Adecco

Year 5. Luck smiled at me another time at Adecco. I worked in an agile, super productive, super reliable team who are still my close friends today.

The pandemic was a tough time. We had to work mostly remotely but managed to achieve great results that I'm proud of.

We redesigned the website, built new landing pages, interactive content, and produced SEO-friendly articles, which eventually increased annual web traffic by 30%.

Our yearly Salary Guide 2021 & 2022 reached 6k+ downloads and 50+ mentions across well-known e-newspapers, not to mention other thought leadership content.

We automated 90% MKT lead tracking and EDM management, which previously was 100% manually done.

Such great milestones to remember!

Digital Marketing Executive

Anh Ngữ TalkFirst

Year 3. I worked under great guidance and fantastic teamwork at Talkfirst. This chapter let me explore a wide range of tasks to sharpen my skills as an in-house marketer and help set the ikigai for my career path.

Digital Marketing is a vast kingdom. I finally picked out a domain that I master and love doing: website, SEO, and MKT automation.

Achievements:
- Increased 15k followers on Facebook in 1 year, produced 60+ videos with 300.000+ views.
- Built a 1 million+ view Youtube channel, 50.000 subscribers Tiktok channel from scratch.
- Branding keywords dominated the top 20 ranks on Google.
- Built 4 new landing pages, rebuilt website homepage to increase 2x loading time.

Happy Life Retreat

Marketing Executive

Bách Khoa Education

REIC Vietnam

Year 0. My first footstep into Marketing. Admittedly, I didn't think I would end up with a marketing job at first. I was lucky to start as a coordinator, which gave me a broad-eye view of marketing.

Marketing Coordinator

I'm turning my freelance gigs into a business. Sharing everything I know about Digital Marketing & Organic Growth for like-minded solopreneur wannabes.

Hit the “Follow” button and join me on this intriguing adventure 😎

☀️I can help you to:
- Stand out in a crowded market
- Attract customers instead of chasing
- Leverage AI & Automation to sell and scale hassle-free

☀️How?
- Tailor-made website with bespoke design and copy that convert
- Launch your e-books, courses, and landing pages with ease
- Automated emails & workflow to capture and nurture leads
- You focus on service and scaling. Automation does repetitive manual tasks. I do monitoring and maintenance.

Does that sound cool to you? Let's have a conversation. DM me with a "Let's start" 🤠👉

Tran Nguyen

Richard van der Blom

Tired of LinkedIn™️ not delivering the leads you need? Struggling to stand out in all the noise? Too much advice, not enough results? Running out of time to land new clients? Wondering how to turn connections into paying customers? I’ve got exactly what you need!  ☎️ 𝘁𝗲𝗹. +𝟯𝟭 𝟲 𝟱𝟱𝟭𝟭 𝟳𝟮𝟴𝟮

𝗪𝗵𝗼 𝗔𝗺 𝗜?
I'm Richard van der Blom, born in the Netherlands 🇳🇱, currently living the Spanish 🇪🇸 life. My world revolves around my partner Evelina 🇦🇷, our delightful doodle Siena 🇩🇪, and an undying love for international cuisine 🍲 , travel, Pearl Jam 🎶 , and yes, a Gin-Tonic 🍸 . Once a technical wizard on the football ⚽️  field, now I get my kicks from steering businesses towards success on LinkedIn™️.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼
We specialize in leveraging comprehensive, evidence-based strategies to enhance LinkedIn™️ engagement and effectiveness for B2B clients. Our partnerships with a diverse clientele of over 900 companies and the mentorship of more than 300,000 professionals have enabled us to develop a robust repository of best practices and actionable insights. Our commitment to ongoing research in social selling, content optimization, and staying ahead of LinkedIn’s algorithmic updates ensures that our consultancy and training services are at the forefront of the industry, delivering customized solutions that drive tangible business outcomes.

𝗛𝗼𝘄 𝗖𝗮𝗻 𝗬𝗼𝘂 𝗕𝗲𝗻𝗲𝗳𝗶𝘁?

𝗝𝘂𝘀𝘁 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗛𝗨𝗕
An independent 100% dedicated LinkedIn™️ training and consultancy agency. Founded in 2009, we empower our clients with insights-based LinkedIn™️ training for sales, marketing and recruitment professionals as executives and consultants. In 7 native languages, online and on-site.

𝗧𝗵𝗲 𝗧𝗥𝗜𝗕𝗘
Join my vibrant online community of 150+ members. We're all about leveraging social selling to amplify your online presence through continuous training, community events, and masterclasses. Learn from industry leaders and become part of a groundbreaking training community.

𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 
I bring the stage to life – either live or virtually – with insights that 99.9% of LinkedIn™️ experts can't match. Rated as the Best Keynote Speaker in over 80% of my engagements, I'm here to deliver strategies that truly make a difference and inspire business growth

𝗦𝗼...
Dive into the transformative world of insights-based LinkedIn™️ strategies and training – to see more results, with a more efficient and less time-consuming approach

📞 +31 6 5511 7282
✉ Or share your ambition with me via richardvanderblom@justconnecting.nl

Public Speaker / Keynote Speaker

Renowned international keynote speaker, deeply passionate and knowledgeable about a range of topics including LinkedIn, Social Selling, Content Strategy, and the evolving landscape of Sales. My expertise is in delivering insights-based, engaging, and impactful keynotes.

With a track record of delivering 60+ keynotes across cosmopolitan cities such as Buenos Aires, Marrakech, Austin, Paris, Copenhagen, Athens, Vienna, and Dubai, my global experience enables me to bring unique perspectives and insights to every event.

