The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

I know it's a goofy thing to say...
But LinkedIn changed my life. 

I ignored the platform through my 12 years as a practicing attorney. 

It was only after I left the practice in late 2021 that I started paying more attention to the platform. 

Watching what folks like Darren McKee and Robb Gilbear were doing, I realized LinkedIn wasn't what I thought it was...

The most boring social media network on the planet. 
The world's biggest online bulletin board. 
The place to stash my digital resume. 

I started to see LinkedIn as a place to: 
• express myself genuinely 
• meet interesting people 
• create opportunities. 

I didn't have my own business then. That came later. 

What set me on that trajectory was recognizing that I'd learned LinkedIn the wrong way. 

And if I approached this platform differently, I could get different results. 

LinkedIn empowered me to build CONTENDER, a business that employs 6 full-time people. 
We're going to break 7 figures in revenue this year. 
And we're just getting warmed up. 

I told the fuller story of how LinkedIn changed my life (and it's potential to change yours) in the first video on my new YouTube channel. 
https://lnkd.in/gFyRQ6a3

If you'd be willing to subscribe to my channel on how to magnetize your LinkedIn presence, I'm in your debt. 
Bonus points for leaving a comment. ;-) 

Has LinkedIn changed your life (yet)?

Tony Albrecht

“The Yoda of LinkedIn” for Lawyers | Helping you go from invisible to unforgettable out here.

There has never been a better time to start posting on LinkedIn than right now. 

If that strikes you as the self-serving talk of a guy who sells LinkedIn stuff, fair enough. 

But I truly believe that. 
Here’s why. 

People love lamenting:
• How reach has dropped. 
• How terrible the algorithm is.
• How hard it is to get engagement. 

They’re almost always saying some version of—

My posts are not getting enough attention. 

That’s understandable. Indeed, organic reach appears down in a ton of circumstances. 

But organic reach is not actually the point. 

Nobody pays the rent with organic reach. 
Nobody buys a truck with likes and comments. 
Nobody covers their kids’ tuition with impressions. 

We all want Linky to shower us with organic reach. 
But reach is not the real goal. 

What we’re really after out here…

Is opportunities. 

New clients. 
The next hire. 
More customers. 
The next job offer.
More awareness that you’re the go-to expert in your domain and market. 

If I offered you 1 million impressions or 1 new client, which are you taking? 

I’m taking the client every time. 

And I don’t actually NEED more impressions to land more clients. 

What I can use is MORE people starting to pay attention to LinkedIn for the fist time. 

The more people who do that, the harder it might be to get organic reach. 

But that’s fine. Because it also means there are more people plugged into the network. 

Each of those people is another source of potential opportunities. 

This is why I’m not worried about the drop in reach. 
It’s corresponding with the LinkedIn network getting stronger. 

And if you’re consistently depositing your energy into this network, you’re building up your social capital here. 

That social capital has never been more valuable than it is today. 
And I’ll bet it all that social capital here will be more valuable a year from now than it is today.

That’s why I’ve never been as bullish on LinkedIn as I am right now. 

How about you? 



------
I've got 12 spots left for my LinkedIn Foundations Workshop next Friday, Feb 27th. 

You can find the info here: 
https://lnkd.in/eKD9dcyn

A new client has seen 128,485 impressions from her first 4 posts. My favorite part about this—

I’ve had very little to do with her fast start. 

Over the last 6 months, I've spent a lot more of my time coaching people on LinkedIn. Both clients and my team. 

And nobody has gotten more of that coaching attention than Jess Sargus. 

When Jess joined us in September, she had never written a post for somebody else. 

Our corest of core values at CONTENDER is—

We are all players. 

Everybody here wants the ball.
Everybody wants to make good things happen when we get the ball. 

And we understand that the key to delivering when we get the ball is to prepare. 

Jess is a consummate player. 

Humble. Capable. Driven. 

In less than 6 months, she has gone from 
• Beginner to 
• Very good at what she does. 

It's been awesome to see. 

And for this client specifically, Jess squared these posts up well by: 
• listening to our client sharing stories and opinions she really cares about; 
• shaping them into aerodynamic posts; and 
• crafting detailed, evocative hooks. 

