Longbow Advantage

• Develop content strategy, implement messaging strategy
• Write and edit content for:
•• eBooks
•• articles
•• product sheets
•• case studies
•• and other content used in marketing campaigns
• Manage and create content for social media
• Produce live webinars
• Maintain content for all brand websites
• Create illustrations for various content pieces
• Create compelling sales messaging
• Work with Demand to create campaign + email materials
• Maintain editorial calendar and develop press relationships

Content Marketing Manager

TH Creative

I help visionary founders and B2B brands turn complex ideas into clear, compelling stories.

With over a decade leading content, creative, and brand strategy, I specialize in shaping narrative, from high-level positioning down to the weekly posts that spark traction.

Whether ghostwriting on LinkedIn for a startup founder or building a content strategy for a logistics SaaS company, I bring structure, voice, and story to every message.

My work has helped brands grow email CTR by 35%, boost demo requests by 20%, and increase social engagement by 50%-not by chasing trends, but by telling the right story in the right way.

If you're a founder with big ideas but no time to write, or a startup looking to build a brand with depth and soul, I'd love to talk.

Services:
▸ Founder ghostwriting (LinkedIn, articles, thought leadership)
▸ Brand narrative + messaging frameworks
▸ Content systems with voice and vision built in

Owner

The Creative Rebellion

Founder

Travis Hinkle Illustration

Imaginative and creative illustrations

• Work in traditional mediums like pencil, pen & ink, colored pencil, and watercolor
• Create digital illustrations in Photoshop and ProCreate

Freelance Illustrator

Compel Church

• Designed graphics for various platforms, including in-service screens, videos, outdoor and directional
signage, printed deliverables, social media, web use, and mobile app
• Assisted in rebranding and creating brand standards and guidelines in 2021
• Utilized Adobe Creative Suite to create graphics, design books, and print-ready deliverables
• Worked in-person and remotely, utilizing Asana, Dropbox, Slack, and Google Workspace
• Collaborated with multiple vendors to create and order physical deliverables

Graphic Designer

• Function in a hybrid work environment
• Oversee the creation of content and flow for the live production of weekly services, special events,
and online services at a multi-campus church of over 3,000 congregants
• Produce services at the main broadcast location, leading a weekly team of 10+ staff and volunteers,
ensuring all technical aspects are executed with excellence
• Lead meetings and planning for new series content and related events and content
• Ensure content is created by on-time in a fast-paced, deadline-driven environment
• Communicate to team during production to ensure all live stage, audio, video, camera, and lighting
elements are executed at the correct time to create a professional, distraction-free experience

Weekends & Design Director

• Lead a team of creatives in the creation of content for weekly services, special events, and online
content at a multi-campus church
• Worked with Lead and Executive Pastor to plan and execute creative vision for entire organization
• Managed multiple projects in a fast-paced environment, providing content for various ministry
departments while tracking progress and ensuring deadlines are met

Creative Director

• Created and oversaw all internal and external communications for entire organization
• Implemented redesign of website to improve UX and UI
• Created and delegated graphic design elements for print and digital, including designing books for
classes
• Wrote and edited content for sermons, print, mass emails, website, and social media

Media & Communications Director

US Foods

Fill pick slots for selection process. Put newly received product in reserve slots for later use.

Rotate product to ensure correct order, minimizing product expiration.

Maintain a clean and safe food environment.

Select correct product for delivery to customers safely and quickly operating an electric pallet jack.

Assist management with various issues as they arise to include daily warehouse maintenance activities, as well as prepping for senior management and customer inspections.

Forklift Operator

Travis Hinkle Photography

Shot and edited:
Weddings
Seniors
Portraits

Owner/Photographer

US Foodservice

• Provided excellent customer service by providing the correct product in a timely and safe manner.
Maintained a clean warehouse, meeting all food safety requirements

Warehouse Selector

Hearts of Saints

Setup, troubleshoot and mix live concerts in various venues.  Have used both analogue and digital boards, as well as numerous outboard f/x processors.

FOH Engineer

SITEX

Delivered uniforms, mats and cleaning supplies to customers. Maintained healthy relationships and attended to customer's needs as they arose.
Sold additional products as well as signed new customers.

Route Delivery Driver

I'm no Leonardo.

Not the turtle, DiCaprio, or DaVinci.

But I am a bit of a polymath (def: a person of wide-ranging knowledge or learning)

I've worn a lot of hats: Content Marketing Manager, Creative Director, Forklift Operator, Freelance Illustrator... and the thread connecting them all is an insatiable curiosity and a polymath's mindset.

