Trenton Moss 👋

Team Sterka

Missing upsell opportunities? Dealing with challenging clients? Drowning in amends?

I run a people skills programme for client-facing teams that solves all these problems. I design and deliver the programme, lead interactive workshops and coach senior leaders.

It increases client revenue by up to 35% and team skills by 47%.

The programme brings your team together around a shared experience. It transforms behaviour and leaves them with lifelong skills in leadership, emotional intelligence and resilience.

Leadership Coach & Founder

Human Powered

This might just be my proudest professional achievement - I’ve written a book and it was published in Oct 2021. 

One week later it became an Amazon bestseller. 

Fast forward and now 5000 copies have been bought and downloaded across print, Kindle and audiobook.

My book shows you how to collaboratively solve problems, resolve conflict and inspire others.

I’ve been told it’s the “most useful book on people skills since How to Win Friends and Influence People.” 😊

Get it on most book websites, including Amazon: 

* https://www.amazon.co.uk/dp/1781336067
* https://www.amazon.com/dp/1781336067

I also host a supporting podcast. Every 3 weeks, I interview an amazing business leader about how they create high-performing teams:

* https://open.spotify.com/show/0iLxVk47JJDS9a6ls3PYqZ
* https://podcasts.apple.com/us/podcast/human-powered/id1730364310

Bestselling Author & Podcast Host

Digital Product People

I’m the Advisor for this awesome agency. I work with Shelley and the team to define their 3-year vision and their short-, medium- and long-term plans to get there.

Digital Product People is the UX/UI partner who creates impactful digital products that transform businesses.

Agency Advisor

AgencyNXD

I’m one of 50 on-demand Non-Execs on the AgencyNXD platform. I support, advise and hold agency leaders to account ad hoc or regularly.

New Entrepreneurs Foundation

I mentor some of the UK’s brightest, entrepreneurially minded young people, helping create a new generation of outstanding entrepreneurs. I support them from developing initial ideas through to creating new market-leading businesses.

Mentor

Inviqa

My agency, Webcredible (see below for more), is now fully integrated into the technology powerhouse that is Inviqa, giving us an amazing joined-up offering for business & change consulting, experience design and software development.

Reporting directly into the Group CEO, I'm overall responsible for growing the experience design proposition within Inviqa. I work closely with the Managing Directors to bring experience design into everything that we do, making it an integral part of our offering.

Managing Partner

Webcredible

I'm super-proud to run a company of 30 amazing Webcredibles helping world-leading brands innovate, transform and succeed in a digital world. Our work impacts the lives of millions of people globally.

I'm responsible for leading and driving forward the business, working closely with the Webcredible leadership team and my fellow Inviqa board members at group level. I'm also ultimately responsible for Webcredible’s revenue & profit targets and our short-, medium- and long-term commercial activities, as well as maintaining our truly unique culture of collaboration, trust and empowerment. 

At Webcredible we carry out customer research to identify new opportunities for growth, and then rapidly design and launch products and services that your customers will love. We’ll always take you on the journey with us – inspiring, leading and mentoring your teams, and measuring and celebrating our mutual success.

Webcredible is an Inviqa company, representing one joined-up offering for business & change consulting, experience design and software development - pretty unique, if you ask me.

CEO & Inviqa board member

I started Webcredible with no money, no office, no clients, no contacts... but a lot of drive and determination to help brands sort out their customers' digital experiences. It ended up being a 15-year journey, starting with an idea in my head and culminating with us being acquired by Inviqa.

When I got started, we were one of the very first UX agencies and I grew the company (with the help of many Fellow Webcredibles) to be one of the most well-respected and well-known experience design agencies in the UK.

It was an amazing roller coaster ride and my top 7 highlights over the 15 years include (in no particular order):

1. Creating a self-sustaining business and well-oiled machine that no longer needs my involvement day-to-day 
2. Achieving both revenue growth and profit 13 out of 15 years (and successfully steering the company out of our 2 x downturns)
3. Creating and sustaining an amazing culture based on collaboration, trust and empowerment
4. Working with some extraordinarily talented people who I’ve learnt so much from, especially our leadership teams and external advisors 
5. Doing lots of knowledge sharing – hosting events, running training courses, writing blogs/reports etc. (and learning loads myself along the way)
6. Trying to launch in the US (we failed and lost a bunch of money... but learnt a lot in the process)
7. Being acquired by Inviqa so we can offer business & change consulting, experience design and software development all under one roof

Founder & CEO

The Guide Dogs for the Blind Association

I help steer the product strategy, digital and technology agendas for Guide Dogs on an advisory basis, sitting on this committee which meets every quarter to support the CEO and exec team.

Guide Dogs is a brilliant charity that will not rest until people who are blind and partially sighted can enjoy the same freedom of movement as everyone else.

Technology Transformation Committee 

Age UK

I conceived, setup and chair the Age UK digital advisory board. I recruited some senior digital pros from across the industry to join me and we meet every quarter with the Age UK CEO and exec team. 

The aim of the board is to lead and support Age UK through their digital transformation, keeping the momentum going and steering them in the right direction. 

Age UK do some amazing charitable work to support the over 60s, striving to create a world where everyone can love later life.

