Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

AdCrunch

🔶Growing $5MM - $10MM beauty and wellness brands to $50MM+ with ad creative scaling systems.

As the CCO I…

1) Push high-volume ad creatives for our brands to test, learn, optimize, and scale. #UGC #VideoAds #CreativeTesting 

2) Lead teams to build paid marketing systems for SMBs (in the $5MM-$30MM range) in Meta, managing $1MM-$2.2MM in monthly spend at a 2-5x ROAS. 

3) Advise on brand growth #CRO #NewCustomerAquisition #GrandSlamOffers #Retention and lead team that has worked on companies like Obvi, Briogeo, BondiBoost, SkinCeuticals, Michael Todd Beauty, Stratia Skincare, & more.

Co-Founder / Chief Strategy Officer (CSO)

Victor Vo - META Ads

At a glance: Growing $10M beauty and health brands to $50M+ using high volume copy and creatives testing.

1) Plan, build, and launch Facebook/Meta ad campaigns.

2) Create offers, ad creatives, ad copy, and target audiences for clients based on
competitor analysis and market research.

3) Setup analytics and tracking by installing or configuring Facebook pixels,
Google Analytics, and Google Tag Manager.

Plus, leveraging#AI to boost effectiveness and efficiency.

Growth Marketer

Veterati

Support Transition Service Members and Veterans in launching careers and businesses focused on digital marketing, product management, project management, and programming. 

*If you're a Transitioning Service Member or Veteran, feel free to send me a message; I'd be happy to see how I can help.

Mentor for Veterans and Transitioning Service Members

Max Cap Gym

At a glance: Launch full direct response sales funnels to achieve at least 150% ROI and 2X current average monthly revenue

1) Plan, build, and launch Facebook ads, Clickfunnel direct response landing pages, and email marketing sequences in Klaviyo

2) Create offers, ad creatives, ad copy, landing pages, and target audiences for clients based on
competitor analysis and market research

3) Setup analytics and tracking by installing or configuring Facebook pixels,
Google Analytics, and Google Tag Manager

4) Test offers, creative angles, and new audiences to optimize sales funnel

Founding Partner

Vitality Now

At a glance: $200k - $350k/month in revenue from CRO + Marketing Operations + Scaling new channels 

1) Optimize sales funnels for conversion rates (CVR), average order value (AOV), and total revenue improvements and launch successful experiments that boosts front-end product purchase and total e-commerce CVR. (See "Winning Split Tests" attachment for full results ranging from 40% - 212% conversion rate boosts and revenue growth)

2) Manage analytics team, 3 marketing agencies, 2 designers, 2 video editors, 2 copywriters, and tech team in creating, writing, and debugging (QA) website and landing pages and video sales letters for A/B split tests and email promotions

3) Strategize marketing initiatives and goals with the leadership team and work closely with the CEO, CMO, and CTO to complete deliverables and achieve company performance goals

Director Of Marketing Operations

Digital Creative Institute

At a glance: $200k in additional revenue year over year + New Product 

1) Launched a new product line (Tech Bootcamps) resulting in an additional $50k in revenue over a 3 month period by monetizing and scaling existing services

2) Onboarded, trained, and managed a team of 11 and achieved 98% success in meeting stakeholder requirements and product KPIs upon completion of the first product delivery

3) Created data-driven processes to maintain and improve performance and results for the new product line and flagship products

Note: Customer centricity is a required KPI I have for any process or strategy I create for improving and achieving business goals

Senior Program Manager

At a glance: Achieved $700k in revenue + 82% user retention

1) Expanded and scaled the Digital Marketing Apprenticeship product to a new market and achieved $700k in revenue, 82% user retention, and official U.S. Department of Labor registration status (credibility)  

2) Continuously improved UX and developed new product features and iterations maintaining an 81% user success rate (number high performers to total program graduates)

Program Manager

At a glance: Improved operational efficiency by 80% + implemented conversion optimization capabilities

1) Designed, implemented, and optimized user intake process (apprenticeship application system) that improved operational efficiency by 80% and created conversion rate testing capabilities

2) Implemented Scrum Agile project management framework for all product planning and development
 
3) Created marketing funnel reports providing data for product launch timing, marketing projections, conversion rate optimization, and impact forecasting

Marketing Operations Specialist

Ad Creative Scaling Systems for Beauty & Wellness brands wanting to grow to $50MM+ | Chief Creative Officer | Growth Partner

It’s frustrating when your brand falls short because of:
➤ Ads that don’t convert
➤ Agencies doing only the minimum 
➤ A lack of a focused direction

That’s where I can help—if you’re ready for…

➤ Scaling with META (investing at the very least $40k/month profitably in ads)
➤ Clarity on how to grow with a proven growth system
➤ Getting former c-suite partners on your team…

Let’s explore. 

Growth depends on having the right partner and the right strategies.

If we’re a good fit, you’ll enjoy:
➤ Powerful creatives 
➤ Hard-hitting messaging 
➤ High-impact sales copywriting that drives real sales 
➤ A significant ROI on your Meta ad investment 
➤ High volume creative testing 

A little about me: I’ve been in the industry for nearly a decade, staying ahead of trends and mastering the timeless essentials—sales copy and closing sales.

With $40MM+ in growth generated for brands like yours,
I’ve driven success for 20+ brands in tech, wellness, and beauty!

Still undecided?

My track record speaks for itself.

So, are you ready to transform your brand into a market leader?

I’m the partner you don’t want your competition to hire!

DM me “Ad Success” and let’s take your brand to new heights.

taplio

The Battle

Travis Halff

Victor Vo

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