Trenton Moss 👋

Team Sterka

Missing upsell opportunities? Dealing with challenging clients? Drowning in amends?

I run a people skills programme for client-facing teams that solves all these problems. I design and deliver the programme, lead interactive workshops and coach senior leaders.

It increases client revenue by up to 35% and team skills by 47%.

The programme brings your team together around a shared experience. It transforms behaviour and leaves them with lifelong skills in leadership, emotional intelligence and resilience.

Leadership Coach & Founder

Human Powered

This might just be my proudest professional achievement - I’ve written a book and it was published in Oct 2021. 

One week later it became an Amazon bestseller. 

Fast forward and now 5000 copies have been bought and downloaded across print, Kindle and audiobook.

My book shows you how to collaboratively solve problems, resolve conflict and inspire others.

I’ve been told it’s the “most useful book on people skills since How to Win Friends and Influence People.” 😊

Get it on most book websites, including Amazon: 

* https://www.amazon.co.uk/dp/1781336067
* https://www.amazon.com/dp/1781336067

I also host a supporting podcast. Every 3 weeks, I interview an amazing business leader about how they create high-performing teams:

* https://open.spotify.com/show/0iLxVk47JJDS9a6ls3PYqZ
* https://podcasts.apple.com/us/podcast/human-powered/id1730364310

Bestselling Author & Podcast Host

Digital Product People

I’m the Advisor for this awesome agency. I work with Shelley and the team to define their 3-year vision and their short-, medium- and long-term plans to get there.

Digital Product People is the UX/UI partner who creates impactful digital products that transform businesses.

Agency Advisor

AgencyNXD

I’m one of 50 on-demand Non-Execs on the AgencyNXD platform. I support, advise and hold agency leaders to account ad hoc or regularly.

New Entrepreneurs Foundation

I mentor some of the UK’s brightest, entrepreneurially minded young people, helping create a new generation of outstanding entrepreneurs. I support them from developing initial ideas through to creating new market-leading businesses.

Mentor

Inviqa

My agency, Webcredible (see below for more), is now fully integrated into the technology powerhouse that is Inviqa, giving us an amazing joined-up offering for business & change consulting, experience design and software development.

Reporting directly into the Group CEO, I'm overall responsible for growing the experience design proposition within Inviqa. I work closely with the Managing Directors to bring experience design into everything that we do, making it an integral part of our offering.

Managing Partner

Webcredible

I'm super-proud to run a company of 30 amazing Webcredibles helping world-leading brands innovate, transform and succeed in a digital world. Our work impacts the lives of millions of people globally.

I'm responsible for leading and driving forward the business, working closely with the Webcredible leadership team and my fellow Inviqa board members at group level. I'm also ultimately responsible for Webcredible’s revenue & profit targets and our short-, medium- and long-term commercial activities, as well as maintaining our truly unique culture of collaboration, trust and empowerment. 

At Webcredible we carry out customer research to identify new opportunities for growth, and then rapidly design and launch products and services that your customers will love. We’ll always take you on the journey with us – inspiring, leading and mentoring your teams, and measuring and celebrating our mutual success.

Webcredible is an Inviqa company, representing one joined-up offering for business & change consulting, experience design and software development - pretty unique, if you ask me.

CEO & Inviqa board member

I started Webcredible with no money, no office, no clients, no contacts... but a lot of drive and determination to help brands sort out their customers' digital experiences. It ended up being a 15-year journey, starting with an idea in my head and culminating with us being acquired by Inviqa.

When I got started, we were one of the very first UX agencies and I grew the company (with the help of many Fellow Webcredibles) to be one of the most well-respected and well-known experience design agencies in the UK.

It was an amazing roller coaster ride and my top 7 highlights over the 15 years include (in no particular order):

1. Creating a self-sustaining business and well-oiled machine that no longer needs my involvement day-to-day 
2. Achieving both revenue growth and profit 13 out of 15 years (and successfully steering the company out of our 2 x downturns)
3. Creating and sustaining an amazing culture based on collaboration, trust and empowerment
4. Working with some extraordinarily talented people who I’ve learnt so much from, especially our leadership teams and external advisors 
5. Doing lots of knowledge sharing – hosting events, running training courses, writing blogs/reports etc. (and learning loads myself along the way)
6. Trying to launch in the US (we failed and lost a bunch of money... but learnt a lot in the process)
7. Being acquired by Inviqa so we can offer business & change consulting, experience design and software development all under one roof

Founder & CEO

The Guide Dogs for the Blind Association

I help steer the product strategy, digital and technology agendas for Guide Dogs on an advisory basis, sitting on this committee which meets every quarter to support the CEO and exec team.

Guide Dogs is a brilliant charity that will not rest until people who are blind and partially sighted can enjoy the same freedom of movement as everyone else.

Technology Transformation Committee 

Age UK

I conceived, setup and chair the Age UK digital advisory board. I recruited some senior digital pros from across the industry to join me and we meet every quarter with the Age UK CEO and exec team. 

The aim of the board is to lead and support Age UK through their digital transformation, keeping the momentum going and steering them in the right direction. 

Age UK do some amazing charitable work to support the over 60s, striving to create a world where everyone can love later life.

Chair - Digital Advisory Board

Hi, I’m Trenton 👋

I help agencies and client-facing teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%.

Before that, I built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then I wrote a bestselling book called Human Powered and launched an accompanying podcast.

It's been a 20-year rollercoaster journey!

Oh, and in 2023, I took my kids backpacking across Asia and Africa for six months. We survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.

I run a client leadership programme. It will supercharge your entire team with emotional intelligence and people skills.

I do team-training for up to 100 people and provide 1-to-1 coaching to leaders. 

Why do the programme?

