The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

Jelson sent me a cold DM asking if I need a VA. 
I don’t. But yesterday, I sent him $600 anyway. 

Why'd I do that? 

I like running experiments out here. 

And the peculiar truth is, Jelson Jr. Grothe DM'd me at a time when I'm not looking for VA support...

I am, however, in the market for someone to send $600 to. 

And without knowing it, Jelson sold me. 

How? 

He’s posting consistently. 
He’s generous in how he’s showing up. 
After reading a few of his posts, I'm interested in Jelson. 

He’s got a wife, a 1-month-old daughter, and a sincere desire to put in the work to make good things happen. 

Very quickly, I was rooting for him. 
Watch this video, and I think you’ll be rooting for Jelson too. 

That’s how he became my guy. 

I've run a lot of LinkedIn experiments over the last 4 years.
This one's different.  

I seriously don’t need a full-time VA right now. I’m posting this video hoping that somebody might. 

And I’d love it if getting $600 from a total stranger for no reason was the second-best thing Jelson gets out of this.  

I'll keep you updated. ;-)

Tony Albrecht

“The Yoda of LinkedIn” for Lawyers | Helping you go from invisible to unforgettable out here.

I’ve generated > $1,000,000 in revenue from LinkedIn. But let’s rewind to October 2021…

I was walking away from the practice of law 6 months after moving to Canada. 

My buddy Joshua and I had hatched a plan for me to join his consulting company. I was going to be MMG’s first Director of Business Development. 

My job—

Sell Salesforce implementations to nonprofit organizations. 

It was Josh who said to me, You’re going to need to learn how to do LinkedIn. 

I was not excited. 

Through 12 years as a lawyer, I’d more or less ignored LinkedIn
I had roughly 368 connections here. 
And I’d met just about every one of those people out in the real world. 

But I told Josh I’d try. 

I did Justin Welsh’s Operating System course. 
I paid more attention to LinkedIn. 
In January 2022, I started posting daily. 

I got the hang of it.

More views. More followers. More conversations. 

But 1 thing I did NOT get…
More sales. 

9 months into my time with MMG, I had sold precisely 0 Salesforce implementations to nonprofit organizations. 

Zero. 

But I did sell my first LinkedIn ghostwriting contract that month. 

Josh and I had a heart to heart. He told me I might want to take a proper crack at LinkedIn ghostwriting, a thing that would have occurred to me as a way to make money a year earlier. 

He offered to be my partner or my investor. 

So that’s what we did. 

3 years later, here we are. 
CONTENDER has generated more than $1 million from this platform. 
A team that started with just me is now 9. 
A future I’m excited to pursue. 

I tell you all that to tell you this—

I’ve sucked at LinkedIn far longer than I’ve been good at it. 
If you suck at LinkedIn today, I feel you. 

Once it clicks for you, things can flip very quickly. 
And it’s worth it.

Taking lawyers from invisible to unforgettable on LinkedIn | “The Yoda of LinkedIn” for Lawyers

Over the last ~3 months, I’ve spent > $10k on 4 people I mention in this post. 

In October, I joined 60 other creative entrepreneurs at Robb Gilbear’s Do Bold Shit event in Toronto. Many in that room have become friends over the last couple of years. 

2 days after the event ended, I bought my ticket to DBS 2026. 

There’s a bit of the $10k I mentioned. 

At that event, I met Kyler Miles, who was capturing video content for Robb. He also gave an awesome talk about how to build a high-leverage YouTube channels. 

Kyler and I are working together for the next 6 months as I take a proper crack at YouTube. 

There’s another chunk. 

Also at that event, Natalie Evie shared that her company is shifting directions. She wanted to help her excellent VA Nath find her next role.  I told Natalie to put me in touch. 

Nathslei Gerona has been a full-time CONTENDER for a month. She's doing an awesome job. 

Finally, I watched Rina Rovinelli and Dan Shaikh give a talk about the power of telling your story from stages. 

5 minutes later, I walked up to Rina and said, "We need to work together.”

I signed on for speaker coaching. 10 days from now, I’m taking the stage in my first Speaker Slam competition. 

That’s the fourth piece of that > $10k I’m talking about. 

(I've also reserved a booth of 8 for the Speaker Slam event. Of the 8 people who’re coming, my wife Sawil is the only person I did not meet through LinkedIn.) 

Why am I telling you all this? 

Everything I'm talking about in this post has happened directly because of LinkedIn. 

