Strategic Brand Builders

Recent Client Wins w/ B2B Consulting/SaaS Hybrid Company: 
◦ 90% above target for sales goal: $1.4M generated in 2 months
◦ 2x landing page conversion rate, doubled lead flow
◦ +30 MQLs per month from new nurture campaign
◦ Higher-quality ICP leads, shifting from 6-figure accounts to 7–8-figure businesses and improving sales team close rates

◦ Vice President of Marketing / Head of Marketing and Acting Managing Director, responsible for hiring, team management, performance development, account management, customer satisfaction, OKR and revenue goal achievement, and overall client growth and marketing strategy.
◦ Source, interview, train, and lead a remote marketing high-performing team of eight employees, determining strategy and prioritization of resources across client portfolios to ensure customer loyalty.
◦ Develop and execute a comprehensive and data-driven organization-wide marketing strategy which includes messaging, positioning, thought-leadership SEO, SEM, email, social media, paid advertising, and PR. Resulting in scaling successful inbound funnels, reducing churn, increasing MQL, decreasing sales timeline, increasing LTV of business, and exceeding revenue goals of the business.
◦ Curate content and lead SEO projects founded on client and market data insights to scale long-term organic visibility, traffic, and engagement.
◦ Regularly assess business services, marketing strategies, and client requirements to enhance product offerings, thereby boosting customer engagement and loyalty.
◦ Evaluate and develop daily, monthly, quarterly, and annual reports tracking OKR and related performance indicators. Effectively communicate performance, roadblocks, solutions, and action strategies of marketing internally to grow business with Co-Founder.
◦ Serves as the company's external thought leader, enhancing brand visibility and establishing industry trust and credibility.

Vice President (VP) of Marketing, Managing Director

NYB Creative

Client Win w/ B2C Pro Service Company 3-Months Sprint Improvements
From months at 1 lead/month with $1,500 CPA (Cost Per Acquisition) to 50 leads/month with a $35 CPA 
From 1% conversion rate on landing pages to 20% conversion rate

◦ Owned and developed the annual marketing editorial plan and thematic calendar across the website and social media for clients, sourced and managed content vendors, and coached, mentored, and led a team of nine employees, three copywriters, and six content writers. 
◦ Conducted creative reviews, provided constructive feedback to the writing team, and managed feedback from collaborators across the company.
◦ Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging
◦ Streamlined content-focused SEO tactics to elevate online visibility, boost web traffic, enhance user engagement, and increase conversion rates. Sample client outcome based on content strategy, $0 to $100,000 in 6 months.

Head of Marketing and Creative

Honig Conte Porrino Insurance Agency, Inc.

Client Win for B2B / B2C Insurance Brokerage
200% increase in organic traffic
250% increase in ranking keywords
From 3 leads/month to 20 leads/month

• Led Marketing strategic planning, initiatives, employee resourcing, and team development prior to the organization becoming a client of NYB Creative. Created and led marketing strategies that increased the book of business by $1.5M in first year.
  • Oversaw and built the brand architecture strategy for the three businesses under the umbrella of HCP ensuring differentiation and brand clarity in all communication and positioning.
  • Optimized inefficiencies of a small local targeted business SEM program to decrease CPA by 97% over 3 months, while increasing lead volume from inconsistent single digits to sustainably over 50 per month. Increased organic traffic by 600% .

Vice President (VP) Marketing, Interim

Brafton Inc.

• Responsible for conceptualizing, and implementing the marketing strategy on time and on budget for the agency’s biggest tech clients - KAYAK, Chiron Technology, and Confirm.io (purchased by Facebook during my tenure). 
  • Collaborated with client marketing teams, and leadership to identify and distill client business goals into marketing strategies, goals, and objectives, and then worked directly with sales executives to present potential marketing products and drive business development.
  • Developed and communicated reporting in a meaningful way to create further optimizations and additional scopes of work that sustained high levels of revenue for our company.

Digital Marketing Manager, Strategist - B2B Technology and Startups

Propel Marketing

• Offer clients enhanced customer service and strategic evaluation of both current and potential digital marketing solutions.
  • Work in tandem with the client's original sales rep to continue to develop the client's relationship, increase retention, and further drive revenue. The value I bring to the client helps them see results from an all-inclusive marketing plan with a higher level of touch points and support. 

