Strategic Brand Builders

Recent Client Wins w/ B2B Consulting/SaaS Hybrid Company: 
◦ 90% above target for sales goal: $1.4M generated in 2 months
◦ 2x landing page conversion rate, doubled lead flow
◦ +30 MQLs per month from new nurture campaign
◦ Higher-quality ICP leads, shifting from 6-figure accounts to 7–8-figure businesses and improving sales team close rates

◦ Vice President of Marketing / Head of Marketing and Acting Managing Director, responsible for hiring, team management, performance development, account management, customer satisfaction, OKR and revenue goal achievement, and overall client growth and marketing strategy.
◦ Source, interview, train, and lead a remote marketing high-performing team of eight employees, determining strategy and prioritization of resources across client portfolios to ensure customer loyalty.
◦ Develop and execute a comprehensive and data-driven organization-wide marketing strategy which includes messaging, positioning, thought-leadership SEO, SEM, email, social media, paid advertising, and PR. Resulting in scaling successful inbound funnels, reducing churn, increasing MQL, decreasing sales timeline, increasing LTV of business, and exceeding revenue goals of the business.
◦ Curate content and lead SEO projects founded on client and market data insights to scale long-term organic visibility, traffic, and engagement.
◦ Regularly assess business services, marketing strategies, and client requirements to enhance product offerings, thereby boosting customer engagement and loyalty.
◦ Evaluate and develop daily, monthly, quarterly, and annual reports tracking OKR and related performance indicators. Effectively communicate performance, roadblocks, solutions, and action strategies of marketing internally to grow business with Co-Founder.
◦ Serves as the company's external thought leader, enhancing brand visibility and establishing industry trust and credibility.

Vice President (VP) of Marketing, Managing Director

NYB Creative

Client Win w/ B2C Pro Service Company 3-Months Sprint Improvements
From months at 1 lead/month with $1,500 CPA (Cost Per Acquisition) to 50 leads/month with a $35 CPA 
From 1% conversion rate on landing pages to 20% conversion rate

◦ Owned and developed the annual marketing editorial plan and thematic calendar across the website and social media for clients, sourced and managed content vendors, and coached, mentored, and led a team of nine employees, three copywriters, and six content writers. 
◦ Conducted creative reviews, provided constructive feedback to the writing team, and managed feedback from collaborators across the company.
◦ Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging
◦ Streamlined content-focused SEO tactics to elevate online visibility, boost web traffic, enhance user engagement, and increase conversion rates. Sample client outcome based on content strategy, $0 to $100,000 in 6 months.

Head of Marketing and Creative

Honig Conte Porrino Insurance Agency, Inc.

Client Win for B2B / B2C Insurance Brokerage
200% increase in organic traffic
250% increase in ranking keywords
From 3 leads/month to 20 leads/month

• Led Marketing strategic planning, initiatives, employee resourcing, and team development prior to the organization becoming a client of NYB Creative. Created and led marketing strategies that increased the book of business by $1.5M in first year.
  • Oversaw and built the brand architecture strategy for the three businesses under the umbrella of HCP ensuring differentiation and brand clarity in all communication and positioning.
  • Optimized inefficiencies of a small local targeted business SEM program to decrease CPA by 97% over 3 months, while increasing lead volume from inconsistent single digits to sustainably over 50 per month. Increased organic traffic by 600% .

Vice President (VP) Marketing, Interim

Brafton Inc.

• Responsible for conceptualizing, and implementing the marketing strategy on time and on budget for the agency’s biggest tech clients - KAYAK, Chiron Technology, and Confirm.io (purchased by Facebook during my tenure). 
  • Collaborated with client marketing teams, and leadership to identify and distill client business goals into marketing strategies, goals, and objectives, and then worked directly with sales executives to present potential marketing products and drive business development.
  • Developed and communicated reporting in a meaningful way to create further optimizations and additional scopes of work that sustained high levels of revenue for our company.

Digital Marketing Manager, Strategist - B2B Technology and Startups

Propel Marketing

• Offer clients enhanced customer service and strategic evaluation of both current and potential digital marketing solutions.
  • Work in tandem with the client's original sales rep to continue to develop the client's relationship, increase retention, and further drive revenue. The value I bring to the client helps them see results from an all-inclusive marketing plan with a higher level of touch points and support. 

- Managing 60+ accounts
- Current Portfolio: < $2million 
- Q2 of 2016: 100% retention

Senior Account Manager (Marketing)

Fat Guy Media

◦ Produce and oversee content calendars for clients of varying industries across web, social and email marketing platforms; research, coordinate and oversee events of brand exposure, promotion and goodwill for our agency and our clients; manage production calendars and flow of work between our clients and creative departments; and help to write and proofread content for accuracy and consistency.

Marketing Account Manager

• Define and attract clients' target audience; research and monitor keywords for web and social media content; create and implement content calendars for our agency and clients; and write and proofread content for accuracy and consistency.

Media Coordinator

Jump Advertising

• Oversee production of agency’s projects across interactive, print and broadcast channels; manage production calendars and flow of work between Creative Director, creative team and vendors; target and circumvent potential problems; and help to write and proofread project briefs and final copy for accuracy and consistency.

Junior Account Manager, Creative

Village Mortgage Company

• Provided in-house marketing support in establishing company’s new brand identity; conceived and helped to develop marketing collateral and advertising initiatives throughout New England; negotiated and worked directly with vendors; wrote corporate press releases; and researched best practices to develop in-house interactive presence: website development/social media/optimization.

Marketing Intern

The Leverage Marketing Group

• Worked under account managers while developing agency’s marketing campaigns; targeted and implemented interactive marketing tools for websites, presentations and in-house marketing for clients; and measured and evaluated campaign marketing reach.

Fractional CMO | Strategic Marketing Leader | Managing Director at Strategic Brand Builders | Creating High ROI Marketing Strategy

I build marketing machines that scale — not just campaigns that look good on paper.

Over the last 10+ years, I’ve helped $3M+ businesses clarify their message, build systems that support growth, and align marketing with sales and finance. Whether leading internal teams or collaborating with external vendors, I bring a CMO-level mindset to every challenge: strategy first, execution built to scale, and ROI that actually holds up under scrutiny.

From brand positioning and funnel design to performance marketing and CRM optimization, I’ve worked with founders, CFOs, and EOS implementers to turn chaos into clarity — and marketing into a true growth lever.

🧠 What I bring:
- Executive-level strategy with hands-on systems thinking
- Deep experience across brand, demand gen, and marketing ops
- Team leadership that drives performance and accountability
- A track record of turning vision into revenue — fast

Right now, I’m open to:
- Full-time marketing leadership roles (VP or CMO-level)
- Fractional CMO partnerships with companies ready to scale but not ready to hire in-house

When I’m not building marketing systems, you’ll find me surfing, exploring new cities, or taking the long road with the top off my Jeep. I believe the best businesses are the ones that give you freedom — and I help build the kind of marketing that makes that possible.

Want to jam on strategy, growth, or whether your marketing’s really working?
📅 Let’s talk — I promise it’ll be more fun than your last “brand audit.” https://app.reclaim.ai/m/trent-warner/quick-meeting

Trent Warner

Lead Designer

BridgeAthletic

- Ensure brand elements translate into marketing strategies and help shape content and communication to match vision and mission
- Translating brand elements into plans and go-to-market strategies
- Design multi-channel marketing assets for email, video, social media, web, and other platforms
- Own layout and design of the BridgeAthletic website
- Develop responsive landing page templates in HubSpot adhering to brand guidelines
- Collaborate closely with cross-functional teams to understand project requirements, goals, and target audience, ensuring that design solutions align with the overall brand strategy

Designer & Brand Manager

Almost Friday Designs

Specializing in content design, marketing operations, and product marketing within the Strength and Conditioning software industry.

Assist clients with marketing strategies to meet business objectives. Create and design first-class, visually stimulating content to align with brand messaging and goals. Research and develop effective marketing strategies to meet company goals. Oversee social media platforms and report on key metrics to drive growth. Contribute to the definition of product messaging and audience segmentation.

Designer

TeamBuildr

Lead the production of all marketing content and collateral. Developed strategies and campaigns to meet monthly/quarterly goals. Managed audience segmentation to effectively communicate with customers and leads. Developed and managed campaign timelines, workload, and objectives. Created and designed first-class content for organic and paid audiences.

Marketing Manager

Onboarded new customers and provided support to maintain account health. Managed account relationships to drive renewals and upgrade revenue. Implemented customer journeys to increase product knowledge.

Customer Success Manager

Urban Athletic Club

CrossFit Coach

Coached Strength & Conditioning/CrossFit group classes. Collaborated with a team of coaches to develop scheduling and  long term programming. Created and implemented new website designs, social media strategies, internal marketing campaigns, and club events. Assisted in the management of the gym including, community initiatives, new member enrollments, and daily gym maintenance duties.

Head CrossFit Coach & Social Media Coordinator

Corporate Fitness Works

Assistant Program Manager and Group Exercise Coordinator for an onsite corporate fitness facility:
- Manage onsite staff, outside instructors, and assist with regional CFW employee's schedules
- Plan and present health promotional items, incentive programs, and health screenings to client
- Assist with reporting and presenting monthly facility statistics to client
- Conduct fitness assessments, program designs, and personal train clients based off of individual needs
- Instruct group exercise classes 3-5 times per week (total body, HIIT, spin, core)
- Assist with daily exercise supervision and maintenance of site fitness center, equipment, and locker rooms

Assistant Program Manager

-Manage staff schedules, exercise instructor schedules, and help manage regional site coverage
-Group Exercise Lead; report monthly class participation numbers, observe attendance statistics, observe instructors, manage instructor certifications, find outside instructor coverage, and update monthly calendar
-Assist with daily exercise supervision and maintenance of site fitness center, equipment, and locker rooms
-Conduct fitness assessments, program designs, and personal train clients based off of individual needs
-Instruct group exercise classes 3-4 times per week (total body, HIIT, spin, core)
-Assist with planning, delivery and evaluation of health promotion and incentive programs and on-site screenings

Health Fitness Specialist

McDaniel College

•	Assist the Head Coach in all aspects of the program – daily coaching duties, practice planning, developing offensive strategies, film break down and scouting reports
•	Coordinator for all aspects of strength and conditioning for student-athletes
•	Recruitment of prospective student-athletes
•	Aid in student-athlete academic progress and leadership meetings
•	Coordinate various fundraising events, community service, summer camps, and prospect visits

Graduate Assistant Women's Lacrosse Coach

Creative and driven multi-media visual designer specializing in the health, fitness & wellness industry. Self-taught, independent go-getter with a passion for driving brand awareness and product performance. I am used to wearing many hats and working in a start-up environment and I can't wait to be a part of and grow with a team!

Also, I'm obsessed with my dog, espresso martinis, and early morning workouts.

View my portfolio » ali-schumacher.com

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Trent Warner

Ali Schumacher

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