Longbow Advantage

• Develop content strategy, implement messaging strategy
• Write and edit content for:
•• eBooks
•• articles
•• product sheets
•• case studies
•• and other content used in marketing campaigns
• Manage and create content for social media
• Produce live webinars
• Maintain content for all brand websites
• Create illustrations for various content pieces
• Create compelling sales messaging
• Work with Demand to create campaign + email materials
• Maintain editorial calendar and develop press relationships

Content Marketing Manager

TH Creative

I help visionary founders and B2B brands turn complex ideas into clear, compelling stories.

With over a decade leading content, creative, and brand strategy, I specialize in shaping narrative, from high-level positioning down to the weekly posts that spark traction.

Whether ghostwriting on LinkedIn for a startup founder or building a content strategy for a logistics SaaS company, I bring structure, voice, and story to every message.

My work has helped brands grow email CTR by 35%, boost demo requests by 20%, and increase social engagement by 50%-not by chasing trends, but by telling the right story in the right way.

If you're a founder with big ideas but no time to write, or a startup looking to build a brand with depth and soul, I'd love to talk.

Services:
▸ Founder ghostwriting (LinkedIn, articles, thought leadership)
▸ Brand narrative + messaging frameworks
▸ Content systems with voice and vision built in

Owner

The Creative Rebellion

Founder

Travis Hinkle Illustration

Imaginative and creative illustrations

• Work in traditional mediums like pencil, pen & ink, colored pencil, and watercolor
• Create digital illustrations in Photoshop and ProCreate

Freelance Illustrator

Compel Church

• Designed graphics for various platforms, including in-service screens, videos, outdoor and directional
signage, printed deliverables, social media, web use, and mobile app
• Assisted in rebranding and creating brand standards and guidelines in 2021
• Utilized Adobe Creative Suite to create graphics, design books, and print-ready deliverables
• Worked in-person and remotely, utilizing Asana, Dropbox, Slack, and Google Workspace
• Collaborated with multiple vendors to create and order physical deliverables

Graphic Designer

• Function in a hybrid work environment
• Oversee the creation of content and flow for the live production of weekly services, special events,
and online services at a multi-campus church of over 3,000 congregants
• Produce services at the main broadcast location, leading a weekly team of 10+ staff and volunteers,
ensuring all technical aspects are executed with excellence
• Lead meetings and planning for new series content and related events and content
• Ensure content is created by on-time in a fast-paced, deadline-driven environment
• Communicate to team during production to ensure all live stage, audio, video, camera, and lighting
elements are executed at the correct time to create a professional, distraction-free experience

Weekends & Design Director

• Lead a team of creatives in the creation of content for weekly services, special events, and online
content at a multi-campus church
• Worked with Lead and Executive Pastor to plan and execute creative vision for entire organization
• Managed multiple projects in a fast-paced environment, providing content for various ministry
departments while tracking progress and ensuring deadlines are met

Creative Director

• Created and oversaw all internal and external communications for entire organization
• Implemented redesign of website to improve UX and UI
• Created and delegated graphic design elements for print and digital, including designing books for
classes
• Wrote and edited content for sermons, print, mass emails, website, and social media

Media & Communications Director

US Foods

Fill pick slots for selection process. Put newly received product in reserve slots for later use.

Rotate product to ensure correct order, minimizing product expiration.

Maintain a clean and safe food environment.

Select correct product for delivery to customers safely and quickly operating an electric pallet jack.

Assist management with various issues as they arise to include daily warehouse maintenance activities, as well as prepping for senior management and customer inspections.

Forklift Operator

Travis Hinkle Photography

Shot and edited:
Weddings
Seniors
Portraits

Owner/Photographer

US Foodservice

• Provided excellent customer service by providing the correct product in a timely and safe manner.
Maintained a clean warehouse, meeting all food safety requirements

Warehouse Selector

Hearts of Saints

Setup, troubleshoot and mix live concerts in various venues.  Have used both analogue and digital boards, as well as numerous outboard f/x processors.

FOH Engineer

SITEX

Delivered uniforms, mats and cleaning supplies to customers. Maintained healthy relationships and attended to customer's needs as they arose.
Sold additional products as well as signed new customers.

Route Delivery Driver

I'm no Leonardo.

Not the turtle, DiCaprio, or DaVinci.

But I am a bit of a polymath (def: a person of wide-ranging knowledge or learning)

I've worn a lot of hats: Content Marketing Manager, Creative Director, Forklift Operator, Freelance Illustrator... and the thread connecting them all is an insatiable curiosity and a polymath's mindset.