- Managing 60+ accounts
- Current Portfolio: < $2million 
- Q2 of 2016: 100% retention

Senior Account Manager (Marketing)

Fat Guy Media

◦ Produce and oversee content calendars for clients of varying industries across web, social and email marketing platforms; research, coordinate and oversee events of brand exposure, promotion and goodwill for our agency and our clients; manage production calendars and flow of work between our clients and creative departments; and help to write and proofread content for accuracy and consistency.

Marketing Account Manager

• Define and attract clients' target audience; research and monitor keywords for web and social media content; create and implement content calendars for our agency and clients; and write and proofread content for accuracy and consistency.

Media Coordinator

Jump Advertising

• Oversee production of agency’s projects across interactive, print and broadcast channels; manage production calendars and flow of work between Creative Director, creative team and vendors; target and circumvent potential problems; and help to write and proofread project briefs and final copy for accuracy and consistency.

Junior Account Manager, Creative

Village Mortgage Company

• Provided in-house marketing support in establishing company’s new brand identity; conceived and helped to develop marketing collateral and advertising initiatives throughout New England; negotiated and worked directly with vendors; wrote corporate press releases; and researched best practices to develop in-house interactive presence: website development/social media/optimization.

Marketing Intern

The Leverage Marketing Group

• Worked under account managers while developing agency’s marketing campaigns; targeted and implemented interactive marketing tools for websites, presentations and in-house marketing for clients; and measured and evaluated campaign marketing reach.

Fractional CMO | Strategic Marketing Leader | Managing Director at Strategic Brand Builders | Creating High ROI Marketing Strategy

I build marketing machines that scale — not just campaigns that look good on paper.

Over the last 10+ years, I’ve helped $3M+ businesses clarify their message, build systems that support growth, and align marketing with sales and finance. Whether leading internal teams or collaborating with external vendors, I bring a CMO-level mindset to every challenge: strategy first, execution built to scale, and ROI that actually holds up under scrutiny.

From brand positioning and funnel design to performance marketing and CRM optimization, I’ve worked with founders, CFOs, and EOS implementers to turn chaos into clarity — and marketing into a true growth lever.

🧠 What I bring:
- Executive-level strategy with hands-on systems thinking
- Deep experience across brand, demand gen, and marketing ops
- Team leadership that drives performance and accountability
- A track record of turning vision into revenue — fast

Right now, I’m open to:
- Full-time marketing leadership roles (VP or CMO-level)
- Fractional CMO partnerships with companies ready to scale but not ready to hire in-house

When I’m not building marketing systems, you’ll find me surfing, exploring new cities, or taking the long road with the top off my Jeep. I believe the best businesses are the ones that give you freedom — and I help build the kind of marketing that makes that possible.

Want to jam on strategy, growth, or whether your marketing’s really working?
📅 Let’s talk — I promise it’ll be more fun than your last “brand audit.” https://app.reclaim.ai/m/trent-warner/quick-meeting

Trent Warner

ᴡɪʟᴅᴇʀʙʀᴀɴᴅ

Wilderbrand is the strategic marketing consultancy for visionary leaders in the B2B professional services sector.

 📧 howdy@wilderbrand.com

Fractional Chief Marketing Officer 

Spire Consulting Group, LLC

At Spire Consulting Group, I provided strategic marketing guidance and led key initiatives to support brand growth, client engagement, and market positioning in the project management and consulting sector. Collaborating closely with leadership, I managed and optimized Spire’s marketing operations, from content strategy to sales support, to align with business objectives and drive measurable results.

➜ Developed Strategic Marketing Plans:
 Crafted comprehensive quarterly marketing plans tailored to the unique business goals and project needs of Spire, ensuring consistent brand messaging and optimized resource allocation.

➜ Sales Support and Collateral Creation:
 Created and refined sales proposals, presentations, and other collateral to support business development, enhancing the team’s ability to effectively communicate Spire’s value to prospective clients.

➜ Team Management and Onboarding:
 Supervised the onboarding and training of a full-time Marketing Coordinator, fostering a collaborative environment and streamlining workflow for effective project execution.

➜ Cross-Functional Collaboration: 
Worked closely with the COO and Managing Principal to align marketing activities with company-wide objectives, providing insights and recommendations to support strategic decision-making.

➜ Content Development and Social Media:
 Directed content strategy and managed social media channels to strengthen Spire’s brand presence and engage key audiences within the industry.


This role has allowed me to apply my expertise in B2B marketing strategy, team leadership, and project management, driving initiatives that support Spire’s long-term growth and success.

Fractional Marketing Leader

Spiral Scout

At Spiral Scout, a full-service software development and IT staff augmentation company, I led the marketing function, working directly with the co-founder to shape high-level strategies and execute impactful initiatives that aligned with business goals and fueled company growth. My role encompassed everything from brand positioning to hands-on execution across multiple channels.