Very few people see the value of building your Linkedin network. 

And a lot of folks who DO seem some utility view it primarily as a way to GET something (money, clients, etc) rather than an opportunity to GIVE something. 

I am a node in this network. 
So are you. 

So are Robb and Rina and Kyler and Natalie and Nath. 

The more we invest INTO our networks (with our time, our attention, our money, etc), the more we will receive. 

So yes, I’ve spent a good deal money with the people. And I’m grateful to have the margin to do it. 

But I’m not being altruistic here. 
I’m placing bets. 

I’m betting that strengthening my bonds with these other nodes in my Linky network will lead to compounding benefits for me, my business, and my family. 

You can do the same thing. 
With money, your time, and your attention. 

At the risk of engagement baiting....

You leaving a comment on this post, for instance, is you placing a bet that you're strengthening the bond between you and me just a little bit. 

Placing that bet isn’t likely to pay off for you today. 
But over time, those little bets can create a stronger bond between us. 

It’s that bond that leads to opportunities. 

I fear this post is too woo woo for some.
My hope is it helps 1 person think different about LinkyLand. 

We'll see. ;-) 


----
I got 4 of 25 spots left for my Linky Foundations workshop next Friday: 
https://lnkd.in/efZncmZe

This is a straight-up sales post. 
I'm running a 90-minute workshop on Jan 23. 

If you've been wondering: 
• How do these people come up with enough ideas to post this much? 
• I get what a DM IS. But who in god's name would I send one TO? And WHY? 
• How do I send DM's that other folks will actually respond to? 
• Why don't my posts break 2k impressions and theirs get 9 million?
• Using real words...Can anybody explain what a personal brand is? 
• Can I actually use this thing to get new clients? 
• Why does the stuff on my feed always seem to suck? 
• Photo? No photo? Selfie? 
• Is your beard real, Tony? 

I'm going to answer all of these questions and more during my LinkedIn Foundations workshop. 

My goal for this workshop is that you're going to get more insight into how to navigate and leverage this platform in these 90 minutes than throughout the rest of your career combined. 

Or at least I'll take a crack at it. 

The peculiar truth is that we're all ON LinkedIn because we felt like we NEEDED to create profiles for our jobs.

But we all learned LinkedIn the wrong way. 

This platform is not the place to: 
• look for jobs
• stash your digital resume, and 
• share firm press releases. 

I mean, you can do all those things here. But that's just scratching the surface. 

What I discovered back in 2022 (and have spent the last 4 years studying every day) is that when you understand some basic principles about how energy and attention move out here, leveraging the platform to attract attention and create opportunities gets—I won't say easy—let's say readily doable. 

I've been playing around with the 4 foundational P's: 
• presenting (how you show up) 
• positioning (where you sit in the network vis a vis everybody else—this matters a ton)
• posting (you know this one), and 
• participating (DM's, comments, and so on). 

I've generated more than $1M in revenue directly from LinkedIn. 
I've worked with a bunch of the best-known lawyers on this platform.
I've studied this game from dozens of vantage points while amassing 70M + views. 
I've helped generate referrals, hires, clients, speaking opportunities, and an invite to the Bachelorette. 

And yet, I've spent 3x as long ignoring this platform during my career as an attorney as I have leveraging it as....whatever it is I am now. ;-) 

I'm designing this workshop with entrepreneurial lawyers in mind, but the ground we'll cover will apply across a lot of different industries. 

It's at noon EST on Friday, Jan 23rd. 

You can register here: 
https://lnkd.in/efZncmZe

Cost is $167. If you're strapped for cash due to circumstance or geography but really want to be in this zoom room, DM me. I'll bet we can work it out. 

7 of the 25 spots are already locked down. 

Let me know if you've got questions, and thanks for reading this far. 

You got any burning questions about LinkyLand?

Why'd I sign up for an inspirational speaking competition? 

I feel like the "right" answer is—
To inspire people with my story. 

Is my story all that inspiring though? 

I don't know. I think of my story largely as the story of a guy who:
• was very lucky in life
• almost screwed it all up with booze and
• managed to avoid catastrophe by learning to get out of his own way.  

If there's something inspiring in my story, it's the idea that change is possible. 

A guy could wake up in a Guamanian jail cell 3 months into his career as a lawyer...
way down a hole toward moral bankruptcy and self-destruction...
And turn it around. 

