🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Sandy Zhen

Recruiting & Coaching by Zhen Inc

Founder & Sales Recruiter (US & Canada only)

MeazureUp

Sales hire #2 while joining company as employee #14
Sold to mid market & enterprise segment, large chain businesses across Canada & the U.S

Account Executive

Ritual.co

#1 AE ranking among a team of 9 account executives 
Broke company record of most closed won deals in month of October 2020, 420% above quota. 
Acting as a quasi-sales manager to other AEs
Major contributions in sales playbook & cold calling scripts 
Mentored and coached incoming sales hires 
Acted as the liaison between the sales function and product & marketing team

Jobillico | You'll be happier

Jobillico is a recruitment network partnered with Google Jobs and the Canadian Job Bank to create a better match between companies and job seekers. My role is to entice HR professionals to complement their existing hiring tools with the platform that is home to 10,000 hiring companies and 3 million job seekers. 

- Prospecting with inbound leads provided by marketing research team 
- Self initiated 30% of leads through research
- Average of 80-100 outbound calls / day to qualify leads  
- Book appointments for the Account Executive team 
- Average of 45-60 appointments booked per month

Sales Development Specialist

HomeStars

HomeStars is a network for homeowners to post reviews for contractors, separating the best businesses from the worst. I worked with service professionals in the home industry to build their reputation online with their past customer reviews. Happy to have served 120+ clients among small, medium and enterprise businesses to improve their SEO, advertise through word of mouth and generate more work projects! 

- Products; Brand Builder Program & Lead Driver Program 
- Prospecting; average of 100 outbound calls / day to find potential clients                      
- Educate clients on word of mouth advertising through reviews on HomeStars.com 
- full cycle sales from prospecting, closing & providing tips to succeed on platform
- Upsell subscription services with add-ons
- Negotiating subscription prices using least amount of discounting possible 
- Annual attainment of 122% above target

Virgin Mobile Canada

Acting Manager

Top Performers Award Winner (Presidents Club)

Worked for one of Canada's best cellular services provider, a Bell company. Every day my duties included helping members with their account inquiries, billing issues, technical errors and sold cellular devices, home internet and new rate plans. 

- Educate new customers on the Virgin Mobile LTE network 
- New activation monthly attainment 100-135% 
- Review existing customer accounts & discussed renewal options 
- Upgrade sales monthly attainment 150-200%
- Upsell & cross-sell to exceed multiple metrics of accessories and warranties 
- Resolve customer complaints & discovering sales opportunities in difficult situations 
- Member Experience follow up; Ensure customer satisfaction through callbacks while pitching additional products 
- Cold called customer database to generate in-store traffic & referrals 
- Mentored and trained new hires
- National recognition for best member experience through customer surveys
- Consistently remained in Canada's top 2% best sales rep

Retail Sales Consultant

Cash management
Sell bank accounts, credit cards & travel insurance 
Promote RBC Mortgages & refer to mortgage specialists
Provide preliminary advice on diverse investments & referred clients to financial advisors

Client Service Representative

WOW! mobile boutique

Sell mobile devices and monthly rate plans for Koodo, Fido, Rogers & Telus 
New activation & renewal sales 
Post-Sale Calls - checking in with customers regarding purchases and in-store experiences

Sales Representative

Wilfrid Laurier University

Research Assistance in departments of social and developmental psychology 

- Aided graduate students with literature reviews 
- Conducted social experiments & data analyses 
- Brainstormed methods to recruit participants 
- Coordinate schedules for research studies 
- Tutored students in social psychology & statistics 
- Proctored 2-3 exams/ semester

Research And Teaching Assistant

ACTV8 Marketing

Encourage customers to apply for the President's Choice Financial Mastercard 
Attach balance protection plans to sales

Contact: sandy@recruitingcoachingbyzhen.com

Recruiting - I recruit top sales talent for companies across Canada & the U.S. I have a successful track record of placing SDRs and AEs into companies within 30 days. DM me to inquire about having me assist with finding rock star talent. 


My Super Powers: Mentoring & Connecting People
📌[MENTORSHIP/SALES ADVICE]  
Being in sales for 5+ years, I still have so much to learn but have a hand full of tips and tricks that keeps me employed in the sales tech space. Happy to mentor any emerging sales professionals or trade sales secrets with veterans 🙋🏻‍♀️ 🌟 
[INTRODUCTIONS TO PEOPLE IN MY NETWORK]
📌 I genuinely enjoy connecting people with each other to further their possible synergies. Happy to make someone’s day by introducing you to someone that could help your professional or personal goals 

🚀 [FUTURE GOALS] 🚀 
My ultimate goal is to be a founder of my own software company one day. In the past 4 years, I have been qualitatively designing a sales training software. I often day dream about the day it launches and the number of sales professionals it can help! With this goal, networking to build a large following on Linkedin is important. I help as many people as I can to curate relationships and connections that will aid my software launch in the future. Super open to connect and chat with anyone in various industries, roles or backgrounds. I am open minded to talk to anyone as I love creating opportunities. Firm believer in an equal give and take interaction to network. The best way to network is to help people. 🙏🏻

I love sales, entrepreneurship and all things that fall under hustles 💪🏻 much enjoy meeting new people and discovering their passions as well. what’s your passion? Let’s connect and chat (I accept all invites)

taplio

The Battle

🔥 Tom Slocum

Sandy Zhen

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