I’ve never been able to niche down.

But instead of being a liability, I see it as an asset.

Across a 20+ year journey that's taken me through media, marketing, logistics, illustration, retail, and even front-of-house audio gigs, I've developed a superpower: the ability to connect ideas across disciplines.

I see patterns others don't.

Whether I'm writing a book, illustrating a graphic novel, or helping shape the messaging for a software product, I'm always drawing from a wide-ranging mental library to find new, creative solutions.

At Longbow Advantage, I lead content strategy for a supply chain tech company. I write, edit, design, strategize, and build. I turn complex topics into clear, human-centered content. From case studies and campaign emails to live webinars and product sheets.

Before that, I spent years in the creative and communications space at a large multi-campus church, overseeing everything from weekly service production and brand overhauls to live event management and volunteer coordination. I led teams. I built systems. I kept the big picture and the pixel-perfect details in balance.

And when I'm not doing all that? You'll find me mixing audio, sketching a comic, writing fiction, or deep down a rabbit hole about historical events or obscure scientific theories.

In a world that rewards specialization, I bring something different: range.

Because creativity isn't just about making things.

It's about seeing connections others miss.

Travis Hinkle

The HR Realist Idealist LLC

I partner with business leaders to create legacy-level cultures that are strategically aligned with their organizational mission and goals. I fully actualize your greatest asset, your people. Grow people = grow profits.

Founder and Owner

Chief

Chief is a private network that connects and supports the most powerful women executives
to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Member

Wharton Aresty Institute of Executive Education, Univ. of PA

I completed the Chief Human Resources Officer program at Wharton Aresty Institute of Executive Education at the University of Pennsylvania. It’s an immersive program that examines novel and emerging theories about the future of work and innovative approaches to HR systems creation and implementation, leading culture and organizational change, and solving challenges with innovative HR solutions.

I participated in studies and discussion on organizational design and development; people
strategy, managing the talent pipeline; employee performance management; diversity, equity, inclusion, and belonging; advancements in human resource information systems (HRIS); and data analytics in talent management.

The program also includes classes on evaluating leadership styles and the science behind culture and communication to shape a company’s strategic vision and bring that vision to fruition and measure progress. I’m excited to apply the tools I’ve learned to oversee leadership transitions, succession processes, and employee satisfaction and retention.

What I enjoyed most about the program is the exchange of ideas about the future of work with industry leaders from around the world. My Capstone Project is a culture integration initiative that creates a roadmap for how to successfully execute an M&A strategy that combines a broad range of geography, national identities, and experiences into an inclusive and successful work culture.

I’m using my knowledge to guide and direct people, programs, and processes to meet a corporation’s long-term and short-term goals and objectives.

Completed CHRO Program

Fivesky

Chief People and Culture Officer

MOL Chemical Tankers

In this role, I created a holistic people strategy and created an HR function from scratch for U.S. offices with ~65 employees and managed a $5.3 million annual operations budget for the U.S. division of a global shipping corporation that is headquartered in Singapore with offices in Tokyo, Dubai, Shanghai, Busan, London, Copenhagen, Rotterdam, Stamford, Houston, and Bogotá. 

I became certified in Master Person Analysis through Master Danmark to analyze candidate work methods and preferences when hiring in-house and used data from this system to create staff development plans and construct teams.

I was integrally involved with consolidating the U.S. offices into one unified team, and providing feedback, advice, and coaching to ensure employee success. I directed HR activities across the entire employee lifecycle, including recruiting top talent, conducting interviews, negotiating job offers, onboarding new hires, driving performance, managing the separation process, and facilitating exit interviews to glean insights to improve employee satisfaction and retention.

Key Contributions:
• Achieved 22% increase in employee engagement by creating an atmosphere where employees felt accepted and appreciated for the work they performed.
• Improved staff satisfaction with company culture. Greater employee engagement resulted in 19% increase in annual revenue. Median employee tenure was 8 years.
• Retained employee loyalty during periods of wage stagnation and competitive offers by implementing people-first policies. Developed creative solutions to employee problems including flexible exit solutions, work plans, loan repayment programs, phased retirements, and senior executives’ employment agreements. 
• Developed and managed U.S. a multimillion-dollar operating budget. Cut operating expenses 11% in one year. Oversaw accounting, credit card and expense reports, financial entries, and reporting.

Head of People and Business Operations, US

Navig8 Chemicals

In this position, I provided strategic direction of human resources and operations for U.S. office 
of global shipping company that operated 13 hubs across 4 continents for Navig8, which had 
~75 employees globally and $18.5 million in annual revenue in 2011.

