🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Brand Ambassador

Gartner

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

Member

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

2025 was weird. Hardest I ever worked. Most productive I've ever been. 2.5x'd our MRR.

Then learned MRR ≠ Cashflow. Oopsie!

Major lessons that I can fit into this short post:

1) To integrate partnerships into the business, you need to do all of the work for everyone else.

Not impossible, but exactly why agencies like AudienceLed exist.

Few are willing to (or know how) to do the work. We are doing it. Documenting it. Systematizing it. And (soon) putting it into software.

This is your opportunity. But you need to own it. So much so to build your own business for it, perhaps.

Peddling ideas and twiddling your thumbs feeling good about them will get you fired.

Doing the work, producing results, and making sure that when people think of YOU they are EXCITED and IMPRESSED... will bring you the success you crave.

Luckily, the bar is low.

2) Build your business like you are selling it now.

More efficient. More clear. You'll find the leaking holes, too.

Fire yourself (requirement for a successful exit) fast. Then move onto the next evolution.

Build an MVP. Document the process. Hire someone to own it. Empower them to level it up.

We're doing that. I want to exit this business in the next 3-5 years. So we're rolling up our sleeves to make that happen.

3) Sleep. Gym. Work. Repeat. (save weekends for rest, too)

Protect your mind, protect your peace. But don't let it distract you from doing the work.

When life throws lemons at you. Use them as a pillow. Lift them like weights. Eat them.

That analogy doesn't make sense.

Go outside and enjoy New Year's!
-----
Thank you to our clients, our partners, and most of all our team current and past Rob Carpenter, Sam Unietis, Coriena Hipple Merejo, Lydia Abbot, ♜ Arthur Castillo, Daniela Applegate, Jimmy Girot.

I am so incredibly grateful to have the support of my friends, colleagues, peers, and this network.

And a big big big big big thank you to all of the people, brands, and places I personally got to interview and put the spotlight on.

You make the ecosystem move. We'll help you move together.

More of that in 2026. I want to take you along for the ride.

Have a safe and wonderful start to the year. And get after it 💪

P.S. I'll be doing a more formal update soon. But 2026 will be big! It has to be.

The VP of Marketing at LinkedIn just validated the B2B Partnerships motion, but also warns: "Wasted impressions won't just hurt performance..."

"...they'll erode our credibility."

And:

"In B2B trust is now THE most valuable outcome and the clearest path to seeing your budgets deliver real outcomes. But trust isn't built alone."

The best part?

He was speaking through the lens of a marketer. 

Not a partnerships professional. Not an influencer marketing person.

The VP of Marketing at the largest professional network in all of business.

Davang Shah goes on to speak about how working with creators will help to build brand trust NOT through transactional posts, but instead long term partnerships.

OUT for 2026:
- One-off transactional posts

IN for 2026:
- Strategic narrative and campaign alignment alongside experts with deep experience.

He shared the data that suggests this:
80% of B2B marketers plan to invest in community-driven content. 

"In 2026 expertise will be the new trust currency and creators are at the centre of that equation."

Decision makers do not make a decision based on one (clearly) transactional post. Nor do they do so with high-level, face-value content.

They make a purchase when they know that someone like them has reached the promised land they hope to reach.

Deep expert content > useless impressions.
----------
SEO, ads, and distribution are waning. This is no longer the competitive moat.

Unlock more reach. Better content. Higher trust. The help your customers want and need... all while making the community a better place because of YOU.

I share tactics about how to execute this each week. If you want the playbook, follow along. It's all being shared for free and being built in public.

This is what B2B sales taught me about helping my mom this holiday season (I actually mean it this time... unfortunately... but stick with me):

"Can I help you?"
🛑 Is a yes/no question. 
🛑 Easy to say "NO" to. 
🛑 Closed-ended question.

We WANT to help our moms / loved ones, right?

In sales, we want open-ended questions, to really uncover an answer on how we can help.

Instead, ask:
"How can I help?"

Or better yet (my favourite):
"What are the 2 things I can do to help you?"

✅ Open-ended.
✅ Assumes there's an answer.
✅ Forces thinking to provide a response.

Moms do a lot for us. My mom sure does. Especially around the holiday season. 

Let yours put her feet up and enjoy the holiday spirit.

You can stir some gravy, cut some carrots, mix a drink. 

Get off your butt!!!

In 2026 I predict more people will pander to your emotions, scrape over eachother for your clicks, & make you "comment X for Y" on posts with fake results. 🤡

Why?

Because algorithms reward this behaivour.

And unfortunately the "influencers" without real expertise have been doing this.

Fear of missing out.
Engagement bait.
Fake results.
etc.

As you step into 2026, consider these questions as the algo tries to rip every last second of your valuable time away from you:

"Why am I paying my attention to this content?"

"Do I actually trust this person? What reasons do I have? What proof do they have?"

"Are they actually an expert? What do others say about them?"

Be them an influencer, a consultant, an employee, or a business...

Do they have the stack of undeniable proof (and experience) to really show they are who they say they are?

And if you want to build that proof yourself, I'm documenting the playbook we are running...

For clients and for ourselves.

(P.S. You should do the same to my content as well...)

taplio

The Battle

🔥 Tom Slocum

Will Taylor

Followers

Posts

Engagements

Likes

Performance ScoreWill Taylor's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🔥 Tom Slocum

Will Taylor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Taylor's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Taylor's LinkedIn Performance