Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Hume Health

Director of Growth | Body Pod

GrowthMentor

Mentor

Pee Safe

Angel Investor

Node Media

🚀 As Director of Growth, I drive Node Media's expansion by developing and executing effective strategies to increase revenue, expand our client base, and help them achieve their goals. 

🧠 Leveraging my expertise in performance marketing via research, analytics, and account management, I work closely with the leadership team to identify new opportunities for growth.

🤝 I build strong relationships with key partners and stakeholders to ensure Node Media is positioned for success.

📊 With a focus on data-driven decision-making, I use my performance expertise to continually improve Node Media's clients' strategies and stay at the forefront of the ever-changing media landscape.

Director of Growth

RocketShip HQ - Mobile User Acquisition Agency

- Key Account Manager for 7 clients
- Managing monthly marketing budget of more than $250,000+ USD 
- Verticals around - FinTech, Dating, Gaming, e-Commerce, Fitness, Hyperlocal markets
- Across Various Platforms such as Facebook ads, Google UAC, TikTok ads, ASA, Snap
- In markets across US, UK, AU, Africa, and other tier-1/2 GEOs
- Competitor analysis, worked on sales proposals

Gaming clients:
Hyperhippo Studios - Adventure Capitalist, Adventure Communist, Idle clicking games.
Gods of Olympus - strategy game

Sr Mobile Marketing Manager

Coreah.AI

Clientele:
- QuackQuack.in - India's fastest-growing Dating apps (FB/Google UA) - 11 Million++ Users
- RummyPassion.com - Performance Marketing, (FB, Google Ads)

MoneyTap

MoneyTap is one of the leading Fintech startups in India providing credit to salaried and self employed professionals 

- Handling ASO, organic visibility of the app
- Ranking in the top 5 positions for the top 10 important keywords on Google Play Store
- Trending #1 in Finance in the month of July 2018 on Google Play Store
- Optimizing the organic visibility of our moneytap.com website. Handling the on-page and off-page SEO 
- Content marketing across relevant channels
- Analyzing the website with Heatmaps, scroll maps to suggestion optimizations on the website
- Hands-on with analytics tools like Google analytics, Appsflyer, Appsalar etc
- Handling Google UAC, Quora, Twitter as a part of new sources for growth 
- Successfully scaled Google UAC acquisition contribution by 100% at an optimal CPA

Growth Marketing Manager

Sportskeeda

- Handling digital marketing activities across all the platforms
- Android app marketing via Facebook ads, Adwords, other third-party ad networks
- Scaled Sportskeeda's organic traffic by 20% 
- Google Play Editor's Choice Award for Sportskeeda Hindi App
- Global Content Syndication Partnerships
- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (TweetDeck, HootSuite, etc) 
- Leadership skills: Managed a 16-member team
- Have handled upto $100k monthly marketing budgets
- Heading Pro-Wrestling (WWE/TNA/ROH/NJPW etc) for Sportskeeda
- Proficient in Microsoft Excel (advanced), SQL, Adobe Photoshop, InDesign, Wordpress, SEMRush, AHref
- Email marketing tools like MailChimp
- Implementing and scaling spends with Marketing Automation Tools
- Hands-on experience in AdOps worked on AdX, DFP and a few RTBs
- Handled growth for developed geographies like the United States, UK, Australia,

Digital Marketing Manager (Organic and Paid Acquisition)

Bollywood Masti (Subsidary of AirStream)

My job responsibility was to:
1. Manage content for the website coordinating with writers
2. Get traffic via various organic/non-organic sources
3. Optimize Google adsense revenue (RPM)
4. Find out alternative networks with higher RPM

Content & Growth Manager

AirStream - Stream PC and Cloud on Mobile

Digital Marketing Manager

Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $5M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

taplio

The Battle

Travis Halff

Aniruddha Mishra

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