Trenton Moss 👋

Team Sterka

Missing upsell opportunities? Dealing with challenging clients? Drowning in amends?

I run a people skills programme for client-facing teams that solves all these problems. I design and deliver the programme, lead interactive workshops and coach senior leaders.

It increases client revenue by up to 35% and team skills by 47%.

The programme brings your team together around a shared experience. It transforms behaviour and leaves them with lifelong skills in leadership, emotional intelligence and resilience.

Leadership Coach & Founder

Human Powered

This might just be my proudest professional achievement - I’ve written a book and it was published in Oct 2021. 

One week later it became an Amazon bestseller. 

Fast forward and now 5000 copies have been bought and downloaded across print, Kindle and audiobook.

My book shows you how to collaboratively solve problems, resolve conflict and inspire others.

I’ve been told it’s the “most useful book on people skills since How to Win Friends and Influence People.” 😊

Get it on most book websites, including Amazon: 

* https://www.amazon.co.uk/dp/1781336067
* https://www.amazon.com/dp/1781336067

I also host a supporting podcast. Every 3 weeks, I interview an amazing business leader about how they create high-performing teams:

* https://open.spotify.com/show/0iLxVk47JJDS9a6ls3PYqZ
* https://podcasts.apple.com/us/podcast/human-powered/id1730364310

Bestselling Author & Podcast Host

Digital Product People

I’m the Advisor for this awesome agency. I work with Shelley and the team to define their 3-year vision and their short-, medium- and long-term plans to get there.

Digital Product People is the UX/UI partner who creates impactful digital products that transform businesses.

Agency Advisor

AgencyNXD

I’m one of 50 on-demand Non-Execs on the AgencyNXD platform. I support, advise and hold agency leaders to account ad hoc or regularly.

New Entrepreneurs Foundation

I mentor some of the UK’s brightest, entrepreneurially minded young people, helping create a new generation of outstanding entrepreneurs. I support them from developing initial ideas through to creating new market-leading businesses.

Mentor

Inviqa

My agency, Webcredible (see below for more), is now fully integrated into the technology powerhouse that is Inviqa, giving us an amazing joined-up offering for business & change consulting, experience design and software development.

Reporting directly into the Group CEO, I'm overall responsible for growing the experience design proposition within Inviqa. I work closely with the Managing Directors to bring experience design into everything that we do, making it an integral part of our offering.

Managing Partner

Webcredible

I'm super-proud to run a company of 30 amazing Webcredibles helping world-leading brands innovate, transform and succeed in a digital world. Our work impacts the lives of millions of people globally.

I'm responsible for leading and driving forward the business, working closely with the Webcredible leadership team and my fellow Inviqa board members at group level. I'm also ultimately responsible for Webcredible’s revenue & profit targets and our short-, medium- and long-term commercial activities, as well as maintaining our truly unique culture of collaboration, trust and empowerment. 

At Webcredible we carry out customer research to identify new opportunities for growth, and then rapidly design and launch products and services that your customers will love. We’ll always take you on the journey with us – inspiring, leading and mentoring your teams, and measuring and celebrating our mutual success.

Webcredible is an Inviqa company, representing one joined-up offering for business & change consulting, experience design and software development - pretty unique, if you ask me.

CEO & Inviqa board member

I started Webcredible with no money, no office, no clients, no contacts... but a lot of drive and determination to help brands sort out their customers' digital experiences. It ended up being a 15-year journey, starting with an idea in my head and culminating with us being acquired by Inviqa.

When I got started, we were one of the very first UX agencies and I grew the company (with the help of many Fellow Webcredibles) to be one of the most well-respected and well-known experience design agencies in the UK.

It was an amazing roller coaster ride and my top 7 highlights over the 15 years include (in no particular order):

1. Creating a self-sustaining business and well-oiled machine that no longer needs my involvement day-to-day 
2. Achieving both revenue growth and profit 13 out of 15 years (and successfully steering the company out of our 2 x downturns)
3. Creating and sustaining an amazing culture based on collaboration, trust and empowerment
4. Working with some extraordinarily talented people who I’ve learnt so much from, especially our leadership teams and external advisors 
5. Doing lots of knowledge sharing – hosting events, running training courses, writing blogs/reports etc. (and learning loads myself along the way)
6. Trying to launch in the US (we failed and lost a bunch of money... but learnt a lot in the process)
7. Being acquired by Inviqa so we can offer business & change consulting, experience design and software development all under one roof

Founder & CEO

The Guide Dogs for the Blind Association

I help steer the product strategy, digital and technology agendas for Guide Dogs on an advisory basis, sitting on this committee which meets every quarter to support the CEO and exec team.

Guide Dogs is a brilliant charity that will not rest until people who are blind and partially sighted can enjoy the same freedom of movement as everyone else.

Technology Transformation Committee 

Age UK

I conceived, setup and chair the Age UK digital advisory board. I recruited some senior digital pros from across the industry to join me and we meet every quarter with the Age UK CEO and exec team. 

The aim of the board is to lead and support Age UK through their digital transformation, keeping the momentum going and steering them in the right direction. 

Age UK do some amazing charitable work to support the over 60s, striving to create a world where everyone can love later life.

Chair - Digital Advisory Board

Hi, I’m Trenton 👋

I help agencies and client-facing teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%.

Before that, I built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then I wrote a bestselling book called Human Powered and launched an accompanying podcast.

It's been a 20-year rollercoaster journey!

Oh, and in 2023, I took my kids backpacking across Asia and Africa for six months. We survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.

I run a client leadership programme. It will supercharge your entire team with emotional intelligence and people skills.

