Tori Whaley, aPHR

Advocate Health

Managed leave of absence department general inquires, answering and researching claims while providing an exceptional employee experience in an organization of 20,000+.

Built and launched a process framework for a longstanding policy, working cross-functionally with management and a third-party vendor to deliver smooth employee payment operations.

Trained team members to navigate and master a complex, multi-step leave of absence process by breaking down difficult concepts into clear, actionable steps.

Audited closed claims, ensuring compliant and complete closure, supporting successful employee transitions back to work.

Established comprehensive SOPs for essential departmental processes, addressing foundational gaps and providing clear guidance for new employees.

Reviewed and updated website content, removing outdated language and aligning updates with standards across business groups.

Developed and launched process improvement teams to address outdated, complex policies, creating actionable tasks from findings to drive measurable change.

Human Resources Coordinator, Leave of Absence

Southern Glazer's Wine & Spirits

Delivered compassionate, concierge-level leave guidance to 20,000+ union and non-union employees across 21 states, building trust, reducing confusion, and ensuring a positive experience.

Resolved complex LOA cases with empathy and precision, increasing employee satisfaction and strengthening confidence in HR processes.

Partnered with 50+ executives, HRBPs, and stakeholders in 2023 to navigate challenging leave scenarios while advocating for employees through reasonable accommodations and return-to-work options.

Created user-friendly templates, policies, procedures, and process maps that streamlined HR operations, improved accessibility, and reinforced understanding of technical data.

Collaborated with Legal, Payroll, and Absence Management leadership to ensure compliant, fair, and employee-centered outcomes.

Processed weekly payroll for employees on LOA with 100% accuracy, streamlining workflows to guarantee timely and compliant payments.

Reviewed 2,000+ OSHA files for accuracy and legal adherence, ensuring compliance and mitigating organizational risk.

Facilitated interactive processes with empathy, assessing unique employee needs to deliver equitable outcomes and making separation decisions when necessary.

Liaised with third-party vendors through weekly meetings to address unclear claims, ensure proper handling, and strengthen accountability.

Wrote SOPs, letter templates, and a brochure to aid in understanding technical concepts. Created associated process maps in Visio for SOPs.

North Texas Community Foundation

Included Front Desk Administrator duties plus:

Strengthened internal IT support by learning troubleshooting skills, reducing outside vendor reliance, bringing a chronically over budget line item back within budget.

Partnered with stakeholders to overhaul 30+ outdated policies and procedures, streamlining operations and improving clarity for employees navigating internal processes.

Led cross-functional team to optimize a multi-departmental procedure, reducing procedure completion time.

Developed and cultivated a StrengthsFinder culture by designing team-building activities, creating peer-recognition programs, and facilitating workshops that increased collaboration, employee engagement, and performance alignment with individual strengths.

Trained staff and executives on collaboration best practices for a more inclusive culture.

Selected and implemented video-conferencing hardware for two conference rooms; coordinated install and trained staff.

Handpicked video conferencing equipment, one for primary and another for secondary conference room, overseeing timely installation and training staff.  

Reviewed weekly check deposit reconciliation with Finance to ensure accuracy and transparency.

Championed the recognition of Juneteenth as a company holiday, aligning organizational policies with cultural values and reinforcing employee belonging.

Operations Associate / Employee Experience Specialist

Allied with senior leadership to evaluate employee satisfaction via employee survey I created, shaping strategies that strengthened the workplace culture.

Served as the first point of contact for calls, emails, and visitors, delivering professional, attentive support, ensuring positive experiences.

Designed and led a comprehensive employee experience program spanning development, recognition, events, and retreats that reduced turnover by more than 60%.

Welcomed and onboarded new hires, streamlining system setup and acting as a trusted resource.

Orchestrated company events end-to-end successfully, including planning, logistics, vendor coordination, and on-site management, renforcing comapny dedication to staff.

Streamlined administrative operations by improving organization systems, optimizing database management, supporting projects which improved team productivity, all enhancing the employee experience.

Guided employees through complex LOA cases with compassion and precision, improving satisfaction and trust in HR processes.

Ensured accuracy of a 20,000+ contact CRM, enhancing reporting reliability and supporting data-driven decision making.

Enhanced workplace efficiency and culture by maintaining supply chains, managing kitchen and reception needs, and ensuring clean, welcoming common areas.

Served as primary liaison for vendors and building partners, fostering strong relationships, addressing concerns proactively, and ensuring timely resolution of all issues.

Created a sense of camaraderie and inclusion during the challenges of COVID through online events and activity groups.

Front Desk Administrator / Employee Experience Specialist

As a single mom I wanted to be present for my son. I traded marketing plans for a brush and bowl, becoming a hair colorist, spending most of my years at Neiman Marcus. A meticulous, creative problem solver, I actively listened to clients and provided white glove customer service. 

