Peoplyst (formerly Mercury)

Head of Business Development

Lawrence Business Partners

Founder

2020 Companies

Vice President Of Business Development

Mosaic Sales Solutions

Director of Business Development

Helping Companies Thrive by Empowering and Optimizing Their People and Processes

As the Head of Business Development at Peoplyst (www.peoplyst.com), I empower people-first companies to create aligned and engaged workforces. With over 20 years of leadership experience in business development, client services, and consulting, I deliver customized, scalable solutions that transform workplace culture and performance.

My expertise lies in:

- Identifying and Solving Complex Business Challenges: Bringing clarity and actionable strategies to multifaceted issues.
- Building and Maintaining Strategic Partnerships: Fostering long-term, mutually beneficial relationships.
- Mentoring and Coaching Teams: Developing talent and promoting a culture of continuous improvement.
- Effective Presentations and Negotiations: Communicating ideas clearly and driving successful outcomes.

Tony Lawrence

Karma Casting

As Senior Director, Client Experience at Karma Casting, I lead the charge in creating and implementing strategies that elevate our client relationships to the next level. I oversee key accounts, ensuring that every interaction is seamless, impactful, and aligned with their unique needs. By collaborating across teams, I drive innovative solutions that enhance the client journey, boost satisfaction, and foster long-term partnerships driving true organic growth. My role is all about delivering exceptional value while aligning client experience initiatives with broader business growth objectives, making sure we stay ahead in a competitive market.

Senior Director, Client Experience

Sun Devil Family Charities

Check us out -->> https://sundevilfamily.org

President

Board Member

Acosta

•	Executive Mentor: Guided employees across departments (Accounting, Payroll, HR) as part of the Acosta Mentor program.
•	Retention Success: Achieved outstanding retention and turnover rates within the corporate team.
•	Innovative Talent Strategies: Recognized by Progressive Grocer for trailblazing talent acquisition approaches.
•	Efficient Staffing Operations: Transitioned field staffing to a dedicated division for event and project-based needs.
•	High Staffing Compliance: Maintained 97% compliance in 2019 and 98.6% in 2021 despite market challenges.
•	Seamless Transition: Oversaw the shift from third-party to internal employment and payroll processing.
•	Effective Team Leadership: Managed a team of 25+ partners, HR specialists, and recruiters.
•	ATS Proficiency: Skilled in using ATS technology for streamlined recruiting processes.
•	Client Profile Management & Staffing (Alphabetically): ABI, Amazon, AT&T, Bonnaroo, Boost Mobile, BoredApe Yacht Club, Budweiser, Bulletproof, Capri Sun, Chevron, Coachella, Ford, Fuji Film, General Mills, Google, Governor’s Ball. iFly, Kraft, Kroger, Lemi Shine, Meta, Microsoft, Microsoft (Xbox), Mondelez, Moet Hennessy, Nestle, Otterbox, P&G, Samsung, Stubhub, SXSW, The Honest Company, Tracfone, Tyson, Under Armor, Unilever, Verizon, Wal-Mart, Welch’s, and Many More!

Director of Talent Acquisition, North America

Mosaic North America

•	Innovated Project-Based Staffing: Piloted, developed and led a project-based staffing team to handle high-volume, time-sensitive projects through field management fulfillment.
•	Streamlined Recruitment Procedures: Developed and implemented interviewing, vetting, sourcing, and onboarding procedures for the field staffing operations team.
•	Exceeded Revenue Targets: Surpassed revenue expectations by $3M in the team’s first year.
•	Strategic Team Growth: Expanded the corporate headcount from 4 to 17 team members while maintaining profitability.
•	Collaborative Business Wins: Partnered with client service teams to secure new business opportunities for Mosaic

Staffing & Recruiting Operations Manager

EventPro Strategies Event Staffing

Program Manager

OutboundEngine

Account Executive

24 Hour Fitness

•	Strategic Multi-Unit Management: Demonstrated adept multi-unit management, ensuring the delivery of complete and profitable P&L for multiple clubs.
•	Team Development for Profitability: Drove club profitability by cultivating three department heads and overseeing more than thirty frontline team members.
•	Trainer for Operational Excellence: Served as the Operations Manager Trainee Trainer for Region 101 (Southern California Market).
•	Driving Growth Across Metrics: Spearheaded year-over-year growth in training revenue, new member sales, member retention, group fitness penetration, net revenue, and cost operating profit.
•	Recognized Achievements: - Won a region-wide contest in January 2016, showcasing exceptional total revenue performance against budget targets. - Secured victory in a company-wide contest in September 2016 for outstanding performance related to New EFT set-up budget.

General Manager

•	Talent Recruitment and Development: Spearheaded the recruitment and development of staff members for the front desk and Kid’s Club.
•	Financial Oversight and Administration: Managed daily club banking operations and provided meticulous oversight of administrative responsibilities.
•	Strategic Leadership Across Arizona: As the Operations Manager Captain for Region 102 (Arizona), led daily collaboration efforts throughout the Arizona market.
•	Dual Role Excellence: Successfully participated in a General Manager Trainee program while serving as the Interim General Manager at the North Scottsdale club, paving the way for subsequent promotion.

Operations Manager

Service Representative & Membership Counselor

City of Phoenix

Water Safety Instructor

Lifeguard

With over nine months as Senior Director, Client Experience at Karma Casting, I specialize in designing and implementing strategies that elevate client satisfaction and foster long-term partnerships. My expertise in client journey optimization and HR leadership enables me to oversee key accounts effectively, ensuring seamless, impactful interactions aligned with business objectives.  

With almost 7 years at Mosaic and Acosta as Director of Talent Acquisition, I contributed to innovative staffing solutions, compliance excellence, and team retention strategies. By leveraging these experiences, I now focus on enhancing client relationships and aligning service initiatives with strategic growth at Karma Casting. My passion lies in empowering teams and driving collaborative solutions that deliver measurable value.

taplio

The Battle

Tony Lawrence

Brittany Ethridge, MLS

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