➜ Market Positioning & Messaging: 
Conducted an in-depth analysis of top client accounts and competitive landscape, refining our ideal customer profile (ICP) and positioning Spiral Scout as a go-to provider for high-quality, scalable software solutions.

➜ Content Strategy & Website Overhaul:
 Spearheaded a brand refresh, including a comprehensive website overhaul and development of targeted content, to better align with our updated messaging and reach high-growth tech-driven audiences.

➜ Demand Generation & Digital Campaigns:
 Designed and executed Google Ads and email marketing campaigns, along with copywriting for landing pages and lemlist sequences, to drive lead generation and nurture client relationships.

➜ Agency & Vendor Management: 
Managed relationships with external marketing agencies, ensuring that branding, ad design, and messaging were consistent across channels and aligned with our strategic objectives.

➜ Weekly Reporting & Strategic Planning:
 Delivered weekly reports detailing accomplishments, priorities, and strategic insights, keeping leadership informed and aligned on marketing goals and priorities.


This role allowed me to apply my expertise in B2B marketing strategy, demand generation, and cross-functional collaboration, significantly enhancing Spiral Scout’s brand presence and inbound lead generation efforts.

Fractional Director of Marketing

HireBetter

I built the marketing function from the ground up. From developing an award-winning brand and marketing strategy, to launching new service lines, a best-selling book, and leading a team of four. 

HireBetter transformed from a local firm that survived on word of mouth into a national brand that scales.

➜ Led brand, strategy, and website overhaul that increased organic search 449%, users by 413%, and form submissions by 271%.

➜ Grew the marketing department from one to four globally distributed team members. Coaching and mentoring this team was the  most rewarding experience of my four year tenure. 

➜ Responsible for all marketing, advertising, branding, and communications; Redesigned marketing KPIs to measure the full funnel; Established efficient team workflows.

➜ Developed a new subscription-based product offering with a beautiful Go-to-Market (GTM) and launch strategy. 

➜ Launched co-founder's bestselling book, "Who's Your Mike?"; Led book marketing strategy, personal brand strategy, and website development. USA Today Bestseller, #1 Amazon Bestseller, #1 Barnes & Noble Bestseller

www.hirebetter.com

Director of Marketing

I was recruited for my expertise building marketing departments in entrepreneurial, high growth companies. I partnered with the CEO to launch the first internal marketing function for this retained executive search firm.

Marketing Manager

The HT Group

I was brought in as the founding marketer to develop the first marketing function for this growing recruiting firm. 

➜ Worked with the CEO to create the marketing strategy, budgets, and execution plans. 
➜ Conducted an RFP process and lead a rebrand of the company.
➜ Directly managed agencies and contractors for SEO, branding, videography, and copywriting.

www.thehtgroup.com

Little River Healthcare

As a founding marketer, I helped grow the company from a few local clinics to 50+ practices in two years. 

➜ Grew the marketing team from one to six
➜ Bootstrapped a CCTV station with remote broadcast management to all 50+ locations
➜ Created 100+ brochures, produced 100+ physician interview videos, built or managed 50+ websites
➜ Implemented online appointment scheduling which boosted appointments by 250%
➜ Developed an online careers portal and e-learning platform content

The Rockdale Reporter

News Writer

Profiles International

Corporate Marketing Editorial Intern

The Dwyer Group

Public Relations Intern

Cultural Arts of Waco

B2B Marketing Strategist ⚡️ Storyteller ⚡️ Brand Builder

I help visionary founders build memorable brands and marketing functions from the ground up. My expertise in branding, strategy, and team development makes me a well-rounded partner for founders of growth-minded companies.

As a fractional CMO and B2B marketing consultant, I partner with founders to build and develop their marketing functions, teams, and strategies.

Some of my recent achievements include a brand and website overhaul that increased organic search by 5X, launching a best-selling book, developing a service-based subscription model (SaaS), and growing a globally distributed marketing team from one to four members. 

I'm passionate about creating lasting impact through brand marketing that sells. I've learned the hard lessons you can't afford to, and I can help you avoid costly mistakes that can derail your growth. At the same time, I can help you identify both the easy wins and long-term opportunities that drive bottom-line results. 

Whether you need a hands-on leader who can build and lead your marketing department, or a strategic partner who can lead your rebrand or go-to-market plan, I'm here to help you grow wild.

taplio

The Battle

Trent Warner

Garrett Muston

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