Strategic Brand Builders

Recent Client Wins w/ B2B Consulting/SaaS Hybrid Company: 
◦ 90% above target for sales goal: $1.4M generated in 2 months
◦ 2x landing page conversion rate, doubled lead flow
◦ +30 MQLs per month from new nurture campaign
◦ Higher-quality ICP leads, shifting from 6-figure accounts to 7–8-figure businesses and improving sales team close rates

◦ Vice President of Marketing / Head of Marketing and Acting Managing Director, responsible for hiring, team management, performance development, account management, customer satisfaction, OKR and revenue goal achievement, and overall client growth and marketing strategy.
◦ Source, interview, train, and lead a remote marketing high-performing team of eight employees, determining strategy and prioritization of resources across client portfolios to ensure customer loyalty.
◦ Develop and execute a comprehensive and data-driven organization-wide marketing strategy which includes messaging, positioning, thought-leadership SEO, SEM, email, social media, paid advertising, and PR. Resulting in scaling successful inbound funnels, reducing churn, increasing MQL, decreasing sales timeline, increasing LTV of business, and exceeding revenue goals of the business.
◦ Curate content and lead SEO projects founded on client and market data insights to scale long-term organic visibility, traffic, and engagement.
◦ Regularly assess business services, marketing strategies, and client requirements to enhance product offerings, thereby boosting customer engagement and loyalty.
◦ Evaluate and develop daily, monthly, quarterly, and annual reports tracking OKR and related performance indicators. Effectively communicate performance, roadblocks, solutions, and action strategies of marketing internally to grow business with Co-Founder.
◦ Serves as the company's external thought leader, enhancing brand visibility and establishing industry trust and credibility.

Vice President (VP) of Marketing, Managing Director

NYB Creative

Client Win w/ B2C Pro Service Company 3-Months Sprint Improvements
From months at 1 lead/month with $1,500 CPA (Cost Per Acquisition) to 50 leads/month with a $35 CPA 
From 1% conversion rate on landing pages to 20% conversion rate

◦ Owned and developed the annual marketing editorial plan and thematic calendar across the website and social media for clients, sourced and managed content vendors, and coached, mentored, and led a team of nine employees, three copywriters, and six content writers. 
◦ Conducted creative reviews, provided constructive feedback to the writing team, and managed feedback from collaborators across the company.
◦ Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging
◦ Streamlined content-focused SEO tactics to elevate online visibility, boost web traffic, enhance user engagement, and increase conversion rates. Sample client outcome based on content strategy, $0 to $100,000 in 6 months.

Head of Marketing and Creative

Honig Conte Porrino Insurance Agency, Inc.

Client Win for B2B / B2C Insurance Brokerage
200% increase in organic traffic
250% increase in ranking keywords
From 3 leads/month to 20 leads/month

• Led Marketing strategic planning, initiatives, employee resourcing, and team development prior to the organization becoming a client of NYB Creative. Created and led marketing strategies that increased the book of business by $1.5M in first year.
  • Oversaw and built the brand architecture strategy for the three businesses under the umbrella of HCP ensuring differentiation and brand clarity in all communication and positioning.
  • Optimized inefficiencies of a small local targeted business SEM program to decrease CPA by 97% over 3 months, while increasing lead volume from inconsistent single digits to sustainably over 50 per month. Increased organic traffic by 600% .

Vice President (VP) Marketing, Interim

Brafton Inc.

• Responsible for conceptualizing, and implementing the marketing strategy on time and on budget for the agency’s biggest tech clients - KAYAK, Chiron Technology, and Confirm.io (purchased by Facebook during my tenure). 
  • Collaborated with client marketing teams, and leadership to identify and distill client business goals into marketing strategies, goals, and objectives, and then worked directly with sales executives to present potential marketing products and drive business development.
  • Developed and communicated reporting in a meaningful way to create further optimizations and additional scopes of work that sustained high levels of revenue for our company.

Digital Marketing Manager, Strategist - B2B Technology and Startups

Propel Marketing

• Offer clients enhanced customer service and strategic evaluation of both current and potential digital marketing solutions.
  • Work in tandem with the client's original sales rep to continue to develop the client's relationship, increase retention, and further drive revenue. The value I bring to the client helps them see results from an all-inclusive marketing plan with a higher level of touch points and support. 