But I didn't apply to be on the Speaker Slam stage tomorrow might because I think anybody needs my story. 

I applied because getting on stage freaks me out. 
And I needed a new creative challenge that feels like an edge. 

I've spent 6 weeks preparing a 5-minute speech with the help of Daniel Burns. 

Yesterday Sawil Ghorany and my kids helped me figure out what I'm going to wear. 

If you're interested in coming out or watching the livestream, ticket info is here: 
https://lnkd.in/ePFJgxBF

I feel ready. We're going to let it rip. 

Should be fun...I think.

Here are 37 guesses as to why your LinkedIn strategy isn't working. 

1. You’re too focused on vanity metrics (likes, impressions, etc).

2. You haven’t played the game long enough to get good. 

3. Your favorite thing to post on LinkedIn is how much you dislike LinkedIn.

4. You're not standing out from the other 10,000 people who say they do the same thing.

5. You’re afraid of what your boss, coworkers, former colleagues, friends, acquaintances, or total strangers might think of yours posts. 

6. You think posting is enough. 

7. Your posts read like SEO blog posts.

8. You see LinkedIn as a billboard to post ON, not a network to tap INTO.

9. You are falling into the fuzzy math trap (if I can get X followers and Y number of them buy my $38 product) I’ll make 2 gajillion dollars). 

10. You’re selling something people don’t want. 

11. You’re selling something people say they want but aren’t willing to pay for. 

12. You’re selling something people do want, but can’t afford.

13. You’re selling something people want and can afford, but they don’t see you as THE person qualified to deliver. 

14. You sell in every post. 

15. You’re aiming your offer at the wrong group of people.  

16. You’re selling something you don’t understand. 

17. You don’t know what Personal Branding means. 

17. You don’t care about the thing you’re selling. 

18. You think you’re selling a product or service when you need to be selling a solution to a problem. 

19. You think Personal Branding is stupid, fatuous, vacuous, hideous, and/or insidious. 

20. You’ve priced your thing too low. 

21. You have not learned the difference between lead gen and demand gen.

22. You don’t even know what demand generation is. (I didn't before 2023)

23. You’re playing this game as a lone wolf.

24. You don’t show the POV (point of view) from your corner of the universe. 

25. You’re selfish with your attention. 

26. You don’t comment on other people’s posts. 

27. You don’t even try to find posts interesting enough to comment on. 

28. You haven’t decided who your target audience is. 

29. You haven’t clarified your ICP (ideal client profile). 

30. Your ICP is not specific enough. 

31. Your ICP is the wrong ICP. 

32. You’re allergic to the DM’s (because of spam). 

33. You’re allergic to the DM’s because you don’t want to be spammy. 

34. You’re one of the people sending DM's that makes other people sneeze. 

35. You don’t have a strategy at all. 

36. You haven’t found product market fit—yet. 

37. You haven’t gotten into the flow out here—yet. 

But you can. 

If you:
- want to, 
- are determined enough to stick with it, & 
- get maybe just a little bit lucky.  

I can rattle off 37 Linky mistakes because I’ve made almost every one of these. 😉

We're all learning in real time. 
You can too. 

Any favorite mistakes you've made from my list? 

----
PS - 5 spots left in my LinkedIn Foundations workshop on Jan 23: 
https://lnkd.in/efZncmZe

I have a new client who posted 50 times in 2025.
With our first 3 posts over the last 2 weeks: 

• 2 have already spread farther than 31,867 views (his top post last year) and 
• 2 are among the top 3 posts re: engagements. 

My client is the same law firm owner who's been showing up out here. He hasn't changed much over the last month. 

So how can we do that? 

Why am I able to take somebody who’s been trying to make LinkedIn work and dramatically improve their performance overnight? 

You might see these stats and think I’m running a scam over here. That the reach and engagement are a product of pods (basically paid engagement) or shenanigans. 

That’s not what I’m doing. 

I’ve spent a lot of time thinking about what the "secret" (if there is one) might be. 

I think it boils down to 2 things. 

1. After writing thousands of posts, I understand how to shape writing to fit LinkedIn. 

This is the technical side of what we do. 
Writing hooks. 
Including details. 
Keeping posts aerodynamic. 

That’s a big part of it. 

But I think the second thing is more important. 

2. I’ve learned how to get the ‘good stuff’ from clients. 

By that, I mean I’ve learned how to mine a person’s career and life to find stories that can resonate with folks. 

This client’s best 2 posts ever have now come in the last 2 weeks. 
But the subject matter of those posts happened years ago. 

My guy just needed some help getting those stories out. 

If you want to make posts that spread out here, you don’t need to hire CONTENDER. 

You probably do need to learn these 2 skills. 

If you’ve got any questions about how to do that, feel free to drop them below, I’ll do my best to answer. 



------------
My LinkedIn Foundations Workshop happening Friday is sold out. 
The last of the 25 seats got snapped up Monday. 

I'm going to do it again on Friday, Feb 27. 
You can find the info and registration for that one here: 
https://lnkd.in/eKD9dcyn

And I'll DM an original poem of gratitude to the first 2 people to register. ;-b

Here’s 1 counter-intuitive thing that can absolutely destroy a post’s reach out here—

Posting a link with the auto-populated image. 

Marshall Friday ran into this one a couple weeks ago. He posted about how a post of his that included a link just didn’t move. 

Marshall’s conclusion in the moment was that Linky still hates links in posts. 

But no. Linky is fine with links in posts. I promise. 

What happened was when Marshall dropped the link in the draft, Linky automatically generated that visual of what the link leads to. 

That’s what killed the post. 

It makes no sense that this is true. 

But I’ve made this mistake enough times that I can confirm it’s a thing. 

How can you avoid this pitfall? 

When you drop the link in your draft, the image pops up. 
If you hover over the image, you’ll get a little X up there. 
Click that. 

The image disappears. 
You’re good to go.

I ran a new experiment out here last week. 
This was the experiment—

If I post a poll asking if folks are interested in a workshop on the basics of gaining traction on LinkedIn...

a) would anybody raise their hands? and if so
b) would any of those people be totally new on my radar? 

I only kept the poll open for 24 hours (instead of 3 or 7 days). 

37 votes. 

20 for "Yes where do I sign up?"
9 for "Maybe depends on my mood."
2 for "Naw dude, I'm good." 
And 5 for "I'm sorry but...Who are you?" 

So I had 29 folks raise their hands to say they'd like to know more. 

My next experiment is seeing how many of those folks actually register. 

At this workshop, we'll run through some LinkedIn 101 stuff about: 
• positioning
• personal brand 
• content creation and ideation 
• engagement (commenting and dm'ing). 

I’ve spent the last 3 years helping lawyers attract attention and opportunities here. 

3 of the top 10 US lawyers on LinkedIn per Favikon are on my roster. 

My goal here is that we meaningfully improve your understanding of LinkedIn and your content game in 90 minutes. 

I'm limiting us to 25 people in the zoom room on Friday, Jan 23rd at noon EST. 

If you're interested, details are here. 
https://lnkd.in/efZncmZe

Feel free to dm me with any questions about the workshop, LinkedIn more generally, the meaning of life. I've got thoughts on all of the above.

Be consistent. Be generous. Be yourself. | “The Yoda of LinkedIn” for Lawyers

Geraldine Spurway

Head of Sales & Marketing

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Scaling today isn’t about doing more.
It’s about having the capacity to hold more.

I partner with CEOs, founders, and leadership teams, to crystallise their vision, accelerate sales, and position them into brands people can’t stop buying from.

Most growth doesn’t stall because of a lack of strategy.
It stalls when leaders and teams haven’t expanded enough to hold their next level.

That’s where my work lives, at the intersection of brand, leadership, and performance.

How I help:

✘ Brand & Go-To-Market Strategy
Positioning, messaging, and narrative clarity that turns vision into commercial traction.

✘ Executive Communication & Influence
From LinkedIn to the stage: storytelling, presence, and visibility that builds trust and authority.

✘ Events Production & Retreats
Identity-level work through corporate wellness events and team building retreats that strengthens leadership, growth, and performance.

🏆 Workshops & events programmes are CPD Accredited.

What I believe:

Strategy builds businesses.
Personal Brands create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate event, a strategic mandate, or 1:1 advisory, I help leaders rise sustainably.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐




Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

The world doesn’t need another AI tool helping you post more content, faster.

It doesn’t need more output.
It doesn’t need more optimisation.

What it needs is women who are willing to say what they actually think.

To sit down.
Press record.
And have a real conversation.

(And if you’ve been telling yourself you can’t press record because you don’t have the perfect setup, the podcast studio, the right microphone… you’re missing the point.)

What you really need to leverage in 2026:

Content + Personality.

