Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Y'all | Digital Marketing + Web + Branding For DTC & SaaS

Ecommerce Specialist

ctrlf.ai

As the Founder of ctrlf.ai, I spearheaded the development and implementation of a semantic search platform that transformed the way users navigate the internet, elevating their workflow productivity to new heights.

Key Achievements:
✨ Revolutionary Semantic Search Platform: Engineered and brought to life ctrlf.ai, a cutting-edge semantic search platform designed to empower users with unparalleled search precision and efficiency.

✨ Remote Team Leadership: Successfully managed and motivated a team of remote developers, fostering a collaborative and innovative environment that accelerated product development and ensured seamless execution of our vision.

✨ Strategic Growth Initiatives: Developed and implemented robust growth strategies, driving user acquisition and engagement. Through strategic partnerships and targeted marketing efforts, positioned ctrlf.ai as a go-to solution for individuals and businesses seeking enhanced productivity.

✨ Financial Management: Oversaw the financial health of the business, implementing sound financial management practices to ensure sustainable growth. Managed budgets, optimized expenses, and contributed to the overall financial success of ctrlf.ai.

✨ Acquisition by Canadian PE Firm: Successfully guided ctrlf.ai through a strategic acquisition by a prominent Canadian Private Equity firm, a testament to the platform's value and our team's dedication to excellence.

Founder (Aquired)

BlueDot Payments

Account Executive

From a young age, I've been captivated by the potential of technology to revolutionize industries, shape the future, and make a meaningful impact on the world around us. This passion ignited my academic drive and led me to pursue a degree in Business Administration at the age of 15. During my time in college, I honed my analytical and problem-solving skills, developed a deep understanding of the challenges and opportunities associated with building and scaling businesses, and cultivated an unwavering belief in the power of innovation to transform lives.

My passion for technology and innovation led me to Found CtrlF.AI, a cutting-edge semantic search platform designed to enhance user experience and simplify information retrieval. While this experience was immensely valuable and provided me with a wealth of knowledge, I recognized the potential for greater impact through a broader range of endeavors and decided to sell the business.

Fuelled by an unwavering optimism and an unrelenting pursuit of innovation, I am driven to identify and capitalize on opportunities that leverage technology to address pressing societal challenges and enhance the human experience. This unwavering commitment to innovation has been the driving force behind my academic and professional journey, leading me to explore new ventures that harness the power of technology to create a positive impact on the world.

My journey has instilled in me the importance of resilience, adaptability, and an unwavering work ethic. I've learned to embrace challenges as opportunities for growth, adapt to changing market conditions, and persevere through setbacks. These experiences have shaped me into a highly ambitious individual, constantly seeking to improve and stay ahead of the curve.

taplio

The Battle

Travis Halff

Lazlo Cocheba

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