Travis Lachner

Founder & CEO

Helping founders open doors & close deals with killer content systems and series 🌋 B2B Producer ▹ Podcast ▹ Livestream ▹ Video

Want a frictionless sales funnel?

Here's how to do it with max ROI 👇

Use your own show/series to open doors, close deals, and create content all-in-one. 

This system has been used to generate HUNDREDS of millions in revenue. 

(and I've been optimizing it since the MySpace days.)

If you can invest 1 hour a week... 

You'll get:
➤ Targeted relationships and access to bigger deals.
➤ Daily content marketing to build your brand.
➤ Your own media asset to grow/rent/sell.
➤ Social authority and thought leadership.
➤ Compounding ROI (increasing results for same amount of effort)


Do you want to activate this cheat code for your business?

Book a strategy call and I'll build your custom production playbook for free. 

👉 DM me to get started

CEO | B2B Podcast Producer

Want to build elite relationships loaded with positive rapport?

Use a signature show + daily content marketing.

Book a call to build your playbook.
👉 https://bit.ly/meet-travis

Co-founder at Leadvisibility | Force your co-founder to post content/engage with target customers on LinkedIn

Imagine this: you and your co-founder both post content on LinkedIn and also engage with target customers’ posts to build more familiarity with them...

Then add outbound to that sequence to turn those interests into booked meetings.

This is what we do at our company.

And then we might also rewrite your homepage too to ensure the traffic landing on your site is converting to booked demos, sales calls, and sign-ups.

Even if your co-founder is the CTO of the company, we can make things easier for them.

DM to test us out!

Miracle Okonkwo

what should the CEO of HubSpot post on LinkedIn?

What should the CTO post?

If you are a SaaS company with 2 co-founders and your titles go like this;

- Co-founder/CEO with non-technical roles
- Co-founder/CTO with technical roles

How do you both post content that speaks to your target customers, drives pipeline, while connecting it to your individual roles in the company?

I think this is easier for the co-founder/CEO to pull off.

But what about the co-founder/CTO?

Do your customers actually want to hear the technical aspect of the business?

Yeah.

It actually depends on how you and your co-founder go about it.

I have an equation to follow here...

Your role in the company +
What the product does +
What gets the attention of your target customers.

For example;

How do the roles of a CEO impact the company vision to help customers solve a particular problem?

Also, how do the roles of a CTO impact this?

To explain this more...

I have 5 content pillars I follow when it comes to getting founders to post 5 times a week.

1) What the product does

2) How you use the product personally to drive the results you are promising your target customers.

3) Customer resistance/complaints

4) Customer good words/wins

5) Founder narratives and stories

Now, how you and your co-founder speak about the content ideas under each of these 5 content pillars will be different.

One is giving their non-technical perspective, while the other is giving their technical version.

This is a way you can go about it.

Or is this wrong?

Co-founder at Leadvisibility | Helping you and your co-founder post content and book meetings on LinkedIn | Homepage rewrite/setup if your site is not converting.

taplio

The Battle

Travis Lachner

Miracle Okonkwo

Followers

Posts

Engagements

Likes

Performance ScoreMiracle Okonkwo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Travis Lachner

Miracle Okonkwo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Miracle Okonkwo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMiracle Okonkwo's LinkedIn Performance