Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Adam Kae and Associates

My 3 Top Tips for Every Agency Owner who isn't as profitable as they want

Have your team Track their Time by project
Don't take more than 1 Merchant Cash Advance
Don't manage your business based on your bank balance


Already following my top 3 tips?

Then you are ready for my 3 pillars of Profitable Growth

A Pricing Strategy
A Hiring Strategy
Well thought out Financial Systems & Processes

They are not a magic pill that can be ingested today for immediate results

There will be hard work
There will be stress
There will be 

But, you don't have to go it alone (that's what I'm here for)

Ready to see what the next era of your agency could be?

Book a time to talk
https://fcfoadam.com/

Here are some Client Successes!
Guided a client who made $40K as a side hustle freelancer to $951K in revenue in his first year as an agency owner

Saved a client $54,094 in 12 months in credit card processing fees with a referral to a vetted partner. An 87.3% decrease in fees on a 33.4% increase in sales

Implemented a referral program that led to over $40,000 in new revenue in less than 3 months

Built a model to account for direct costs and reasonable staff capacity to meet contractual deliverables

Revamped financial reports to provide valuable and easily digestible information

CFO for Growth-Focused Digital Marketing Agency Owners

Get Leid Tax Service

I take the things YOU hate to do off YOUR plate (Income taxes and Tax Planning)

Tax Accountant

Practical Accounting Solutions

Maximize Your Savings, Minimize Your Effort. Your Insourced Finance Department.

Saved a client $35,000 by completing an offer in compromise on their income tax debt.

Saved a client $20,000 annually in taxes by converting the business to an S-Corporation from a Sole-Proprietorship while still paying them a reasonable wage.

Filed 10 years of tax returns for a client to be able to remove an IRS lien/levy from their accounts and assets.

Strategized for clients to maximize depreciation deductions by speeding up or slowing down the depreciation using Section 179 deductions or bonus depreciation.

Prepare and file individual and business taxes. Bookkeeping and payroll work for clients. Employment tax filings, sales & use tax filings, meals tax filings. Business start-up/business planning. Tax planning and using the money that my clients make to benefit themselves the most from a tax perspective.

QuickBooks software for bookkeeping and payroll. Drake Software for tax preparation. Set-up and manage merchant account for processing credit card payments and achieving PCI compliance. Set-up and manage computer network in office with computers, hard-wired printers, networked printers, networked fax machine/scanner and VOIP phone system. Sales and marketing to businesses and individuals to bring in new business.

Accountant

Accounting Firm

Assisted a client to be in compliance with their sales and meals tax returns and payments and negotiated a decrease in penalties and interest.

Created bookkeeping policies and procedures for clients.

Filed amended returns for clients to utilize the Injured Spouse status so that the refund wasn't seized by the IRS for a debt that only one of the joint filers was responsible for. This resulted in over $10,000 in additional refunds for the taxpayers.

Anything and everything that is required to prepare and file individual and business taxes. Bookkeeping and payroll work for clients. Employment tax filings, sales & use tax filings, meals tax filings. Business start-up/business planning. Tax planning and using the money that my clients make to benefit themselves the most from a tax perspective. QuickBooks software for bookkeeping and payroll. Drake Software for tax preparation. Set-up and manage merchant account for processing credit card payments and achieving PCI compliance. Set-up and manage computer network in office with computers, hard-wired printers, networked printers, networked fax machine/scanner and VOIP phone system. Sales and marketing to businesses and individuals to bring in new business.

Tax Service

Led an office of 25 tax preparers to a 40% increase in returns prepared over the previous year.

Trained over 50 people how to prepare taxes including federal and state preparation.

Prepared over 700 returns and reviewed over 6,000 tax returns of other preparers and made corrections as needed to ensure accurate returns were filed.

