I'm no Leonardo.

No, not the ninja turtle.
And not DiCaprio.
I'm talking about DaVinci.

But like him, I see the world as one big web of connected ideas.

I've spent the last decade helping tech founders and brands tell stories that make complex ideas feel simple. Whether I'm writing for a supply-chain SaaS company or ghostwriting for a startup founder, my goal is always the same: to make people care.

At Longbow Advantage, I serve as lead storyteller and content strategist, turning technical concepts into narratives that build trust and drive results. I've helped grow engagement by 50%, lift email CTR, and shape a consistent voice across campaigns, leadership content, and customer stories.

Before tech, I led creative and communications teams in the nonprofit world, producing live and digital experiences that connected people through story, music, and media. Those years taught me how to lead with empathy, think under pressure, and find meaning in the details.

I'm endlessly curious.
I love the Oxford comma.
And I still believe that creativity isn't just about making things, it's about seeing unique connections.

Travis Hinkle

Google Technical Specialist | Prompt Engineer | Vogue Photographer | Metaverse Tour Guide – AI Art, VR/AR, Fashion, Architecture

Ex-Google Engineer and founder of the technology agency Cobalt. My team helps companies save time and make money by integrating AI into their existing workflows. Previous clients include Alexander McQueen, Zaha Hadid Architects and the United Nations.

A sought-after speaker, I deliver international keynotes on cutting-edge topics like Generative AI and Digital Transformation. I also provide executive briefings, facilitate workshops, and moderate panels and am a frequent podcast guest.

As an early-stage startup advisor, I help companies refine their value proposition and user onboarding – successful exits include the 'virtual try-on' app Meepl's acquisition by Zalando.

With over 16,000 LinkedIn followers, I'm a trusted voice in AI and have been interviewed by publications such as Vogue, The New York Times, and The Wall Street Journal.

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And if you got this far, ask me about my David Hasselhoff story!

Rupert Breheny

AI slop done right.

AiCandy knocked it out of the park with this perfectly timed bit of satire. For all the people who (rightly) critique the generic action movie trailers that are ground out with exhausting regularity – this is AI video at its best.

Short-form content like this would have required thousands of dollars and days of shooting, hampered by a catering, makeup, and location budget. Realistically, it wouldn't have been made at all, at least not with these production values.

AI lets creatives stay nimble and respond with lightning speed to the conversation of the moment.

If you are an old-school film creative, complaining about derivative content built on stolen training data, the best response is to make something splendid. The tools are waiting for you and have never been better or cheaper.

Show us what you've got …

Credit:
Hans Buyse, Jan De Loore

Cobalt AI Founder | Google 16 yrs | Keynote Speaker | Writer | Consultant AI

Acting has always been an uncanny profession.

A human being offers their face to light. They stand still while a machine records time passing over them. Later, strangers sit in darkness and feel something that did not happen.

When Andrei Tarkovsky described film as “sculpting in time,” he meant that the camera preserves not just the reading of lines, but their duration, breath, hesitation, the tremor before a word. The actor’s body is the vessel through which time becomes visible.

But what happens when time no longer needs a body?


WHAT JUST HAPPENED

The fight for Hollywood’s soul is not happening on the picket line. It’s happening in contract clauses over biometric ownership.

Matthew McConaughey just addressed the looming AI “threat,” and he didn’t moralize – he strategized.

His position is simple: AI performances will soon be indistinguishable from principal photography. The question is not whether they will exist, but who will own them.

His move? He trademarked his likeness. Controls his digital twin. And will license it on his terms.

That’s not a betrayal of the craft. That’s vertical integration of the self.

A-list actors have long licensed their faces to foreign advertising markets most domestic fans never see. The shift now is in scale and friction reduction. We’re moving from a required physical presence in Tokyo to a digital presence everywhere.


AFFECTED INDUSTRIES

• Film & Television Production
• Global Advertising
• Talent Agencies (now IP asset managers)
• Intellectual Property Law
• Video Games & Voice Synthesis

The competitive layer is already forming: voice platforms (ElevenLabs), avatar ecosystems, digital doubles, and estate licensing firms.


THE BIGGER PICTURE

Actors have always been professional simulators.

Harrison Ford was never president. Timothée Chalamet has never ridden a sandworm.

But if AI removes the biological bottleneck – ethical issues abound.

Will we see dead actors posthumously endorse political candidates, or sell products they never used themselves?


THE QUESTION

If an AI-generated performance moves you to tears, does it matter if the actor was never on set?

And who owns the ghost in the machine?

#GenerativeAI #Hollywood #IntellectualProperty #DigitalTwins

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The Battle

Travis Hinkle

Rupert Breheny

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taplio

The Battle

Travis Hinkle

Rupert Breheny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rupert Breheny's LinkedIn Performance

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