Key Contributions: 
• Fostered a more positive office environment and implemented improvements in staff conflict resolution.
• Collaborated with key stakeholders on headcounts, annual salary reviews, bonuses, and employee development goals. 
• Established strong coordination with employees and senior management with a keen focus on engagement and maintaining a productive atmosphere through a period of economic volatility and change. 
• Managed successful assimilation of new staff after the company’s sale.
• Increased billing efficiency, which led to increased customer satisfaction.
• Streamlined commercial operations and devised a faster system for approving port costs.

HR & Operations Administrator

BoatTEST

As a project manager, I led activities related to finances and seamless operations of a company recognized as the premier website for the sale of boats, yachts, engines, and boating equipment. BoatTEST.com had $2.5 million in annual revenue and ~15 employees in 2009.

Key Contributions:
• Developed new operational culture for reorganization of financial processes. Increased 
billing and collection of revenue 12% during my tenure. 
• Led daily activities related to finances and logistical arrangements for clients.
• Cultivated and nurtured strong professional relationships to achieve optimal bottom-line 
results. Coordinated team that published a weekly newsletter to 200,000 recipients worldwide.

Project Manager

NexVue Information Systems

I worked as Office Manager for NexVue Information Systems, an Acumatica Cloud ERP partner based in Stamford, CT, that primarily serves customers in Northeast U.S. 

NexVue’s advanced solutions enable improved business agility, on-demand scalability, security 
and control, and maximizes the value of informational assets.

Key Contributions:
• Reduced the office budget while increasing operational efficiency.
• Took on marketing tasks after the company restructured the marketing department.
• Planned successful industry events that increased company software sales.

Office Manager

Johnson Controls

I served as a Data Specialist for Johnson Controls, a multinational conglomerate headquartered in Cork, Ireland, which produces fire, HVAC, and security equipment for buildings.

Key Contributions:
• Increased speed of data inputs by 6%.
• Handled public relations calls positively and efficiently to improve relationship between the 
airport and the citizens of the county.
• Participated in environmental studies that were part of published county data for decision 
making on airport construction.

Data Specialist

Human Resources Executive & Culture Architect / People Capital Champion / Organizational Development & Talent Engagement Expert / Leader & Steward Linking People to Strategy / CHIEF Member

Culture PAYS. It’s a profit center.

Because how people FEEL translates into how they PERFORM. 

I create deep, lasting change across teams and organizations by combining elements of human evolution, neuroscience, and psychology to positively impact people and how they feel.

I’ll help you elevate your culture by building the very foundational elements that hold it up.

My years of HR experience allow me to partner with business leaders to craft strategic talent strategies that are aligned with mission and goals. 

And of course we’ll collaborate to create holistic culture roadmaps that have transformative effect…

But I also tackle the 3rd rail that keeps most companies stuck in mediocrity… the people piece of the puzzle, the deeper human issues that make or break a culture:

The insecure leaders, the hidden agendas, the jealousy and gossip, the conflicts and broken trust, the corrosive worries about scarcity, the issues around self-worth, the unresolved old baggage, and oh-so-much more.

By addressing the root cause issues, I turn your organizational culture into an ideal environment for employees to thrive and profits to grow.

You don’t have to choose between terminations or allowing toxicity. You don’t have to spend your resources on fire fighting when you can invest in fire prevention instead. 

Choose a better option. Work with me!

When we help people see the roadblocks that hold them back they can’t unsee it. This means meaningful change with multiplicative positive impact for them, their colleagues, and for the business overall.

Win, win, WIN!

❓How much profit could you save by rehabilitating the less than desirable behaviors of your key talent? 

❓What could rockstar managers do to improve retention and reduce your recruiting and hiring costs?

❓How much productivity and innovation could be captured if you could turn your culture killers into your culture ambassadors? 

❓How many dollars would a 10-15% increase in employee engagement yield?

❓What would you gain if your people were more open to change, more willing to collaborate and share knowledge?

❓How many issues could you avoid by shifting your employees into a positive mindset?

❓What would improving the satisfaction and well-being of your workforce add to the bottom line? 

Great corporate culture isn’t a nice-to-have; it’s an essential competitive advantage. It’s your unique ecosystem that can’t be easily duplicated. And it all begins and ends with your human capital.

Ready to turn your culture into a profit center? 

Let’s connect.
charity@hrrealistidealist.com

taplio

The Battle

Travis Hinkle

Charity Hughes, SHRM-SCP

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