Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

Head of “Razzle Dazzle” At Everflow

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

Tony Cohn

Everflow is the Smarter Partner Marketing Platform.  

We have over 120 staff, 1,100 clients and process over $5 BIL worth of Partner payments p.a. 

Everflow allows companies to do two main things: 

- Centralize all of your attribution (no more gaps in Google, Meta, Tik Tok spend) 
- Create, manage and scale your own affiliate program (essentially create your own subnetwork)  

With deep integrations, automated program management and a large Marketplace of Direct Advertisers or Publishers, we help you find revenue that scales.....

Commercial Director EMEA

AppThis LLC

- Proprietary programmatic app DSP employing 50 + people with revenues < $25 MIL p.a. 
- I built and managed the UK team which was the leading office in terms of revenue contribution (54% of total revenue) despite having the smallest headcount from the three locations (Denver, Tel Aviv and London). 
- 1 sick day in total in 3.5 years from my team of six! That's 1 in 882! 
- We had business lines across DSPs, Mobile Content, Smartlinks, API integrations and video. 
- The business was acquired by Mundo Media in Oct 2018.

Managing Director, UK

The Longer Tail 

- Business I founded to help US tech companies expand to the UK. 
- Clients included CAKE, Impact Radius, Tapjoy, Intela, Simply Media, Dashlane, Channel Advisor, Clicksco and more.

Founder

Intela, LLC

- Establishing UK office. Grew and managed team from 4 to < 25 staff
- Responsible for EU revenue across Lead Generation, Email and Intela’s Affiliate Network
- Grew quarterly revenues from $75k (Q1 2010) to $1.22 MIL (Q4 2010).
- Managing acquisition budget to build European Email base (grew from 200k Q1 2010 to 2.5 MIL in Q4 2010)

Commercial Director

Adknowledge

- Establishing and managing the UK Email Channel in its entirety 
- Profitable within 6 months, generating a $340K pm run rate + from a base of $0
- Growing UK users via publisher and customer acquisition (20K to 2.2 MIL users in one year)
- Reducing average CPA costs by 50%
- Closed strategic partnerships that were unprecedented for the business (Yahoo!)

Strategic Partnerships Director

Interactive Prospect Targeting (plc)

- This is where I really learned online marketing...and I will be forever grateful! 
- Managed £3.5 million p.a. budget for CPM, CPC, CPA and hybrid customer acquisition campaigns
- Structured major relationships with mailers and publishers (AOL, Lycos, Tiscali, 192.com etc)

Head of Partnerships

First Call Tickets

- Online ticketing agency in which my responsibilities were the growth of the publisher network. I took the network from 12 to 272 partners during my tenure including sites like Timeout, Londontown, London Tourist Board, Whatsonstage etc etc

Commercial Manager - First Call Interactive

It's never been easier to build online products and services, whether that's Fintech, SAAS, ecom etc. 

The challenge is average cost per acquisition (CAC) and distribution, both top and bottom of the funnel. 

Affiliates / Influencers can be the rocket fuel your brand needs. 🚀

But how to manage them?    

I can help. 

Everflow is the leading SAAS designed to aggregate all your Partner channels into one clear dashboard. 

Find revenue that scales. 

Connect with me to learn more

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