Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Grand Bohemian Lodge Greenville

•	Warmly greet and engage with both internal and external guests, embodying a genuine and friendly demeanor.
•	Efficiently handle check-ins, check-outs, and room assignments, ensuring a seamless guest experience.
•	Clearly communicate parking procedures and coordinate the dispatch of bell/valet attendants as required.
•	Accurately process guest charges, payments, and resolve any disputed charges in a timely manner.
•	Strategically block and unblock rooms based on the hotel's operational needs.
•	Operate the telephone system with correct salutations and adhere to established telephone etiquette.
•	Maintain a comprehensive understanding of room types, hotel amenities, operating hours, and local attractions.
•	Demonstrate adept problem-solving skills to address guest concerns and ensure satisfaction.
•	Apply effective sales techniques to upsell rooms, amenities, and products, contributing to revenue generation.
•	Engage with guests via Medallia Concierge texts, enhancing communication and guest experience.
•	Facilitate training for new Grand Performers in PBX and Front Desk procedures, ensuring a consistent and high standard of service.

Job Coach/PBX Team Lead/Front Desk Agent

Pack Up + Go

•	Reviewed and analyzed Pre-Trip Surveys submitted by travelers to understand preferences and expectations.
•	Selected surprise destinations based on traveler profiles, ensuring a personalized and memorable experience.
•	Booked travel arrangements, accommodations, and activities by liaising with diverse travel and hospitality providers.
•	Coordinated pre-trip communication with travelers to convey essential details and ensure a smooth experience.
•	Collaborated closely with the Customer Experience Team to curate customized itineraries tailored to individual preferences.
•	Effectively communicated with colleagues using Slack, ensuring seamless collaboration and information sharing in a remote work environment.

Trip Booking Specialist

Holiday Inn Resort Orlando-Lake Buena Vista

•	Stored and organized financial and non-financial data electronically, presenting comprehensive reports.
•	Assisted in the preparation and organization of promotional materials for events.
•	Generated invoices and processed payments efficiently.
•	Prepared sale kits and welcome packets to enhance the guest experience.
•	Entered group information into Opera and STS Systems, establishing effective group links via Concerto.
•	Blocked rooms according to specified guidelines for each group prior to their arrival.
•	Responded promptly to guest inquiries via email and/or phone, ensuring a high level of customer satisfaction.
•	Cross-trained in Front Desk procedures and In-house reservations for increased versatility.
•	Provided exceptional customer service to all hotel guests, adhering to established policies and procedures.
•	Ensured compliance with personnel, security, cash handling, guest relations, and safety protocols.
•	Efficiently greeted, registered, issued room keys, and assigned rooms to guests in a friendly manner.
•	Managed guest complaints, requests, or problems promptly, either resolving them directly or delegating to the appropriate personnel for a quick resolution.
•	Conducted follow-up with guests to ensure satisfaction during the check-out process, ensuring a positive conclusion to their stay.

Sales Coordinator/Front Desk Agent

American Express

•	Provided dedicated assistance to Centurion (Black card members) and Platinum card members, fulfilling their travel requests including air, hotel, cruise, tour, and car rental arrangements using Sabre.
•	Reserved dinner and entertainment experiences, ensuring a seamless and enjoyable itinerary for clients.
•	Assisted clients in transferring points into their airline miles accounts, optimizing loyalty program benefits.
•	Demonstrated in-depth knowledge of card products, offering expert guidance to clients on maximizing card benefits.
•	Possessed comprehensive travel knowledge to provide well-informed recommendations and personalized travel experiences for clients.
•	Assisted Centurion (Black) and Platinum card members in their travel requests, managing air, hotel, cruise, tour, and car rental arrangements using Sabre.
•	Reserved exclusive dinner and entertainment experiences, ensuring a seamless and enjoyable itinerary for clients.
•	Facilitated the transfer of points into clients' airline miles accounts, optimizing loyalty program benefits.
•	Demonstrated expertise in card products, providing insightful guidance on maximizing benefits.
•	Utilized extensive travel knowledge to offer personalized recommendations and curated travel experiences.

Luxury Travel Advisor

*Assist card members with their new or existing reservations in air, car, or hotel.
*Advise the best rates/options available for them.
*Provide product knowledge.

Centurion & Platinum Travel Counselor

*Invoice cruise documents.
*Prepare cruise documents to be mailed to guests.
*Research best cruise options for card members.

Travel Research Assistant

Carnival Cruise Line

Customer Service Agent

Marriott International

Front Desk Agent

With over 15 years of dedicated experience in hospitality and tourism, I have cultivated a rich career beginning at Marriott in 2006. Transitioning to American Express Travel in 2012 allowed me to thrive in luxury hospitality, progressing from a Cruise Department Assistant to a trusted Luxury Travel Advisor. For 7 years, I served as a dedicated advisor and concierge to esteemed Centurion (Black) card members, delivering personalized service and exceeding expectations.

The challenges presented by the COVID-19 pandemic in 2020 prompted me to pivot into hospitality sales, where I gained invaluable insights into strategic sales management. Returning to my roots, I embraced a remote role as a Trip Booking Specialist with Pack Up + Go, designing bespoke travel experiences based on guest preferences and budgets. Concurrently, I pursue my B.S. degree at the University of Central Florida, underscoring my commitment to continuous education.

My recent tenure at the Grand Bohemian Lodge in Greenville, SC, encompassed roles as a Job Coach, PBX Lead, and Front Desk Agent, where I leveraged my leadership in communications technology to enhance guest experiences and mentor team members.

Most recently, as a Partnerships Coordinator for First in Service Travel, I organized and maintained the department's OneDrive, orchestrated webinars with travel partners, and facilitated advisor portal credentials, demonstrating my organizational prowess and industry expertise.

As I near the completion of my B.S. degree, I am eager to leverage my extensive expertise in a mid-senior-level position within the hospitality industry. I am actively seeking opportunities with an innovative company where I can contribute, continue to grow professionally, and envision a fulfilling career path leading to retirement. Whether in South Carolina, my home state of Florida, or elsewhere in the Southeast, I am enthusiastic about exploring new opportunities.

Let's connect and discuss how my skills and passion for hospitality can contribute to your organization's success.

taplio

The Battle

Travis Halff

Jazmin Rojas

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