🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Oliver Catt

The Cattalyst

Since starting my own consultancy I have been lucky enough to work with some of the best businesses and companies in the sales industry. 

Some of my big wins include:
•	Increasing sales in one business by over 250% through training needs analysis, coaching, mentoring and additional training
•	Creating a bespoke, extensive skills program for every department and location to enable cross-skilling and protect the business from staff churn resulting in an overall attrition reduction of 33% and internal department transfers increase of 12%
•	Decreasing recruitment costs by more than 25% by introducing intensive senior leadership training to equip leaders with the necessary skills to train, coach and support their teams increasing internal promotions, tenure and employee satisfaction
•	Reduction in compensation and goodwill gestures needing to be offered by more than 17% by hosting calibrations between departments and encouraging information sharing for trends to be established and remedial action implemented

Want to see how we can work together to get similar results? Get in touch and let’s get the ball rolling.

Call Center Confidence with Cutter & Catt

Running a call center is tough.
Leading a sales team is a challenge.
And there is the fun of having a call center sales team.

Luckily we know what it takes to succeed.
Welcome to the Call Center Confidence Show with Cutter and Catt.

If you own or lead a telesales team - you are in the right place.

If you work in sales and aspire to move into a leadership role, then tune in, take notes, and learn how to create a successful call center sales team.

Each week we will bring you topics to help scale your team, increase profits, and actually feel like you are winning, resulting in a call center you can be proud of.

What you can expect from your two guides - conversations that won’t be overly scripted, definitely not salesy or boring - just filled with as much value as possible.

Co-Founder

Founding Member

Unique Vacations, Ltd.

Employed by UVL to redesign, restructure and direct the learning and development department to create change and to increase business turnover with innovative training and strong leadership. Whilst working for UVL my key responsibilities and achievements include:

•	Directing a team of 8 trainers and 2 training managers across 5 countries (UK, Grenada, St Lucia, Jamaica, Bahamas)
•	Increased revenue business-wide by over 15% in 12 months through a series of coaching, upskilling and sales leadership training
•	Training & development of staff at all levels from front line service personnel to senior management to ensure consistency
o	Extensive skills program created for every department and location to enable cross-skilling and protect the business from staff churn.  Overall attrition down by 33% and department transfers increased by 12%
o	Introduced intensive managerial training to equip leaders with the necessary skills to train, coach and support their teams increasing internal promotions and decreasing recruitment costs by approx. 10%
•	Held weekly leadership development workshops to review the performance of their direct reports and devise training strategies that could be put in place immediately to improve performance 
•	Weekly training calibrations held with QA department to ensure training which was being implemented is fit for purpose and to share trends.  This reduced financial errors (generally consisting of room misquotes and goodwill gestures) by 17%
•	eLearning platform implemented across all sites to create a blended learning program for all employees in order to consume content on the go, be more efficient and save time
•	Responsible for creating revolutionary in-house video content to adapt to all learning styles and needs of the individual trainees and specific departments
•	Multi-site presence to ensure consistency in training design, delivery, strategy, methodology and results

Director of Learning and Development

XLN | for small business

Whilst working for XLN my key responsibilities and achievements include:

•	Leading a team of 7 trainers
•	Weekly, monthly and quarterly reporting of training department results to demonstrate the impact of training vs. sales, quality and CSAT results
•	Increase sales business-wide by over 250% in the last 18 months through training needs analysis, coaching, mentoring and additional training
•	Maintain levels of knowledge and improve speed to competency 
•	Implemented an eLearning system and designed new digital content to align the training of staff across two sites alongside our UK based sales teams
•	Redesigned and delivered an extensive skills training program for the entire business across multiple sales channels and locations
•	Coaching at all levels to ensure that any training undertaken is delivered to a high standard and knowledge is retained by all staff
•	Support the training and development needs of the business and affiliates 
•	Introduced work-based qualifications for all levels to increase the tenure of staff and reputation of the business which has assisted in the reduction of attrition by 7% 
•	Designed and facilitated intensive managerial training package including “Buddy to Boss” coaching and mentoring for peer to management internal promotions
•	Led the training implementation of a new technical services department that had been outsourced for over 5 years
•	Project managing the launch of our new sales partners who are working alongside XLN – both within the UK and internationally
•	Multi-site presence to ensure consistency in training design, delivery, strategy, methodology and results
•	Responsible for XLN wide training needs analysis for existing employees of all levels
•	Design training for external clients and business partners
•	Managing accounts and training knowledge for B2B and B2C