I’ve never been able to niche down.

But instead of being a liability, I see it as an asset.

Across a 20+ year journey that's taken me through media, marketing, logistics, illustration, retail, and even front-of-house audio gigs, I've developed a superpower: the ability to connect ideas across disciplines.

I see patterns others don't.

Whether I'm writing a book, illustrating a graphic novel, or helping shape the messaging for a software product, I'm always drawing from a wide-ranging mental library to find new, creative solutions.

At Longbow Advantage, I lead content strategy for a supply chain tech company. I write, edit, design, strategize, and build. I turn complex topics into clear, human-centered content. From case studies and campaign emails to live webinars and product sheets.

Before that, I spent years in the creative and communications space at a large multi-campus church, overseeing everything from weekly service production and brand overhauls to live event management and volunteer coordination. I led teams. I built systems. I kept the big picture and the pixel-perfect details in balance.

And when I'm not doing all that? You'll find me mixing audio, sketching a comic, writing fiction, or deep down a rabbit hole about historical events or obscure scientific theories.

In a world that rewards specialization, I bring something different: range.

Because creativity isn't just about making things.

It's about seeing connections others miss.

Travis Hinkle

The Tagus Group LLC

Responsible for overseeing and managing marketing and business growth strategy for a family-owned media business specializing in advertising, publishing, and digital transformation strategies serving 350,000 Portuguese and Luso-American community members in California.

• Strategic Portfolio Diversification: Orchestrated the expansion of the advertising and consulting service portfolio to address the new market dynamics brought by the 2020 pandemic, offering B2B consulting to traditional businesses on adopting online platforms and building online communities. 

• Online Subscription Implementation: Launched an online subscription model for "The Portuguese Tribune" in 2020, leveraging data-driven insights to promote and grow digital memberships.

• Revenue Growth through Online Advertising: Successfully attracted businesses to advertise online, tapping into new advertising opportunities through the digital edition of "The Portuguese Tribune."

VP of MARKETING 

Mariani Packing Co., Inc.

World’s largest independently and family-owned producer of dried fruits, present in 65+ countries. Recruited to establish an innovation mindset and introduce a pipeline of innovative new products for the next generation of this 3rd-gen family-owned CPG business. www.mariani.com

• Innovation Strategy: Developed a multi-year strategic innovation plan based on a robust pipeline of new
Mariani branded items while leading 6 functional teams and 75+ team members, including R&D, QA,
Procurement, Ops, Sales, and Marketing.

• Nationwide Distribution: Penetrated 10,000 US retail accounts in the first year of launching a highly
successful new line of Salad Toppers that featured unique dried fruit recipes.

• eCommerce B2C Expertise: Spearheaded eCommerce website migration to Shopify internally
across departments, coordinating 3rd-party agencies for website development, fulfillment, and
distribution.

SENIOR INNOVATION & BRAND MANAGER

RDT Marketing, Brand & Design Consulting

Founded RDT to provide marketing, innovation, branding, and design consultancy services to SMBs in the US and Europe.

• Brand Growth Expertise: Acted as a brand steward, providing coaching, mentoring, and strategic direction throughout the development and execution of go-to-market strategies and evergreen marketing campaigns for various national and international brands.

• Performance Marketing: Managed performance and optimization for Shopify and Woocommerce online stores for CPG brands and across third-party eCommerce marketplaces, including Amazon and other DTC channels.

• Digital Strategies Consultancy: Designed digital strategies and directed agencies and teams in the execution of SEO strategies, paid ad campaigns, influencer campaigns, web and social media content management, email marketing, and new website development.

FOUNDER & CHIEF MARKETING CONSULTANT

Mann's Fresh Vegetables (Mann Packing Co., Inc.)

First-ever Director of Innovation in the family brand’s 75-year history, hired to implement a culture of innovation across the whole 600-member organization and leading the produce industry. Acquired by Del Monte Fresh in 2018. www.veggiesmadeeasy.com

• Market-Defining Product Launch: Pioneered a new $25M/year veggie bowl segment, propelling substantial revenue growth through the successful development and launch of the award-winning Nourish Bowls™.

• Efficient Innovation Process: Optimized the Stage-Gate product innovation development process, streamlining operations across 10 in-house departments and impacting 600 team members.

• Consumer-Centric Insights: Initiated comprehensive quantitative and qualitative consumer research initiatives, identifying and testing novel product innovation concepts rooted in consumer preferences.

