Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Republic National Distributing Company

Head of Marketing

Lead and strategically represent a diverse team of (8) creative individuals including graphic designers, copywriters, multimedia specialists and creative production coordinators.

Manage key creative strategies from concept to completion through omni-channel creative marketing solutions for top tier supplier brands and national accounts.

Actively engage and present creative marketing programs to leadership groups and supplier marketing teams. Measure ROI through sales data and consumer engagement for large National creative marketing programs.

Negotiate and manage vendor relationships to increase productivity, improve localized creative services and increase company revenue by $4 million annually.

Oversee and execute creatively driven RFPs alongside the executive leadership team to acquire new supplier investments and boost company revenue.

Identify industry best practices and tools for effective storytelling while ensuring brand standards are met.

Restructured and actively manage advertisement agreements for RNDC’s Vehicle Wrap Program, which consists of over 3,000 units across all RNDC states.

*Elevated Role from Division Manager, Creative Marketing

Director, Creative Marketing

Led a diverse team of (4)creative individuals.

Managed the creative process for omni-channel programs through printed POS, video, photography, digital marketing and traditional media opportunities.

Negotiated and managed vendor relationships to increase team productivity and marketing team revenue by $2 million annually.

Oversaw design and execution of creative briefs that aligned with corporate initiatives and supplier focused programs.

Developed initial ecommerce creative strategies including launching a product management platform, collection of over 200,000 digital brand assets and overseeing the branding of an online B2B ordering experience.

Collaborated with brands on digital marketing campaigns through GoOut365, a consumer facing social media platform featuring localized industry-related branded content.

Provided creative presentation support for strategic RFPs and key leadership meetings.

Division Manager, Creative Marketing

Graphic Design Manager - Trade Marketing

Pace Communications

Art Director - May 2016 - September 2016

Associate Art Director - September 2015 - May 2016

Manage and design creative for USAA Magazine by producing art concepts, coordinate and manage freelancers, design layouts and oversee the post production process

Manage art and style guide on USAAStories.com and the USAA Member
Newsletter, including the curation of photos and creation of graphics

Assist the edit team with all art requests, including creating infographics,
gifs, quizzes and photo illustrations

Art Director

Aetna Sign Group

In my past experience, I worked with the art director to create innovative sign designs that captivated our customers and drove traffic to accounts. I handled several large accounts that required me to design and maintain digital elements for their LED displays. I also designed marketing material for our sales team and maintained our social media pages. I also assisted the sales team by producing personalized marketing packets to gain new clients.

Designer

-Assisted with sign design
-Photographed all recent and past projects
-Assisted with in office accounting work
-Designed marketing material

Intern

Trinitonian Student Publication

I design and manage all graphics that are used in the weekly publications of Trinity University's Trinitonian.

Graphics Editor

Trinity University Press

I designed print advertisements, marketing tools, and other miscellaneous items that were used in the marketing of the books published by Trinity University Press.

Graphic Design Intern

As the Head of Marketing, I lead a team of exceptionally creative marketing professionals in which we collaborate across various departments to conceptualize and implement innovative marketing solutions. My role involves spearheading efficiency and functionality through the utilization of cutting-edge marketing tools and resources. Direct engagement with supplier brand teams and retail/on-premise customers allows my team to tailor strategies that resonate in the marketplace, fueling brand growth and customer satisfaction. I have over eight years of experience in the wine and spirits industry, and I hold a WSET Level 2 Wine & Spirits certification.

taplio

The Battle

Travis Halff

Katie McDuff

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