2026 content won’t be over-fabricated, over-curated, or AI-generated.

It will show personality.

Video will matter more than ever.
But video without a point of view is just noise.

→ What makes you different?
→ What is the backbone of your brand?

Show what you stand for!

The brands being seen ( and hired ) aren’t the most polished ones.

They’re the ones that feel real, show transformation, not performance.

People are craving human connection.

No one is investing $10k–$50k to fly around the world for in-person experiences, if your content doesn’t sound like you and doesn’t show who you are.

The future isn’t louder, it’s clearer.

And the brands that will last are the ones brave enough to let themselves be seen.

P.S: I could have made a video about this…thank you London GreenCity for having me.

Geraldine  Spurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Corporate Wellbeing Consultant | Speaker

No alternative text description for this image

2019: No one knew me
2026: Invited to do the front cover of one of my favourite magazine.

(still pinching myself)

What changed? Me.

→ From diluting my message to owning my gift

→ From people-pleasing to to not giving a sh*t what anyone thinks

→ From shrinking to leading with presence

New opportunities that came my way:

→ Speaking at conferences 
→ Building businesses that scale
→ Running events for tech companies
→ Mentoring Top Tiers Leaders in corporate

Blending strategy with energy, 
When everyone told me not to.

Every. Single. Day.

This is what happens when you stop hiding.

REAL difference.

P.S: Did you know that I am a Reiki master, Yin yoga teacher, sound healer and breathwork facilitator?

Geraldine  Spurway 

Hey Visionaries & Game Changers.

🌟 You: At the helm of innovation, craving to amplify your impact and sky-rocket your performance. Ready to be the go-to authority in your sphere.

🌈 Me: Your secret weapon. Think of me as your performance coach, energy alchemist, and catalyst for transformation. I empower CEOs, athletes, introverted entrepreneurs, and high-performing teams to transcend the ordinary and achieve extraordinary success through wellbeing.

🚀 Together, we will:

>Implement strategic, synergistic and well-being processes that supercharge sales and performance.
>Develop a thriving, resilient mindset that nurtures both success and mental health.
>Harness your online presence with confidence, transforming engagement into lasting connections.
>Carve out a personal brand that's not just heard but felt.
>Cultivate deep, meaningful connections with your audience, team, and clients.

✨ Our Transformative Toolkit:

> Team Performance Coaching
> Breathwork & Energy Activation Workshops
> Re:Sense Retreats
> Innovative Brand Building
> Content Strategy 
> Intuitive Creative Direction
> Empowering Storytelling
> Strategic Business Development
> Go to Market Strategies 
> Holistic Corporate Training (virtual & in-person)

🥐 Beyond Work: Catch me salsa dancing like I'm chasing sunsets, sprinting with my pup Lola like we're in a feel-good movie, or philosophizing in a café with a croissant in hand.

📩 Let’s Chat:  Excited to brainstorm, collaborate, and create some enchantment together! geraldine@thespurway.com

You can also follow me there sharing stories and celebrating my clients:

🔗https://www.instagram.com/geraldinespurway

🔗https://www.tiktok.com/@geraldinespurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Wellbeing Consultant | Speaker

Trust me when I say this↓

The move that you're so afraid to make 
is the one that’s going to change your life.


My greatest breakthroughs happened:

→ In times of chaos.

→ When nothing made sense.

→ When I doubted myself the most.

The one thing to do if you are wondering where to go next: 

SURRENDER.

→ Close your eyes.

→ Take a deep breathe in.

→ Visualise your dream future.

(This is what I have ALL my clients do.)

Neuroscience hack: your thoughts create your reality.

True Expansion requires for you to be on the edge. 

And to take aligned action. Duh 🙄 

P.S: Not everyone has their sh*t together…and that’s ok.

When I stopped crafting content for the algorithm and started being unavoidable, everything shifted.

I used to post daily.

Show up everywhere.

Optimize every caption.

And I still felt invisible to the clients I actually wanted.

Turns out, I was performing visibility instead of embodying it.

Here’s what I started doing instead (and yes, it felt unhinged at first):

✨ I stopped scrolling other “experts” content and gave myself 60 days of digital silence, so my voice could finally sound like me.

✨ I started treating my morning like a boardroom: no phone, just movement, breathwork, and visualisations. My energy shifted, and premium clients felt it.

✨ I stopped saying yes to misaligned opportunities, even when they looked “smart.” No more “let me save you” discounts.

