The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

I know it's a goofy thing to say...
But LinkedIn changed my life. 

I ignored the platform through my 12 years as a practicing attorney. 

It was only after I left the practice in late 2021 that I started paying more attention to the platform. 

Watching what folks like Darren McKee and Robb Gilbear were doing, I realized LinkedIn wasn't what I thought it was...

The most boring social media network on the planet. 
The world's biggest online bulletin board. 
The place to stash my digital resume. 

I started to see LinkedIn as a place to: 
• express myself genuinely 
• meet interesting people 
• create opportunities. 

I didn't have my own business then. That came later. 

What set me on that trajectory was recognizing that I'd learned LinkedIn the wrong way. 

And if I approached this platform differently, I could get different results. 

LinkedIn empowered me to build CONTENDER, a business that employs 6 full-time people. 
We're going to break 7 figures in revenue this year. 
And we're just getting warmed up. 

I told the fuller story of how LinkedIn changed my life (and it's potential to change yours) in the first video on my new YouTube channel. 
https://lnkd.in/gFyRQ6a3

If you'd be willing to subscribe to my channel on how to magnetize your LinkedIn presence, I'm in your debt. 
Bonus points for leaving a comment. ;-) 

Has LinkedIn changed your life (yet)?

Tony Albrecht

“The Yoda of LinkedIn” for Lawyers | Helping you go from invisible to unforgettable out here.

There has never been a better time to start posting on LinkedIn than right now. 

If that strikes you as the self-serving talk of a guy who sells LinkedIn stuff, fair enough. 

But I truly believe that. 
Here’s why. 

People love lamenting:
• How reach has dropped. 
• How terrible the algorithm is.
• How hard it is to get engagement. 

They’re almost always saying some version of—

My posts are not getting enough attention. 

That’s understandable. Indeed, organic reach appears down in a ton of circumstances. 

But organic reach is not actually the point. 

Nobody pays the rent with organic reach. 
Nobody buys a truck with likes and comments. 
Nobody covers their kids’ tuition with impressions. 

We all want Linky to shower us with organic reach. 
But reach is not the real goal. 

What we’re really after out here…

Is opportunities. 

New clients. 
The next hire. 
More customers. 
The next job offer.
More awareness that you’re the go-to expert in your domain and market. 

If I offered you 1 million impressions or 1 new client, which are you taking? 

I’m taking the client every time. 

And I don’t actually NEED more impressions to land more clients. 

What I can use is MORE people starting to pay attention to LinkedIn for the fist time. 

The more people who do that, the harder it might be to get organic reach. 

But that’s fine. Because it also means there are more people plugged into the network. 

Each of those people is another source of potential opportunities. 

This is why I’m not worried about the drop in reach. 
It’s corresponding with the LinkedIn network getting stronger. 

And if you’re consistently depositing your energy into this network, you’re building up your social capital here. 

That social capital has never been more valuable than it is today. 
And I’ll bet it all that social capital here will be more valuable a year from now than it is today.

That’s why I’ve never been as bullish on LinkedIn as I am right now. 

How about you? 



------
I've got 12 spots left for my LinkedIn Foundations Workshop next Friday, Feb 27th. 

You can find the info here: 
https://lnkd.in/eKD9dcyn

A new client has seen 128,485 impressions from her first 4 posts. My favorite part about this—

I’ve had very little to do with her fast start. 

Over the last 6 months, I've spent a lot more of my time coaching people on LinkedIn. Both clients and my team. 

And nobody has gotten more of that coaching attention than Jess Sargus. 

When Jess joined us in September, she had never written a post for somebody else. 

Our corest of core values at CONTENDER is—

We are all players. 

Everybody here wants the ball.
Everybody wants to make good things happen when we get the ball. 

And we understand that the key to delivering when we get the ball is to prepare. 

Jess is a consummate player. 

Humble. Capable. Driven. 

In less than 6 months, she has gone from 
• Beginner to 
• Very good at what she does. 

It's been awesome to see. 

And for this client specifically, Jess squared these posts up well by: 
• listening to our client sharing stories and opinions she really cares about; 
• shaping them into aerodynamic posts; and 
• crafting detailed, evocative hooks. 

If you're working on developing your skills out here as a writer, creator, and digital networker—

Focus on getting reps.
The results will take care of themselves. 


---------
10 of the 25 spots still available for my LinkedIn Foundations Workshop this Friday. 

