🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Masood Akbarzai

Business Intel Pro

Business Intel Pro™ is a remote Digital Marketing Consultancy & Agency based in the U.K. and USA. 

We specialise in B2B qualitative lead generation and sales for your business. We can tailor our models for both inbound-lead-gen and outbound-lead-gen for your product and industry. 

Our PPC agency is part of a large conglomerate that has a  team of 200+ experts in Media-Buying, UX/UI, Landing Pages, Creatives, Funnel Building, and more. We serve SMEs to large enterprise clients. We have worked with clients in eCommerce, SaaS, B2B, Real-Estate, Governments, Franchise Brands, and more. Our thoroughly vetted and highly trained Media/Ad-Buyers are the top 1% of talent in the industry working exclusively on our projects. 

We work as an extension or replacement of your marketing department, or as your dedicated marketing agency for your online paid advertising and overall digital marketing. We have worked with both CXOs and senior executives in marketing within an organisation. 

What's included in the agency:

- Meta Ads (Formerly Known as Facebook Ads) ✔️
- Google Ads ✔️
- YouTube Ads ✔️
- LinkedIn Ads ✔️
- SEO ✔️
- Landing Pages ✔️
- PPC-Based Lead Generation Campaigns ✔️
- Funnel Development & Optimisation ✔️
- Creatives ✔️

Founder & CEO of                                          B2B Marketing Consultancy & PPC Agency 

Akbarzai & Co -  Akbarzai Group

Instigated UK operations for the family owned business known as Akbarzai Group of companies based in Central asia, south asia and the middle east.

Key roles :

▪️Acquisition of real-estate to revamp and subsequent sales leading to reinvesting. 
▪️portfolio profits in national businesses in the U.K.
▪️Connecting the parent company and building a relationship with UKTI  and Chambers of commerce to promote exports from the U.K and imports from the central asia to the U.K.
▪️Formulating a unique blend of mass consuming edible product using my Process Engineering expertise in collaboration with technologists and maestros of birth place of industrial manufacturing, Manchester U.K.  for exports to our parent company abroad.
▪️Created computational technical systems for the group’s mining business to stand firm ahead of its competitors.
▪️Produced thorough financial audits and models to improve cash flow, life cycle of supplies and profitability for the mining business.

Director Global Business Development

I counsel marketing agencies, eCommerce, retail, banking, legal, financial services, fintech and other service provider businesses on advanced digital marketing strategies and execution. I, along my specialist teams can create multi-channel marketing campaigns to multiply sales and profitability. I also carry out business intelligence studies on risk and competitor analysis for a business. 

I also advise national and international clients along our sister entities overseas on launch, CapeX, optimised operational costs, plant operations, organisational operations, and risk management of refineries, chemical processes, mass manufacturing and services companies. I have also advised existing manufacturing sites in reducing their operating costs without losing credibility on quality, standards and safety. 

As of 2017, I am also working on a joint project with an overseas partner firm to implement energy storage and reduction technologies at businesses with higher carbon foot print and intensive variable energy operating costs.

I advise our parent company Akbarzai & co on technical processing  and financial auditing of its versatile mineral  sourcing and humongous supplies; currently at over 10k MT/day — We are actively acquiring  new sites and diversifying into new precious mineral markets and international clientele.  Technical endeavours are in progress to expedite the supplies by cutting unduly  bottle neck and increasing cycle time of the processes to meet our company targets of double supplies by mid 2018.

For more information on how I, my teams and network can assist you in identifying pitfalls, risks and opportunities for your start-up or existing business, please refer to the below URL 

www.akbarzai.com/akbarzaiuk 

You can also read my profile under the key people tab on www.akbarzai.com

CEO          (Akbarzai U.K.)

Second Cup Coffee Company Inc.

Master Franchisee Manchester and Pioneer for the Canada's largest Specialty Coffee retailer since 1975 The Second Cup Coffee company Inc in the U.K

From start-up to over 70% growth in sales in its birth place territory for the U.K., Second Cup has proven itself to be a leading entrant player in one of the fastest recession proof growing industries in the U.K.  and worldwide. The industry at an estimated  total worth of £8.9 billion in the U.K. is anticipated to outnumber pubs by 2030 as coffee shops become the new local. 

Our USP signature products and the lounge "second home" dine in concept with state of the art interior decor is increasingly becoming popular across the country. 

We are expecting to grow to a total of 200 stores in 5 years across the country.

After successful marketing and PR campaigns for Manchester, I also lead and counsel for national marketing committee of Second Cup in the U.K .  Since 2012 I have created a network of organic independent marketeers to a chain of some of the largest influences within the digital media to reach out to over a million subscribers per month. 