Trained regularly locally and attending conferences across the USA including New York City.	

Developed personal brand through customized processes and design as well as targeted customer experiences.

Utilized social media including Instagram and Facebook to drive business through examples of work.

Entrepreneur - Hair Color Specialist, Corporate Break

The HR team player you wish you had. People Champion | Leave & Accommodation Ninja | Employee Experience Passionista | Dazzling Communicator | Strategic Business Writer | Policy & Procedure Developer

I spent 15 years as an elite hair colorist in top Dallas salons, including Neiman Marcus, where I learned how to listen, earn trust, and deliver unforgettable experiences.

Today I bring that same mindset to my next company. I know that when employees feel supported, they create better customer experiences, and when customers feel valued, the business thrives.

I’m at my best tackling tough projects, solving problems others avoid, and building programs that make a real impact.

If you want someone who understands how employee and customer experience work together to drive success, let’s connect.

Benefits & Absence Management Partner

• Advocate for employees during the FMLA & ADA process
• Oversee FMLA & ADA process in over 20 states, including New York, Washington, Ohio, and Pennsylvania
• Collaborate with regional and local teams to ensure employees are safe and under state and local laws
• Work with unions to ensure employment agreements are being applied
• Manage a spreadsheet detailing all active, future, worker's compensation, and modified work. 
• Calculate wages for employees on leave, submitting to payroll weekly
• Initiate and administer the employee separation process

Casey Scheld

CALIFORNIA HISTORICAL RADIO SOCIETY

* Guided $150K+ nonprofit fundraising efforts, handling outbound cross-channel marketing communications for social media campaign management
* Grew social audience 30% YoY with advanced data analysis (Google Analytics certified), market analysis/market research (HubSpot, Hootsuite), and Microsoft Office 365 Suite (Microsoft Excel, Microsoft Word, Microsoft Outlook, Microsoft PowerPoint)
* Spearheaded multi-channel social media content creation strategy, multi-tasking creative development, paid advertising, brand awareness, brand identity, demand generation, and performance tracking
* Led cross-functional social media strategy planning, including project management (PMP certified), promotional material media management (Canva, Adobe Photoshop, Mailchimp), copywriting, audience development, marketing budget allocation (social media advertising), and stakeholder engagement

Communications Consultant

Gamers Heroes

* Grew passionate YouTube social following (300K+ subscribers), drew regular website traffic (13M+ visitors/year), and established a strong share of voice (SoV) regarding multiple campaign key performance indicators (KPIs)
* Managed AAA game accounts (Nintendo, Xbox), collaborating with game publisher and game developer public relations (PR) for software, hardware, and aggregate database inclusions (Metacritic)
* Attended trade shows for media relationship building, networking around digital products for consoles, iOS/Android mobile app architecture, PC/MacOS video game IP, and digital platforms
* Implemented project plans for agile, interpersonal team leadership (Airtable/Asana/Smartsheet), analyzed performance metrics, utilized creative copywriting writing skills, and collaborated on SEO/SEM strategy for continuous business development, content management, branding, team efficiency, and brand consistency

Managing Editor / Social Media Director (300,000+ YouTube Subscribers)

Informatica

* Led 19% social media platform growth and 34% website traffic growth YoY with targeted enterprise SaaS social media B2B marketing growth strategy around artificial intelligence (AI operations, AI advocacy) 
* Aided in $1.5B GAAP total revenue generation through collaborative partner marketing opportunities (Oracle, Microsoft) and social media optimization on Meta (Facebook Ads, Instagram, Threads), X/Twitter Ads, LinkedIn Ads, YouTube Ads, TikTok, BlueSky, Mastodon, and Reddit digital channels
* Guided international business strategy with presentation skills (Power BI big data visual assets), analytical skills, communication skills (customer advocacy), negotiation skills (customer support), creative marketing strategy (public speaking opportunities), graphic design skills (customer engagement), and business intelligence and organizational skills
* Led real-time data-driven management around marketing cloud computing (Google Cloud/AWS/Azure/Snowflake), Product Information Management (PIM) eCommerce strategy, ESG DEI human resources brand storytelling, and other global initiatives

Social Media Manager

Sitecore

* Drove 68% growth YoY from paid social multi-channel campaigns, complete with earned media digital advertising placements with top MarTech/FinTech executive thought leadership (WSJ)
* Utilized social listening and CRM data platform forecasting systems (Meltwater, Sprinklr, Salesforce, SAP), scaling ROI, brand positioning, content performance, and industry representation through multi-channel digital marketing content, audience engagement, customer acquisitions, and marketing qualified leads (MQLs) lead generation
* Led best practices around social media communication skills, timeline planning, graphic design art direction (logos, typography, brand management), web accessibility (GitHub), problem-solving collaboration, and video production and video editing (Adobe Premiere, Final Cut Pro, Figma), and other enterprise services
* Handled integrated brand marketing manager strategies for digital content development (press releases), crisis communication SLA documentation, agency management (Freeman), and written communication around customer stories (Aston Martin) 
* Created event marketing communication strategies for business processes infrastructure (ticketing, registration, dealer acquisition prospects), budget management, client relationships, recruitment marketing, and influencer relations partnerships with product experts (community UGC)

Social Media Specialist

Simpler Media Group, Inc.