I do team-training for up to 100 people and provide 1-to-1 coaching to leaders. 

Why do the programme?

Well, you'll bring your team together around a shared experience. It’ll transform people's behaviour and give them lifelong skills in leadership, emotional intelligence and resilience.

Oh, and you can increase client revenue by up to 35% and team skills by 47%.

Bob Stark

Head of Marketing

The Pure Gold Company

Leading a growing marketing department to scale the business

Marketing Director

Generalist World

The global launchpad for generalists; community, opportunity and resource all under the one roof.

Member

Helping a select number of businesses with their growth marketing and scaling ambitions whilst launching my new (and first) book.

Did you know that over half of all UK workers (and 70% of women) have never asked for a pay rise?

That's a shocking statistic and one that needs to change.

I wrote “Because I’m Worth it: How to Ask for a Pay Rise” to help all those who find this essential skill too daunting to face.

It is now available to buy on Amazon: https://www.amazon.co.uk/dp/B0BTMPBZ5B/

More info on the book itself here: https://www.howtoaskforapayrise.com/

Growth Consultant and Author

Portafina

Digitally transformed a £½Bn FUM adviser firm to data and ML-driven automation with new teams, products and partnerships. Instrumental in Portafina's rapid growth to becoming a leader in its field.
 
Over £600M funds under management and £13M turnover. We were awarded FT Future 100 UK status in 2018. Focusing on clients in the pensions advice-gap, using a hybrid “technology in the background” approach.

Commercial director with responsibility for Operations, Marketing and Systems (60% of our staff). I created the strategy for the business, the plan for realising that strategy, and led the senior management team to implement it.
 
Highlights include:
 
→ Designed and completed a slew of automation projects to enable the entire process to be hands-off for core clients
 
→ Led the transition from a startup decision-making structure to a delegated responsibility model, freeing up the CEO’s time and headspace
 
→ Designed our new pension switching product and process from scratch to take advantage of the huge advice-gap opportunity
 
→ Negotiated significant discounts to our Salesforce deal, saving an estimated £¼ million over a typical industry-standard deal
 
→ Secured a government innovation grant and KTP partnership to introduce ML/AI expertise at minimal cost to ourselves
 
→ Engineered our successful seamless transition to WFH when the pandemic struck, having reacted early to the risk it presented
 
→ Built an active partnership with Aegon that led to improvements to our call centre, introduced behavioural science techniques, and fast-tracked our API data automation projects

Commercial Director

Built a £250K/month leadgen operation that drove 12x profitable t/o growth. Drove process and communications improvements that grew conversion rates from 31% to 43% in under 12 months.
 
When I joined, the company was a year old and outsourced its marketing. I built a new data-driven marketing department from scratch and subsequently grew new-business onboarding from 60 clients per month to over 1,000 per month. 
 
Our growth budget was paid for from cashflow, so maintaining profitability was crucial. As was ensuring our processes could scale with our marketing, without slowing the timescale to realising revenue.
 
Originally a paper-reliant operation, I recruited an experienced CTO to create a systems team to build in-house development expertise and support. I understood that Cloud technology was the future, and that changing client expectations would make it necessary to build and leverage API links to key suppliers in the coming years.
 
Highlights include:
 
→ Writing creative DM copy that was never subsequently outperformed in 10 years of competitive split-testing alternatives from multiple agencies
 
→ Using insight from a single piece of Tableau-driven data analysis to refine our process, adding £½M p/a to the bottom line
 
→ Increased ROI through unbeatable deals with the largest data and print suppliers in the country, leveraging our 300K/month direct mail volumes
 
→ Pushed for, and subsequently led our rebrand to Portafina, having determined the need for a softer, friendlier public face to build future brand campaigns around
 
→ Helped the founding partners to launch and refine multiple other businesses

Self Employed

I wanted to take a refreshing break after 15 years at Knauf, but I couldn’t help myself, and supported several companies who approached me to consult on their marketing projects.

Marketing Consultant

Knauf Drywall

Used marketing and technology innovation to take a £100M t/o manufacturer upmarket in specifiers' eyes; crucial in order to win high-volume business without resorting to excessive discounting. Introduced new methods to analyse sales and product data, including early Tableau adoption.
 
I ensured that Knauf Drywall punched well above its weight with a brand presence, online and literature quality comparable to British Gypsum (at the time, one of the biggest brands in the entire construction industry)

Prior to this we were very much perceived as a foreign, cheap substitute by architects. I believed that changing this perspective among such specifiers would be key to building our profitability in the future. 

My innovations included digital point of sale stands, cutting-edge web technology in the Partition Selector (a tool that saved huge amounts of specifier time on major projects), and high-end visual printed literature showcasing our commodity product as an architectural dream-realiser. I won several national industry awards for my work.

I also recognised that we had an enormous amount of sales and process data that was seriously underused. My engineering mind wanted to get stuck into it, and this led to my becoming one of the UK’s first users of Tableau data analytics.

The upshot was a new approach to our sales team targeting, as we could now identify exactly how much additional profit could be realised from minor changes to the product mix being sold into merchants and through distributors.

Marketing Manager

Marketing Communications Manager

Business Technology Manager

Scaling a business takes pragmatism, enthusiasm and a clear vision for what the future should look like. Preferably informed by great data and supported by capable pro-active doers.

I come armed with the former, and have a knack for identifying and developing the latter. In fact, helping those around me to grow and flourish is one of the great joys of my role.

Nothing makes me prouder than when I see those I hired years ago now successfully running their own businesses or leading teams themselves.

Anyway, I must be doing something right, as you can see from my track record below.

taplio

The Battle

Trenton Moss 👋

Bob Stark

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