My brand development competency is directly influenced by the family owned business of  brand development in new and saturated markets since 1964.

Owner Director & Master Franchisee (Pioneer and first launch in the U.K.)

CONTRACT CHEMICALS (KNOWSLEY) LIMITED

Development and amendments of SOP's and P&ID's. 

Carried out emergency relief calculations, detailed HAZOP's and au fait with SIL analysis.

Worked on various revamping & retrofitting designs of Plant items

Designed a distillation column using manual calculations and performance simulation Aspen PlusTM along the Sulzer's SULCOL. After successful designs of steady state continuous and unsteady state batch Processes, compared Pros and Cons of Batch and Continuous distillation and executed a thorough analysis of HETP, packing height and diameter of column taking the hydraulic constraints into account using Sulzer MellaPak Packings. 

Enhanced my understanding of the importance of batch distillation and learnt how crucial is a comparative study, to be carried out that can justify the consent of the most favourable mode of operation for any Process. 

Learnt the mandatory requirements of ATEX and DSEAR for a top tier COMAH site to comply with BS OHSAS 18001 and successfully executed temperature classifications against explosive zones in equipments selection for projects.

Worked on utility systems and learnt the control of TDS levels in industrial boilers to minimize water & energy losses by performing mass and energy balances. 

Worked on LEV systems and learnt how to improve the extraction of hazardous chemicals as per HSE requirements. Carried out various pipe and vent sizing calculations and gained valuable experience and knowledge of venting and relief for safety reviews of different vessels, reactors, exchangers and columns. 

Developed a thorough storage tank integrity program for the new legislation set for "Plant ageing" by HSE which includes periodical assessment of the tanks based on intermittent non-intrusive testing of the tanks.

Commissioned plants, performed drift tests on reactors with dual vacuum systems, observed flaws and proposed remedial actions.

Proposed and led, small to medium sized capital expenditure projects.

Process & Chemical Engineer

Attock Refinery Limited

(Crude Oil Refinery) Fractionation of crude oil and production of LPG for the oil & gas industry;

Worked with Plant and Shift Engineers on day to day trouble shooting and enhanced understanding of Process Control in hostile environments. 

Worked on safety Projects in the HSEQ department of the refinery to understand the incumbent requirements of ISO 9001 and ISO 14001.

Trainee Chemical Engineer

Generate Convertible Leads on LinkedIn. Get Trained or have it Done-For-You: Inbound & Outbound Leads. Book A Call Now. // CEO & Founder at Business Intel Pro™

Are you struggling to make LinkedIn work for you? 

Let’s fix that. 


Did you know 80% of B2B leads from social media come through LinkedIn? 

92% of B2B Marketers use LinkedIn over other platforms

46% of social media traffic to your company website comes from LinkedIn

What used to work on LinkedIn doesn't work anymore. It's a social-selling platform that drives demand generation through hyper-targeted networking and content creation

Find out how we use Sales Navigator alongside strategic engagement and content creation to generate, and close six-figure deals for our clients

-

- LinkedIn training, consulting & coaching 

- Done-With-You qualitative LinkedIn Lead Gen

- Done-For-You qualitative LinkedIn Lead Gen

- 

With 92% global digital marketers lacking entry-level skills (reported by the Digital Marketing Institute), businesses are facing a quagmire in recruiting reliable and competent employees, contractors and agencies

This is also the reason why most marketing  campaigns fail
 
At Business Intel Pro we’ve helped businesses in:

- eCommerce 
- SaaS
- Agency Services Providers 
- Real-estate
- Fintech & Financial Services 
- Franchise Brands 
- Governments
- B2B


DM for an exploratory call.

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About me:

Masood is an entrepreneur and a polyglot consultant with a diverse portfolio of experience in digital marketing, algorithms, data, eCommerce, real-estate, and SaaS. He has been a public speaker at 𝐆𝐨𝐨𝐠𝐥𝐞, Alliance Manchester Business School, The University of Manchester. He is also a Chemical Engineer with expertise in mathematical modeling and reverse-engineering algorithms. 

His business establishments include the launch of an international franchise brand in the U.K., an eCommerce business, and a Digital Marketing Consultancy & Agency that counsels, and serves SME’s, large corporations, and marketing agencies. 

He was the founder of Akbarzai UK, the pioneer franchising start-up company for the launch of Canada's largest specialty coffee retailer in the U.K.,The Second Cup Coffee Company Inc.

Masood excels in working as an interlocutor for a multitude of organisations. He counsels senior executives and versatile organisations. He has advised businesses within financial institutions, Fintech, SaaS, eCommerce, real estate, and the public sector. Being a philanthropist, helping those who are less fortunate is something he passionately believes in and he actively takes time out, to work for such causes.

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🔥 Tom Slocum

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