🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Eddy B.

thrii

Helping teams build LinkedIn® systems that turn cold connections into warm conversations and conversations into revenue.

Most sales pros use LinkedIn® to connect and pitch.

That’s not social selling.

That’s digital door-knocking.

Social selling is about creating trust, sparking curiosity, and turning engagement into pipeline with precision.

If your inbox is full of ignored messages or your posts get crickets, your social selling system is broken.

Or let's face it, just or non-existent.

I help you fix that.

With my end-to-end Social Selling System, we’ll transform your LinkedIn® into a revenue-generating channel that works while you sleep.

Here’s what we build together:

↳ Social selling connection strategy that fills your network with ideal buyers
↳ Messaging sequences that feel human, not salesy
↳ DM templates for cold, warm, and referral-based outreach
↳ Comment strategies that lead to conversations, not just impressions
↳ Follow-up system that keeps leads warm (and closes loops)
↳ Profile optimization aligned with social selling psychology
↳ Content + engagement integration for multi-touch awareness
↳ Objection-handling frameworks built into your DM flow
↳ Value-driven voice notes and video DM scripts
↳ KPI dashboard to track what converts and to refine weekly

I will also teach you how to improve your social selling index (SSI), which is the LinkedIn® metric for selling influence.

Because when your social selling game is dialed in, you won’t have to chase pipeline.

Pipeline will find you.

📩 DM me “SOCIAL SELLING” if you’re ready to build a system that books meetings, shortens sales cycles, and closes more deals.

LinkedIn® Social Selling Strategist

I help teams create content that fuels social selling, building trust, credibility, and pipeline without pitching in the DMs.

If your current content strategy is “posting and hoping,” you’re not social selling properly; you’re wishful thinking.

When done right, social selling content: 

→ Positions you as a trusted advisor
→ Builds relationships before the first DM
→ Warms up cold leads into booked calls

I help you build a repeatable content system that turns views into conversations and conversations into revenue.

My Social Selling Content Framework includes:

↳ Social selling content pillars to drive buyers' attention
↳ Content themes to create consistency and engagement
↳ Authority-building carousels, proof posts, and stories
↳ Hook formulas to stop the scroll and earn attention
↳ CTA structures designed for warm lead generation
↳ Comment strategies that turn engagement into conversations
↳ Repurposing to multiply your best content
↳ Multi-formatting to ship faster
↳ Analytics tracking to measure what converts (not just what gets likes)
↳ Personal storytelling frameworks that humanize your offer
↳ DM integration strategy to link your content with the pipeline
↳ Proven templates for engagement posts, problem-awareness content, and demand creation

With the right social selling content strategy, your prospects will already trust you before you show up in their inbox.

No more cold pitching. No more being ignored.

Just qualified conversations from content that sells without being salesy.

📩 DM me “CONTENT” if you’re ready to turn your LinkedIn® into a social selling magnet.

LinkedIn® Content Strategist

I specialize in transforming your LinkedIn® profile into a social selling powerhouse that attracts high-quality leads and opens real sales conversations.

In today’s world of social selling, your LinkedIn® brand is your digital first impression.

But most profiles read like a resume.

That’s a huge opportunity loss.

Your profile should be a personal landing page, authority builder, and trust accelerator—designed to convert profile views into pipeline.

I reveal all the secrets to driving inbound leads from LinkedIn® that most professionals don’t even know exist.

How?

By helping individuals and teams craft LinkedIn® brands that: 

→ Establish instant credibility
→ Attract high-intent buyers
→ Turn profile views into high-value leads

My proven Social Selling Branding Framework includes:

↳ SEO-optimized profile URL for discoverability
↳ High-converting LinkedIn® banner design for trust and attention
↳ Keyword-rich headline to improve search and positioning
↳ Profile photo best practices to increase engagement
↳ Optimized contact info for easier outreach
↳ Authority-building About section tailored for social selling
↳ Featured section that showcases proof, offers, and lead magnets
↳ Experience section rewritten like a sales-focused landing page
↳ Skills and endorsements that boost social selling credibility
↳ Keyword strategy woven throughout every section
↳ Guidance on how to generate strategic recommendations

Every part of your LinkedIn® presence is aligned with social selling best practices.

I’ll also show you how to improve your SSI Score (Social Selling Index), LinkedIn® algorithmic trust signal.

When we’re done, your profile will do the talking and the selling for you.

If you want a magnetic personal brand that powers your social selling success...

📩 DM me “BRANDING” to book your LinkedIn® Profile Power Hour.

LinkedIn® Branding Strategist

Social Selling Strategist | 2x Sales Leader | 8x SaaS Advisor | 18+ yrs in Sales | Coached 250+ Reps | $25+ mil in career sales | Helping people & teams Social Sell | Learn more 👇

Struggling to turn LinkedIn® CONNECTIONS into actual SALES through social selling?
If your social selling strategy is just posting and hoping, why not do something about it?


It’s the MAIN reason why your inbox is crickets instead of conversations.

Start treating LinkedIn® as the social selling engine it’s meant to be.

Scrolling LinkedIn® without a social selling system to build trust and authority = LOST opportunities.

Missing quota is FRUSTRATING, and watching competitors win deals that should be yours is PAINFUL.

Imagine your perfect buyer is reading your profile right now.

But you don’t stand out.

You don’t engage them.

You’re blending in with every other salesperson pitching in the DMs, and they’re tuning you out.

With over 1 billion professionals on LinkedIn® daily, your social selling strategy must build credibility, trust, and real conversations.

Right now, if you’re just connecting and hoping....you’re:

→ REPELLING potential buyers.
→ LOSING to competitors who’ve mastered social selling.
→ MISSING out on revenue-driving conversations.

But if you take CONTROL and implement a proven social selling system, you:

→ ATTRACT inbound leads instead of chasing.
→ START conversations that turn into booked meetings.
→ BUILD relationships that shorten sales cycles and increase deal sizes.

LinkedIn® is the most powerful social selling TOOL today when used correctly.

"Salespeople who effectively use social selling on LinkedIn® generate 45% more opportunities per quarter."
LinkedIn® Sales Solutions

The right social selling system turns LinkedIn® into a pipeline-building machine.

But this isn’t about YOU; it’s about your BUYERS.

You need to be where they are, speak their language, and solve their problems through social selling.

To generate leads on LinkedIn® consistently, you need a repeatable social selling framework that includes:

→ A LinkedIn® profile optimized for social selling and trust-building.
→ Messaging that starts conversations instead of getting ignored.
→ A social selling content strategy that builds authority and warms up leads.
→ A connection strategy that grows your network with qualified buyers.
→ A DM strategy that turns engagement into booked meetings using social selling best practices.

Not convinced?

I guarantee results. If you don’t generate new sales conversations using social selling in your first 30 days, I’ll work with you until you do.

Let’s turn your LinkedIn® into a social selling pipeline-building machine.

DM me to get started.

P.S. Check out my FEATURED section for FREE RESOURCES

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The Battle

🔥 Tom Slocum

Eddy Bahnam

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