* Grew website traffic from social media to 17% in two years, optimizing business performance metrics through user feedback (SurveyMonkey), social campaigns, market trends, community management, user retention, and business analytics around brand voice
* Secured 100+ strategic partnerships with top enterprise software companies (Gartner, Forrester) for B2B technology webinars, podcasts, event planning (offline events vendor management), and purchase orders (PO)
* Charted B2B communications roadmaps, Google Ads/Google Adwords paid search engine marketing revenue growth opportunities, affiliate marketing advertising campaigns (white papers, case study materials), and workflow apps (Jira, Slack, SharePoint) with executive leadership
* Led user-centered design conversion rate optimization (paid media A/B testing), back-end governance compliance (GDPR), and tag management (UTM) through end-to-end email marketing automation tools (Constant Contact, Marketo)

Community Manager / Marketing Operations Specialist

Raptr

* Increased follower base 62% in three years, aiding in digital content marketing experience, user-centered design, and creative copywriting efforts
* Led to the business growth strategies and customer retention of Raptr's formerly small startup community by 33% in three years through community blog posts, customer service troubleshooting, streaming events (Twitch), user interactions/engagement, usage statistics, and quality assurance (QA) digital marketing campaigns
* Increased the business value proposition, drove brand awareness/brand management and revenue, and built digital advertising campaigns through teamwork with key game development stakeholders at multiple Fortune 500 companies (AMD, Blizzard)
* Developed and published email marketing campaigns centered around customer relationship building to 100K+ media influencers, increasing ROI YoY with continuous multivariate testing and customer value journey mapping (Google Data Studio)

Senior Community Manager

https://linktr.ee/caseyscheld

•	Casey Scheld has more than 15 years of experience in social media manager, project manager, communications manager, event manager, community manager, and marketing manager roles
•	Casey Scheld has a Master's Degree (MA), a PMP Certification, and is Lean Six Sigma Certified
•	Casey Scheld has more than 15 years of experience in business-to-business (B2B) and business-to-consunmer (B2C) software-as-a-service (SaaS) verticals, working on thought leadership campaigns, Artifical Intelligence (AI)/ChatGPT/LLM/Machine Learning (ML), and influencer marketing affiliate marketing campaigns
 •	Casey Scheld has more than 15 years of experience with paid media, owned media, and earned media with Meta (Facebook Ads, Instagram Ads, Threads), Twitter/X Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, YouTube Ads, Pinterest, Tumblr, Mastodon BlueSky, and Reddit Ads
 •	Casey Scheld has more than 15 years of experience in marketing automation software and social media listening/publishing with Buffer, BuzzSumo, Hootsuite, HubSpot, Khoros, Mailchimp, Marketo, Meltwater, Salesforce Pardot, Sprinklr, Sprout Social, Stackla, Tint, and Tradable Bits
•	Casey Scheld has more than 15 years of experience in photography and video design creative platform software with Adobe Creative Cloud (Adobe Photoshop, Adobe Illustrator, Adobe Premiere), Brightcove, Camtasia, Canva, Figma, and TwentyThree
•	Casey Scheld has more than 15 years of experience with go-to-market (GTM) marketing and sales campaigns (Bloomberg, CNBC, Forrester, Gartner, Microsoft, VentureBeat, WSJ)
•	Casey Scheld has more than 15 years of experience developing landing pages with promotional materials, email blasts, and email marketing program infrastructures

* Grew the nonprofit's followers by 30% with business management strategic planning, content development (HTTP Mailchimp email blasts), media management (Canva/Figma/Adobe Suite  - Photoshop, Illustrator), and customer engagement/customer service user feedback
* Led outbound consultative channel communications for philanthropy fundraising, event roadmaps, customer demographic research, and volunteer teamwork opportunities (newspapers, podcasts, telecommunications, HTML RSS feeds)
* Improved visual design, website performance, and digital presence with data-driven media analytics and market research/market analysis via Google Analytics, Microsoft Office Suite (Excel, Word, Outlook), and API UI data analytics

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Casey Scheld

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