- Managing 60+ accounts
- Current Portfolio: < $2million 
- Q2 of 2016: 100% retention

Senior Account Manager (Marketing)

Fat Guy Media

◦ Produce and oversee content calendars for clients of varying industries across web, social and email marketing platforms; research, coordinate and oversee events of brand exposure, promotion and goodwill for our agency and our clients; manage production calendars and flow of work between our clients and creative departments; and help to write and proofread content for accuracy and consistency.

Marketing Account Manager

• Define and attract clients' target audience; research and monitor keywords for web and social media content; create and implement content calendars for our agency and clients; and write and proofread content for accuracy and consistency.

Media Coordinator

Jump Advertising

• Oversee production of agency’s projects across interactive, print and broadcast channels; manage production calendars and flow of work between Creative Director, creative team and vendors; target and circumvent potential problems; and help to write and proofread project briefs and final copy for accuracy and consistency.

Junior Account Manager, Creative

Village Mortgage Company

• Provided in-house marketing support in establishing company’s new brand identity; conceived and helped to develop marketing collateral and advertising initiatives throughout New England; negotiated and worked directly with vendors; wrote corporate press releases; and researched best practices to develop in-house interactive presence: website development/social media/optimization.

Marketing Intern

The Leverage Marketing Group

• Worked under account managers while developing agency’s marketing campaigns; targeted and implemented interactive marketing tools for websites, presentations and in-house marketing for clients; and measured and evaluated campaign marketing reach.

Fractional CMO | Strategic Marketing Leader | Managing Director at Strategic Brand Builders | Creating High ROI Marketing Strategy

I build marketing machines that scale — not just campaigns that look good on paper.

Over the last 10+ years, I’ve helped $3M+ businesses clarify their message, build systems that support growth, and align marketing with sales and finance. Whether leading internal teams or collaborating with external vendors, I bring a CMO-level mindset to every challenge: strategy first, execution built to scale, and ROI that actually holds up under scrutiny.

From brand positioning and funnel design to performance marketing and CRM optimization, I’ve worked with founders, CFOs, and EOS implementers to turn chaos into clarity — and marketing into a true growth lever.

🧠 What I bring:
- Executive-level strategy with hands-on systems thinking
- Deep experience across brand, demand gen, and marketing ops
- Team leadership that drives performance and accountability
- A track record of turning vision into revenue — fast

Right now, I’m open to:
- Full-time marketing leadership roles (VP or CMO-level)
- Fractional CMO partnerships with companies ready to scale but not ready to hire in-house

When I’m not building marketing systems, you’ll find me surfing, exploring new cities, or taking the long road with the top off my Jeep. I believe the best businesses are the ones that give you freedom — and I help build the kind of marketing that makes that possible.

Want to jam on strategy, growth, or whether your marketing’s really working?
📅 Let’s talk — I promise it’ll be more fun than your last “brand audit.” https://app.reclaim.ai/m/trent-warner/quick-meeting

Trent Warner

Chrissy Virtuals

𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
➣Managing emails and responding to inquiries
➣Scheduling appointments and managing calendars
➣Organizing and maintaining digital files and documents
➣Data entry and database management
➣Preparing reports, spreadsheets, and presentations
➣Handling customer support and follow-ups
➣Processing invoices and expense tracking
➣Coordinating travel and event planning
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
➣Creating and scheduling social media posts
➣Engaging with followers and responding to comments/messages
➣Designing basic graphics for marketing materials
➣Writing and editing blog posts, newsletters, and website content
➣Managing email marketing campaigns
➣Tracking and analyzing marketing metrics
➣Researching industry trends and competitors
➣Assisting with online advertising and promotions
𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
➣Streamlining workflows and improving processes
➣Managing inventory and supplier communications
➣Overseeing project timelines and task assignments
➣Assisting with recruitment and onboarding
➣Ensuring compliance with company policies and procedures
➣Coordinating team meetings and preparing agendas
➣Implementing automation tools for efficiency
➣Troubleshooting operational issues

Admin | Marketing & Operations Virtual Assistant 

Global Language System

➣ Transcribing audio/video files as per client specifications and noting any formatting or notation requests prior to completing the transcription.
➣ Proofreading/editing transcribed files by junior transcribers for any spelling, grammar, or formatting errors, as well as other inconsistencies.