Well, you'll bring your team together around a shared experience. It’ll transform people's behaviour and give them lifelong skills in leadership, emotional intelligence and resilience.

Oh, and you can increase client revenue by up to 35% and team skills by 47%.

Danny Bluestone

CACI Ltd

Director of Digital Transformation Innovation

Chief Digital Officer (CDO), Director

Cyber-Duck

Since 2005, Cyber-Duck has been a leading digital transformation agency that works strategically with governments and global brands such as the Bank of England, Commonwealth Secretariat, Worcester Bosch, Cancer Research and Sport England. Our mission has been to make the web more accessible through its expertise in service design and open-source technology so organisations and their users benefit from robust, secure and easy-to-use systems, websites and applications.

CEO & Founder

Ogilvy & Mather Advertising

Interactive producer (contract) responsible for producing award winning Cisco campaign, BT and IBM campaigns and website projects. Managing third party agencies, media buyers and a team of copywriters and art directors.

Interactive Producer

glue Isobar

Project manager and Flash Developer working on T-Mobile games, MPU campaigns and helping with reporting and data analytics.

UX Producer

Endemol

I was a contract digital producer (at Victoria Real, now part of Endemol), I worked alongside a production team, producing flash games with database connectivity for Camelot and the National Lottery working with a team of designers, animators, developers and QA professionals.

LINE Communications

Interactive designer and producer (at Line Communications, now part of LEO Learning) working on the production of educational, health & safety, business and eLearning courses for PwC Consulting, Volvo, BP and many others.

Interactive Designer

John Brown Media

I was a contract web producer (at Citrus Publishing, now part of John Brown). I helped to design and launch the UKs first pet insurance website and support the developers with the backend as well as creating the UI and functional forms. I also led the design of digitising magazines. I was tasked of extracting content from Nationwide, Ford and Huggies print magazines and produced interactive microsites using HTML and Flash. I worked heavily with the magazines editors, backend developers, art directors and project managers to make print content engaging and interactive.

Web producer

Fortunecity.com

In the late 90s, Fortune City was one of the pioneers of Web Publishing for all competing with Geocities and Tripod. I supported and educated communities across the world on best practice web design, how to use the template engine and managing the servers to ensure that harmful material was removed.

Webmaster

BuyWiz, Inc.

In the early days of the web and via the Runway Accelerator I was working as a visual communication designer. I produced desktop software and websites that contained graphical user interfaces (GUIs) for a US/Israeli firm that provides online shoppers with a universal and user controlled shopping cart, which allows comparison, information management and one click purchasing.

Visual communication designer (contract)

Danny Bluestone is the CEO & Founder of Cyber-Duck, a UK based digital transformation agency fusing Service Design and User Experience (UX) with high pedigree Laravel and Drupal open source Web technology developing the worlds most accessible Web Applications and Web Portals for governments and bluechips alike. The agency started in 2005 and has grown organically to include clients like Bosch, Compare The Market, The Bank of England, The European Central Bank, Mitsubishi Electric, The British Government and Cancer Research. The team includes Designers, Product / Project Managers, Accessibility Specialists, Web Developers, DevOps Engineers and Technical SEO specialists as well as Data Analysts. With over 105 people the team is highly diverse. Danny was an entrepreneur finalist at the Lloyds Bank National Business Awards entrepreneur of the year. Danny spoke at SXSW in Austin Texas about trust in digital and what brands and governments to build trust through their products and services. He also is a keen advocate of Artificial Intelligence (AI) and Data transformation and why ethics in AI is so important. Danny holds a Master of Arts (MA) in Creative Technology (AKA Design for Interactive Media) from Middlesex University, London.

It is time to say farewell... not literally, but to my time founding and building Cyber-Duck for 20+ years and then selling it to CACI, a NASDAQ listed organisation Nov 2023. In this post, I salute the future, with a nod towards our heritage.

As of Nov 2025, I handed over the keys and have left CACI. I write this with mixed emotions, an immense sense of pride that we and our clients achieved and how we made the Web more Accessible, Inclusive and Technologically advanced. When we sold Cyber-Duck, it became the UK’s largest independent Digital Transformation Agency with no external investors - completely bootstrapped having generated over £60m since 2010.

When I sold Cyber-Duck to CACI two years ago, I was tasked at bringing Cyber-Duck to help bolster CACI’s agency capabilities within a 2 year period. Both business complimented each other. My team brought in the UX, Service Design, UI and Web Technology capabilities and CACI brought in the CX, Data Science, Personalisation and Data Platforms capabilities that we lacked - they also had the scale which we needed. It was a marriage made in heaven and the agency business has grown from my original team if 110 people to about 300 in these few years after combining CACI human resource and growing the new team by a further 40% due to the evolving markets. Within the last 3 years we gradually introduced AI in a highly responsible way and was delighted to work with senior leadership at CACI on introducing a generative AI strategy and business wide propositions.

As I leave the most enjoyable part of running a business for 20+ years was the 390 or so people I hired over the years and how they became top of their game - I am still in touch with many of my old colleagues and many have become good friends. My philosophy was always a flat hierarchy and empowerment of everyone from the intern to the contractors - to yield a sense of ownership, belonging, advancement, no bullshit and zero politics. This was so we could move mountains, design the most amazing interfaces and content and experiment with the latest software and engineering methods.

I wanted to recap some of my great moments and lessons that I shared with my team over the years.

Many thanks to Sylvain Reiter - The UX CTO Lina Tiareh, MBA Matt Gibson Gareth Drew and Siji Onabanjo who led the board with me for so many years

Digital Transformation & Innovation @ CACI (Ex Founder & CEO @ Cyber-Duck): Digital Strategy, Service Design, UX and Creative Technology

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Trenton Moss 👋

Danny Bluestone

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