If you're interested in leveling up out here:
https://lnkd.in/eKD9dcyn

Nausheen I. Chen

Get clients, investments and influence by speaking confidently | Public Speaking Coach for entrepreneurs and execs | ex-Fortune 50 | My featured section has a gift for you.

You know who gets the most clients and promotions?

The person who can speak the best.

You might be an expert in your domain.
But if you don't speak with confidence, no one will trust you.

Your career and business will suffer because you struggle to speak powerfully.

Your next client will go to the person who presents better than you.
Your next promotion will go to the person who communicates better than you.
Your investor might pass because they are not convinced of your value and worth.

You’ll feel weak and powerless.

It’s crazy because you have a lot to share with the world.

But your speaking skills let you down.

Here’s the good news:
It doesn’t have to be like that.

Now imagine:
You ace sales calls and win dream projects because you speak with confidence.
You get that promotion because you present with clarity in the boardroom.
You build a powerful brand because the world listens when you speak.

I can help you get there.

I’ve helped 500+ entrepreneurs and execs become confident and effective speakers.

• Entrepreneurs like Wes, who had stage fright and went blank when he was in the spotlight.

• VPs like Sarah, whose voice shook every time she presented in the boardroom. But became a confident speaker working with me and secured 2 leads worth $350,000 for her company.

• LinkedIn creators like Jasmin Alić, Ruben Hassid, Lara Acosta, Sophie Miller, Nigel Thomas, Nicholas Boucher, and Mando Sallavanti III who now speak on big stages with credibility, authority, and influence.

I can help you become a confident, powerful speaker too.

Are you ready to stop missing opportunities and start attracting them?

DM me ‘SPEAK’ to find out how.

Who am I:
• 3-time TEDx speaker.
• Award-winning ex-filmmaker.
• Communication skills trainer at Fortune 50 P&G.
• Official LinkedIn Instructor for public speaking courses.
• Coached 500+ execs at Google, Amazon, SAP, AT&T, IBM, Twitch, European Chamber of Commerce.

I'm also a part of the @elgato professional program as well as the LinkedIn Creators program.

Public Speaking Coach for stage and camera

I coach entrepreneurs and execs on how to speak on camera with maximum impact, create a powerful brand and grow professionally.

Your body language can break your confidence.

Here’s how to fix it:

The way you stand.
The way you move your hands.
And even the way you make eye contact.

It can make or break your message.

Here's how you can master your body language:

→ On camera:

Make eye contact with the camera.
Use gestures intentionally for emphasis.
Frame yourself at eye-level to convey confidence.

→ In person or on stage:

Keep your feet shoulder-width apart to project stability.
Move purposefully to keep your audience engaged.
Use open gestures to convey your authority.

Remember,
Your body speaks louder than your words.

Master body language to become unforgettable.

♻️ Repost to help others improve at non-verbal cues.

P.S. Comment STAGE to get my stage presence guide!

The CEO’s Speaking Coach • Fortune 500 communications trainer • 3-time TEDx speaker • Public Speaking Professor at CEU • LinkedIn Learning Instructor • Founder, The Confidence Accelerator • Keynote Speaker

They say “reach is down on LinkedIn”.

But one video got me 44,589 impressions last week.

This is not a fluke.

It’s because:

→ I write scripts with super actionable hooks.
→ Video recording system in my studio ready to go.
→ I know how to show up on camera with confidence.

But more than all of that -
Creating real videos makes you instantly stand out.

The best part?

My videos have not just gotten impressions, they’ve:

→ Gotten me paid to do workshops all over Europe.
→ Landed me invites to teach MBA programs.
→ Led to clients like NASA working with me.

Real videos make you more human.

Create videos to stand out vs AI-generated posts.
You'll be instantly recognized and remembered.

PS what’s stopping you from doing more videos?

I’ve spoken on stages for 17 years (including TEDx).

Here’s the most powerful trick I’ve learned:

How to pause.

This video shows you the magical power of the pause.

(And I’ve created this Power Pause guide to show you exactly when to pause: https://lnkd.in/d7Y2UtTB)

Pause to become more powerful in the room.

P.S. Do you pause intentionally?

Stop using exploitative language in job ads!

“Going the extra mile", "working non-typical hours":

These are thinly veiled words to give the company an excuse to exploit people.

- When it says: “go the extra mile”
It actually means: “work beyond your scope”.