✨ I deleted my content calendar and stopped forcing ideas. Now I write when I feel deeply connected, and it lands with the people it’s meant for.

✨ I softened my environment, repainted the walls, decluttered, swapped harsh lights for warm ones. The calmer the space, the clearer the message.

✨ And I decided my energy was a business asset…you attract who you are, not what you do. Let that sink…

The result? My visibility became magnetic because my energy became unshakeable. 

Premium clients don't want someone hustling for attention, they want someone so grounded in their authority that working together feels inevitable.

Your energy isn't separate from your business. It is your business strategy.

If your presence hasn’t been landing lately,
this is your sign to recalibrate. 

The version of you who attracts premium clients isn't louder, she's more embodied.

Comment the one you're working on first in 2026👇🏻

Brand Consultant | Growth Partner to CEOs & Leadership Teams | Business Development & Market Positioning | Public Speaker

I haven’t been ghosting… I’ve just been deeply immersed in my clients’ stories.

Running workshops.

Leading strategy sessions.

Launching something new that’s almost sold out, in under a week. Quietly. Intentionally.

I haven’t been showing up here… guilty.

But I’ve been showing up where it counts.

Mostly in Stories on Instagram.

They disappear in 24 hours. 

It’s messy. Valuable. REAL.

(I think we need a bit more real on LinkedIn…)

That’s where I share all the behind-the-scenes.

If you want to catch it, now’s the time.

How’s your week been? 🥂

If you’re afraid to sell it, don’t expect me to be excited to buy it.

A Tuesday morning.
Third call with a new client.
An ex-senior exec, sharp mind.
We’ve just launched her new business.

“I sent 60 emails,” she says. “No response.”

I smile.
I’m not surprised.

We look at her deck.
25 slides. 4 fonts.
Multiple colors.
Overwhelming. Soulless.

She asks me,
“How do you sell then?”

So I ask:
“Why do you WANT to do what you do?”

Her face hardens.

“I want to shift AI perception. But I hate selling…And messaging people feels like a waste of time.”

I pause. That’s the hick.

“Selling is caring”, I said.

“It’s solving a REAL problem for someone who don’t even know they need your help.”

🥁🥁🥁

If you’re not excited to talk about what you do…don’t expect your audience to care.

The energy shifts.
Something clicks.
She smiles.

“You don’t have to love selling.
But you do need to love HELPING.”

When your message is clear,
You don’t need a 25 slides deck.

Every piece of content you share
Should be an invitation to join your party 🥂

Do that - and thank me after 😎


P.S: Picture from my last workshop for 80+ sales leader in London. It’s all on Instagram. Even made a carroussel about it. Follow me there too or join my newsletter below.

📌 Join: https://lnkd.in/e-tTtUkh

Most content gets views.
Very little content creates buyers.🙄

And it’s rarely a visibility problem.

It’s because one of these three is missing.

1. They don’t feel seen.
If you can’t describe their pain better than they can…
they scroll.

2. You don’t show proof.
Testimonials are nice.
But real demonstration converts.

3. You don’t handle the objection inside the content.
The one I hear all the time?

“Breathwork is interesting… but we need performance.”

I used to believe performance came from pressure.
Push harder. Think more. Do more.

Then I watched the leaders who scaled fastest do the opposite:
regulate first → execute better.

That’s why I’m sharing this video.

Not to show an event.
To show you I can do what I say I do:

→ hold a room of leaders
→ shift the energy fast
→ perform on big stages

I don’t say: “Breathwork improves performance.”

→ I show what it takes to show up, even when your heart is racing.

That’s where trust is built.
And where buyers are made.✌🏻

P.S: Obsessed with this track. How good is it?

Here’s how to rebrand yourself so this happens…

🥂You feel at home in your leadership

🥂The room shifts when you walk in

🥂Your success finally feels like yours

You’ve scaled.
You’ve led.
You’ve won.

But deep down? You know…

You’ve outgrown how you’ve been showing up. And you are so tired of building from a version of you that no longer fits.

It just doesn’t feel right anymore.

It’s time to rebrand my friend…not the business, but YOU.

✨ Rebrand your identity

→ Anchor into who you’re becoming, not who built the last chapter

✨ Rebrand your confidence

→ No more negotiating with self-doubt before you hit “post”

✨ Rebrand your relationship with money

→ The real flex is knowing your worth before the number hits

✨ Rebrand your positioning

→ You’re not pitching. You’re holding a room.
Make it clear you’re the best to bet on.

