🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Pasha Irshad

Shape & Scale

Co-Founder

Pavilion

Sprocketeer (formerly HubSpot Super Admin)

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & dance when the flywheel spins!

Sprocketeer 

Merritt Group

In the culmination of my last six years at Merritt Group, I'm now leading the Digital practice. Directly responsible for business development, digital strategy, delivery, partnerships and team growth.

Current Responsibilities 

Digital Strategy – Develop and coordinate strategy for all digital programs across a portfolio of clients worth over $5M, including Saas, Government, Cybersecurity, Technology and Fortune 500 clients. 

Agency Operations – Responsible for helping define and develop internal processes across collaboration, project management, delivery and financial reporting.

Technology & Implementation - Driving force behind technology adoption in support of client and internal collaboration, including helping oversee technology roadmap for the agency.

Team Leader - Manages a cross-functional team of project managers, digital strategists and designers while leading upskilling initiatives at the agency.  

Partnerships & Programs - Leads the process around vetting and integrating partnerships at the agency, including technology and vendors.

Vice President, Digital

Impact

• Directly scaled paid media program over 300% since 2016 while helping to increase marketing services growth over 150% since 2015

• Led the introduction of new agency services across Web, SEO, Marketing Technology, Data and CRO

• Responsible for partnerships with HubSpot, Drift, Databox, Hotjar and Osano

• Built out vendor network to help support work across digital, technology, lead generation and content syndication and reporting and analytics.

Responsibilities

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 60 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management.

Senior Director

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 40 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. 

Select Accomplishments:
•	Secured and managed over $500,000 in new business over one year through the newly formed digital practice.
•	Initiated and built agency paid social media division, planning and managing over $200,000 of ad work revenue in one year.
•	Bridged internal gap in digital skills through leading an agency-wide project management training course for employees resulting in an estimated savings of $450,000 annually, by avoiding outsourcing.
•	Overhauled inbound marketing, bringing in HubSpot as a partner selling marketing automation services to clients generating up to 50 additional inbound leads per year equating to $750,000 in additional revenue.

Director of Digital Marketing

Led a cross functional team across design, digital and video to develop and implement creative solutions for our clients. Acted as the account lead on all creative projects within the agency working to build and grow accounts, facilitating feedback between our clients and internal teams and managing scope and budget. Also oversaw new business development and the creation of internal processes across finance, project management and creative management.

Director of Creative Services

Bluetext

Managed all project facets including project plans, budgeting, scheduling, user experience, design, web development and QA for project budgets of up to $500,000 and offshore teams of up to 15. Served as the liaison between the internal project team and federal and information security sector clients. 
Supervised client marketing functions including website launch and rebranding, internal/ external print collateral and a complex, multilingual responsive website built on Drupal content management system. Performed Google Analytics reporting and analysis and assisted internal design team with design and production work.

Select Accomplishment:
•	Streamlined the project planning and QA process by setting up new scheduling and bug tracking software and infrastructure, saving time to allow for additional projects.

Senior Project Manager

AKQA

Oversaw $8 million Verizon Wireless account including brand/user interface and national operations. Managed client relationship, contracts, quality of work, invoicing, budget, scope development, issue escalation and financial reporting to client and C-level executives. Led a 20-member internal team of strategy, user experience, design and web development professionals. Engaged with Moxie, Sapient Nitro and Pace Communications agency teams on Verizon Wireless initiatives.

Select Accomplishments:
•	Launched nationwide retail point-of-sale application resulting in $1,200,000+ of organic growth outside of existing business lines.
•	Collaborated with the brand/UI Team and the user experience group to completely redesign the Verizon brand style guides for OS X, Windows 8 and Android resulting in consistent and modernized branding across all platforms.

Senior Account Executive

Lead project manager on digital and creative projects for Booz Allen Hamilton, Microsoft, Battelle, U.S. Pharmacopeia and Steptoe & Johnson PLLC, overseeing a team of five account managers, designers and videographers. 
Projects included web design and development, corporate video, custom social media properties and campaigns, mobile applications, brand strategy and advertising. Executed operational functions including budgeting, staffing, traffic coordination, business development, software selection and deployment and training. 

Select Accomplishments:
•	Increased revenue by 50%, from $350,000 to $750,000 within first six months. 
•	Grew revenue from $750,000 the first year to over $2 million within two years.
•	Increased profitability by 15% over three years, by transitioning digital and creative budgets from a public relations-focused model to a project-based system. 
•	Led new business web project contract pitch to an AM Law 200 legal client, securing $175,000 of revenue for the digital division, representing 10% of the annual division revenue and a new line of legal client business.
•	Assisted in landing Battelle website redesign contract, contributing $1 million to annual revenue.

Creative Services Manager

Greenfield/Belser Ltd.

Planned, coordinated and managed the development and launch of branding and multimedia-marketing portfolios for 20+ Fortune 500 top ten U.S.-based accounting and AM Law 200 Top 100 law firm accounts. Built client relationships serving as primary liaison between agency and clients’ chief marketing and chief information officers, web developers and designers, production artists and vendors. Guided projects from cradle to grave while ensuring adherence to specifications, timelines and budgets. Integrated social media into client plans.

Select Accomplishments:
•	Improved market appeal for New York City’s prestigious Proskauer Rose, LLC law firm by transforming their archaic image into a contemporary look with stronger appeal to the cosmopolitan market.
•	Conceived and pitched a rebranding portfolio to a California law firm, swaying their decision to a simple website refresh, putting them in a better position to attract lateral state-based growth accounts.

Account Executive

Co-founder @ Shape & Scale | Orchestrating growth through HubSpot & RevOps | Ex-marketer

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. 

This belief led me to co-found Shape & Scale with Suzanne Block. 

We orchestrate growth for our clients through PR, RevOps, and HubSpot. 

PoV, people, processes, and technology. 

That's what we do. 

And we do it for SaaS and technology companies – from seed to SME. 

𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. 

For ten years, I  worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine.

A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. 

I guess you could call that full-stack 📚?

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Of all the clients I've worked with, the ones that succeed understand these three fundamentals: 

• The 𝙥𝙤𝙬𝙚𝙧 of alignment. 
• The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.
• The 𝙣𝙚𝙚𝙙 for product market fit.

Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 

𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
• Go-to-market strategy
• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
• Demand generation and demand capture (Programmatic, Paid Social, Search)
• Data and analytics (GA4, anyone?)

taplio

The Battle

🔥 Tom Slocum

Pasha Irshad

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