Peoplyst (formerly Mercury)

Head of Business Development

Lawrence Business Partners

Founder

2020 Companies

Vice President Of Business Development

Mosaic Sales Solutions

Director of Business Development

Helping Companies Thrive by Empowering and Optimizing Their People and Processes

As the Head of Business Development at Peoplyst (www.peoplyst.com), I empower people-first companies to create aligned and engaged workforces. With over 20 years of leadership experience in business development, client services, and consulting, I deliver customized, scalable solutions that transform workplace culture and performance.

My expertise lies in:

- Identifying and Solving Complex Business Challenges: Bringing clarity and actionable strategies to multifaceted issues.
- Building and Maintaining Strategic Partnerships: Fostering long-term, mutually beneficial relationships.
- Mentoring and Coaching Teams: Developing talent and promoting a culture of continuous improvement.
- Effective Presentations and Negotiations: Communicating ideas clearly and driving successful outcomes.

Tony Lawrence

Tito's Home Group, Brokered By eXp Realty

As part of the management team at Tito’s Home Group, I focus on business growth, agent development, and data-driven marketing strategies to optimize success in real estate. My role blends strategic planning, process improvement, and innovative technology to enhance efficiency, improve client experiences, and drive better outcomes.

Key Responsibilities & Successes:
	•	Business Strategy & Operations – Oversee day-to-day processes, ensuring efficiency and scalability in our real estate operations.
	•	Agent Development & Mentorship – Support and train agents in optimizing lead generation, marketing, and transaction management to boost their success.
	•	AI-Enhanced Listing Strategy – Developed an AI-driven home analysis system to provide tailored seller recommendations, improving listing presentation and client satisfaction.
	•	Data-Driven Marketing & Advertising – Implement A/B testing and programmatic advertising to refine lead generation and maximize ad ROI.
	•	Operational Efficiency & Tech Integration – Streamlined communication and workflows by integrating Slack Pro and other automation tools.

At Tito’s Home Group, we go beyond transactions—we leverage market intelligence, technology, and personalized strategies to create lasting client success.

🔹 Looking to collaborate, buy/sell, or explore innovative real estate solutions? Let’s connect!

Management Team

eXp Realty

Real Estate Agent

Keller Williams Realty, Inc.

Buyer Specialist

Talent Surfer Business Coaching

Professional Performance Coach and Business Development Consultant

Knoxville Lunch Truck, LLC

Startup Manager

Recruiter.com

Freelance Recruiter

Employbridge

·Contributed to high volume full-cycle recruiting including on-boarding, drug screening, I-9 Verification, and client specific orientation requirements.

·Exceeded compliance with employment laws, minimizing the risk of EEOC, OSHA, and other monetary penalties.

·Created data analysis of retention, cost, overtime and production metrics decreasing payroll spending through efficient production.

·Generated monthly performance reviews based on client-supervisors assessment, acting as a liaison and career coach delivering employee performance improvement, increased employee morale and reduced turnover.

·Eliminated delays in payroll through systematic verification of generated reports and random payroll audits.

Full-cycle Recruiting / Manning Forecast / Leadership / Labor Budget Responsibility / Contract Staffing Management / Performance Evaluations / Safety Observations

Staffing Performance Manager

Avoda

Avoda is a global staffing firm helping tech companies find the right people to fit the role, company culture, and growth strategy. 

Recruiting-as-a-Service for Tech Companies

Networking / Recruiting / Sourcing / Interviewing / Screening / Business Development

Associate Recruiter

Smartway TN

•Improved account maintenance, ensuring exceptional customer experience, retention, and maximization of revenue

•Negotiated situations effectively, including a printing and supplies lease that saved the company over 47% per month while increasing efficiency by reducing manhours by 6%

•Built relationships with customers to increase likelihood of repeat business.

•Worked directly with temporary staffing agency coordinating weekly needs, interviewing, and managing candidates

Account Management / Customer Experience / Continuous Improvement / Interviewing

Accounts / Development Manager

Tito's Specialty Foods

•Created and tested artisan food line, production, sales, and purchasing. Standardized processes, staffed, and capitalized wholesale account relationships across 3 states, positioning the products for regional market growth

Sales / Account Management / Production / Manufacturing / Hiring / Team Building / Leadership / Brand Ambassador

As an outgoing and articulate Real Estate Agent, professional coach, and communications consultant, I operate with unwavering honesty and integrity. With over 20 years of experience, including 10+ years of military service, I have a proven track record of leading teams of up to 100 people and achieving measurable results in dynamic, fast-paced environments, both domestically and abroad. 

My expertise encompasses leadership, critical thinking, team building, and project management across various industries. I strategically minimize risk to maximize profit, leveraging cash flow and protecting valuable assets. 

I am proud to have been recognized with multiple medals and awards for my outstanding performance, professionalism, and determination.

Tito Micucci

taplio

The Battle

Tony Lawrence

Tito Micucci

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