Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Do me a favor and follow AirOps if you're seeing this.

Because my new job is to now grow their socials.

Excited to see what we can do together Jessica Rosenberg!

And special thanks to Ryan Quindlen 🦇 and Connor Lewis 🎬 for helping connect me to this incredible opportunity.

Today is my last day Motion (Creative Analytics). 

And so we're retiring the "Ad Dad."

It's been a fun 2-year ride, but it's time for something new.

My wife said, "Aw but I love the Ad Dad"

I do too.

So much love and appreciation for the team who took a chance on me back in 2024. These humble Canadians are true ad tech nerds who just let me be me and celebrated my goofyness. Never trying to stifle me.

What a breath of fresh air it was for me to join after I had really struggled to be myself in my previous role.

Hoping whatever companies I end up at in the future will become Motion customers because the tool is a no-brainer for anyone who's serious about paid social and nothing even comes close.

More information on my next role coming soon (or you can DM me to find out sooner).

Today I turn 35.

And I want to use my day to promote sobriety, going to therapy, and getting on psych meds.

Some of us should be a little less worried about our engagement rates or our product launches and a little more about our untreated mental illness.

If you are sober curious I recommend checking out the Reframe app, the Sober Awkward podcast, and DMing me.

If you’re frustrated with a bad therapy experience I’m sorry about that. But there are some incredible ones out there, don’t give up on it yet.

Love you guys.

Keep going, you’re never as alone as you might feel.

PSA my baby isn’t going to smile at you because he does not know you. 

To him, you are a stranger to observe.

It’s not because he’s “shy” or “grumpy”.

I don’t smile at people that idk either. 

I nod. Maybe.

You wanna make him smile?

Give his dad a tech CEO who understands the power of brand marketing 

and do some peek a boo for cryin out loud

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the only way i survive my job

is by deleting every single social app from my phone on Friday at 5pm

and then re-downloading them monday morning

this stupid digital detox is my non-negotiable

I talk to 50+ B2B social media managers regularly.

Here's what they're seeing but won't say publicly:

Which one pisses you off the most?

2026 B2B SaaS marketing is going to make you mad.

In 2014, a therapist handed me this worksheet and I laughed in his face.

"It's called the wheel of life," he said.

"Uh ok" I replied.

But I shut up and did it anyway.

And then I realized it was actually pretty helpful for someone with a crippling amount of anxiety 

My all-or-nothing thinking made it feel like I was failing in all aspects of life.

The stupid chart showed me that I was actually flourishing in some areas.

And it helped me zero in on where to focus right now.

So I'm sharing it with all of you now just like I did with Alina Dallal from Oktopost during our podcast recording earlier this month.

Use it to map out 2026 both professionally and personally.

That is a much more effective way for setting up goals you want.

--

Give it a listen and maybe it'll help you too
https://lnkd.in/epECyAUQ

Can you guess which thumbnail won in this A/B/C test?

The results surprised me.

A = 37% watch time share
B= 18% watch time share
C= 44% watch time share

I thought for sure B would be the winner.

But no, it was me dressed up as a gold-miner made using Gemini 😂

AI slop ftw??

Keep testing my marketing friends!

ayo ElevenLabs 

can you build us a chrome extension/app or whatever where we can get decent voice narration for any article we come across on any website?

like for example,

i'm walking my son for 30 minutes in a stroller

I don't wanna be looking down reading this article the whole time

would love to have an elevenlabs voice to read the article to me over my airpods

Substack you gonna get in on this auto-narration or nah?

this hack for mining reddit for ad angle ideas is genius

⏰ TIMECODES ⏰
0:00 - Why Market Research Is Too Expensive & Slow
0:14 - Brennan Tobin's Free Reddit Workflow
0:43 - Step 1: Start with the Problem, Not the Product
1:26 - Using Reddit Answers Feature
1:54 - Step 2: Dive into Real Reddit Conversations
2:40 - Step 3: Build Your Quote, Emotion & Hook Database
3:12 - Step 4: Feed Your Database into Claude/ChatGPT
3:51 - Reviewing the AI-Generated Market Research
4:42 - Step 5: Turn Research into Ad Hooks & Briefs
5:23 - Final Result: 9 Ad Clusters Ready to Test


s/o Brennan Tobin and Konstantin Prodanovic this workflow is what AI is meant to do for marketers

B2B leaders will have $40M in VC 

But will cap their paid social budget at $15k a month to promote ebooks and demo requests

That is SUCH a huge problem.

And I’m looking around the b2b SaaS ecosystem like why tf is no one talking about this!?

For the last two years I’ve seen how the best in B2C run their paid social programs

Ngl it makes b2b just look embarrassing

And b2b has soooo much capital

Please make it make sense.

Someone drop this rant in a public slack channel at your company where your CFO and CEO hang out 

That way they can hear me SHOUTING IT FROM THE ROOFTOPS 

You need to be pushing $150k-$250k in meta ad spend per month or you should just pack it up and close up shop.

Your growth engine is stalling because you’re not investing serious resources or the right people to tackle it

Have your growth marketing team and brand team work together to launch 5 new ads each week (at a minimum) and constantly be testing new ideas new angles new visual formats

Put some got dang spend behind it

And go do this to promote your biggest tentpole moments of the year (should have at least one huge GTM moment each quarter)

Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

taplio

The Battle

Travis Tyler

Logan Lyles

Followers

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Engagements

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Performance ScoreTravis Tyler's LinkedIn Performance

Performance ScoreLogan Lyles's LinkedIn Performance

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taplio

The Battle

Travis Tyler

Logan Lyles

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Travis Tyler's LinkedIn Performance

Performance ScoreLogan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTravis Tyler's LinkedIn Performance