- When it says: “work non-typical hours”
It actually means: “work overtime without complains”.

I’m coaching a client to speak well in interviews -
And this language immediately stood out.

Language reflects culture.

When the job ad sounds exploitative,
That’s what the actual job will be too.

If you want to fix your culture, prevent toxicity and retain people for longer -

Use words that respect employees, not exploit them.

PS - ever come across job ads like these?

The weirdest way to make someone feel important:

(and no, it’s not flattery)

Tilt your head when you listen to them.

This is so weird - but it totally works.

When you tilt your head as someone’s talking:

- You show interest in them.
- They register this quickly as it’s visual.
- They feel like you're considering their point of view.

When you make people feel seen and heard,
You win their hearts and minds.

Follow me Nausheen I. Chen to increase your impact.

PS - did you tilt your head while reading this?

I created LinkedIn’s first course on AI and public speaking.

But here’s where you should not use AI:

Look, I love AI.

But this MIT study shows that relying on AI:

→ Decreases your brain connectivity.
→ Weakens your memory.
→ Makes you less creative.

This doesn’t mean that we shouldn’t use AI.

But use it to enhance your creativity.

Not outsource it.

Here’s my take as a public speaking coach:

→ Always come up with the key ideas yourself.
→ Use AI to critique and build on your ideas.
→ AI becomes your co-creator, not your ghostwriter.

You bring the personality, ideas, stories.

AI enhances and packages it.

Win-win.

P.S. Do you use AI for presentations? Yes/no?

How I create world-class speakers:

(applies to mastering anything)

I didn’t wake up confident.

I built it.

Over 17 years on stages, on camera, in boardrooms.

I used to speak too fast.
Had too many filler words.
Got called out on my wild hand gestures.

Then I realized something.

The problem isn’t fear.

It’s losing access to your intelligence
right when it matters most.

So I studied it.
Tested it.
Broke it down.

Here’s what actually creates a Top 1% communicator:

1. Change the story
If you think “I’m bad at speaking”
your body will make it true.

2. Build self-trust first
Confidence comes from trusting your message.

3. Learn the right tools
Understand how to master your voice.
It’s the most powerful tool that you have.

4. Train with feedback
If you practice without feedback it builds bad habits.
Practice + feedback builds mastery.

5. Learn to improvise
Improvising is not “winging it”.
It’s training your brain to respond on demand.

It took me 17 years to learn this.

But I created The Confidence Accelerator
because this shouldn’t take 17 years.

I’ve now coached 500+ leaders from Google to NASA.

Yasir Waheed landed his dream job.
Jeremiah Hammon, PMP got speaking opportunities.
Jana Hargash launched her new offer in a webinar.

World-class speakers aren’t born.
They’re trained.

Want to train with me? 
Join us: https://lnkd.in/dJhXe8F7

PS What do you want to speak about?

I’m Nausheen. I have purple hair and I coach CEOs.

This is why purple hair is my “unfair advantage”:

For most of my career, I tried to look the part.

Corporate manager.
Filmmaker.
Agency director.

Professional. Safe. The same as everyone else.

Then I started coaching founders to find their voice.
And realized something.

I wasn’t fully using mine.

So the purple hair became a reminder of three things:

1. Don’t be invisible.

My clients are brilliant founders, coaches, experts.

But they shy away from the spotlight.
They hide behind their keyboards.
And someone else gets their clients.

Visibility is an entrepreneur’s superpower.

2. Live up to the promise.

The purple hair gets my foot in the door.

It stops the scroll.

But being a credible expert means:
Being able to consistently deliver.

I never forget that.

3. Your difference is your leverage.

When I started coaching leaders, I worried:
“Will CEOs take me seriously?”

But the opposite happened.

The purple hair became a signal.

“Nausheen doesn’t teach generic leadership advice.”
“She helps me stand out in any room.”

So yes.

I’m Nausheen.
I stand out because of my purple hair.

And I coach CEOs to stand out without dyeing theirs.

PS - what’s your version of “purple hair”?

taplio

The Battle

Anthony Albrecht

Nausheen I. Chen

Followers

Posts

Engagements

Likes

Performance ScoreAnthony Albrecht's LinkedIn Performance

Performance ScoreNausheen I. Chen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anthony Albrecht

Nausheen I. Chen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Performance ScoreNausheen I. Chen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance