🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Lauren Surman

LWL Consulting

Sendoso is the Official Gifting Sponsor of The Friday Live With Lauren Show! Tune in every Friday LIVE on LinkedIn for your chance to win a gifting experience from Sendoso! Link to attend is located in the events tab!

Betterleap

Excited to announce that I'll be partnering with Betterleap - the company with a mission to 10x recruiters productivity. Want to learn how Betterleap can take away some of your recruiting headaches? 

DM me today to learn more OR use www.betterleap.com/laurensurman to sign up for your FREE trial today!

The Friday Live With Lauren Show

As the host and executive producer of The Friday Live With Lauren Show, I’ve created a platform on LinkedIn, YouTube, and X for streaming each Friday. Each episode features industry leaders discussing four topics relevant to their experience. 

The three core pillars of the show is to Learn, Laugh  and Level-Up

Highlights:

Audience Growth: Achieved over 10,000 viewers and 46,870 minutes watched in the past year alone. 

Influential Guests: Hosted leaders with a combined following of 1.1 million+ followers on LinkedIn and over 500k followers on platforms like YouTube and X. 
Engaging Segments: Invited on Michelle Craig to host "High Five Friday," celebrating LinkedIn network achievements and achieving audience growth. 

Skills and Impact:
Content Creation: Plan and produce hour-long episodes with expert guests.
Promotion: Promote shows on LinkedIn, inviting up to 1,000 new viewers weekly.
Brand Visibility: Enhanced my personal brand and used show content for marketing.

Key Guests Hosted:
April Little
Henry Schuk
Amy Miller
Morgan J Ingram
Kevin KD Dorsey
Leslie Venetz
Joel Lalgee
Jen Allen-Knuth
Chaniqua (Nikki) Ivey
+ More

Sponsorships:
Sold sponsorships to B2B companies that would benefit from partnering with the live show. Tracked all analytics and pitched companies on a monthly, quarterly, and yearly sponsorship rate. 

This role has been key in growing my brand and connecting with a wide audience through engaging and insightful live shows.

To be a guest on the show email lauren@lessonswithlauren.co with the subject line "LIVE SHOW GUEST"

and remember... "If you didn't like it, don't come back!"

Host & Executive Producer

The Accountability Group

Grow your network and engagement by posting consistently on LinkedIn for 30 days in this guided group.

Text Blaze

Eliminate repetitive typing tasks and mistakes. Save dynamic text snippets and insert them anywhere on the web.

Kastel Staffing Group

Recruiter

It's Destiny Recruiting

Expert at Video Prospecting, Cold Calling, Boolean Search, Business Development, and CRM Management. 

SaaS Sales Diversity and Inclusion Recruiting - 80% of the candidates we have placed in 2020/2021 were women and those of diverse being, thought and life experiences.

We focus on placing SDR/MDR, Account Executives, Customer Success, Account Manager and Executive Level Sales Leadership Professionals.

Our Specialties: SaaS, Cloud, Machine Learning, Data Analytics, Cyber Security/ Networking and True AI Platforms. Mid Market and Enterprise.

Sales Recruiter

CADY

Regional Studio Sales Manager

Studio Sales Manager

iRemember

Live Instagram Hashtag Printer for events 

We provided live hashtag printers for events all over central and south Florida. 

In the business of helping you capture the moment for years to come, and to get photos in print rather than just on your phone and on the internet. 

By supplying a hashtag printer, we encourage attendees to support your social media accounts, as well as offer the ability to promote future events on the printed hashtag photos.

If I Can’t, My Network Can | Placing The Right People In The Right Roles | Fixing Your Job Search Strategy | Live Every Friday on The Friday Live With Lauren Show

Hi! 👋

I'm 𝐋𝐚𝐮𝐫𝐞𝐧 𝐒𝐮𝐫𝐦𝐚𝐧, the Founder at 𝐋𝐖𝐋, a 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐜𝐲 focusing on 𝐒𝐚𝐚𝐒, 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐒𝐞𝐚𝐫𝐜𝐡, 𝐒𝐚𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠.

I thrive on the "𝐟𝐢𝐠𝐮𝐫𝐞-𝐢𝐭-𝐨𝐮𝐭-𝐧𝐨-𝐦𝐚𝐭𝐭𝐞𝐫-𝐰𝐡𝐚𝐭" mentality, firmly believing that I will conquer any challenge that comes my way. People often describe me as 𝐦𝐚𝐠𝐧𝐞𝐭𝐢𝐜, 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞, and I was even dubbed "The Bad Girl of LinkedIn." My social butterfly nature complements my 𝐮𝐧𝐰𝐚𝐯𝐞𝐫𝐢𝐧𝐠 𝐟𝐨𝐜𝐮𝐬 on achieving results, as I effortlessly 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥𝐢𝐳𝐞 to create opportunities anywhere I go.

My professional journey has been diverse, spanning hospitality, operations, construction, sales, and now recruiting. My background has equipped me with a 𝐮𝐧𝐢𝐪𝐮𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐚 𝐰𝐞𝐥𝐥-𝐫𝐨𝐮𝐧𝐝𝐞𝐝 𝐬𝐤𝐢𝐥𝐥 𝐬𝐞𝐭 - I believe I can work in any industry, because 𝐦𝐲 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐩𝐞𝐨𝐩𝐥𝐞. I have successfully managed teams of 100+ individuals, closed deals worth up to $1.2 million, and even had the privilege of serving as Mr. Marriott's personal server.

While my professional life is thriving, my 𝐦𝐨𝐬𝐭 𝐜𝐡𝐞𝐫𝐢𝐬𝐡𝐞𝐝 𝐫𝐨𝐥𝐞 is being a mom to my energetic 6-year-old, Axel. Balancing the demands of work and family brings joy and fulfillment. In my downtime, I love to hit the range 🏌️‍♀️, snuggle my two dogs, and even make it to the beach for sunrise occasionally.

My guiding motto is simple yet powerful: "𝑰𝒇 𝑰 𝑪𝒂𝒏'𝒕, 𝑴𝒚 𝑵𝒆𝒕𝒘𝒐𝒓𝒌 𝑪𝒂𝒏." I believe in teamwork and collaboration. By working together and using the strengths of our network, we can accomplish remarkable things. Building 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 is important to me, and I'm dedicated to making a 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭 on the lives of those I work with. 

If you're seeking a driven and results-oriented partner in recruitment or looking for expert guidance in your job search, 𝐃𝐌 𝐦𝐞 𝐭𝐨𝐝𝐚𝐲!

taplio

The Battle

🔥 Tom Slocum

Lauren Surman

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