If you're working on developing your skills out here as a writer, creator, and digital networker—

Focus on getting reps.
The results will take care of themselves. 


---------
10 of the 25 spots still available for my LinkedIn Foundations Workshop this Friday. 

If you're interested in leveling up out here:
https://lnkd.in/eKD9dcyn

Goodlawyer

Leading our passionate Lawyer Experience and Marketing teams.

Supporting our incredible Sales and Account Management teams. 

And on a mission to make being a Fractional Lawyer the most desirable way to practice. 

Because:

1. Lawyers should be able to design a career that fits their life, and 

2. Companies should have access to talented Lawyers that drive their business forward, on budget.

Chief Commercial Officer

Advising Goodlawyer's leadership team in support of its impactful mission to revolutionize legal services for business executives and in-house teams. 

Goodlawyer's unique Fractional GC™ and Fractional InHouse™ services deliver embedded legal expertise in a flexible, part-time format. This approach offers cost-effective, integrated support tailored to your company’s unique requirements. 

Goodlawyer's rigorous vetting means we only offer top-tier legal talent with an average of 10+ years of experience at prestigious firms and in-house roles.

Strategic Advisor

Chad Aboud Consulting

Inspiring leaders and entrepreneurs share how they uncovered their natural gifts and brought them into their career so that they are more successful and feel happier.

Host - What You're About Podcast

Giving Lawyers and Business Leaders the tools to be more successful and feel happier by unleashing more of themselves.

Because career success and fulfilment is more than pure technical knowledge. 

Our impact is maximized by uncovering our unique collection of natural skills. And then pairing up those skills with actions that power human connection. 

Bringing my experience as a former General Counsel and Law Firm Lawyer to build actionable game plans that don't feel like work.

Founder & Principal

AudienceView

Created and led the Legal function for an int'l portfolio of tech companies.

Responsible for:
•	Developing scalable LegalTech, systems and tools to empower the business 
•	Leading cross-functional projects
•	Integrating legal systems and requirements across the portfolio  
•	Making Legal impacts more accessible and usable for stakeholders
•	Building Privacy/Data Security governance and processes (GDPR, CCPA, PIPEDA)
•	Managing intellectual property portfolio and litigation 
•	Hiring, budgeting and setting goals for Legal Department

General Counsel

Indigo

Provided creative, solutions-oriented advice during a time of international expansion and transformation.

•	Negotiated contracts for SaaS and custom technology development, procurement, marketing services, merchandise purchases, live events, loyalty programs and construction projects
•	Led legal negotiation on a significant IP acquisition 
•	Advised on national marketing campaigns, public relations matters, intellectual property management and customer service matters
•	Developed and presented information sessions to business partners

Senior Corporate Counsel

Corporate Counsel

Cassels Brock & Blackwell LLP

Advised senior management and boards of directors, negotiated  complex financing and merger transactions, communicated with regulatory authorities and stock exchanges, and trained junior lawyers.

Corporate & Securities Lawyer

Uncovering your natural gifts | TEDx Speaker | Host: What You're About podcast | Coach, Advisor, Speaker | EdTech Series Host | Fmr GC

At Goodlawyer, our mission is to be the most desirable way for Lawyers to practice. 

So that incredible companies get access to extremely talented Lawyers that drive their business forward, on budget.

We transform how legal services are delivered to business executives & in-house teams. Our flagship offerings Fractional GC™ and Fractional InHouse™ provide embedded legal expertise in a flexible, part-time way. 

Think cost-effective and tailored legal support to meet your company's unique needs. 

We rigorously vet our lawyers, ensuring top-tier talent with 10+ years in prestigious firms and in-house roles. 

If you could use flexible Legal talent to lift your Legal Team or Business, we're here.

Chad Aboud

This guy helped me survive 1L.

And 20 years later, I finally told him.

My first semester of law school did not go according to plan. The reading felt endless. I could not see the forest for the trees.

My grades reflected that.

Then I met Dimitar through our law school soccer team. 

Somewhere between classes and the pitch, he shared a different way to think about studying.

Not more hours.
Better perspective.

I took his advice. I got my time back. Studying became lighter. Clearer. 