✨ Rebrand your leadership team

→ If they can’t carry the next chapter, train them. Loyalty doesn’t scale. Alignment does.

✨ Rebrand your mentorship

→ $10M moves need $10M mirrors.
Invest like the version you’re becoming.

And when that shift lands?
Everything else compounds.

So if you’re in that moment…the quiet, uncomfortable edge between what’s working and what’s next…

DM me “ALPHA.”
You don’t need to explain. I’ll know.

Personal Brand Strategist | Growth Partner to CEOs & Leadership Teams | Corporate Consultant | Speaker

Some people can afford not to build a personal brand.

Most people can’t.

There’s a whole category of people who say:

“I don’t need a personal brand. My reputation speaks for itself.”

Often, it’s legacy talking.

The world is brutal right now.
AI flattened the playing field.
Anyone can launch a business in minutes.

So if you don’t have a clear personal brand, 
a felt edge…

no one knows why they should buy you.

And yes, this includes people who are “very established.”

This year, I stopped showing the real work I do.

The celebrities, politicians, big influencers I work with behind closed doors.
The impact that doesn’t always make it online.

I confused sharing with bragging. 
Got scared of being judged. Rejected.

(I just did a subconscious reprogramming and the lid is off now. ✨)

A client (big name) recently told me to delete half my LinkedIn and Instagram.

→ The retreats.
→ The breathwork.
→ The yoga pants.

The parts of me that don’t look “corporate enough.”

“Blend in,” he said.
“Don’t show your healing on LinkedIn.”

I refused. Why?

Anyone can build a brand now.

What’s rare, is helping someone walk into a room and feel different before they say a word.

THIS 👆🏻 is the core of my work.  
And that’s what makes me unforgettable.

So to the client who wanted beige:

“Thank you, but NO thank you “. 😉

If you didn’t know me yet?

Hey. I’m Géraldine.

I heal the sh*t out of your mind and body.
I’ll help you become so energetically clear that people trust you without knowing why.

If that makes me too much? Good.
I was never born to blend in.

—

PS: Not needing a personal brand is a privilege.

Everyone wants the spotlight, and yet…
No one wants to perform in the dark.

Most people think they need a big audience before they start showing up.

They say:

“I’ll be confident once people start paying attention.”

But it doesn’t work like that.

You don’t get on stage because you’re a rock star.

You become a rock star because you keep showing up before anyone cares.

→ I started writing when no one was reading.

→ I started speaking when no one was listening.

→ I started selling when no one was buying.

That’s how I went from invisible… to undeniable.

Confidence isn’t something you wait for.
It’s something you develop as you grow.

My advice to you:

Keep showing up before anyone cares, 
Because one day, everyone will. ✌🏻

P.S: Been told I don’t share enough “educational” content. Truth? I’d rather show than tell.

The 1 mistake that keeps people stuck at ‘Almost’.

Most people don’t fail because they’re bad.

They fail because they’re almost good enough.

In some industries, almost doesn’t cut it.

Fourth place at the Olympics?

→ No medal.

The startup that’s almost great?

→ No funding.

The business that’s almost working?

→ No revenue.

And that hurts.

But the difference between almost successful and wildly successful is often just a tiny edge.

That one shift in messaging.

That one tweak in delivery.

That one degree higher of excellence.

If you have been thinking of starting over?

Don’t. You just need to level up.

P.S: Ever tried to do an airport selfie without anyone in the background?

You want to be a highly successful speaker?

Here’s what not to do.

You’ve all seen those speakers.
The ones who walk on stage and it’s… 
death by PowerPoint.

Step one. Step two. Step three.

And a few hours later? 
Nothing stayed.
Not even their name.

But when someone comes up with no slides, no safety net, just presence, and speaks authentically, tells a story that touches your heart, makes you feel seen.

You don’t walk away with notes.

You walk away carrying something.

And you never forget.

People don’t remember steps.

They remember how you made them feel.

They remember the moment they recognised themselves in the story.

If you double down on being you,  
your story, your experience, 
you cannot compete with anyone.

So how do you become a great speaker?

You become an incredible storyteller.

Those who master storytelling and public speaking in 2026, hold the ultimate edge.

P.S: I coach TEDx Speakers, trust me on this 😎

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Geraldine Spurway

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The Battle

Anthony Albrecht

Geraldine Spurway

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

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