🔥 Tom Slocum

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Jessie Lizak

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Fractional Chief Marketing Officer

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

The Super Bowl is a $7M cultural microscope.

Every ad.
Every frame.
Every casting decision.
Every storyline.

It all signals something about who we value, who we see, and what brands think will resonate with America right now.

As the Chief Research Officer at the Association of National Advertisers Latha Sarathy has some thoughts and data. She is back on BDEX'S Deconstructing Data today and this one is big.

She analyzed how Americans felt about the Super Bowl and halftime show through the lens of their values.

Not “which ad was your favorite?”
But:

What did the ads reveal about gender representation?

Where are brands aligning, or misaligning, with shifting audience values?

How can cultural impact actually be measured instead of guessed?

Latha has led research across Telemundo, CBS, Univision, and Disney. 

She doesn’t speak in opinions. She speaks in patterns backed by data.
And when we’re talking about the largest advertising stage in the world, patterns matter.

If you’re a CMO, founder, brand strategist, or anyone spending real money on media, this conversation isn’t optional.

The Super Bowl shapes culture.

We’re breaking down what the data says about how culture is shaping brands right back.

Live at 4:15pm EST on BDEX's LinkedIn™.

Authority isn’t built when you’re comfortable.

It’s built when you’re visible.

We’ve been sold this idea that credibility comes from perfect branding, polished decks, curated posts. Ads.

It doesn’t.
It comes from being experienced.
From being in the room.
On the stage.
In the conversation.

When people can hear how you think.
Watch how you respond.
Feel your energy.
That’s when trust accelerates.

The brands that are winning right now aren’t just posting content.

They’re building media.

They’re hosting conversations.

They’re creating long-form moments that turn into short-form assets.

They’re distributing strategically instead of publishing randomly.

One powerful conversation can fuel weeks of visibility.

That’s leverage.

And most people avoid it because it requires showing up before they feel fully ready.

Here’s the real question:

Are you building authority quietly behind controlled messaging or are you building it where people can actually experience you?

The way we lead and market in tech is changing fast.

Founders, executives, and marketers are navigating constant disruption. AI. Web3. Regulation. New buyer behavior. More noise than ever. The question is no longer just how to grow, but how to lead and build with clarity in the middle of it all.

In this upcoming WinsDay, we’re joined by Lauren Friedman and Maria Lobanova for a conversation at the intersection of leadership, innovation, and modern marketing.

Lauren Friedman, Founder and CEO of WHY GO PROJECT — [RE]DEFINING THE HUMAN EXPERIENCE THROUGH THE LENS OF TRAUMA, brings a powerful lens on leadership, nervous system literacy, and human connection. With a background spanning AdTech, emerging technology, and trauma-informed leadership, she challenges the way we think about regulation, anticipation, and how we show up in high-pressure environments.

Maria Lobanova, CMO of Naoris Protocol, leads marketing at the forefront of Web3 and cybersecurity. With deep experience in emerging technology, global campaigns, and community-driven growth, she understands what it takes to build trust, traction, and visibility in fast-moving tech ecosystems.

Together, we’ll explore:

1. Leading from Regulation vs Reactive Anticipation
2. Marketing Strategies in the Web3 Space
3. Anti-Anxiety Networking
4. Modern Marketing in the Technology Sector

If you’re building in tech, exploring Web3, or leading in an environment that demands both innovation and emotional intelligence, this conversation will give you a sharper perspective on what future-focused growth really requires.

Join us live and bring your questions.

If your brand still depends on discounts to convert, we need to talk.

Because modern brands are winning differently.

On today’s WinsDay, we’re breaking down what it actually takes to grow in 2026.

Not louder. 
Smarter.

I’m joined by Jacinta Devlin and Latif Hamilton.

Jacinta is the CEO of Devlin Consulting.

She helps women entrepreneurs build bold, profitable brands online with strategy that sells.

Brand positioning. 
Sales systems. 
Messaging that converts.

She’s helped thousands of women go from idea to income without guessing their way through it.

Latif is the Creative CEO of SpiritHoods, a purpose-driven fashion brand that’s generated over $55M in revenue.

He’s built an iconic brand rooted in creativity and sustainability, while proving that product, marketing, and mission can work together.

Today we’re diving into:
1. Elevating Your Online Brand for 2026
2. How SEO and Product Strategy Align
3. Building a Professional Brand That Attracts Clients
4. Creative Marketing Without Discounts

If you’re building a brand and want it to feel strong, strategic, and profitable, this conversation is for you.

We’re live today on WinsDay.
Let’s build smarter.

Register: https://lnkd.in/g8pV9DvG

Content does not scale your revenue.

Infrastructure does.

I learned this building Reveting.

There was a season I thought to
post more.
go live more.
be everywhere.

And while visibility grew, revenue didn’t move the way I expected.

Because content alone is exposure.

Exposure without structure is performance. I love theater so I'm all about a good performance, but that's not why I was doing what I was doing.

What actually changed our business was 

☑️ one core pillar and offer around livestreaming.
☑️ a more defined client journey
☑️ building lead data, ai, and automation on the CRM for ourselves and clients
☑️ offers positioned clearly enough that the right people self-identify.

The livestream isn’t the strategy.
The ecosystem around it is.

When someone watches a show we produce, they’re entering:

– A retargeting loop
– A follow-up system
– A nurture sequence
– A sales conversation already warmed

That’s why some brands post daily and stay stuck.

And others post weekly and close consistently.

It’s not effort.

It’s engineering.

This weekend I went to Warm Glow Candle Company in Centerville, Indiana for my favorite hand-dipped candles.

That business isn’t successful because the candles are pretty (and let me tell you they are literally the best candles on earth).

It’s successful because there’s supply chain, placement, repeat behavior, experience design.

Most founders are focused on the flame.

Very few build the structure that holds it.

Build the engine.

Then let your presence amplify it.

The Super Bowl creates moments.

Data reveals what those moments actually mean.

In a recent episode of Deconstructing Data, we sat down with Latha Sarathy, CEO & Founder of SALIENT HQ and Chief Research Officer at Videotape.

With decades of experience in media and multicultural research, Latha brought a powerful perspective on how representation, values, and brand alignment shape cultural impact.

We discussed:

1. Gender Representation in Super Bowl Ads
2. Audience Values and Brand Alignment
3. Measuring Cultural Impact Through Data

The biggest stage in advertising deserves more than surface-level analysis.

Catch the full conversation here:
https://lnkd.in/e3FTfdFy

Let's go liiive. Always honored to go live with clients.

taplio

The Battle

🔥 Tom Slocum

Jessie Lizak

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The Battle

🔥 Tom Slocum

Jessie Lizak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessie Lizak's LinkedIn Performance

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