The path through the forest started to emerge.

Without his care, and his interest in seeing me figure it out, my career may have unfolded very differently.

Last night at Avi’s Counselwell event, I had no idea he’d be there. 

Suddenly we were standing together two decades later, reminiscing about classrooms, soccer games, and conversations that mattered more than either of us probably realized at the time.

That is one of the things I love most about our industry.

The people. 
The long arc. 

The chance to say thank you.

Grateful to Avi and Wordsmith AI for bringing so many thoughtful folks into one room. Elaine and I left full.

Sending you good energy to reach out to someone who shaped your path.

You never know how much it will mean, my friends ✌🏼

No alternative text description for this image

8–15 years. Firm + In-house background.

$200-300k+/yr. Is this you?

I talk with hundreds of lawyers each year. 

And this keeps coming up. 

You’ve built an incredible career.

But you’re not sure the traditional path is the only path for you anymore.

Or your current role has run its race.

If this is you, keep reading.

At Goodlawyer, we’re expanding our curated network of seasoned lawyers.

And here's the best part for you:

It’s free to join.
Zero obligation.

You don’t need to leave your job today. 

No bridges being burned. 

You simply get access to:

1. Fractional In-house opportunities.

2. Leave coverages with the biggest brands.

3. Full-time roles you can't find on your own.

(Because yes we do recruiting too.)

Whatever path feels right. 

And here's the part I enjoy most:

We don’t blast resumes.

Because we deeply care about lawyer happiness.

How do we do that?

We front load everything. 

Taking time through conversations and our internal tools to identify the perfect opportunities for you. 

The overlap of your skills + passion. 

It's as easy as applying here: https://lnkd.in/g_pQN3ee

You don't need to be ready to leave your current role now.

It's just nice to know your options right?

Here’s to intentionally designing our lawyer lives, my friends✌🏽

📸 added benefit: great friends included

Her year might totally change.

Because we did not cancel.

Last week Toronto decided to throw a snowstorm and a rainstorm at us.

And it just happened to land on the same week as two events we were hosting.

A Lawyers meetup at The Walrus.
A Female GC High Tea at the Shangri-La.

When the snow turned near blizzard, Brett and I looked at each other and asked the question.

Do we pull the plug?

People had booked sitters.
Moved meetings.
Coordinated with partners.

They were excited.
We were excited. 

So we drove forward.
Into the storm. 

And I am so glad we did.

Because in the middle of all that weather, I had a conversation with one of the lawyers who had recently turned down an opportunity.

We talked through it that night.
Then again the next day.

Turns out, there’s a design that works for her.

Now she may step into a senior, year long role in a space she thrives.

That conversation does not happen on email.
It does not happen by accident.

It happens when people make the effort to be in the same room.

Sometimes the biggest shifts in our trajectory require a little extra human effort.

A little inconvenience.
A little weather.
A little belief.

Friendly reminder that we never know where the next conversation will take us.

Even in the middle of a storm. 

Wishing you an incredible Monday, my friends ✌🏼

📸: two incredible nights last week with so much more in store (yacht anyone? 🛥️ 🤔)

Even great lawyers undersell themselves in interviews.

And it’s easier to fix than you think.

I’ve prepped hundreds of lawyers for interviews.

This is one of my favourite tips.

Remember:

Most lawyers aren’t professional interviewees.

And the GC interviewing you isn’t a professional interviewer either.

They’re listening.

But they’re also thinking about their business.

And what to ask you next.

They can only absorb so much.

So focus on 2–3 things you’ve done that clearly map to the role.

Skip the caveats.

Skip the career rundown.

Keep each example specific.

And not more than 2–3 minutes long.

So there’s space to breathe.

Your goal isn’t to tell your life story.
Your goal is to make the fit obvious.

Try this:

Record yourself explaining your examples.

Then watch it back and ask:

Is it obvious this person will crush the role?

Curious for my GC friends, what do the best interviewees do in your interviews? 

📸 July 2022: Getting grilled by my #1 interviewer

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The Battle

Anthony Albrecht

Chad Aboud

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taplio

The Battle

Anthony Albrecht

Chad Aboud

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

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