🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Jessie Lizak

Reveting

Founder & Host

BDEX

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

Fractional Chief Marketing Officer

•	Co-Host on Deconstructing Data Podcast. 
•	Expand search engine marketing campaigns to meet defined goals and strategic objectives. 
•	Provide forecasts for cost, traffic and ROI for search marketing channels. 
•	Analyze and report on key metrics for SEO and PPC campaigns in Google and LinkedIn. 
•	Work effectively with a broad spectrum of both internal team members and external vendors/clients. 
•	Build, analyze and test SEO and PPC (Sponsored Search) campaigns and strategies including landing page and ad testing. 
•	Manage all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements. 
•	Analyze categories with competitive websites to gain market intelligence. 
•	Plan and oversee content marketing strategies to coordinate all content strategy, creation, implementation and promotion strategies. 
•	Plan and oversee management and creation of sales materials while interfacing with sales and engineering teams to develop sales messaging that clearly demonstrates value proposition and benefits of services to potential clients. 
•	Work in collaboration with vendors for design elements for web site and sales materials. 
•	Work in collaboration with PR company to promote company expertise to industry periodicals and web sites.
•	Work in collaboration with engineering teams to drive product development towards sales/marketing goals.
•	Become a BDEX brand ambassador in podcasts, webinars, interviews, tradeshows, etc.
•	Periodically Present our marketing plan to the board including a measurable “Growth Plan”.
•	Help the team innovate to build functionality that will address customer needs.
•	Participate in weekly executive meetings to present any updates on market analysis, growth potential, competition, new industry trends.

Head Of Marketing

Sales Community

Home of the CRO - Sales Community is the Premier Tech Sales Organization for Sales Leaders to Learn More and Sell More

Advisory Board Member

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Click-Cause

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

SendHub

Tapped for leadership potential and earned rapid promotion through the ranks of management. Top-ranking executive credited with driving aggressive organic business growth and pushing the company to the next level, directing and implementing all full-funnel marketing efforts including demand, SEO, PPC, SMS and email. Led through major initiatives, including management and implementation of all CRM and CMS and martech migrations
• Took big picture approach to develop sales, marketing, support, billing and operations
• Revitalized the organization culture, instilling a result-driven spirit and empowering teams on Salesforce (including Service Cloud), Active Campaign, Pardot, HubSpot, and other tools
• Restructured team, recruited, coached, mentored new leadership talent, building a fully engaged and dedicated team of leaders with heightened sense of accountability; led high performing sales, marketing, support and billing teams
• Drove team reviews leveraging analysis and KPIs for disciplined management
• Fueled growth, innovation and drove revenue and productivity by building B2B SaaS strategies & analysis
• Led and managed all marketing and demand generation projects and initiatives

Co-CEO

-Define and develop sales, marketing, support, and billing strategies
-Document policies to encourage behavior aligning with our SaaS revenue model
-Build B2B sales strategies & analysis to drive revenue and productivity
-Drive team reviews leveraging analysis and KPIs for disciplined business management
-Build, coach, inspire and lead high performing sales, support and billing teams
-Salesforce Administrator and Salesforce Partner
-Direct all online advertising including Google Ads, Bing Ads, Facebook Ads and more

Director of Sales, Marketing and Operations

-Identified and drove continuous improvement to sales & marketing initiatives 
-Coached the sales team and trained on Salesforce, Pardot, HubSpot 
-Manged significant projects, including timelines and deliverables to ensure sales operational needs 
-Maintained digital marketing assets including Google My Business, Google Analytics, Google Ads, Hubspot, Pardot, Salesforce, RingDNA, Capterra, all social media,  Wordpress, Webflow, digital content and more
-Maintained awareness of competitors, markets, consumers, industry developments and quality 
-Questioned and listened to the response of the employees, linked to their daily jobs and vision
-Managed migration from HubSpot to Salesforce and Pardot
-Continued to also train teams in billing and support
-Built SendHub in Facebook ads manager

Sales and Marketing Manager

-Attended Trade Shows to develop new business opportunities
-Managed digital marketing channels and developed free business from Google organic searches
-Managed demand generation

Business Development Manager & Marketing Manager

-Drove online sales penetration - achieving 56% increase in revenue
-Managed all marketing efforts including product launches, trade shows and external communications
-Trained new support, sales, and billing team members to build new teams
-Created and launched digital marketing campaigns ad programs targeting SMBs, Education, and Healthcase

Sales, Marketing, Support, and Billing Expert

Cameo Global, Inc.

Brought fresh leadership to marketing department, serving as marketer post acquisition transition with newly acquired SendHub; leveraged marketing background to managed SendHub’s website and email campaigns
• Assisted President of the Board on research literature review
• Worked for the President of the Board and CEO on his contact center research initiatives

Market Analyst

FriendMedia, Inc.

Promoted to Marketing Manager after only two months of being Social Media Marketing Manager.

In this advance position, took a “big picture’’ perspective to managed SEO/SEM campaigns including PPC on Google, LinkedIn and Facebook. Strategically planned all tradeshow aspects including working with suppliers to order all trade show services
• Successfully led all demand gen, drove campaigns, trade shows press releases and communications
• Created and implemented email campaigns, press releases and all company communications

Marketing Manager

Alameda County

H.E.A.T. (Human Exploitation and Trafficking) Watch is multi-agency approach to combat human trafficking, facilitated by Alameda County District Attorney Nancy E. O'Malley. Managed H.E.A.T. (Human Exploitation & Trafficking) Watch’s website, mass emails and social media
• Published human trafficking statistics as well as qualitative and quantitative research
• Collaborated with programmers and officials to build child sex trafficking database

Research Analyst & Data Manager

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Today, I’m celebrating my dad.

He was drafted into the Vietnam War in January 1966.

Basic training at Fort Polk, Louisiana.
Private E1. No choice. 

He said it wasn’t inspirational. It was survival.

He peeled potatoes one day, patrolled with a rifle the next.

He ran miles he didn’t want to run.

He got yelled at, shaved his head, and did what it took to make it out alive.

He doesn’t brag about it.
He’s not that kind of man.
He just thanks God he made it home.
And I thank God for him.
For his resilience.
For his discipline.
For the quiet leadership that shaped who I am.

Every Veterans Day, I’m reminded that some stories are worth telling.
Not for likes. Not for followers.

But because they remind us what strength really looks like.

That’s why I do what I do now.

Helping founders, leaders, and visionaries go live.

To share their truth.

To build connection through story.

To be seen while they still can.

Because some voices should never be forgotten.

Happy Veterans Day!!

Where are all the Amazon and e-commerce strategists hiding?

We’re looking for e-commerce leaders, brand builders, and marketplace experts who want to share their stories on one of our client's fast-growing livestream and podcast series.

This isn’t your typical Amazon tips show.

It’s about the real strategies, systems, and mindset shifts behind thriving online businesses, how ambitious operators scale efficiently, stay ahead of the competition, and build brands that last.

Have you dealt with the challenges of Amazon or multi-channel e-commerce?

Built systems that drive operational excellence or team efficiency?

Then we’d love to help feature your story.

Drop a comment or send me a DM if you are interested.

taplio

The Battle

🔥 Tom Slocum

Jessie Lizak

Followers

Posts

Engagements

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Performance ScoreJessie Lizak's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🔥 Tom Slocum

Jessie Lizak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessie Lizak's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessie Lizak's LinkedIn Performance