Peoplyst (formerly Mercury)

Head of Business Development

Lawrence Business Partners

Founder

2020 Companies

Vice President Of Business Development

Mosaic Sales Solutions

Director of Business Development

Helping Companies Thrive by Empowering and Optimizing Their People and Processes

As the Head of Business Development at Peoplyst (www.peoplyst.com), I empower people-first companies to create aligned and engaged workforces. With over 20 years of leadership experience in business development, client services, and consulting, I deliver customized, scalable solutions that transform workplace culture and performance.

My expertise lies in:

- Identifying and Solving Complex Business Challenges: Bringing clarity and actionable strategies to multifaceted issues.
- Building and Maintaining Strategic Partnerships: Fostering long-term, mutually beneficial relationships.
- Mentoring and Coaching Teams: Developing talent and promoting a culture of continuous improvement.
- Effective Presentations and Negotiations: Communicating ideas clearly and driving successful outcomes.

Tony Lawrence

Antares

Fractional Senior Executive Assistant

Deal Flow Real Estate

•	Provided executive administrative support to CEO and business owners, optimizing daily operations.
•	Managed the CEO's Google calendars and emails to ensure smooth communication and efficient time management.
•	Led hiring, onboarding, and payroll of U.S. & international staff using JustWorks HR Solutions, ensuring compliance with state employment regulations across multiple states (California, Hawaii, Oregon, Nevada, etc.).
•	Spearheaded the merchant processor application process, including gathering owner/partner information, banking details, and overseeing setup.
•	Conducted research on business platforms to streamline processes and improve overall efficiency.
•	Compiled and distributed daily business reports, tracking marketing spend, lead generation, and sales performance.

Executive Assistant

TDIndustries, Inc.

•	Provide executive administrative support to senior leadership and field teams.
•	Coordinate effective corporate communication across senior management, field teams and administrative colleagues.
•	Full Cycle Event planning and execution of large offsite business planning meetings, team building, and holiday events.
•	Assist in annual business planning, organizational updates, goal establishment, and identification of projected outcomes.
•	Maintain business unit leadership Outlook calendars and provide email support.
•	Coordinate travel arrangements for senior leadership.
•	Update and distribute monthly business unit financial reports. 
•	Founding council member in the establishment of ASPN (Administrative Support Professionals Network) within the TDIndustries organization.

Universal Power Group, Inc.

•	Served as the key liaison for assigned accounts (managed projects, product requirements, and troubleshooting).
•	Provided management updates (daily call reports, weekly work plans, monthly and annual analysis). 
•	Worked with various departments (Supply Chain, Engineering, Sales, Purchasing, Marketing & Warehouse) to assure achievement of client needs and goals.  
•	Resolved customer issues by investigating problems; developing solutions; preparing reports and management recommendations.

Account Coordinator

Acosta/Mosaic

•	Developed Merchandising Representative video visit process instructions.
•	Provided Field Manager training on the value of utilizing video visit instructions.
•	Managed the Hewlett Packard account consisting of 1,300 nationwide Staples locations.
•	Managed and executed full life cycle client projects with a $4M per year operating budget.

Client Solutions Manager (Administrative)

Mosaic North America

•	Conducted project coordination and management of 5 to 7 projects per month to include project budgets, schedules, timelines, tracking, KPI’s, audits, reporting and analytics.
•	Managed customer project execution to include incident identification and the development of a resolution strategy. 
•	Responsible for the development and maintenance of strong client relationships.
•	Developed relationships with all key client and internal stakeholders to facilitate effective communication regarding initiatives/product launches, and retail execution needs.
•	Assisted client with the identification of new and improved business opportunities.
•	Created new business sales presentations to include company overview, service options, and project success stories.
•	Created client project execution result presentation for Executive leadership.

Operations Coordinator (Administrative)	

•	Recruited candidates utilizing Mosaic’s ATS, multitude job boards, social and professional networking sites, cold-calling, and referrals.
•	Collaborated with internal client teams, field, and corporate hiring managers to ensure appropriate candidate selection based on position requirements.

Client Recruiting Specialist	

Results-oriented Executive Assistant with over 20 years of experience supporting senior leadership and managing business operations. Skilled in planning and executing large-scale events, driving cross-functional collaboration, and optimizing processes to enhance efficiency. Proven track record of forging strategic partnerships, managing complex schedules, and delivering high-quality results under tight deadlines. Adept at leveraging technology and data to streamline workflows, boost productivity, and improve organizational performance.  

Professional Experience

Deal Flow Real Estate
Executive Assistant/Personal Assistant | March 2024 – November 2024
(Company Layoff)
•	Provided executive administrative support to CEO and business owners, optimizing daily operations.
•	Managed the CEO's Google calendars and emails to ensure smooth communication and efficient time management.
•	Led hiring and onboarding of U.S. & international staff using JustWorks HR Solutions, ensuring compliance with state employment regulations across multiple states (California, Hawaii, Oregon, Nevada, etc.).
•	Spearheaded the merchant processor application process, including gathering owner/partner information, banking details, and overseeing setup.
•	Conducted research on business platforms to streamline processes and improve overall efficiency.
•	Compiled and distributed daily business reports, tracking marketing spend, lead generation, and sales performance.
•	Assisted with business planning, marketing initiatives, and team-building efforts to drive company growth.

TDIndustries
Executive Assistant/Administrative Assistant IV | April 2019 – March 2023
(Company Layoff)
•	Provided executive administrative support to senior leadership and field teams, ensuring seamless communication and operational efficiency.
•	Managed full-cycle event planning for large offsite business planning meetings, team-building activities, and holiday events.
•	Assisted in the annual business planning process, including goal-setting, organizational updates, and tracking projected outcomes.
•	Maintained leadership Outlook calendars and provided email management support to optimize executive time.
•	Coordinated travel arrangements for senior leadership, ensuring smooth logistics for both domestic and international trips.
•	Updated and distributed monthly business unit financial reports to key stakeholders.
•	Co-founded and served as a council member in establishing the Administrative Support Professionals Network (ASPN) within TDIndustries.

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The Battle

Tony Lawrence

Traci Eismont, CAP

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