🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

Here's the FREE link to my new book: https://lnkd.in/gVWyyztD

I just spent 90 hrs writing my new book

- Comment NICHE and I'll send it to you -

𝗛𝗼𝘄 𝗧𝗼 𝗡𝗶𝗰𝗵𝗲
And Make F*ck You Money Online

It's 23,943 words that don't exist on the internet.

Taken directly from

• My 500 ChatGPT conversations
• And my AI second brain I've built

Inside you'll find

• 1 MEGA Prompt to help you niche
• 21 chapters you CANNOT find online
• Learning from my clients making $200M/yr

My client got 52 inbound leads from 1 post

After applying just this book.

- Comment NICHE and I'll send it to you -


PS - Legit copy and paste the entire book into ChatGPT and ask it where it ranks in ALL niching books online.

Wait till you see what it says :)

Matt Lakajev

In 2024, I hired a 19 yr old with 0 experience.

He closed a $3,000 deal in 1 week using AI

Then he closed $244,947 in 5 months.

Why?

→ He learns faster than AI updates.
→ He ignores “how we always do it.”
→ He just figures it out and wins.

People brag about “20 years of experience,”

But AI changes every week...

Experience slows you down if you’re not learning daily.

If your “expert” still right-clicks to copy and paste…

Good luck staying alive in 2024.

In this new era, speed kills “experience.”

Does experience matter anymore? What do you think?

What people see:

1. Made $3.5M
2. Coached 1,500 founders
3. Clients pulling $172M/year
4. A dream team I actually like working with

What people don't see:

1. Burned $180K before I ever made a dollar
2. Cried alone on the floor more than I want to admit
3. Lost friends chasing something they didn’t believe in
4. Constantly feeling like I'm failing my clients and team
5. Been called a scammer by people who never met me
6. Woken up at 4:30am in full-body panic wondering if I’m enough

Nobody see's that success always comes with a cost.

Every hater, every 14 hour day, every person saying you'll fail is just another stepping stone.

Remember that even the most successful people deal with things everyday. There's just levels to it.

After 3 yrs, I finished - The LinkedIn Bible

14,475 words. You can have for FREE.

- Comment "TRUST" and I'll send it to you -

BECAUSE IT"S CHRISTMAS SO WHY NOT :)

It's the exact system I've used

→ To close $4,750,000 on LinkedIn
→ Help 1,500+ small business owners
→ Book 5,000+ meetings with $0 on ads
→ Become the No.1 lead gen expert in Australia
→ Influence $172,000,000 of clients annual revenue

I share insights I've NEVER shared before like

→ How I reverse engineered 54,187 viral posts
→ The AI analysis I did on 275,305 DMs
→ The Recursive Trust OS System I built

It teaches you EXACTLY

How to sell online - without feeling like a weirdo.

This is the only thing you need to make money on LinkedIn.

And I promise: it’ll blow your mind.

Comment "TRUST" and I'll send it to you


PS - ⚠️WARNING: this is the red pill 🔴.

Once you understand trust physics, you'll never look at selling online the same way again.

Dive to our 4HR COURSE LINK here for FREE Legends: https://lnkd.in/gQN_RYzt

- Comment "FREE" and I'll send you -

4HR COURSE to get your first LinkedIn client

The course includes:

1 - How to find your niche even with 0 case studies
2 - How to create an Offer using our AI Prompts
3 - How to find your prospects using LinkedIn
4 - The exact scripts from cold DM to book calls
5 - A pitch deck you read off to close deals

I used to charge $499 for it

But you can have it NOW for FREE.

- Comment "FREE" and I'll send you - 


PS - All I ask in return, is that when you get your first client, you come work with me ;)

It's our little Pinky Promise

20 mins before this panel, I wasn’t on it.

Then I walked up to the organizer and asked:

“Can I join the panel?”

3 seconds of silence.

Then: “Yeah, sure.”

Now I’m sitting next to a $68M founder.

Here’s the truth:

If you don’t ask, the answer is always no.

Most people already live with “no.”

They’re just too afraid to ask for “yes.”

Ask.

The best testimonial I ever received

"Yo Matt, signed 2 clients in 2 weeks after I started blasting DMs. No pretty website. No testimonials. F*ck the normie LinkedIn gurus, you the GOAT."

Made my day :)

Here's the thing though... "Technically"

It wasn't a testimonial
It was just a comment.

But that's the point. Proof can be

→ A comment on your post
→ A DM someone said saying "Thanks"
→ 30 secs of a Zoom recording on FREE call

I'm now a testimonial hoarder.

Here's my 3 step process how I capture it

→ Step 1 - I screenshot all proof I read
→ Step 2 - Add to Slack channel "testimonials"
→ Step 3 - Each wk we add them to Notion doc

6 mths later we have 300 pieces of proof.

🔴 Stop overthinking gathering proof
🟢 Start by becoming a hoarder of it.

Helpful?

Get my FREE selling on LinkedIn course 3,108 other creators have here - https://lnkd.in/gAckNckG

PS - What's the best testimonial you ever received?

Oi! LinkedIn Christmas Workshop starts in 23 mins

Want to come for FREE? 

Click Here -  https://lnkd.in/gd3WXMXe

And if you miss this session
Come to the next one in 10.5 hrs

Click Here - https://lnkd.in/gX5d6gQs

OH AND PLEASE COMMENT AND RESHARE THIS POST SO IT GOES MEGA SUPER VIRAL SO WE GET LIKE 5 MILLION BAZZILION PEOPLE THERE BECAUSE MY WIFE LIKES BUYING REALLY EXPENSIVE THINGS IN ITALY PLEASE!

Ok cool.

And yes

I'm taking it from a Hotel Room in Florence.

How cool is my set yo?

Oh and also if you come I'm giving away access to our program for 1 year for FREE for 1 person

Cool cya there legend!

My 17 yr old client booked 6 calls on LinkedIn

From his Math Class

Remember that next time you make excuses

“My niche doesn’t work”
“My offer isn’t validated”
“LinkedIn is too saturated”

He’s sending 10 DMs a day between classes.

You sent 0 because “the algorithm sucks.”

A teenager is beating you.


___
PS - That make you insecure? Let's fix it.

Come to my FREE LinkedIn Worshop Tomorrow

Click Here To Come - https://lnkd.in/gTaHbenh

taplio

The Battle

🔥 Tom Slocum

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

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taplio

The Battle

🔥 Tom Slocum

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance