Strategic Brand Builders

Recent Client Wins w/ B2B Consulting/SaaS Hybrid Company: 
◦ 90% above target for sales goal: $1.4M generated in 2 months
◦ 2x landing page conversion rate, doubled lead flow
◦ +30 MQLs per month from new nurture campaign
◦ Higher-quality ICP leads, shifting from 6-figure accounts to 7–8-figure businesses and improving sales team close rates

◦ Vice President of Marketing / Head of Marketing and Acting Managing Director, responsible for hiring, team management, performance development, account management, customer satisfaction, OKR and revenue goal achievement, and overall client growth and marketing strategy.
◦ Source, interview, train, and lead a remote marketing high-performing team of eight employees, determining strategy and prioritization of resources across client portfolios to ensure customer loyalty.
◦ Develop and execute a comprehensive and data-driven organization-wide marketing strategy which includes messaging, positioning, thought-leadership SEO, SEM, email, social media, paid advertising, and PR. Resulting in scaling successful inbound funnels, reducing churn, increasing MQL, decreasing sales timeline, increasing LTV of business, and exceeding revenue goals of the business.
◦ Curate content and lead SEO projects founded on client and market data insights to scale long-term organic visibility, traffic, and engagement.
◦ Regularly assess business services, marketing strategies, and client requirements to enhance product offerings, thereby boosting customer engagement and loyalty.
◦ Evaluate and develop daily, monthly, quarterly, and annual reports tracking OKR and related performance indicators. Effectively communicate performance, roadblocks, solutions, and action strategies of marketing internally to grow business with Co-Founder.
◦ Serves as the company's external thought leader, enhancing brand visibility and establishing industry trust and credibility.

Vice President (VP) of Marketing, Managing Director

NYB Creative

Client Win w/ B2C Pro Service Company 3-Months Sprint Improvements
From months at 1 lead/month with $1,500 CPA (Cost Per Acquisition) to 50 leads/month with a $35 CPA 
From 1% conversion rate on landing pages to 20% conversion rate

◦ Owned and developed the annual marketing editorial plan and thematic calendar across the website and social media for clients, sourced and managed content vendors, and coached, mentored, and led a team of nine employees, three copywriters, and six content writers. 
◦ Conducted creative reviews, provided constructive feedback to the writing team, and managed feedback from collaborators across the company.
◦ Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging
◦ Streamlined content-focused SEO tactics to elevate online visibility, boost web traffic, enhance user engagement, and increase conversion rates. Sample client outcome based on content strategy, $0 to $100,000 in 6 months.

Head of Marketing and Creative

Honig Conte Porrino Insurance Agency, Inc.

Client Win for B2B / B2C Insurance Brokerage
200% increase in organic traffic
250% increase in ranking keywords
From 3 leads/month to 20 leads/month

• Led Marketing strategic planning, initiatives, employee resourcing, and team development prior to the organization becoming a client of NYB Creative. Created and led marketing strategies that increased the book of business by $1.5M in first year.
  • Oversaw and built the brand architecture strategy for the three businesses under the umbrella of HCP ensuring differentiation and brand clarity in all communication and positioning.
  • Optimized inefficiencies of a small local targeted business SEM program to decrease CPA by 97% over 3 months, while increasing lead volume from inconsistent single digits to sustainably over 50 per month. Increased organic traffic by 600% .

Vice President (VP) Marketing, Interim

Brafton Inc.

• Responsible for conceptualizing, and implementing the marketing strategy on time and on budget for the agency’s biggest tech clients - KAYAK, Chiron Technology, and Confirm.io (purchased by Facebook during my tenure). 
  • Collaborated with client marketing teams, and leadership to identify and distill client business goals into marketing strategies, goals, and objectives, and then worked directly with sales executives to present potential marketing products and drive business development.
  • Developed and communicated reporting in a meaningful way to create further optimizations and additional scopes of work that sustained high levels of revenue for our company.

Digital Marketing Manager, Strategist - B2B Technology and Startups

Propel Marketing

• Offer clients enhanced customer service and strategic evaluation of both current and potential digital marketing solutions.
  • Work in tandem with the client's original sales rep to continue to develop the client's relationship, increase retention, and further drive revenue. The value I bring to the client helps them see results from an all-inclusive marketing plan with a higher level of touch points and support. 

- Managing 60+ accounts
- Current Portfolio: < $2million 
- Q2 of 2016: 100% retention

Senior Account Manager (Marketing)

Fat Guy Media

◦ Produce and oversee content calendars for clients of varying industries across web, social and email marketing platforms; research, coordinate and oversee events of brand exposure, promotion and goodwill for our agency and our clients; manage production calendars and flow of work between our clients and creative departments; and help to write and proofread content for accuracy and consistency.

Marketing Account Manager

• Define and attract clients' target audience; research and monitor keywords for web and social media content; create and implement content calendars for our agency and clients; and write and proofread content for accuracy and consistency.

Media Coordinator

Jump Advertising

• Oversee production of agency’s projects across interactive, print and broadcast channels; manage production calendars and flow of work between Creative Director, creative team and vendors; target and circumvent potential problems; and help to write and proofread project briefs and final copy for accuracy and consistency.

Junior Account Manager, Creative

Village Mortgage Company

• Provided in-house marketing support in establishing company’s new brand identity; conceived and helped to develop marketing collateral and advertising initiatives throughout New England; negotiated and worked directly with vendors; wrote corporate press releases; and researched best practices to develop in-house interactive presence: website development/social media/optimization.

Marketing Intern

The Leverage Marketing Group

• Worked under account managers while developing agency’s marketing campaigns; targeted and implemented interactive marketing tools for websites, presentations and in-house marketing for clients; and measured and evaluated campaign marketing reach.

Fractional CMO | Strategic Marketing Leader | Managing Director at Strategic Brand Builders | Creating High ROI Marketing Strategy

I build marketing machines that scale — not just campaigns that look good on paper.

Over the last 10+ years, I’ve helped $3M+ businesses clarify their message, build systems that support growth, and align marketing with sales and finance. Whether leading internal teams or collaborating with external vendors, I bring a CMO-level mindset to every challenge: strategy first, execution built to scale, and ROI that actually holds up under scrutiny.

From brand positioning and funnel design to performance marketing and CRM optimization, I’ve worked with founders, CFOs, and EOS implementers to turn chaos into clarity — and marketing into a true growth lever.

🧠 What I bring:
- Executive-level strategy with hands-on systems thinking
- Deep experience across brand, demand gen, and marketing ops
- Team leadership that drives performance and accountability
- A track record of turning vision into revenue — fast

Right now, I’m open to:
- Full-time marketing leadership roles (VP or CMO-level)
- Fractional CMO partnerships with companies ready to scale but not ready to hire in-house

When I’m not building marketing systems, you’ll find me surfing, exploring new cities, or taking the long road with the top off my Jeep. I believe the best businesses are the ones that give you freedom — and I help build the kind of marketing that makes that possible.

Want to jam on strategy, growth, or whether your marketing’s really working?
📅 Let’s talk — I promise it’ll be more fun than your last “brand audit.” https://app.reclaim.ai/m/trent-warner/quick-meeting

Trent Warner

AV Writing Services

Helping our clients improve their brand's authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

President

Self-employed

Content Strategist

Ver Halen Writing Services

I write high-quality print and web content to help people grow their businesses. Help your clients find you with with engaging content that tells them who you are, what you do, and how you can help them.

Freelance Writer and Editor

Schwarz Supply Source

Customer Service Representative

When my first client told me I had brought in $75,000 worth of business to his law firm just through the blog posts I had been writing for him over the past six months, I realized this wasn't just busy work. The articles I was writing were driving real results for his business.

That came as a surprise, because prior to that gig, I hadn't realized my love of writing and storytelling could have a practical application in the business world.

In college, I had majored in English and Psychology, little knowing I was getting the perfect degree for content marketing. I didn't even know what content marketing was. I thought I wanted to work in publishing, figuring if I couldn't make a living writing books, maybe I could make a living publishing them.

Unfortunately, I graduated in 2009, right after the job market crashed. There were no jobs to be had in publishing ... or really anywhere else. 

I was a receptionist and I worked in customer service, but they were jobs, not careers. When I found myself between jobs, my roommate's dad, who was an attorney, offered to give me things to do around his office until I got back on my feet. One of the things he needed was someone to write blog posts for his law firm. He knew I had a strong writing background, so he offered me the gig, and I was more than happy to get paid to write.

After six months, he told me I had brought in $75,000 worth of business for his law firm, just from the blog posts I was writing for him.

After a while, I started writing for an associate of his, and then for some friends of mine. I did get another day job, but I kept writing on the side, and my client list kept growing until I knew I couldn't do both any more, so I quit the day job to devote myself to writing full time, and I've never looked back.

You can find more information on how to create a powerhouse content marketing strategy on my blog: https://avwritingservices.com/blog/ and in my book, Content Marketing Made Easy, which you can buy here: https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9

If you're interested in taking this conversation further, you can use this link to schedule a time to chat with me 1:1: https://alisonverhalen.as.me/

Alison Ver Halen

I normally use my Wednesday post to talk about myself, but since tomorrow is Thanksgiving, I wanted to take this opportunity to say that I am grateful for each and every one of you who has chosen to join (and stay in) my network.

Some people for whom I am particularly grateful, in no particular order, are:

MAURICE VINCENT who recently took some time out of his busy schedule to talk over the launch of a new service I'm offering and brainstorm strategies to make it as effective as possible.

Beth Selix Tomas for letting me join her in helping the next generation of women find and learn how to use their voice. And if you haven't heard of This Girls Story, check it out. It's amazing.

Mary Wu for being an awesome human and fellow dog lover. My LinkedIn presence wouldn't be anywhere near where it is today if it hadn't been for helpful tips and updates. If improving your LinkedIn presence is something you're looking to do in 2026, you need to talk to Mary.

Kevin Thompson who recently responded to my cry for help and took time out of his packed schedule to talk with me about my brand and my services so I can move forward with greater clarity. I'm also grateful for his sci-fi fantasy book club, which has introduced me to so many great books and authors I never would have found otherwise.

Justin Strane who took on the mantle of leading ProVisor's Chicago 2 group last year and has continued to impress me with his dedication to making the group as successful as possible. It's not a job I would have ever taken on, which makes me that much more impressed by his dedication and commitment.

Who/what are you grateful for this year?

Get high quality, educated leads who understand your value and why they want to work with you.

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Alison Ver Halen

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