• Strategic Sales and Marketing Support: Crafted persuasive sales and marketing presentations for B2B clients and B2C consumers, enhancing engagement and driving successful product launches.

DIRECTOR OF INNOVATION 

Borges USA- STAR Fine Foods

U.S.’s #1 selling brand of Mediterranean products. Recruited by the CEO to lead their US in-house marketing department, by developing strategic marketing campaigns and launching new Mediterranean food products in the North American market. Liaison to Global Marketing HQ in Barcelona, Spain. Part of Borges’ $1B+ global family house of brands. 

• Strategic Budget Planning: Managed a $3M/year budget for consumer and trade advertising, orchestrating a wide range of strategic campaigns, partnerships, and activities to enhance brand visibility, including print and online campaigns, brand ambassador campaigns, in-store activities, PR, media relations, trade shows, cross-marketing partnerships, and social media.

• Product Launch Expertise: Executed 45+ product launches from ideation to market, overseeing comprehensive product development lifecycles across multiple brands and retail channels, including ideation, market research, focus groups, and packaging design.

• National Retail Expansion: Spearheaded the company's first national distribution at Walmart's 3100+ stores and Kroger's 2400+ stores, introducing innovative Mediterranean consumer products to new markets.

• Effective Agency Leadership: Provided strategic direction to 30 agencies annually, spanning various marketing functions, including advertising, account-specific, packaging design, procurement, promotional, Nielsen, IRI data, retailer marketing specific, trade shows, e-commerce, and PR.

DIRECTOR OF MARKETING 

Tetley

Good Earth Teas is one of the first American herbal tea companies, born in California. Recruited by company founders to establish a formal in-house marketing department, orchestrating global marketing strategies and launching innovative new specialty tea products. Acquired by Tetley in 2009. www.goodearth.com

• Established an in-house marketing department, oversaw comprehensive marketing campaigns, contributed to consistent revenue growth, led brand evolution, and directed global marketing endeavors across international markets.

• Tactical Budget Oversight: Implemented a $1M annual marketing budget for comprehensive 360 campaigns, including print and radio ads, trade shows, community demo events, online retail, inserts, catalogs, website, and trade publications.

• Revenue-Boosting Marketing: Played a pivotal role in driving consistent annual revenue growth year after year, focusing on effective marketing strategies, especially for new product launches.

• Brand Evolution Leadership: Directed the transformation of brand identities and packaging designs across diverse media platforms for a 150+ product portfolio across four CPG brands.

• Global Marketing Expertise: Led marketing and advertising endeavors for both B2B and B2C clients across international markets, including the United States, China, Japan, Germany, England, Canada, and Mexico.

CREATIVE DIRECTOR / SENIOR BRAND MANAGER

Purpose-Driven Marketing Leader Serving Brands & Communities | Top 100 AI Creators & Innovators on LinkedIn

𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐏𝐮𝐫𝐩𝐨𝐬𝐞.

Excels in building and nurturing brands and communities. Brings together a distinctive fusion of visionary creativity, analytical acumen, and strategic thinking, to craft differentiating marketing strategies. 

Recognized for fostering inclusive work environments and empowering teams to challenge conventions in order to achieve brand success and meaningful change.

• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐨𝐟 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Blending the creativity and precision of a product and industrial design background with a proven track record of building and executing effective marketing strategies. Experience spans Media & Advertising, CPG, e-Commerce, and Non-Profits.

• 𝐂𝐫𝐨𝐬𝐬-𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐨𝐫 𝐚𝐧𝐝 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: Rooted in the Portuguese community and dedicated to supporting its growth. Proficient in forging global connections and bringing the community and brands together through events, digital platforms, and media strategies.

• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐭𝐚𝐥𝐲𝐬𝐭: Exceptional communicator and presenter, merging strategic leadership experience cultivated in director and VP roles with hands-on agency expertise. Celebrated for cultivating strategic partnerships, skillfully mentoring and leading complex teams, and managing external vendors.

• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭: Launched over 500 new products in North America and abroad. Played a pivotal role in enhancing new product development processes and in shaping impactful marketing strategies for new and heritage brands.

• 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐫𝐨: Demonstrated proficiency in directing multi-million-dollar marketing budgets and utilizing data-driven analysis to optimize ROI, shape future budget strategies, and ensure KPI alignment.

• 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 𝐅𝐨𝐫𝐰𝐚𝐫𝐝-𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Recognized thought leader adopting AI tools to optimize marketing processes, sharing insights with an expanding community, and participating in innovative digital projects.

taplio

The Battle

Travis Hinkle

Roberto Avila

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