFOs are engaging earlier, especially in renewals, expansions, and AI initiatives

💰The bottom-line: Expect tougher questions: “What value, how fast, and why not build it ourselves?” Value can’t be implied anymore, it must be proven in boardroom-ready financial terms. 

👉 Check out our latest insights article: https://lnkd.in/dMF66Ev4
 
#CFO #ValueSelling #OutcomeEconomy Genius Drive Business Value Collective

🚀 The Outcome Economy is here, and it’s changing everything.

#B2B buyers no longer want features, roadmaps, or static business cases. They want proof of outcomes 📊

In the 95th episode of the Value Coffee Talk podcast, I sit down with Gartner Analyst & Fellow David Yockelson to unpack:
☕ Why the shift from solutions to outcomes is accelerating
🤖 How AI is amplifying value, and exposing broken processes
💰 Why pricing must evolve to reflect outcomes achieved
🔁 Why value affirmation is now critical for retention and expansion
⚖️ How product-led and value-led growth work better together

If your GTM strategy hasn’t adapted to how buyers measure success today, this is a must-listen.

🎧 Listen in here: https://lnkd.in/dUrzZ3TG

#OutcomeEconomy #ValueSelling
Business Value Collective
Genius Drive

Open article: Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth by geniusdrive.com

Episode 95: Gartner: The Outcome Economy and Shift to Value-Led Growth

Everyone in B2B says “value matters.” But the gap between value belief and value execution has never been wider. ⚠️

👉 Check out the research + our take in this new Insights article: https://lnkd.in/diKytGXt

#ValueSelling #GTM #B2B
Genius Drive 
Business Value Collective

🎙️ New Value Coffee Talk Episode!

In this episode, I’m joined by Sultan Semlali, Value Coach and Global Value Consulting Director at Sitecore, to explore:  “The Importance of the Human-Touch in AI-powered Value Consulting.”

👉 Listen here: https://lnkd.in/dhTjHDuv

#ValueEngineering #AI #ValueSelling
Genius Drive
Business Value Collective

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

I read this last week, and it stopped me:

“Try to hear what is not being said.”

It felt like a leadership gut punch, in the best way.

In meetings, sales calls, or client reviews:


🔥The real clues are in the gaps. 🔥


Deep listening reveals things like:

🔷Misaligned expectations

🔷Unspoken fears

🔷Opportunities hiding in plain sight

Most people don’t listen. Some listen to respond. Few listen to understand.


⚡The important things often lie in what’s not said. ⚡


Where could deeper listening change the outcome?



⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉 Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

Video Credit - askvinh

#leadershipskills #deepwork #activelistening #businessgrowth #clarity

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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The Battle

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