Transcriptionist/QC Reviewer

➣ Develop and maintain a deep understanding of Global Language System's products
and services.
➣ Identify potential clients and reach out to them via phone, email, or other means.
➣Build and maintain relationships with clients and ensure their needs are being met.
➣ Manage the sales process from beginning to end, including contract negotiation and
closing deals.
➣Meet and exceed monthly and quarterly sales targets.
➣ Provide regular reports on sales activities, including lead generation, conversion rates,
and revenue growth.

Sales Specialist

Invisible Talent

Key Accomplishments & Tasks:
➣ Advising clients on how to identify high quality jobs, with a commitment to optimizing application quality to maximize the likelihood of securing high-quality job offers.
➣ Proactively guiding clients on how to expand their LinkedIn Networks, connecting them with valuable professional opportunities.
➣ Expertly handling clients' email inboxes making sure to respond to crucial communications.
➣ Facilitating effective communication through a dedicated WhatsApp group, ensuring seamless interaction with clients.
➣ Seeking necessary information, guiding clients in responding to emails, LinkedIn connections, and managing interview invites promptly.
➣ Collaborating internally with Career Coaches, Job Documents Experts (JDEs), Online Business Manager (OBM), and fellow Job Search Strategists (JSSes) to optimize client success.
➣ Empowering clients in achieving their career goals by delivering strategic job search support.

Job Search Strategist

African Impact Org

➣ General administrative duties including drafting communications, managing emails, customer service, preparing reports, submitting and tracking grant applications and maintaining appropriate filing systems.
➣ Managing Grants databases in GrantStation.
➣ Contribute to the visibility of the organization by managing the organization's social medias through content creation, content scheduling, community management & inbox management. 
➣ Promoting African Impact programs.
➣ Supporting African Impact fundraising  work.

Virtual Administrative Assistant

Rev.com

➣ Achieved 100% on-time submission and 98% accuracy and formatting on all the transcripts I've worked on.
➣Able to differentiate different speakers on complex transcripts.
➣ Typing speed of 60wpm.
➣ Deliver high quality and extensively proofread transcripts while adhering to the style guide.

Transcriptionist

Baobab Development Group

➣ Answering to customer questions on company products through chats and emails.
➣Ensuring that customer complaints are solved at the fastest time possible.
➣Liaising with the Sales and Marketing department to ensure excellent after sales services to all existing clients.
➣ Writing reports in meetings and forwarding the reports to the relevant stakeholders.
➣  Scheduling interviews.

Administrative Assistant

GoTranscript Transcription Services

Kauwi Secondary School 

- Developing, planning, and implementing curriculum, lesson plans, and educational programs for learners for mathematics and chemistry subjects.
- Advising, testing, and teaching learners in mathematics and chemistry academic subjects.
- Presenting and reinforcing learning concepts within mathematics and chemistry.
- Answering learner inquiries and resolves problems related to curriculum and other appropriate sources.
- Planning, developing and overseeing community outreach activities for targeted learner populations. 
- Promoting programs and recruiting students through networking with local school and community groups.
- Preparing appropriate documentation and reports on programs and on learner progress.

Mathematics & Chemistry Teacher

Thika Road Girls' High School 

Murera Sec. School

Mathematics & Chemistry Teacher 

A Hands-On Virtual Assistant||Social Media Manager for Solopreneurs and Startup CEOs - I offer Admin and Social Media Management support.

Hi, I’m Chrissy!
I help busy entrepreneurs and executives cut through the chaos by building smooth, efficient systems that save time and keep things running effortlessly. With 4+ years of experience as a Virtual Assistant, I do more than just admin work; I optimize operations, manage marketing tools, and streamline workflows so you can focus on what really matters.

What makes me different? I bring a tech-savvy, solutions-first mindset to every challenge. I don’t just check tasks off a list, I find smarter ways to get things done. Plus, with experience working across global organizations, I communicate effortlessly across cultures and adapt quickly to new tools and systems.

At the end of the day, my goal is simple: to help you reclaim your time while making sure nothing falls through the cracks. If you need someone who can keep your operations running smoothly while helping your business grow? Let’s connect, I’d love to chat about how I can support you!

Remember, I'm just a DM away!

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The Battle

Trent Warner

Christabella Kyuu

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