Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Scaling Davids

Digital Marketing Strategist

Digital marketing specialist

Target Adv

Founder 

Hewlett Packard Enterprise

Forecast
Analysis sell-in and sell-out
P&L
Budgeting

Business analyst

Torrecid italia srl

Junior Financial Controller

I help eCommerce B2C and B2B to scale their Businesses | Facebook Ads Manager eCommerce B2C and B2B | Co-Founder Target ADV

#1 Most Followed Voice in AI Business (1.5M) | Leading AI Entrepreneur & Advisor | Former Amazon, IBM | LinkedIn Top Voice | @alliekmiller on Instagram, X, TikTok

🚀 Digital Marketing Maverick 🚀

I'm Federico, your go-to digital marketing strategist with a penchant for turning data into actionable insights. With hands-on experience across powerhouse platforms like Facebook, Google Ads, and Klaviyo, I've been the driving force behind numerous e-commerce success stories.

📈 Data Whisperer: I believe in the power of data. By analyzing intricate patterns from various channels, I've consistently crafted strategies that scale e-commerce ventures to new heights.

🌟 Scaling Davids Insider: Proud to be a part of the Scaling Davids family, where we merge creativity with analytical prowess. Our mission? To create unforgettable and impactful experiences for our partners. We're a passionate team, hungry for success, and dedicated to accelerating the growth of our brands. Each project we undertake aims to be a unique case study, a testament to our expertise.

Scaling Davids is a DTC Growth Studio where we bring together creativity and analytical approaches in order to create a memorable and engaging experience for our partners. 

We believe in providing our brands with a small, but hungry team of passionate experts and nothing less than that.

Through advanced cross-channel paid advertising, creative direction, and email marketing strategies, we accelerate the growth of our brands with the goal of making each project a unique case study.

What Do We Stand For? 

- DTC Growth Made Simple.
Growth and sales don’t come from overcomplicating things that should be simple. Generating more than $50M in sales every year for our brands allowed us to identify the common threads of direct-to-consumer marketing. This means that we identify bottlenecks and low-hanging fruits quickly, and break down complex issues into smaller actions that are proven to work and move the needle.

- No Black-Hole Marketing.
Say goodbye to marketing for marketing’s sake. We simply know what works, and what doesn’t. Cutting the fluff and being hyper-cost-effective has been our approach since day one.

- Radical Transparency.
We don’t have clients, but partners whose goals are treated as our own. We believe that a strong relationship can’t exist without being completely transparent and clear regarding every aspect of the collaboration, and we’re in the first line to guarantee this happens consistently.

📩 Drop me a message or reach out at federico@scalingdavids.com

taplio

The Battle

Travis Halff

Federico Terenzi

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