Chair - Digital Advisory Board

Hi, I’m Trenton 👋

I help agencies and client-facing teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%.

Before that, I built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then I wrote a bestselling book called Human Powered and launched an accompanying podcast.

It's been a 20-year rollercoaster journey!

Oh, and in 2023, I took my kids backpacking across Asia and Africa for six months. We survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.

I run a client leadership programme. It will supercharge your entire team with emotional intelligence and people skills.

I do team-training for up to 100 people and provide 1-to-1 coaching to leaders. 

Why do the programme?

Well, you'll bring your team together around a shared experience. It’ll transform people's behaviour and give them lifelong skills in leadership, emotional intelligence and resilience.

Oh, and you can increase client revenue by up to 35% and team skills by 47%.

Figureweave Accountancy Ltd

As a creative you may have been running your business for a while but be unhappy with the lack of help and availability of your current accountant.

And perhaps you’ve just started a limited company. 

Which may be very worrying if you don’t know the rules.

You could fall foul of a whole range of them and may end up owing far too much tax because you didn’t hire an accountant early on. The rules on dividends and directors' loans can be complex to non-accountants. Companies House are tightening up the rules all the time. 

Do you have time to keep on top of all this without an accountant to explain it all to you?

Come to me and I'll give you advice throughout the year.

And I'll show you how to use Xero to do your bookkeeping, using best practice. 

In addition I'll monitor your VAT returns, run your payroll, and show you how to use your numbers to start growing your business. 

Then at the year-end I'll provide you with statutory accounts and corporation tax returns and personal tax returns.

Come to me and I’ll be there for you, giving you lots of help and guidance so when your business starts to grow you’ve got all your ducks in a row. 

You won't have to lie awake at night worrying about whether something is taxable or claimable if I'm looking after you. 

You can contact me quickly and easily and get fast answers to your queries. 

That way you will be able to take home as much money as possible for yourself and your family and concentrate on what you're good at.

Don't stay with an accountant who isn't helping you.

DM me so we can start talking about your next moves.

Accountant for start-up and small creative businesses|Remote|Digital|

Why should you care about your numbers?

If your bookkeeper appears to be doing OK and your accountant produces annual accounts that aren’t too surprising surely that’s that?

I’ve got news for you…

There’s so much more you could do to improve your business profits and performance with better information from your monthly accounts.

For a start, you could use your monthly figures as a basis for a reliable budget – rather than using some rough numbers on a spreadsheet that are guestimates at best.

And your budget can be linked to your monthly accounts so you can tweak forward plans quickly.

Then every month you can compare your monthly results to your budget and investigate the larger differences. That’ll give you ideas for making more money or reining back costs that you’d forgotten about.

Then you’ll be much clearer about how your profits can be improved and your dividends increased.

And you’ll be more confident about the future.

However setting all that up on your own is tough, if you’re not an accountant.

That’s why you should come to me for help.

You don’t have to move accountant for these services – I’m used to liaising with other peoples’ accountants at year end.

You could struggle on with dodgy spreadsheets and questionable bookkeeping data. But wouldn’t it be better to get high quality financial information given the tough times ahead?

Just DM me and we’ll talk about what you need.

Budgets, Cashflow Projections and Reliable Monthly Accounts|Remote|Digital|

ICI Head Office

Accountant

MEET FRANCES > Accountant for London creatives. I’ve years of experience helping creative businesses improve their financial systems and use their numbers to grow their profits. That’s as well as preparing annual accounts and tax returns.

STARTUPS AND SMALL EARLY YEARS BUSINESSES > Directors come to me because they don’t understand their accounts and tax and all the rules on running a limited company. This leads them to worry that they might pay too much tax as a result or have their company struck off through some misunderstanding. Typically they’re not used to getting much help from their accountant during the year. And they often feel confused as a result.

MORE ESTABLISHED BUSINESSES > The directors are usually happy with the accountant who prepares statutory accounts and tax returns for them at the end of the year. However often they don’t understand the meaning of different aspects of their annual or monthly accounts. This leads them to have low interest in reports from their accounting software, many of which aren’t accurate anyway. They know their bookkeeper needs better training and guidance throughout the year. They also want help setting up budgets and cashflow projections for themselves. And they would welcome a monthly set of accounts to use to control their business better. Not having good quality information is holding them back on growing their business and causing them to be worried about making major decisions.

FIGUREWEAVE ACCOUNTANCY > Business owners come to me so they can get a better understanding of their business, to help them control and grow their profits. As a specialist on Xero, I’ll help you get your bookkeeping sorted, explain your monthly reports, and find the key information in those reports to help you improve your profits. I’ll either take over all your accountancy and tax work or just help you throughout the year with improvements to your financial information and reliable monthly accounts. I give you time for queries during the year so you can expect a fast answer and much better understanding of your numbers.

LET’S TALK > Message me here on LinkedIn, or call me on 01737 559211.

SPECIALITIES > Accountant for Creatives, Tax, VAT, Payroll, Monthly management accounts, Profit, Budget, Cashflow projection, Startups, Early years businesses. Xero

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Trenton Moss 👋

Frances Conn

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