Head of Learning & Development

HGS - Hinduja Global Solutions

Working for an International outsource contact centre managing the learning and development team specialising in customer service, sales, compliance, technical and many other areas that require development. Inclusive of my role I train and coach our internal departments from new inductees right through to existing members of the team.

My key responsibilities were:

•	Set up brand new sites and implement training operations across multiple UK geographies
•	Recruited, constructed and managed new training teams 
•	Responsible for the design, development, implementation and evaluation of all client-specific training requirements
•	Supported the training and development needs of the business and its’ people as a whole across all locations
•	Managing and monitoring teams of trainers across the different UK sites
•	Training Implementation and project manager – Advise, plan and build the initial set up of new business within the company 
•	Compiling and completion of daily reports for our company’s clients and internal Exec Board
•	Extensive on-site presence in all locations to ensure consistency in training design, delivery, strategy, methodology, and results
•	Completing training needs analysis for a vast majority of companies and consult for existing business
•	Assessing the trainers in their delivery and providing them with feedback and coaching
•	Resource planning and delivery of training programs for a vast client base
•	Pre-emptive planning making sure that our Clients’ needs were met
•	Working to set budgets and ensuring that they are not exceeded
•	Having daily client contact to ensure their requirement’s and targets are met

Training and Development Manager

TalkTalk

My original role within the company was a Retentions Advisor, whilst working in this department I also undertook many other responsibilities, including a secondment as a Team Manager and departmental Trainer. I also travelled to other sites within the UK overseeing TalkTalk projects, general business implementation and system migrations. Whilst performing in those roles my responsibilities were:

Trainer
•	Designing and delivering training packages for the department internally and externally 
•	Delivery of company KPI’s and service level agreements
•	Coaching the department in customer service and sales techniques
•	Visiting other sites to train staff and support agents during the implementation of new processes
•	Supporting call centre staff during product and system changes
•	Process mapping for business updates and enhancements
•	Team coaching and performance enhancement

Team Manager
•	Managing Teams of up to 15 people
•	Monitoring and managing the team’s performance and targets
•	Delivery of company KPI’s and service level agreements
•	Handling of escalated customer complaints
•	Supporting contact centre team members during product and system changes
•	Resolving company issues at a CEO level and managing a CEO team

Retention Advisor (sales role)
•	Taking daily calls from customers that wished to terminate their contract and retaining their business
•	Extremely sales orientated role
•	Dealing with customer complaints
•	Liaising with other business to make sure that customers’ needs were met

Retentions and Options Consultant

Scaling your Sales and CX teams whilst saving you money!

I deliver personalized services that large enterprises often overlook.

With over twenty years in Sales, Leadership, and Contact Center expertise, I specialize in turning teams into high-performing units.

I can help you with:

- Sales Training: My expertise in sales training is about more than just tactics; it’s about instilling a success-driven mindset. By elevating sales figures by over 250%, I have demonstrated the impact of strategic training and execution. My methods are designed to harness the potential of your sales team, transforming them into a high-performing unit.

- Leadership Development: I believe strong leadership is the backbone of any thriving business. Through my tailored leadership training programs, I empower individuals to become effective leaders, fostering a positive work environment and driving organizational success. My approach has successfully reduced staff turnover by 33% and boosted internal transfers by 12%.

- Contact Centers: Leveraging my extensive global network, I connect businesses with the best contact centers in the world. This service enhances customer experience and operational efficiency, as evidenced by my collaborations with esteemed clients like VISA, TalkTalk, Sky, and Unilever.

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The Battle

🔥 Tom Slocum

Oliver Catt

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