Anything and everything that is required to prepare and file individual and business taxes. Prepared over 700 returns and reviewed over 6,000 other returns during my 3 seasons. Tax planning and using the money that my clients make to benefit themselves the most from a tax perspective. LibTax proprietary software for individual tax preparation. Drake software and Taxwise software for business tax preparation. Set-up and manage computer network in 3 offices with computers, hard-wired printers, networked printers, networked fax machine/scanner and VOIP phone system. Sales and marketing to businesses and individuals to bring in new business.

Amerigroup Corporation

Updated IBNR Excel/Access model using SQL to improve efficiency and speed as well as remove redundancies

Provided thorough analysis to CFO, COO, CAO, and plan executives to ensure they had up-to-date information to make budgeting decisions on regarding their medical claims data.

Reserving of health care claims for OH, DC, MD, VA, and TX (which consisted of Houston, Dallas, Fort Worth, Austin, Corpus Christi and San Antonio markets). Financial data submission to state regulatory agencies for OH, MD, VA, and TX. Data mining. Data analysis. Large Claims analysis. Assisted Reinsurance team by pulling claims that qualified for reinsurance. Coding in SQL. Take/pass actuarial exams and VEE courses.

Actuarial Analyst

Mercer

Reserving of health care claims for NJ, PA, Maricopa County. Medicaid rate-setting for NJ and PA. Rate-setting and UPLs for PA PACE and Pre-PACE. SAS coding. Take/pass actuarial exams and VEE courses.

Actuarial Student

I will ⛳ with 100 Connections in 2023, DM me to be 1 of them | Financial Elevation Group Meets Apr 5 @ 1 PM ET, 1st Time is FREE | CFO for Growth-Minded Digital Marketing Agencies | I love Candy Corn

My 3 Top Tips for Every Agency Owner who isn't as profitable as they want

Have your team Track their Time by project
Don't take more than 1 Merchant Cash Advance
Don't manage your business based on your bank balance

Seems simple, right?

I wish it were


The reality is I have seen too many agencies in the past 2 years who have run afoul of at least one of these issues (if not all 3)

Then what happens?

Shrinking profits
Missing payroll
Unhappy clients churning
A constant churn of hiring and laying off team members
Always "hoping and praying" that a big deal comes along to save the day

That is NO way to run your agency

The worst part
(unpopular opinion incoming)
Sales won't solve these issues

Already following my top 3 tips?

Then you are ready for my 3 pillars of Profitable Growth

A Pricing Strategy
A Hiring Strategy
Well thought out Financial Systems & Processes

The 3 pillars are not a magic pill(ar 🤣) that can be ingested today for immediate results

There will be hard work
There will be stress
There will be 

But, you don't have to go it alone (that's what I'm here for)

Ready to see what the next era of your agency could be?

Book a time to talk
https://fcfoadam.com/


Here are some Client Successes!
Guided a client who made $40K as a side hustle freelancer to $951K in revenue in his first year as an agency owner

Saved a client $54,094 in 12 months in credit card processing fees with a referral to a vetted partner. An 87.3% decrease in fees on a 33.4% increase in sales

Implemented a referral program that led to over $40,000 in new revenue in less than 3 months

Built a model to account for direct costs and reasonable staff capacity to meet contractual deliverables

Revamped financial reports to provide valuable and easily digestible information


On the Personal Side of Things
If you are looking to build a winning Charity Golf ⛳Tournament team I am there

A Barbershop 💇‍♂️ Quartet
Sign Me up 🙋‍♂️ for the low notes 🎼🎵🎶

A Minnesota Vikings Super Bowl Win
🤞🙏🤞 (A guy can dream can't he?)

Or, if you just want to talk about Making More Money,
we can certainly do that as well.

You won't regret it!

Book a time to talk
https://fcfoadam.com/

#CFOAdam

#FractionalCFO #DigitalMarketingAgencyCFO

#DigitalMarketing #MarketingAgency #DigitalMarketingAgency

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The Battle

Travis Halff

Adam Knihtila

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