I'm proud to have been rated as the best speaker at 80% of all events I've attended, with an impressive average rating of 9.1 out of 10. As a speaker, I am dedicated to not just sharing knowledge, but also inspiring change and action. My talks are a blend of current trends, practical strategies, and forward-thinking ideas, designed to empower professionals to thrive in today's dynamic sales environment.

Dannos Tsakalos (CEO)
Richard was one of the 10+ international speakers who took the stage at our annual Social Media & Influencer Marketing Conference (Athens October 2023). He was the last who took the stage, yet he managed to captivate the audience and received an impressive rate of 9,5/10. Why? Because, in a nutshell, he is a gifted presenter, a true expert who delivers tons of actionable insights and useful tips around LinkedIn and how to stand out on it.

Michael Geary (CEO - SMPS)
I have had the pleasure of witnessing Richard in action at our annual marketing conference, Amplify A|E|C, and I am was impressed by his ability to captivate and engage audiences. He's a true master of a stage presentation and communication skills. Richard possesses the talent for making complex ideas accessible and compelling. He has the the ability to distill intricate concepts into clear, concise messages that resonate with our audience.

The Ultimate LinkedIn Format Cheat Sheet (Post-360Brew Edition) 
If you're still posting on LinkedIn without knowing how the format of your post affects visibility, reach, and engagement...
You're flying blind.

Together with our partner AuthoredUp we analysed 2.4 million posts in 2025. 
We tracked every update from the recent 360Brew algorithm change. 

And the results? 
They're a wake-up call.

Here's how to play it smart in 2025 👇

Text + Image = Your New Power Combo 
→ Want reach? 
Combine human-driven storytelling with authentic visuals.  
Infographics are KING. 2.4x more engagement.
Kill the corporate stock fluff. No one buys it anymore.

Carousel = High-Intent Engagement Magnet 
→ Think mini-courses, frameworks, swipe-worthy insights. 
Keep it clean. 6–9 slides. 
Tease at the start, value at the end. 
Don’t upload random PDFs. LinkedIn punishes you for that.

Video = Reach Beast, Engagement Trap 
→ Vertical. Short. Subtitled. 
Hook them in the first 3 seconds or die trying. 
Long monologues = attention graveyard.

Text-Only = Low-Cost, High-Impact (If You Do It Right) 
→ Hooks. Line breaks. Clarity. 
Only 15% of creators are capturing 60% of the attention here. 
Walls of text = no one reads, no one cares.

Polls = Underrated Engagement Hack 
→ Each vote = micro-engagement win. 
Use them weekly with intention, not desperation. 
Overuse = your reach dies a slow death.

Newsletters = Long Game Authority Play 
→ Great for thought leadership & deep dives. 
Bi-weekly, niche-focused. 
Improved analytics. Increased engagement
Stop stuffing them with everything you know. One topic, one goal.

External Links = Conversion-Driven but Risky 
→ Give value before the link. 
Custom images > LinkedIn previews. 
Same domain twice a week? Kiss your reach goodbye.

But we have more in store for you

The impact of 360Brew is just beginning:
30% shift in who and what shows up in your feed 
Life span of posts is changing fast 
Manipulative tactics? They’re losing traction... finally.

Want the full framework? The Content & Algorithm Playbook gives you every change, every update, and—more importantly—how to respond to them.
Because knowing what changed is one thing.
Knowing how to adapt is everything.

Grab your copy now:
https://lnkd.in/eZMq8w_F

And stay ahead of every algorithm twist coming your way.

For sure we agree on one thing!
Never write specifically for the algorithm, always put your ICP first.
But 2 or 3 little changes might double your reach, and triple your engagement
Same effort! More conversion. As simple as that.

Next report January 2026 with more data on 360Brew
Included for buyers of course. We've got you covered

PS: What's your favourite format at the moment? Mine is still documents!

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

LinkedIn is at a crossroads — and the next turn will redefine everything.
I'm positive and sceptical at the same time for what's about to happen...

In the last few weeks, we’ve seen:
- a declared war on engagement pods.
- a further collapse in organic reach followed by a shiny new “Boost Post” button.
- a crackdown on AI and scheduling tools that many of us rely on.

Is LinkedIn really fighting for authenticity — or tightening control over what we see, post, and pay for?

In my latest newsletter, I unpack the 3 biggest crossroads LinkedIn is facing right now — and what they mean for you as a creator, marketer, or sales professional.

You’ll also read:
 🔹 The story behind my open call to LinkedIn’s VP after being told “no violation found” for reporting an engagement pod.
 🔹 Why reach is falling 38% (and how to adapt).
 🔹 How AI tools can still help you win — without crossing the new red lines.

Next week we’ll dive further into different elements of 360Brew and my favorite LinkedIn tools for 2025. Don't worry, no automation, no AI comments, but approved tools to leverage LinkedIn in the most efficient way.

But first, read this one — before your feed changes again.
And don't forget to save, repost or leave a comment to show me and 360Brew some weekend love.

I've been a member of LinkedIn since december 2005, but now... something’s brewing inside LinkedIn—and it’s bigger than another algorithm tweak. In th

Open article: #43 LinkedIn Is at a Crossroads — and the Next Turn Will Redefine Everything by Richard van der Blom • 6 min read

#43 LinkedIn Is at a Crossroads — and the Next Turn Will Redefine Everything

taplio

The Battle

Tran Nguyen

Richard van der Blom

Followers

Posts

Engagements

Likes

Performance ScoreRichard van der Blom's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tran Nguyen

Richard van der Blom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard van der Blom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard van der Blom's LinkedIn Performance